Su Xiaolu came home in the evening and chatted briefly with Ye Xiaoyao, then hurriedly put on makeup and ran to the live broadcast.

Su Xiaolu went out early in the morning, she said that if she wants to be an anchor and continue to develop in this industry, she must add more knowledge, after all, she has lost a lot of knowledge for a long time, so she went out early in the morning to sign up for a few interest courses.

Ye Xiaoyao boredly flipped through the professional books such as music, dance, broadcasting, etc., brought back by Su Xiaolu, and couldn't help but feel - I can't understand it!

Throwing the book aside, Ye Xiaoyao opened Su Xiaolu's live broadcast room, and casually asked Xiao Han and the fat man on the side: "How is it?" ”

"It's just been broadcast, and her popularity is still growing...... "The fat man squinted his eyes, "Don't worry, I'm helping her adjust the atmosphere in the live broadcast room." After finishing speaking, the fat man swiped out a barrage: "The king of heaven covers the tiger, and the anchor is two hundred and five." ”

“……”

Seeing this barrage, as well as a large number of fans scolding the fat man below, Ye Xiaoyao couldn't cry or laugh.

I have to admit that the fat man is much better at adjusting the atmosphere of the live broadcast than he is, for no other reason, his thinking is more out of the imagination, and a few words of genius come out from time to time, plus there are many routines for diving on the Internet for many years, and some intentional or unintentional instigation can immediately trigger the audience and fans to take the initiative to speak or refute, and successfully adjust the atmosphere of the live broadcast room.

"Hey, what's going on?"

The fat man stared at the live broadcast room, and suddenly let out a suspicious sound, Ye Xiaoyao turned his head to look, and found that Su Xiaolu's live broadcast room, which was originally growing by more than 100,000 people, plummeted to 3,000 people.

On the live broadcast platform, popularity directly affects the ranking, and if the popularity is not high, the natural ranking will be low, and it will not be able to attract more water friends to enter the live broadcast room.

"Oh! It's okay. ”

Generally speaking, in order to prevent malicious competition, the live broadcast platform will make some restrictions on some unsigned anchors to give the contracted anchors a fixed ranking and popularity.

In other words, if your live broadcast room does not sign a contract, no matter how good you do, the live broadcast platform will make some restrictions on you, the most direct is to limit popularity.

The live broadcast room that can be restricted is either really good and popular; Either that, or gain popularity by cheating. These two kinds of live broadcast rooms have a common feature, the live broadcast rooms that have not signed a contract suddenly gain a lot of popularity in a short period of time.

After the restriction, the supermanagement of the partition will observe these restricted live broadcast rooms, and if it is found to be potential anchors, the live broadcast platform will inspect the live broadcast room, and then issue an invitation to sign a contract, and then restore popularity. If it's through cheating, then sorry, you can still stream live, but your popularity will always be limited in the future.

There are various forms of signing contracts on live broadcast platforms, and there are many kinds of contracts, but whether the platform signs or not depends not on how popular you are, but mainly on your gift income.

In other words, how much benefit you can bring to the platform, and whether you have the potential to bring more revenue to the platform after signing the contract.

This situation in Su Xiaolu's live broadcast room is the most ordinary situation of starting from the bottom, growing bigger little by little, and then being restricted in popularity, being investigated, and being signed.

"Brother Xiaoyao, what do you mean, Sister Xiaolu is about to be signed?" Xiao Han.

"To be restricted for a certain period of time, the so-called probationary period. If the live streaming platform feels that she has potential and value, it will sign up. ”

The mobile phone vibrate, Ye Xiaoyao picked it up and saw that it was Su Xiaolu asking about the sudden decrease in popularity in the live broadcast room.

"This is limited popularity, I'll explain it to you in detail when I go back, don't be nervous, you can sing and chat normally, and leave the rest to us. In addition, don't dress purely, you can be a little vulgar when appropriate, after all, many fans in your live broadcast room are dream-grabbing. Don't forget that Mengqian mainly relies on exposing her breasts and pretentiousness, when you have nothing to do, you can go to watch Mengqian's live broadcast and learn some tricks, she can be a popular anchor, but not just by playing vulgar.

Live broadcast, you remember three points, one is to be able to perform, the second is to have specialties, and the third is to be able to hype.

The second point is the center, in the case of personal expertise, you have to learn how to package yourself and then make a performance, think more about how to whet the audience's appetite, make them have a sense of expectation, and enjoy watching your live broadcast more. Finally, there is the killer feature. If you have any questions, feel free to ask me. ”

Su Xiaolu saw the reply, smiled at the video, replied with a killer feature, and continued the live broadcast.

"The so-called killer feature is that while the daily audience is satisfied with or likes your live broadcast, you have to make them a trick to make them like your live broadcast even more, in other words, you have to make them have a high 'V' tide and a sense of dependence on you. At present, the favorite thing for big anchors is to give back to the audience and fans, and the most direct way is to give fans a free lottery. ”

Su Xiaolu: What do you say?

