Xiaoguang sat at a table, like a well-behaved primary school student, looking at Teacher Yingying intently, carefully savoring the three business information she summarized and relayed.

【The first】

French economist and 1988 Nobel laureate Maurice Alle once proposed a famous "Arley paradox".

The experiment is as follows.

There are two bets: Game A, which has a 100% chance of winning $1 million; In bet B, there is a 10% chance of winning $5 million, an 89% chance of winning $1 million, and a 1% chance of getting nothing. Which one will you choose?

The first bet is 100% to win $1,000,000, and it is clear that the expected value of this bet is $1,000,000.

The expected value of the second bet is: 5 million x 10% + 1 million x 89% + 0X1% = 1.39 million.

The first bet is 1 million, the second bet is 1.39 million, obviously, the option with the most rational benefits is the second, right?

That's right, congratulations. But the Alai test found that the vast majority of people chose an A with an expected value of only 1 million, rather than a B with 1.39 million.

This irrational choice is the problem. Most people are just irrational, and they don't want to take a risk for what seems to be a bigger gain, giving up a certain but smaller benefit.

This is known as the "certainty effect".

[The second]

According to Wharton professor Adam Grant, highly creative adults tend to grow up in families full of tension, and they tend to have more friction in their families, as psychologist Robert Albert said: "People with creative potential often do not come from harmonious families, but from turbulent families." ”

…………

【The third】

Ranked first on the list of the world's top 100 CEOs, Isla, CEO of Indide Group, believes that in the retail industry, accuracy (understanding customer needs) is more important than speed.

…………

Xiaoguang took notes with a confused face, not to mention whether he could make his small supermarket counterattack from these three pieces of information, just understanding these pieces of information was a big headache, which was a big challenge.

These knowledge information, in front of the business conclusions, followed by a few vivid examples, vivid and vivid, inspiration is quite big, but, what is the use?

"Yingying, what are you talking about...... I have understood, and I want to ask, do I have to learn these things every day in the future, and then rely on myself to transform them into business strategies, so as to increase the turnover of the supermarket? ”

"Well, this business information will help you better understand business activities, and I suggest that you, like Yingying, study hard every day."

Xiaoguang looked at his attribute panel and found that after learning business knowledge, the experience bar of his "insight" attribute had actually increased, and it was estimated that the value would increase if he studied again. I just don't know how business skills are learned, if you learn a few more skills, then use it, hehe, it's awesome.

Just as Xiaoguang was secretly imagining, he suddenly found that there was one more in his skill bar.

【Skill】Determine Effect Lv1: Increases the effect by 5% when implementing a promotion plan, and increases the income by 5% when making business decisions.

Xiaoguang was overjoyed, but he didn't expect to be able to learn hidden skills by listening carefully to the class, this setting is a bit powerful.

Suddenly, he had a strong desire to know, and asked excitedly: "Yingying, is there anything else I want to learn?" I feel that I love to learn, and I am full of hunger for knowledge, and I can hold on a little longer. ”

"I'm sorry brother, I have limited energy, so I can only prepare a maximum of three key business news every day. If you still want to study, I can recommend a few books that you can read by yourself at your leisure. ”

Reading?

Xiaoguang thought to himself, it's not that he hasn't read a book, his professional works are obscure, and it is very boring to learn, and he guesses that he doesn't have that obsessive enthusiasm, and if he can't last long, he will not be able to endure the boredom of learning.

It's not cost-effective to use this time to hit your vitality and confidence.

"Forget it, if you have a problem, I'll just ask you directly, why bother so much." Xiao Guang had a flash of inspiration, and suddenly said excitedly: "Isn't our store not very popular?" Why don't we run a promotion, use discounts to attract a group of loyal customers, and we will get through the most difficult stage in the early days? ”

"It's a sale. That's a great idea. ”

"Hahaha, is it a one-size-fits-all sales remark? As long as there is a low price discount anywhere, it will always attract a group of users. We are also engaged in promotions for a period of time, and I believe that after the popularity comes up, the turnover of the store will definitely go up a notch! Xiaoguang was full of confidence and longing, thinking that he still had the skill of "determining the effect", increasing the promotion effect by 5%, and opening up the situation properly.

The supermarket store is idle, and there are few customers, so the two of them just do what they say, and you plan it directly.

"Well, I've already counted it, the profit margin of these products is more than 40%, which can be used as a promotional product, especially this toothpaste, the profit margin is more than 50%, even if you buy one get one free, you won't lose money!" Xiaoguang checked his purchase list and planned excitedly.

Linghu Yingying also came up with ideas from time to time, "Well, why don't we use toothpaste to design a promotion plan, toothpaste is used very frequently, and everyone uses it, and people are very familiar with it, it is a very good type of promotional goods." ”

"Haha, okay, that's it. So now, how do we do the promotion? Buy one, get one free? Or is it to buy toothpaste scratch jackpot? Or buy all the items and get free toothpaste. Hey, that sounds like excitement. ”

"Brother, before you choose which plan to use, it's best to set a promotional budget."

"If you have a budget, how about 1,000 yuan? Wouldn't it be a little less? ”

"If each customer subsidizes 10 yuan, it can benefit 100 people."

"There are only 100 people, it's really too few, so let's take out 3,000 yuan, try it first, if the response is good, we can continue to do this."

"Well, if the budget is confirmed, you can set the promotion method and promotion time."

"If the time is ready, it must be ready, as for the way......" Xiaoguang hesitated, seeing that his sister didn't take the initiative to come up with an idea, so he had to bite the head and go into battle, he took out a piece of paper, wrote and painted, exhausted countless brain cells, and finally came up with two plans.

Plan 1: For a certain toothpaste, buy one get one free to attract customers;

Plan 2: For the same toothpaste, you will get a scratch card with a 1/00 chance of winning the grand prize.

Xiaoguang asked: "With the same budget, which plan will be more popular with users?" ”

Linghu Yingying shook her head, "I feel that both are quite good." ”

Xiaoguang was speechless, he found out that if it comes to a specific business decision, his sister will not have an opinion, it can be seen that it is really a super mistake to describe her as Wang Yuyan before.

Helpless, he can only decide for himself.

He pondered: "The second plan seems to be more exciting, buy a toothpaste and you may win the jackpot, this is a pie-in-the-sky surprise, playing is nervous, heartbeat, this should cause a sensation." Haha, I decided, so I chose the second option. ”

"Well, brother, are you sure?"

"Sure."

"Then I'll go get ready."

“…… Well? …… Wait a minute! Xiaoguang suddenly felt that the decision was too hasty, and when he thought of his skill of "determining the effect", he inexplicably felt that something was wrong.