Lego, Chinese name Lego, is a company from Denmark, mainly dealing in many products, but the most famous is only one - toy building blocks. Pen, fun, pavilion www. biquge。 info

For a long time, Lego bricks, as a leader in children's toy brands, are the favorite toys of most children in Europe and the United States when they are young. Invented in 1958, this toy has accompanied many children throughout their teenage years. With the success of Lego bricks, Lego has also become one of the top five toy brands in the world.

But as we entered the new millennium, LEGO found itself challenged by the electronic toy industry, and children's interest in electronics went beyond traditional toys. Lego's sales are declining and they are now on the verge of bankruptcy, and they are considering selling their LEGOLAND theme parks across Europe to get liquidity.

From this point of view, the reason why Tinti rejected them was not only that their products did not match Zhang Shu's identity, but also because of the bleak future of Lego in addition to its fame. If the company endorsed by Zhang Shu goes bankrupt directly in two years, it will definitely be a huge blow to Zhang Shu's commerciality.

And Lego's choice of Zhang Shu also has its own considerations. Under the threat of bankruptcy, LEGO decided to change its business strategy. Their president, Kyle, retired, and the new young CEO, Knoudest Stoop, came up with a new sales strategy – to expand their business and develop adults as a new audience.

I have to say that this is a bold plan, at a time when everyone thinks that bricks are children's toys, Lego boldly proposes the concept of selling to adults.

They believe that adults have always been paying for it, so it is just as important to motivate adults to buy as it is to make children like it. There are many adults who are loyal users of Lego bricks, but in the eyes of most people, Lego bricks are just a children's toy, and Lego has never valued adults as a sales object.

The choice of Zhang Shu as the spokesperson is part of LEGO's transformation plan.

As a professional player, Zhang Shu is inevitably regarded as an adult in the hearts of the public. But he was actually just a seventeen-year-old teenager, and even many times what he did showed that his mental age might not be seventeen years old. This is in line with the concept of "adult's childlike innocence" proposed by the LEGO company. The whimsical ideas displayed by Zhang Shu on the court, the happiness brought to the fans, and the high level of competition also coincided with the core values of LEGO - creativity, fun and quality.

Therefore, in Lego's view, Zhang Shu is their best spokesperson.

Tingti, who was entangled by Zhang Shu and had no choice, could only call Lego back according to Zhang Shu's request and make an appointment with the other party to meet.

"You said that as a spokesperson, can I ask them for a full set of LEGO products as a collection?" Zhang Shu looked at Tingdi with blank eyes on the side.

Zhang Shu has a lot of affection for Lego, and when he was still at home, his father occasionally built Lego with him was a very important memory for him. After coming to Italy, although he is now rich, his set of Lego is out of print.

Tindy glared at him, "me, how could I have such an employer." If the endorsement is a car, it is normal for you to ask the manufacturer for one as a sponsorship, and to endorse the clothing, then it is reasonable to provide all the usual clothes. But let yourself ask for toy blocks when you negotiate?

Tinti felt that he really couldn't pull this face.

He maintained a polite, flat, unhurried tone on the phone, but the expression on his face was an angry expression towards Zhang Shu.

Zhang Shu laughed twice, and finally sat down obediently, waiting for Tingdi to finish the call.

"Okay, I'll go to them tomorrow to negotiate the contract, and I'll let you know when it's done." Tingdi threw the phone on the table with a "pop" and said to Zhang Shu sullenly.

"Don't be angry~~~" Zhang Shu smiled obediently on the side, he didn't know that he always caused trouble for Tinty, in fact, sometimes he felt quite guilty. But as an only child who has been spoiled by his parents since he was a child, sometimes he always has to get what he wants in the palm of his hand to be comfortable.

"Whatever you want, it's not me who will be laughed at on the court anyway." Tindy said angrily, "Do you want me to help you find an endorsement for diapers and bottles?" ”

"No, no, no," Zhang Shu hurriedly shook his head, "Why don't you help me ask Hasbro?" I love their Transformers. ”

"!" Tingdi was completely speechless to Zhang Shu.

After finalizing the business contract with Zhang Shu, Tinti rejected Zhang Shu's offer to have dinner with him and left Brescia.

In fact, he was no longer angry with Zhang Shu, he was just in a hurry to go back to Milan to pack his luggage and catch a plane to Denmark at night.

Although there are quite a few complaints about Zhang Shu's acceptance of toy endorsements, what Zhang Shu wants to do, Tingdi still tries his best to plan for him, and Zhang Shu only needs to wait for the news silently.

The matter of interviews and endorsements is over, and Zhang Shu refocuses his attention on the court.

In the 22nd round of Serie A, Brescia will face Reggina at home. For the Italians, it's just an ordinary league game, nothing too much to look at. The two teams have no previous grudges and their strength is not outstanding, and although Brescia are unbeaten in nine rounds, it is far from the point where they are focused on them in every round of the league.

Maybe the media won't focus on it until they lose the game, but now? As long as they don't exceed Milan's 32-game unbeaten run, there's no need for much coverage.

But since the end of the match against Roma, the Chinese media have begun to hype up the upcoming match.

Because the core of Reggina's No. 10 midfield is Shunsuke Nakamura from RB.

When it comes to RB football, Chinese fans and the media have always been in a very conflicted mind. Due to the historical relationship between the two countries, most of the Chinese subconsciously maintain a hostile attitude towards RB. But for the achievements of RB football, I have to feel a little bit of admiration.

Most Chinese football people have experienced the process of watching RB football from being suppressed by China to being overtaken in an all-round way, and this process of transcendence has no tricks, it is the result of taking football seriously in a down-to-earth manner. Compared to the Koreans who were despised by the whole world in the 02 World Cup, the RB team, which is also the host, is relatively much cleaner. This makes it impossible for Chinese fans to find any psychological comfort. Unless you cover your eyes, you can't help but be in awe of the development of RB football.

Maybe the Chinese national team is only slightly inferior to RB now, but in the eyes of people who understand football, with the current development trend, the gap between RB football and Chinese football will become bigger and bigger.

But Zhang Shu's appearance gave Chinese fans hope, and after playing well for the first time in the national team, fans believe that Zhang Shu will become an important figure in China's fight against Japan and South Korea.

Now, Zhang Shu and Shunsuke Nakamura, who are also East Asian players, will talk directly in Serie A.