Ye Xiaoyao: This lottery method has three advantages, one is that not fans can't draw lotteries, so it forces people who watch your live broadcast to apply for a card to join the fan group and become your fans, so as to indirectly drive the live broadcast income.

The second is that Chinese people like to be greedy for cheap, not to mention this kind of good thing that watching live broadcasts can be free lotteries, which can force many people who don't like to watch your live broadcasts to watch your live broadcasts, and gradually imperceptibly, so that they can get used to watching your live broadcasts, and even become your fans.

Finally, this can make many people who originally liked to watch your live broadcast even more inseparable from your live broadcast. This is a routine, I'll help you sort it out when you go back. Of course, no matter what the routine, to put it mildly, it is still the same sentence, everything changes, your live broadcast must be distinctive, and the content is high-quality enough, so that only people are willing to be tricked by you.

Su Xiaolu: When I broadcast live, there are often disconnects, that is, I broadcast and broadcast, and suddenly I don't know what to broadcast, if you don't keep helping me adjust the atmosphere, it's really embarrassing.

Ye Xiaoyao: The next time you broadcast live, remember to do your homework first. Make a copywriter and write a draft of the content to be broadcast live, which is orderly and organized, so that it is not easy to be cold, and it is easy to control the rhythm of the live broadcast. Of course, you can't read the whole process according to the script during the live broadcast, the live webcast is different from the host program, the live webcast pays more attention to the on-the-spot play, the rhetoric should be relaxed and flexible, joyful and funny, and the conversion should not be abrupt, so as not to leave the audience and fans with the impression of being dull and rigorous.

Su Xiaolu: Why don't you sing a few songs today, it seems that there are a lot of things to learn, and today's live broadcast is too abrupt.

Ye Xiaoyao: If the live broadcast time is unstable, you will lose fans. But your current situation is special, we can't think about it so much, I helped you analyze your situation, before the broadcast for a while, you said that there are some things at home today, first apologize to the audience and fans, and then make a vote, dress up several different types of girls, and let fans vote, so that they can look forward to what kind of live broadcast of different styles of girls you will bring to them next time. At the end of the broadcast, you also have to inform them of your specific broadcast time tomorrow, so that they can watch the live broadcast on time.

Su Xiaolu: It feels like going to work.

Ye Xiaoyao: That's right, your fixed time live broadcast is their expectation at a fixed time, just like a TV show. For example, everyone knows that there will be a live broadcast at eight o'clock tomorrow night, the female anchor is beautiful, pure and cute, can sing and perform, and will interact and chat with everyone, and chatting can also make everyone happy and relaxed. So do you think that by eight o'clock tomorrow night, will there be many fans and viewers who will watch the live broadcast on time?

Su Xiaolu: Forgive the little girl's clumsy eyes, I didn't see it before, my husband is so powerful, this routine is one after another, who wants to become your fan, it's really unlucky, being tricked all day long.

Ye Xiaoyao: ......

Su Xiaolu: Why, you don't like me to call you husband, hum! Ignore you and sing.

Ye Xiaoyao tapped on the mobile phone quickly: No, I won't let you call your husband!

But just as he was about to send it out, Ye Xiaoyao deleted the text again and fell into deep thought.

To tell the truth, he couldn't tell the relationship between him and Su Xiaolu himself, especially when he asked if he liked Su Xiaolu or not, he didn't know what kind of relationship it was.

If it's just love, sorry, he really can't say it, they've only known each other for a few days.

If he likes it, then Ye Xiaoyao really likes Su Xiaolu, not to mention anything else, Su Xiaolu's charming and seductive body alone has already made him unforgettable.

Of course, that's not the only one.

Su Xiaolu cried for himself, the courage to do everything for revenge, the decisiveness and absoluteness when he vowed to change, and even when he knew that he was not doing well, he pretended to take him to the black game to make money, these are the things he likes about Su Xiaolu, this is a simple, kind and brave girl, worthy of being liked.

But on the contrary, Su Xiaolu knew what he was thinking, but he never mentioned these things, just like Su Xiaolu said to him: All this, you can just see it as a transaction. I leave everything to you, as long as you can help me get revenge, I am willing to do anything and don't care about anything.

But the more Su Xiaolu is like this, the more Ye Xiaoyao wants to protect her.

He couldn't tell what this feeling was, but the two of them slept together like that, and inexplicably, lived together.

Sometimes, Ye Xiaoyao wants to be brave once, really carefree, but on the contrary, the innocent implication of his mother at the beginning, as well as what Ye Wenqin said on the day he came out, stimulated him and reminded him all the time.

Especially that night, after Ye Wenqin wanted to pull him into the game strongly.

He really didn't want another tragedy to happen around him.

……