The next morning, Xiaoguang obediently finished the business morning class in front of Linghu Yingying, and after learning three more business information, his "insight" attribute finally rose from 5 to 6.

Insights increase the probability of acquiring and leveling up skills.

It's a very useful and strong attribute.

Looking at the upgrade progress bar again, his "spirit" attribute is also about to break through. Spirituality determines the length of time he can continue to work, and this attribute is also quite real. I just don't know if the level will be higher and higher in the future, and whether there will be the ability to continue to work at high intensity for 24 hours. If that effect is achieved, it will be hard all day, and those who come will not refuse, and it will be coquettish to think about.

"Yingying, now that we have recruited manpower, he can be on duty at any time in the past two days, and my study task has been completed today, so the promotional activities will start tomorrow, no longer need to delay."

"Well, brother, do you still choose the second option?"

"I've been thinking about it for the past two days, the essence of these two promotion plans is to face a certain small income (buy one get one free), and an uncertain big income (draw a big prize), what is the user's preference?"

"Wow. My brother summed it up very well. I seem to understand when you say this, isn't it better to choose the first plan? ”

"That's right! This is the 'certainty effect'. We usually say that "two birds in the forest, not as good as one bird in the hand", is talking about this kind of psychology of determining the effect; another example is a saying in mahjong, "Ping Hu wins self-touching", which means don't wait for anything "self-drawing", you can win money on it, it is also this psychology; and then such as the investment in the 'see the good to receive', 'fall into the bag for safety', etc., is still talking about this psychology. ”

To put it in a technical way: when in a state of gain, most people are risk-averse.

"Well, brother, you're awesome!"

Xiaoguang felt as if he had discovered the truth, and continued to preach excitedly: "Between the definite small income of 'buy one get one free' and the uncertain big benefit of 'drawing the jackpot', 70% of users prefer a certain small income. If it is a region with poor business ideas, this proportion will increase significantly. So, let's choose the first 'buy one, get one free' that doesn't look so exciting and less sexy, and we'll get better marketing results." ”

Ling Hu Yingying was convinced, her eyes radiated a light of worship, and she was a little embarrassed to stare at Xiaoguang.

Yesterday, Xiaoguang thought a lot, and felt that the way to break the game in the game should be to skillfully apply the skills he has learned, and this "certainty effect" is quite a magical business skill.

For example, if you open a coffee shop and you want to do a promotion, should you buy three cups and get one free, or is it better to get a 75% discount on coffee during the event? In fact, the essence is the same, but I don't know which effect will be better, what should I do?

Buy 3 get 1 free. For every three cups bought, you can get a 100% free cup of coffee with "certainty", and the user prefers the number "100%", although he has to pay for it.

For example, a friend has a project and has a 50% chance to earn 3 million; 50% chance to make 1 million. He hesitated whether to do it or not, what to do?

It seems that this friend is greatly affected by the "certainty effect". If it is a rational investor, he will directly give him 1.5 million, buy the project from him, and he can reap the expected profit of more than 500,000 yuan.

……

Xiaoguang and Linghu Yingying began to arrange the promotional shelves in a hurry, made promotional slogans, and commissioned the printing shop to also print a large display board, ready to be placed at the main entrance tomorrow to attract customers outside the store.

The next day, temporary worker Xue Xinghe also enthusiastically joined their team, according to Xiaoguang's ideas, busy helping to tidy up, and finally offered to stand at the door with a sign to attract people, as if it would damage his handsome image.

Xiaoguang observed from the side, and felt that this Xue Xinghe was really excellent, not only taking the initiative to do things, expressing logically, but also free and easy, not like ordinary people. Could it be that this is the elite talent that the system has arranged for itself?

It seems that he has to care more about this employee in private, and strive to keep him and create greater benefits for himself.

"Buy one get one free! Buy 1 get 1 free! For three days only, quantities are limited, first come, first served, and not to be missed. ”

"Folks, old folks, the Galaxy Supermarket is selling at a loss, miss it once, and wait for another ten years."

"Don't miss it when you pass by, you can't buy at a loss, you can't be fooled, and what you buy is all affordable."

……

Xue Xinghe turned into a street salesman, pulling his voice to solicit people outside the door, and the words in his mouth were one after another, obviously he was familiar with this kind of work, and he must have done it before.

Sure enough, the buy-one-get-one-free offer immediately attracted a lot of people, and after a while, three or four people came into the store to buy, some only bought one toothpaste, and some bought toothpaste at the same time, but also a little other things by the way. In less than 3 hours, the turnover in this time has already exceeded the previous day's combined, which has to be exciting.

Xiaoguang is busy serving customers before and after, helping customers find the goods they want to buy, fulfilling and fulfilling - it turns out that the business battlefield is so interesting.

The old man next door from time to time came to the door with his hands behind his back and glanced at a few times, and said with indignant contempt: "Buy one get one free?" I'm not afraid to lose you to death, it's stupid. ”

There was a queue of two or three people in front of the cash register, making Hu Yingying unhurried and meticulous in handling the work in front of her, but this efficiency was ...... Seems a bit slow.

Xiaoguang looked anxious and said, "Yingying, you come to be a shopping guide, and I will change your cashier job." ”

Linghu Yingying finished settling for the customer in front of her and let out a long sigh of relief.

After the substitution, Xiaoguang scanned the code, settled the accounts, collected money, and looked for money, with a smile on his face, and the service was completed in one go, which was more than twice as fast as Linghu Yingying. This practiced hand speed, I'm afraid there are few dead houses that can compare with him.

As the next activities continued, business was getting better and better, and there were only three people in the store, and the work pressure was much greater.

Although Linghu Yingying is serious and responsible, she lacks a lot of vigor in doing things, and can only be used as half a person, while Xiaoguang is enthusiastic about work, busy before and after, busy and busy, one person can withstand the workload of two people, Xue Xinghe is also unambiguous, he is quite organized, and he can quickly deal with emergencies a little bit.

If business has been so good, it will definitely have to recruit people.

However, the marketing campaign, which was expected to have a budget of 3,000 yuan in two weeks, was completed on the fifth day due to the gratifying effect.

The turnover of these five days was close to 1,000 yuan per day, and according to this trend, the new store can be regarded as turning losses into profits and can maintain normal living expenses.

Of course, there is bad news, that is, Xue Xinghe suddenly put forward the idea of leaving, "Boss, I originally planned to do it for two weeks, but the situation has changed, and there is an urgent matter at home that I need to go back to deal with, I'm afraid I will have to leave in three days." ”