Since getting Zhang Shu and the club's contract renewal, Tingdi has been busy with Zhang Shu's personal promotion work. Pen? Interesting? Pavilion wWw. ｂiquge。 Info Since Zhang Shu's debut, he has performed very well in many consecutive games, and Tingti hopes to use the good momentum on the court to promote Zhang Shu's image as a young genius who strives to be humble and peaceful.

Anyway, Chinese are not all well-behaved baby types in the eyes of Italians, and Zhang Shu does not look like the kind of strong and rough player, Tingdi feels that the personal image he set for Zhang Shu is very good, and it is easier to find product endorsements that match the image in sponsors.

Here we need to talk about the promotion of the player's personal image, generally speaking, ordinary players will not pay attention to such troublesome things, and some low-key players will not pay too much attention to this aspect. But for young players with great business prospects, it's something that has to be considered from the very beginning of their fame.

Beckham's success has taught all player agents a lesson, and since marrying Victoria in '99, Beckham has quickly completed the transformation from a first-class player to a world superstar under the construction of his wife.

Victoria taught David Beckham how to present himself in front of the media. It's not just about how you dress, it's about your words and actions, how you talk, and even your mental qualities, Beckham always has a positive image in front of the public and fans.

A good personal image not only makes him more popular, but also brings him better development prospects and tangible financial benefits, after all, no company would want to hire an unpopular star to speak for him.

In addition to these, Victoria's most successful creation of her husband is to remove the grassroots label from Beckham.

When Beckham first became famous, he was considered the representative of English working-class football, the child of lower-middle-class fans, and this class was a significant part of Beckham's homegrown fans.

These large numbers of fans contributed a lot to Beckham's popularity, but it also caused his endorsement contracts at the time to be more grassroots products such as milk, supermarkets, and toothpaste.

After marriage, Victoria frequently took Beckham to events such as brand launches and movie premieres, and slowly transformed him into a synonym for the aristocracy of the British upper class. This has allowed him to successfully obtain endorsements from many big-name first-line brands, which in turn constitute a greater promotion of his image.

As for Beckham's image on the pitch, Victoria also carried out public relations in public opinion. Relying on the deliberately lackluster news for the paparazzi, Victoria succeeded in misleading the non-fan crowd into believing that Beckham was a flashy player. But in fact, from a technical point of view, Beckham's evaluation on the pitch should be more unpretentious. As a midfielder, he doesn't have a sharp breakthrough or a flashy pass, but his bigger strengths are that he is very dedicated and diligent, physically promising, often running in a wide range and actively defending back. Even his free kicks, compared with Baggio's lightness, Ronaldo's versatility, Juninho's high success rate, and Recoba's big arc, Beckham also took the path of strong control and high probability of hitting the goal.

This strategy has been so successful that non-fans will not care about Beckham's strength, they will prefer his glamorous life off the field, and real fans will be more protective of Beckham on the pitch because of the media's misunderstanding of his idol.

Relying on such an image change, Beckham's value has skyrocketed since 2000.

Victoria used her actions to tell everyone how great energy it can produce when the star-making techniques of the entertainment industry are applied to a good player.

Agents are not fools, and if Victoria can build a Beckham, why can't they come up with more when they have so many players at their disposal?

So now, agents who are a little more discerning have begun to pay attention to packaging the image of their players. The first step in packaging is to choose a trait for the players to label their character.

There are so many players in a league who are at the level of A-list stars, so why are you more favored by sponsors than other players?

Therefore, in order to stand out among many players and gain the love of sponsors and non-fans, agents or agent teams will choose a personal trait as a label for this kind of player, build a comprehensive image around this trait, and promote the player's image brand by strengthening the public's awareness of the label.

Just like in China, although it is not Baggio's own will, when it comes to him, the first word that comes to mind whether it is fans or the media is melancholy. This single keyword has played an important role in Baggio's popularity in China.

And Milan's Kaka, the external image label is sunshine and humility, which is in line with the brand image of the German sports brand Adidas, so Kaka has won the biggest promotion from sponsors in the cooperation with Adidas. And Barcelona's Xiao Luo with his casual and happy stadium image, and Nike's cooperation also complements each other. David Beckham's British gentlemanly approach has earned him many endorsement contracts for fashion brands.

The image that Tingti set for Zhang Shu is similar to that of Kaka and Pirlo, mainly considering the vast Chinese market behind Zhang Shu. In the heart of Tinti, an Italian, the Chinese are still relatively old-fashioned and conservative, and he believes that too flamboyant and rebellious image will have a bad impact on Zhang Shu's business prospects.

As a result, before his plan could start, Zhang Shu made a big news in the match with Lazio.

Tingdi had to urgently change his image of Zhang Shu. Just based on what Zhang Shu did to the fans, if you want to shape it into the image of a good baby, someone has to believe it!

"So, in the future, I have to appear in front of others according to this image?" Zhang Shu flipped over the thick stack of personal image building precautions on his hand and frowned.

"Yes, it's not actually about you to wear a mask to live, it's just that I want you to be able to show your unyielding and rebellious traits when facing the public." Tingdi explained.

Tinti's latest image of Zhang Shu is that of a strong, rebellious teenager. But it's not the kind of bad boy who causes trouble everywhere, but the image of an adolescent boy with his own personality and principles, full of imagination and a little rebellious. He thought about it carefully, in fact, such an image is not yet available in football, and if it is packaged well, it may be able to win the love of those young people and middle-aged fans with children in their teens.

"Don't." Zhang Shu threw the stack of plans on the table.

"Don't be in a hurry to refuse, Zhang." "I won't ask you to do anything that doesn't fit your character, but you're a person with your own ideas." You just need to suppress the other aspects of yourself a little, showing too complex personality will make your image not clear enough, which will affect the effectiveness of your promotion. ”

Tingti felt that he didn't set up too many things that didn't fit Zhang Shu's character, but he once again saw Zhang Shu's stubbornness.

"I don't like that." Zhang Shu stood up. "I don't like to hide my thoughts, I don't like to think about whether I fit my image before I speak, and I don't like to make myself another person in order to make money."

"I love to hear the fans compliment me, I love to see the media praise me, I'm happy if someone wants me to endorse me, but most importantly," he said, "I just want to be who I like." ”