There is less than a week left before the premiere of "A Bite of China".

Compared with "Never Expected", "Love Apartment" and "Love Apartment 2", the publicity of "A Bite of China" far exceeds the previous three works.

However, the effect is not satisfactory, and it is not as good as the publicity effect of "Love Apartment". One of the reasons for this is the name "documentary". Today's audiences are getting younger and more impetuous, and watching TV is almost all for one purpose - to make themselves cool and comfortable.

For example, watching a comedy such as "Love Apartment", just to laugh and relax and accumulate the fatigue of the day, watching a Korean drama, just to take a few more glances at the long-legged Oba from Goryeo, taste a palace fight and resentment, just to feel the distant era that I have never felt, then ...... What about documentaries?

In most people's images, documentaries are the kind of sound that can make people fall asleep, and in their leisure, middle-aged and elderly audiences who still want to effortlessly increase their knowledge will click on it to watch. Of course, this phenomenon is also reflected in the ratings, compared with other channels under CCTV, CCTV science and education channels, which have a large number of documentaries, have been in the lower reaches of CCTV TV's ratings.

Moreover, in this era of entertainment first, CCTV TV, which was named the country's own son, has long lost its competitiveness in ratings. In addition to news broadcasts and various festival parties, almost every program was pressed to the ground by the entertainment programs of the provincial star satellite TV.

However, even so, Yu Xian still has confidence in "A Bite of China". Compared with "A Bite of China" in the previous life, "A Bite of China" has received several times more publicity.

In Yu Xian's previous life, when "A Bite of China" became famous, it was after its first season premiere. And the way I learned about him was by chance from the words of relatives and friends. In other words, very few people knew about the documentary before it was broadcast. waited until "A Bite of China" became popular, and when the second season returned, the ratings skyrocketed, crushing the major entertainment and variety shows broadcast in the same period.

Despite this, after the second season was broadcast, viewers generally said that the first season was more essential and flavorful.

Undoubtedly, the quality of "A Bite of China" is absolutely reliable, but only the "east wind" of propaganda remains.

Iron striking still needs its own hardness, and propaganda has to rely on its own strength, so that the audience can go to the people around Amway.

……

January 17, the solar term, 7:59 p.m.

An apartment in Pengcheng City.

"It's almost, change the channel!"

"What's going on?"

"CCTV Science and Education Channel."

"Meow meow? I'm afraid that if you lose your mind, you don't watch so many comedies, what science and education channel to watch? ”

"Don't you know, the director who filmed "Love Apartment" made a "Bite of China", which has been promoted for a while."

"Don't look!"

"Why? I've been beeping with you for a long time! ”

"Blind beep! Didn't you watch me wait for the commercial to finish and continue to watch "Love Apartment 2"? ”

“……”

In a residential area in the magic capital.

"Lao Wang, why do you have so much trouble going to the toilet? Hurry up, "A Bite of China" is about to start! ”

"Xiao Zhang, you too, it's almost okay, what's the point of playing a game? It's better to watch some documentaries to cultivate sentiment and increase some knowledge. ”

"Go, that's all you need to eat, you have to solve it quickly, I'll accompany you to see it, right?" Xiao Zhang couldn't resist and began to speed up the joystick.

"Wait...... emmmmm…… Ha! That's it, I'm coming! Lao Wang sighed, and then responded loudly.

"Lao Wang, you rinse the water first!"

……

19：59：57

19：59：58

19：59：59

20：00：00

When the second hand is turned back to its origin, it drags the minute hand to move, and the minute hand happens to touch the mechanism, forcing the hour hand to jump.

At eight o'clock, "A Bite of China" officially launched.

The quiet, peaceful and melodious sound of the ancient wind flute slowly blows, and the splashed ink landscape paintings with Chinese characteristics emerge one by one, among them, there are countless delicacies and delicacies continue to pass by.

Plump ears of rice, green bamboo shoots, rice cakes with red dots on chopsticks, tofu wrapped in red oil, steaming steamed dumplings, and fragrant soup dumplings...... It's just a few glimpses, but it seems to emit an alluring aroma through the TV screen.

The blue and white lotus on the lake, the green bamboo and bamboo shoots rising slowly in the ink painting...... Then there is pot frying, steaming, then mountains and rivers, herdsmen......

The ink painting is like a koi swimming in a lake, slowly and slowly taking the viewer's eyes to other places.

Finally, the picture freezes on a picture scroll of mountains dyed red, and at the bottom of the mountain, a ferryman rows a boat, and a pair of chopsticks suddenly emerge, clamping the flesh-yellow ancient wall under the lake.

At this moment, some viewers with good eyes unconsciously exclaimed: "Isn't that meat?" ”

"Oh my God! This picture—"

"God! Just looking at the opening is a masterpiece! ”

Then, the subtitle "A Bite of China" appeared on the picture scroll.

The elegant and sophisticated ancient style begins with a lot of viewers who just have the idea of trying it out. This is a remarkable feat.

After the audience is engrossed in staring at the picture, the feature film officially begins.

"China has a large population and some of the most diverse natural landscapes in the world. Plateaus, mountain forests, lakes, coastlines, this geographical and climatic span, contributes to the formation and preservation of species. Yu Xian's relaxed magnetic dubbing was released, and a sense of cultural heritage came to his face.

At the same time, with the narration, the magnificent scenes originating from the land of China are presented one by one: the vast plateau, the blue sky and white clouds, the vast forest sea, the turquoise lake, the sunrise coast, the undulating mountains, and the reticulated rivers......

"There is no other country with such a large number of potential food raw materials. People gather, pick, dig, and fish in order to receive this gift of nature. Through the four seasons, we are about to see the stories of people and nature behind the deliciousness. ”

The narration and the picture work together seamlessly, and the scenes of collecting delicious food are flickering, making the audience forget to leave, and they can't bear to blink their eyes.

Finally, in the upward view of a man with a fork swimming, five Chinese characters with white edges and black strokes appear in the center - a gift of nature.

Then, in the lower right corner, a small but identical Chinese character appears:

Choreographer: Yu Xian

"Oh my God! This turned out to be the work of director Yu Xian? ”

"Isn't he making comedy? Why did you come to CCTV to make a documentary? ”

"So what? He used to sing......"

"Tsk, I'm a little vain now, but it's not a snakeskin work."

"Let's take a look first."

……