Chapter 64: CX Brokerage Firms

After paying the rent, the façade on Figuero Street was used by Chu Xuan.

In the next few days, Chu Xuan, in his spare time, began to prepare for the start of business according to the prior concept.

Chu Xuan made a simple decoration of the façade, and then purchased some work tables and chairs and other necessities and put them on the second and third floors.

This seems to be a very simple job, but for Chu Xuan personally, it is a lot of work.

Therefore, Chu Xuan specially recruited two people to work and help him.

With the efforts of the three of them, everything was finally prepared, and Chu Xuan's plan began to get on track.

Subsequently, Chu Xuan went to the department in charge of business control in Los Angeles several times, followed the legal procedures, and successfully registered a company called "Chu Xuan Brokerage Company", also known as "CX Brokerage Company". As for the company's logo, it is a globe with the letters "CX" in the middle of the space.

Opening a brokerage company is the initial action in Chu Xuan's business concept.

The reason why he chose to open a brokerage company is mainly because the cost investment required is very low, which just reduces Chu Xuan's economic pressure.

According to Chu Xuan's plan, the main business scope of CX brokerage is sports, and it is temporarily limited to basketball. The main reason for this is that the company is a new company, has no qualifications, no influence, and obviously cannot get business in many areas. Therefore, no matter how large the business scope is expanded, there is no business, and it is impossible to make income.

And choosing basketball can just give full play to Chu Xuan's influence in basketball, which will not make CX brokerage company have no business at all at the beginning of its establishment.

The main profit of the agent company comes from the commissions received for the service of athletes, as well as commissions on player contracts and commercial sources. Chu Xuan's plan is to sign some players as customers, and then serve them to get income.

You know, in today's world, the service industry is the most promising industry and the most profitable industry.

Take brokerage companies as an example, the most typical is CAA. CAA is a brokerage business empire built on the foundation of Hollywood and the NBA, and according to last year's report, CAA's annual profit has reached $300 million, which is a very scary number.

Obviously, this shows that the brokerage company should not be underestimated.

Moreover, its influence cannot be ignored. To take the simplest example, just like the global hot Heat Triumvirate, it is the product of behind-the-scenes manipulation under the consensus of CAA and Pat Riley.

It can be said that the brokerage company is no longer just a service institution, and its potential influence and value cannot be ignored.

And Chu Xuan's decision to open a brokerage company is precisely because he sees the potential of this industry.

Furthermore, CX brokerage occupies a very important position in Chu Xuan's business empire concept. Therefore, its success or failure is related to whether Chu Xuan can realize his business ideas and plays a very important role.

……

The official establishment of the company is very simple, no one participates, just under the witness of some friends such as Whiteside, a ribbon is cut, and it is established.

The registered capital of CX brokerage is 50,000 US dollars, and all the shares of the company belong to Chu Xuan.

In fact, Chu Xuan couldn't take out this money, and in the end, he borrowed it from Whiteside.

There are only two employees in the company, and their job is to contact customers and provide good service.

It can be said that the scale of Chu Xuan's CX company is very small, so small that it is easy to be ignored, so small that it does not think that it can survive for too long, let alone have any competitiveness.

However, Chu Xuan has a lot of confidence, and his expectations for CX are very big.

The reason why he is so confident is mainly because of Chu Xuan's memory of his previous life, he completely knows what players have potential and what players are easy to handle. Therefore, it can be said that he does not have to worry about the problems of customers at all.

And solving customer problems means that the company can survive.

As for how far it can grow, of course, it depends on its development.

*******

Figuero Street, the second and third floors of a small building facing the street, hangs the sign "CX Agency", and its logo is very unique and easy to attract the attention of passers-by.

However, no one pays much attention to CX brokerage companies, because, in the metropolis of Los Angeles, it can be said that every day companies are founded, and every day companies are closed. Therefore, there is nothing unusual about it, and it does not arouse everyone's curiosity.

At this time, on the third floor, the first meeting after the establishment of CX brokerage was being held.

And there were only three people who participated in the meeting, Chu Xuan, Moses, and Harvey.

"Chu, isn't the commission we set too low? You know, we're just getting started, and there's no need to compete with giants like CAA. Moses took a copy of the information, looked at it, and suggested to Chu Xuan.

Indeed, Moses was right. The fundamental survival of a company is to make a profit, and there is no way to grow without profit. I think we just need to keep the same percentage as other companies. Harvey followed.

The opposition of the two was expected by Chu Xuan.

According to his plan, CX will take 8% of the total contract commission of its signed players (including 4% for agents). )。 The commission on contracts such as advertising endorsements is the lowest in the industry at 14%. As for the other aspects, the commission is maintained at about 15%.

This percentage is indeed low compared to other brokerage companies, but it is likely that CX companies will gain customers at an early stage.

However, it is important to know that brokerage companies need to pay salaries to employees, brokers, and then there are a lot of expenses incurred for services. In this way, Chu Xuan's profit can almost be said to be very low.

"Moses, Harvey, have you ever wondered what is the use of a company making a high profit plan if it doesn't have customers? Moreover, CAA has developed a monopoly in this area, and we have to do it if we want to take customers away from it. I don't care how much money I make, I want customers, they are important to me. ”

Chu Xuan's face was flat and said to the two.

After all, CX is a small company that has just started, and Chu Xuan, as the 100% owner of the company, has the absolute right to speak.

And Harvey and Moses are just trying to make money, so naturally they won't insist too much on this.

Because, in their opinion, as long as they can make money, the life and death of the company have little to do with him.

"Harvey, Moses, the first task I give you is to find players who don't have an agent or whose contract is about to expire, whether it's the CBA (Continental League) or the Development League, or the NBA. You bring them over to become CX clients, and you get their broker commission. Chu Xuan thought for a while and continued to arrange: "If it is possible, you can go to China and sign some potential players." ”

Moses and Harvey listened quietly, nodding their heads as Chu Xuan spoke.

Afterwards, Chu Xuan took out a list of players and handed it to the two of them.