Chapter 289 Meeting of Directors of IS
This is a completely new study.
'Muscle coordination and movement feeding back to nerve recovery' sounds like a theory that muscle exercise promotes nerve recovery, but the actual nature is completely different.
'Muscle coordination exercise' only acts on external injuries, and it is difficult to play any role on the inside, so this kind of coordinated exercise must be different from 'coordinated movement recovery', as for the difference, perhaps only the Chinese young man knows.
There is no need to question the ability of that Chinese kid, Gary Gütar has proven everything.
This new theory, based on the 'Coordinated Motor Recovery Theory', must have entered a mature stage, otherwise Kevin Telman would not have rushed to send the news.
Then Intuitive-Surgical has to make a decision as soon as possible.
This time is different from last time.
Intuitive-Surgical doesn't need to think about whether to cooperate or not, because they don't have to question the feasibility of the theory, there is definitely an interest in cooperation, and what they need to think about is what to pay, because they will have a lot of competitors.
Intuitive-Surgical can only be regarded as a small company, since the listing of 'ISS Rehabilitator', their stock price has risen, but due to the long sale period, the stock price is only growing steadily, not very fast, and the total market value is only one billion US dollars, it is certain that 'ISS Rehabilitator' will definitely bring a lot of profits, and the company's market value may be doubled in the future.
From this point of view, cooperation with that young Chinese is undoubtedly the most correct decision.
After a happy cooperation, it stands to reason that the possibility of continuing to cooperate is very high, but in the face of a lot of competitors, what can Intuitive-Surgical give?
Gary Gütar couldn't think of it.
Not to mention that in the world, in the field of medical devices in the United States alone, Intuitive-Surgical can only be regarded as a small company, with only more than 100 employees in the company's headquarters, and the manufacturing and assembly plant is also cooperating with other companies, Intuitive-Surgical does not have many shares, and has to bear a large amount of manufacturing expenses.
Gary Gütar thought for a long time, he thought of something that would impress the other party, but it was up to the board of directors to decide, and he had no authority to do it himself.
In the end, Gary Güttal still wanted to decide to see how the 'ISS Rehabilitated' was sold at the exhibition, and if the 'ISS Convalescent' could bring considerable benefits and make the company have a huge profit to be expected, the directors would actively cooperate without him making a decision, otherwise it would be empty talk.
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Sydney, Australia.
The second day of the International World Congress of Physical Medicine and Rehabilitation Medicine was held, and the academic exchange part was over, and then the topic of ensuring the lives of people with disabilities on a global scale was introduced.
This issue is like how much money a country wants to support a certain country in Africa, and how many projects it wants to support, and it has nothing to do with outsiders.
Although Shen Yang has decided to join the International Society of Physical Medicine and Rehabilitation Medicine, he is not involved in the management work, and like other scholars who come to participate in the conference, the content of the conference has nothing to do with him.
At the same time, the exhibition of medical devices also began.
Most of the participants in the conference have already left the venue and arrived at the exhibition site, and many of them have come with orders.
The exhibition of medical equipment sounds very 'high', in fact, to put it bluntly, it is similar to the 'bad street' wedding exhibition often held in many cities, various merchants come to exhibit products, and then attract a large number of consumers to order in the name of discounts, the only difference is that the people who come to participate in the exhibition are generally with the purpose of consumption, after all, medical equipment is a must, the price is generally very high, and it costs a lot more to order in normal times, and it is naturally good to have a discount at the exhibition.
Even Jing Lin and Sun Zhisheng are the same.
The purpose of the two of them to participate in the conference is to gild their careers, and tell the leaders above that going abroad to participate in medical conferences is also 'high', giving people a very powerful feeling, at the same time, they were also given the task of procurement, they need to purchase a few B-ultrasound, CT examination equipment, if they see other useful products, they also have to report to the hospital.
Hu Tianxiang also has a job in procurement.
In fact, this job is Zhang Chengqi's, but Mr. Zhang is older and more proficient in medical academics, so he doesn't care much about daily affairs, so the task naturally goes to Hu Tianxiang.
At this time, in the middle of the exhibition hall, there is a huge equipment, which is the 'ISS rehabilitator'.
This is a booth rented by Intuitive-Surgical.
The exhibition has just opened, thousands of people poured into the scene, the number of people seems to be a lot, but scattered to the whole exhibition is relatively small, each booth can have a dozen people in front of the is already very good, but the Intuitive-Surgical booth is different, dozens of people gathered in front of the booth, and many people are watching from the periphery.
Shen Yang is patiently introducing the 'ISS convalescent'.
"The 'ISS Rehabilitator' is based on the 'Coordinated Motor Recovery Theory', and a series of detailed test results, if the recovery is done in strict accordance with the instructions for the use of the equipment, for ordinary muscle injuries, it can produce a 20% to 40% faster recovery effect."
"I believe that this device will be the first of its kind in scientific rehabilitation! He can speed up the recovery of ordinary traumatized people. ”
"In terms of selling price, considering the practical application, the price of 'ISS convalescent' in the United States is only 550,000 US dollars, which is a very cheap price compared to many large medical devices."
