Chapter 437: "Fighter-Chinese Hero" is on the air

In a conference room, everyone laughed when they saw Xiang Yingying's appearance of a wealth fan. But when they discussed the second issue, some disagreement arose.

Tang Mu and the others believe that they should jointly fund this movie with Wu Jin, because they believe that this movie with the theme of a hero's career will definitely be a big hit and will definitely make a profit.

But Xiang Yingying believes that now is not the best time to bring his career to the screen, and he believes that his career will not stop there, and he will create more miracles. At that time, it is most appropriate to make a movie about your entire career.

In the face of Xiang Yingying's self-confidence, Tang Mu and Mike were both happy and a little worried. Happy because Xiang Yingying's dissatisfaction will be his biggest motivation to move forward, but this kind of overconfidence may collapse once he encounters setbacks.

They are even more worried that once Xiang gains weight, his physical advantage in the UFC middleweight division will not exist, and in the light weight division, there are many people who are on par with Xiang Hero's physical condition, and even more exaggerated.

Although Tang Mu and Mike had one or another worry, they finally accepted Xiang Hero's opinion.

At this time, Tang Mu received a call from Cha Weiwen, general manager of Reebok Group in Greater China. On the phone, Cha Weiwen proposed that Reebok Group likes to put the hot micro-movie "Refining to Me" on the big screen, or Xiang Yingying and Emma Watson as the male and female protagonists, hoping to meet Xiang Yingying and talk about specific costs and schedules.

Just when Tang Mu's heart was beating faster and he was excited, Cha Weiwen told him even more exciting news. That is, the Reebok Group wants to create a fighting suit in the name of a hero.

Including T-shirts, shorts, gloves, straps, sneakers, etc., all clothing and equipment required for combat competitions or training will be named after "Hero", becoming another sub-brand of Reebok Group, "Hero" series. And the series will be designed with the hero's favorite red and black elements.

Regarding Cha Weiwen's two proposals, Tang Mu did not reply immediately, saying that he needed to communicate with the hero before he could give an exact answer.

So, there was another topic for this meeting. However, the topic is very simple and has been unanimously agreed upon. Take the matter of making a movie as an example, the copyright was originally in the hands of Reebok Group, and it was a remake of the micro-film based on "Refining to Me", so Xiang Hero had no reason to refuse.

As for the proposal put forward by Reebok Group to create a series of "Hero" products, they have no reason to refuse, but they hope to fight for more money.

After discussing these things, everyone asked about Xiang Hero's plan for the next step. Xiang told them they hope to gain weight and upgrade before the end of the year, after which there is a possibility of two title defenses.

At the end of the meeting, everyone discussed the development plan of the Hero Battalion in recent years, focusing on the second "Hero Fight" to be held in October this year. In the end, it was also decided that after the three "Hero Fights" competitions, the "Hero Fights" would be built into the top mixed martial arts events in China and even Asia in accordance with the UFC model.

In the face of this ambitious goal, everyone is very confident, but they also feel very pressure.

On the third day after the meeting, Cha Weiwen, who received a call from Tang Mu, rushed to the hero camp without stopping. After three days of negotiations, the contract for the filming and the "Hero" brand series was finalized between the two parties.

The filming aspect is very simple, because it is not a big-budget movie, it is equivalent to an urban romance drama, so the filming time takes about two months, but the specific time will have to wait, and the movie script and other actors will be determined after they are determined. For this reason, Reebok will pay Xiang Ying 2 million euros.

As for the cooperation of the "Hero" brand series, the two sides were at an impasse at one time. According to Tang Mu's idea, he wanted to participate in the sales dividends of the "Hero" brand series, but Cha Weiwen did not agree.

Tang Mu saw Cha Weiwen's resolute attitude, so he gave up this plan with displeasure, but he opened his mouth on the cost, and was ready to let Reeb bleed.

After two days of heated debate, Reebok finally agreed to sign a three-year add-on contract with Xiang Yingying. Within these three years, Reebok needs to pay 3 million euros per year, for a total of 9 million euros over three years.

Then add the 4-year 500 euro advertising endorsement contract signed with Reebok last year, so Xiang Hero got a total of 14 million euros in the advertising contract in Reebok's hands.

If you add the just-determined advertising endorsement fee of 14.5 million euros, it will surpass a large number of sports stars, and even film and television stars, and become the person with the largest advertising revenue in China.

As soon as Cha Weiwen was sent away, the documentary "Fighter - Chinese Hero" shot by Maizi was officially broadcast on CCTV Sports.

As soon as the documentary aired, it immediately attracted a lot of attention from fans. Soon, various David TV and online media broadcast one after another, and in just half a month, the online hits of the documentary on Penguin Sports reached an astonishing 60 million.

Continuously, Penguin Sports exclusively disclosed the endorsements of Xiang Hero and Pepsi, American cycling brand - SPECIALIZED, Gianni Versace and Vacheron Constantin (vacheron-constantin), although the specific amount was not disclosed, but fans who have a little concept of everything will know that the endorsement fee for these brands will definitely not be less.

As a result, Xiang Yingying's name once again sounded in all corners of China. Now it's not just fans who know Xiang Yingying, but everyone who has contact with society, whether they like it or not, already knows the name Xiang Yingying, and at the same time knows what Xiang Hero does.

As more and more people slowly begin to familiarize themselves with and understand Xiang Hero, as the designated and recognized fan team of the Hero Battalion, it has grown in a visible way, and tens of thousands of fans apply to register as members of the League of Heroes on the website every day, overwhelming the servers of the League of Heroes.

Faced with this situation, Qu Zimo didn't say a word, and immediately sponsored millions of funds from the League of Heroes to add servers. As the number of members of the League of Heroes grows rapidly. Yu Jinxuan handed over the entire operation to a professional manager, and she went abroad to study at Yu Taihua's request.

For this girl who has silently paid for herself and given a lot of help, Xiang Yingying still has some guilt.

So when Yu Jinxuan left the capital on the first day, Xiang Yingying invited her to dinner, the two talked for a long time, and the next day Xiang Yingying personally went to the airport to see Yu Jinxuan off.

Yu Taihua and his wife looked at their happy daughter, and finally relieved themselves, very curious about what Xiang Yingying and Yu Jinxuan talked about last night, but it was not easy to ask, so they could only bury this doubt in their hearts.