Before specifically negotiating the relevant expenses, Cha Weiwen put two well-formulated promotion plans in front of Xiang Ying and Tang Mu respectively. Pen ~ fun ~ pavilion www.biquge.info

"Mr. Xiang, Mr. Tang, this is the promotion plan we have formulated, you can take a look at it first, and we will talk about specific things later."

Xiang Yingying flipped through the promotion plan and put it on the table, while Tang Mu carefully flipped through the pages one by one. Matthew and Chavewen were not in a hurry, and drank coffee patiently.

Ten minutes later, Tang Mu put down the promotion plan and said sincerely: "It is worthy of being a large enterprise that has been inherited for nearly a hundred years, this promotion plan is very perfect, we can talk about the cost next." ”

The biggest sports star Reebok signed in China is Yao Ming, and after the amicable termination of the contract, Reebok has not signed a Chinese sports star, let alone martial arts, which is a relatively niche sports star.

At this time, Xiang Yingying was born, and now in China, as long as there are fans, there is no one who does not like Xiang Yingying. Especially after Xiang Hero won consecutive battles and was featured in the sports "Sports Illustrated", many people who are not fans of boxing also fell in love with Xiang Hero, liked Xiang Hero's arrogant and straightforward personality, and liked his wild and domineering in the ring......

To this end, Reebok Group also commissioned an authoritative investigation agency to do a survey in Chinese mainland, the results of the survey show that the influence of Xiang Hero has exceeded all sports stars in China, the key is that Xiang Hero is currently just starting, such potential stocks, Reebok will certainly not let go.

Therefore, Reebok is still very optimistic about Xiang Yingying, with a four-year contract of 5 million euros, although there is still a big gap between this contract and those top stars, Xiang Yingying and Tang Mu are already very satisfied, after all, Xiang Yingxing's current background is not enough.

But considering that Xiang Ying still has a lot of room to grow in the past four years, Tang Mu still asked that if Xiang Ying wins the UFC middleweight championship, a one-time reward of 2 million euros, and 100,000 euros for each successful defense in the future.

Regarding Tang Mu's additional conditions, Matthew and Cha Weiwen also agreed after discussing it. In their opinion, if Xiang Hero can win the UFC middleweight championship, his popularity and influence will definitely rise to a higher level, the key is that there is a huge Chinese market behind him, and this 2 million euros is definitely not a loss.

After the contract was finalized, Matthew and Cha Weiwen immediately accompanied Xiang Yingying and Tang Mufei back to the capital, and a week later a signing ceremony was held at the Waldorf Astoria Hotel.

Reebok Group attaches great importance to this signing ceremony, and invited almost all the well-known media in the country and some of the world's well-known media, hoping to promote Xiang Hero to the world, especially in front of the Chinese market.

Tell the world, especially the Chinese, your idol, Xiang Ying, a leading figure in the Chinese martial arts world, that he signed a contract with Reebok Group and is a global spokesperson.

If you like Xiang Hero, please follow Reebok, please come and buy our Reebok merchandise!

Don't you want to wear the sweatshirts, sweatpants, and sneakers that your idols wear?

Don't you want to get autographs from your idols?

Don't you want to get up close and personal with your idols?

Don't you want to run, train, and punch with your idols?

Such an event Reebok can really arrange as many as they want, as long as they want.

After Xiang Ying signed this contract, Xiang Ying must also fulfill relevant obligations, and he must attend some occasions where he must attend, but fortunately, Reebok is also the exclusive sponsor of the UFC, and will arrange the time reasonably to try not to affect Xiang Hero's preparation.

However, for Xiang Yingying, attending various business events held by Reebok around the world and frequently appearing in front of the media and the public is also an important means to increase his exposure and enhance his reputation.

If he wants to boost his reputation and establish himself among the world's top martial arts stars, he can't just bury his head in the ring and fight like that, he'll have to match that kind of commercial hype.

The signing ceremony went very smoothly, and the two sides signed and exchanged contracts under the cameras and flashes of many media outlets.

Then Xiang Hero shook hands with Matthew, the global president of Reebok, and took a group photo.

"Hero, I hope we have a happy cooperation!" Matthew said happily.

"Thank you! You won't regret your decision today! Xiang Yingying said very confidently.

"Haha! I'm sure you won't let us down. Matthew said with a smile on his face.

Amid Matthew's laughter, the signing ceremony ended.

……

Don't say it, Xiang Yingying signed a four-year contract with Reebok for 5 million euros, and the news is still quite sensational. First of all, the signing price is not low, and secondly, it is naturally a hero Chinese martial arts athlete.

As soon as this news came out, the Reebok Group can be said to have released a super-large taunt skill for Xiang Hero on a global scale.

Those fighters who have struggled in the ring and in the octagon cage for many years without getting this kind of treatment are envious and jealous and hateful.

"Nima! Labor and management have played for so many years, and they have won championships, and you Reebok birds are not birds, and you give so much sponsorship money every time you play. A Chinese boxer who just debuted and fought seven fights, you gave this kind of sky-high contract, and what kind of global spokesperson. ”

"If labor and management have the opportunity to meet that kid, they must beat him into a ball and see how he can speak for you."

"Labor and management are going to be demoted, and labor and management are going to middleweight to kick that kid's ass."

If Reebok knew that the global endorsement contract signed with Xiang Yingying would have this effect, he would definitely cry and laugh, but Xiang Yingying would only slap his chest when he knew it, and shouted excitedly: "Come on!" Let's beat one labor-management one! ”

As soon as Xiang Yingying signed a contract with Reebok, Dana Bai called to congratulate him, and Chinese audiences didn't even need to go through media reports to see huge advertisements in the city's most prosperous commercial center.

Not only in China, but also in the world, as long as there are Reebok flagship stores, franchise stores, and chain stores...... As long as there are various stores that sell Reebok products, there are all kinds of posters.

It can be said that in order to promote Xiang Hero, Reebok spared no effort to carry out global unified marketing, and promoted the name of Xiang Hero to every corner that Reebok can set foot in.

For a time, the world's media reported the news of "Xiang Hero's Sky-high Price Signing Reebok", which once again set off a hero fever around the world.

Taking advantage of this momentum, Tang Mu took his team to run around the country, constantly negotiating suitable endorsement advertisements for Xiang Hero, and in more than half a month, he negotiated three two-year endorsement contracts, with a total income of 30 million yuan.