"I've found that I can now use the secret of 'linkage rate' to increase the average order value."

"Wow!" Ling Hu Yingying's eyes were full of little stars and exclaimed, "Brother, you are amazing! ”

Xiaoguang is no longer as secondary as he was at the beginning, and he will have a great sense of accomplishment in the face of his sister's worship before, but now there is only a sigh left in his heart: Sister, the actor belongs to you, and I am willing to bow down.

"I have two immature ideas now, and I want my sister to give me advice."

"Hee-hee, brother, please speak."

"First, we can choose to focus on optimizing the small shelves near the cash register, for example, to reasonably distribute high-frequency purchases such as chewing gum, ***, snacks, lighters, etc., which may have a high connection rate. In this case, when the customer checks out and happens to see it, it may be piggybacking on it because of the psychology of rounding up or jointing.

"So I think that the vicinity of the cashier counter is a holy place that can increase the unit value of customers, and if it can be used reasonably, it will accumulate over time, and I am afraid that it will be a lot of income."

Linghu Yingying praised: "Brother, you are awesome! ”

"The second point, at the level of implementation of operations, is relatively difficult to achieve, but in your spare time, you can try to do it, through regular training, it can also play a big role - this is the recommendation of shopping guides."

According to research data, more than 90% of the customers who shop in the supermarket are found after visiting the supermarket, the original need for this and that product, that is, most people know to go to the supermarket to buy things, but what to buy, how much to buy, there is no clear concept, at this time, an excellent shopping guide is very important, he will be according to the needs of customers, reasonable recommendation of a series of products used by customers, and ultimately greatly increase the unit price of customers.

But why is the second point so difficult to achieve?

Because Xiaoguang also knows that the task that needs to mobilize the subjective initiative of employees is the category of management design, which has a great relationship with company culture, corporate training, employee quality, salary, system design, as well as working environment and personnel mood. It's not that the leader emphasizes that today everyone wants to take the initiative to sell products to customers, and employees have to do it, and it involves sales skills, which also have some professional skills, which need to be mastered by employees, in order to bring customers the pleasure of shopping, rather than the antagonistic emotions of being promoted.

This is also the reason why there are almost no promoters in large supermarkets, because the management costs are too high.

However, as a smart small supermarket, the staffing is not much, so the management requirements are not too high, through a simple transfer, a certain amount of material incentives, so that employees take the initiative, the difficulty will be less.

After listening to the explanation, Linghu Yingying nodded, "This idea is not bad." ”

"NICE, LET'S START ARRANGING IT."

The two of them made plans, spent thousands of yuan to purchase some small shelves, and then cleaned the area around the cash register, waiting for the appropriate related products to be arranged for this place.

What is the right place next to the cash register?

The answer is: emotional guess. If you think which product the customer might piggyback on, try to place it.

After a few hours of busyness, it was almost 6 p.m., and there was still 1 hour before the recovery of the stubble.

The so-called people have no immediate worries, but they must have distant worries.

Xiaoguang felt that he could invite Xiao Hu to join in advance, but this equity could not be given too high, after all, the other party did not provide the most important support at this stage.

He rode on the permanent again, squatting his ass in half all the way, and finally came to Little Stubble's computer store.

"Boss, boss?" Xiaoguang looked around and found that the little stubble was missing again, and he was used to being mysterious.

Little Stubble straightened up from the chair, glanced at Xiaoguang, and quickly closed the end of the keyboard with Thunderbolt Bala, and asked straight to the point, "How is it?" Have you thought about it? ”

"Haha, our store is short of computer talents like you, you are welcome to join."

"Really?" Little Stubble stood up happily, walked over and patted Xiaoguang's shoulder, "You kid has vision, and you deserve to be my optimistic partner." ”

Xiaoguang was speechless, even if you join in, I am also a major shareholder, a big boss, and a big director, you look like a leader inspecting your subordinates, is this appropriate?

"How are you going to buy shares?"

"How much money did you invest in your store?" How is it doing? ”

Xiaoguang praised the avenue slightly: "Nearly 200,000 yuan has been invested, although it has been open for more than a month, but the daily turnover has exceeded 1,500 yuan, and it is still rising, and the future is great." ”

"Well, that sounds pretty good, I mainly believe you as a person. Or I'll invest 200,000 too. ”

Xiao Guanghuan looked at this dilapidated computer store, and never imagined that the seemingly sloppy little stubble could come up with 200,000 cash, and it seemed that this was far from his limit.

"You...... No kidding. ”

"Nope."

"How many shares do you want?"

“40%？”

"At most, you will be given 10% of the shares, the investment amount, you can make some money, my store will not lose money in the future, and I will soon open a chain store with a copy model, and I will give you so much at once, what else do I mix."

Little Stubble was surprised: "You still want to open a chain store?" ”

"You probably don't know the name of my supermarket, do you?"

"I don't know." Little stubble with a black line, what the hell? What does this have to do with the name of the supermarket?

"I tell you solemnly, my supermarket is called: Milky Way! This means that in the future, my supermarkets will be open all over Earth, Mars, and even the entire galaxy. ”

Xiao Guang's wild words really surprised Xiao Huhu, he looked left and right, and it was difficult to tell whether the young man in front of him was a madman or a genius.

This is obviously an impossible nonsense, but I don't know why, he was still infected by that fanaticism, and he couldn't help but be in awe. Especially in the morning, after the baptism of Xiaoguang's business god theory, I was obviously more convinced of the other party.

He hesitated for a moment and decided not to give up this investment opportunity.

"So let's do it, I invest 100,000 yuan and account for 10% of the shares, is it okay?"

"Of course...... It's a bit difficult, but we need your programming skills more, so this exchange is quite affordable. Xiaoguang was happy in his heart, his store was estimated to be worth 100,000, but now he has attracted 100,000 shares, and only 10% of the shares, which makes him faint with happiness.

However, what Xiaoguang didn't know was that in the future, how sorry he would be for himself, he sold 10% of his shares just for 100,000, and Xiao Hu made a lot of money.

"But I have one more request, I want you to have the right of first refusal when you open a chain store."

"That's no problem! Absolute priority over your own people. Xiaoguang pretended to think deeply for a while, and warmly invited: "Anyway, don't you have to inspect our supermarket in person?" ”

"No, it's still the same sentence, I believe you."

Xiaoguang heard the words "believe in you" again, and the softness in his heart was really moved, and he really wanted to go up and give Xiao Stubble a hug, which seemed to come from unconditional trust, which could move people to believe that the world was full of love.

Xiao Hu looked at Xiao Guang's passionate posture, and his heart was cold, and he unconsciously took a few steps back. He scratched his head and asked a little embarrassed: "Since I am also a shareholder, when will I pay dividends?" ”

The small light which I could not help myself to be moved petrified instantly. I thought you were talking to me about feelings, but it turned out that it was still for money, you are a negative man!