Chapter 66 Location of Branches

Convincing the store manager Ishida is a very simple job.

Although Mei Dong just walked into this store yesterday and has no understanding of the restaurant industry at all, she has an unexpected assistance.

The contents of the notebook, written by Miyamoto Moko herself, not only objectively and carefully record the business history of the coffee shop Bamina from the perspective of an onlooker, but also full of the author's own investigation and understanding of this industry.

"Of course, I don't expect you to say yes on the spot."

"It's definitely something that needs to be thought through and discussed with my family. However, I believe that you can imagine what level of connections my Miyamoto Moko has. ”

"Connections are not a problem, so as long as you add enough funds, of course, this will not be bad, and then the opening of chain stores must be logical, this can be determined, right?"

She drank the last sip of coffee and put down the last straw: "Boss, your business in the past five years, as a customer, I have seen it one by one." ”

"Now that Bamina has expanded the store to the limit, there are no more types of products. Now that we've reached a tipping point, it's either the status quo or it's soaring, what do you think? ”

She smiled and put down her mug, next to the table, a menu full of drinks, desserts, and snacks.

Then she looked at the time, and the Vacheron Constantin watch on her left wrist was now ten or eleven o'clock in position. It was exactly an hour since she decided to leave the house, and it was nearly half an hour since she started talking to the store manager.

Ishida is looking at Mito's notebook very carefully, including his business records of Bamina, as well as Mito's knowledge and research of Mito, that is, Miyamoto Moko herself, about the entire coffee industry, as well as the restaurant industry and chain management.

"It's really worthy of being a child of a big family."

Putting down this notebook, Ishida sighed with emotion: "Miss Moko, I'm just a college student now." If that uncompetitive kid in my family can have a shrewd mind like yours, hey, he still needs to complain every day that schoolwork is too difficult!? ”

Midong pursed her lips and smiled: "You're really to the point, Ishida-san, may I ask your son, what major are you studying?" ”

"Oh, Childe or something......" The boss was a little shy: "It's a terrible accounting industry, after all, I'm also a shopkeeper, just wait for him to get an accounting certificate to help me...... Oops! ”

"Look, huh~?" Mei Dong climbed down the pole and said: "The candidates for the branch manager are all out!" ”

Now that we've said that, the purpose is basically half accomplished.

The memory of the boss Ishida, but what he carries, no one can fake. Miyamoto Moko, a long-time customer of the coffee shop Cameina, is still "the eldest lady of the rich family on the mountain", which is the first thing that is obvious.

Then, the notebook was spread out again, reputation, ability and even most importantly, sincerity and determination, Aoyama Meidong can be said to have mastered all the advantages he wanted, everything is ready, only the east wind is owed.

"When I get home, I'll talk to my wife and children."

Ishida was sincere and grateful, "They will definitely agree." But Miss Mozi, there are still some things I have to ask......"

"Please."

"The amount of investment, and the distribution of shares...... My family is in charge, but when it comes to letting my son be the branch manager, I, as a father, must be able to say something dry when I go home, right? ”

After all, he is a shrewd businessman.

Midong smiled more and more happily. That's what you want, if Ishida didn't have this shrewd mind, would she and Miyamoto Moko still have their eyes on this store?

"Let's put it this way."

Midong looked around: "Your coffee shop, it's about 120 seats, right?" ”

"It was just rearranged last week, 85 on the first floor and 47 on the second floor!"

"Oh, it looks like my visual inspection is outdated. That's 133 seats, 85% occupancy, right? ”

"As you have observed for a long time!"

"It's a store that has won the selection, and it's really a big scale, and it beats all the peers in the city. Therefore, the monthly rent of such a coffee shop should be ...... according to the current price in this area of the city 1,500,000 yen? ”

"Not so much."

If you kill Ishida, you won't believe that your great financier would quote indiscriminately: "1 million, 1 million, we're not in Tokyo or anything!" ”

"Tokyo...... What about real estate now...... Gee. ”

Meidong shook her head with deep feelings: "Then your store has basically radiated Shizuoka City, at least the entire western part of the country." So now, we have two options. ”

She didn't stupidly unfold any map, but just pointed her slender finger on the table: "Shizuoka City is a long and narrow form along the coast that runs northeast and southwest. Fuji City is located to the north, the urban agglomerations of Yaizu, Shimada, and Fujieda to the south, and Hamamatsu to the south. ”

"So, either we're going to open a new store in the city, either in the north and south, or we're going to open a store in the eastern part of Shizuoka City. The advantages of choosing the former are obvious at a glance, as is the latter, the former is typical of opening up new markets, and the latter is close to easy care, plus improving the local market. So what I'm going to focus on is the disadvantages. ”

With these words, Meidong can really be said to be reassured: "If you have shortcomings." A new city and a new market naturally mean new challenges, and you, as the president of the direct executor, have to take on the responsibility of the front line, can you do it? ”

Without waiting for Ishida's answer, Mito continued, "If you open a store in the eastern part of the city, you have a unique advantage. After all, the city is long and narrow, especially the existence of Mt. Kuneng in the south, which shows a feeling of galloping horses. Therefore, opening a store in the east definitely has an excellent effect of parallel vertical and horizontal radiation throughout the city! ”

"So, if you ask me how much to invest, it depends on where the new store is located. We are not an Internet company, we are not a company that throws a huge amount of money for you to burn, we are just a chain coffee shop. Running a family is a family, and a family has a cost and profit, that's what makes us special, right!? ”

In the last sentence, with a bang, Meidong's fingers poked hard at the solid wood tabletop, and the momentum was not amazing.

As for Ishida, he was naturally excited by Mito's seductive words.

"You let me think about it for a while......"

Think about it, an uncle in his forties, his face is red with excitement. Meidong was also happy to take a nap, beckoning the clerk to ask for a glass of soda. A moment later, when the glass of water arrived, Ishida was still thinking carefully.

Midong took the water glass, took a leisurely sip, and looked proudly at the entire store.

It was noon, and the first batch of high-level business people had begun to appear one after another, eating Western-style cold food in the store.

Just like the seat that Midong looked at at at this time, a handsome middle-aged man in a suit, who had finished his sandwich, was raising his glass to her.

Well?

Midong raised her eyebrows.

For the man, when he saw that she had noticed herself, came with a glass of wine.