Everyone around nodded approvingly.
$550,000 sounds like a lot, but in the field of medical devices, the devices in charge are often millions of dollars, and the price is relatively cheap, especially compared to performance, if it can really be that good performance, the price of $550,000 is really cheap.
Next, Rory and Flonnie Moren gave presentations on 'ISS survivors'.
Two well-known old-timers in the world of sports medicine and medicine gave speeches, which attracted many people to participate in the exhibition.
This is also the purpose of Intuitive-Surgical to spend a lot of money to invite the two.
The mere fact that the two respected seniors are standing here is enough to attract attention, not to mention that they each make a targeted speech.
Rory and Flonnie Moren respectively spent more than half an hour to give professional speeches, the general content is to introduce rehabilitation medicine, introduce the basic principles of 'ISS rehabilitated patients', in fact, the content of their speeches is intuitive-surgical, but others don't know, so they still listen patiently.
At the same time, many people also came to inquire about the specific efficacy of 'ISS rehabilitators', and some people discussed with Shen Yang about the 'coordinated movement recovery theory'.
At around three o'clock in the afternoon, Intuitive-Surgical closed its first order.
A representative of a hospital in California, USA, decided to purchase two 'ISS convalescents'.
Then a series of orders followed.
These include the United States, Europe, Japan, and the Saudi Royal Hospital from West Asian countries, Huaxia has not yet carried out enough collection, in fact, Hu Tianxiang also transmitted the news to the capital hospital, but was told that Huaxia's collection is best carried out until next year.
Shen Yang said, "Each device can save nearly 100,000 US dollars." ”
Others at Intuitive-Surgical said, "Huaxia can make purchases, but we haven't set up a factory in Huaxia yet, and even if we do, we will ship them in six months." ”
Intuitive-Surgical also takes costs into account.
If Intuitive-Surgical were to sell it alone, it would cost more than $800,000 considering a series of factors such as shipping costs and huge tariffs, and even then, Intuitive-Surgical would not have much profit to speak of.
That's the limitation of the region.
The promotion of the 'ISS convalescents' in China has not yet begun, and the two sides have agreed that this part will be jointly responsible for the Yangyang Research Center and Intuitive-Surgical, after all, Intuitive-Surgical has not officially entered the Chinese market, they are not familiar with the Chinese market, and need to rely on local 'allies'.
The advertising expenditure is all taken care of by the Sheep Research Center, but relatively speaking, the profit will be divided into a part of the Sheep Research Center.
Intuitive-Surgical's assembly plant in China will take at least four months to complete, and the actual upfront advertising and sales will begin in about six months, when the price of the 'ISS convalescent' will be significantly reduced, almost $600,000 is enough.
In the afternoon of the same day, the sale of 'ISS convalescents' was a bumper harvest, with more than 300 orders and a total value of more than 150 million US dollars.
The main task of the first day was not to confirm the order, but to carry out large-scale publicity, so that all the people who came to the exhibition knew that there were 'ISS survivors' and all knew the auxiliary recovery effect of 'ISS survivors'. On the first day, there will be 1.5 billion US dollars in orders, which means that the amount of orders on the second and third days will exceed 600 million US dollars.
This is still a conservative estimate.
By the next day, the sales were even more optimistic, and Intuitive-Surgical's team of 30 people was a little busy, and customers were waiting in line to sign orders, for whom it was relatively cost-effective to finalize the purchase cooperation and save between $50,000 and $100,000 per device.
The end result was unexpected.
During the two and a half days of the exhibition, Intuitive-Surgical finalized a total of 1.15 billion US dollars in orders, and the number of units sold reached 2,100 units, covering the whole world, including hospitals in Brazil, Argentina and other countries in South America.
The $1.15 billion order was finalized in two and a half days, which is completely comparable to that of some national arms exhibitions.
Although it is not the most in the history of medical device exhibitions, it can definitely rank in the top three.
With the show going well, Intuitive-Surgical's share price rose by 17 percent on the same day, and it is certain that the stock price will continue to rise in the next few days.
This is great news for Intuitive-Surgical, and it is certain that the ISS Survivors have had great success, the only thing being that they have no energy to do anything else for the time being, and will have to work hard to expand production for the next few months.
More than 2,000 ISS convalescents are not easy to produce.
At the current production rate, an average of five units per day is already the limit, just more than 2,000 devices, but also with the help of other companies' platforms, and even to find partners in Asia to share profits.
That's the limitation of small companies.
To be precise, Intuitive-Surgical is just a technology company, they don't have a well-established manufacturing base, and most of the other parts need to be sourced from other companies except for the core components.
In the 21st century of industrial globalization, it may not sound like a big deal, but in the field of medical devices, many large companies have their own manufacturing plants all over the world, such as GEMS companies, in China, Japan, West Asia and Europe, have huge manufacturing projects, can produce most of the parts of the equipment they have, only a small number of devices without technical content, through the purchase of other companies, which greatly reduces production profits.
Intuitive-Surgical doesn't have that kind of foundation, so it can only cooperate with other manufacturing companies to share a large part of the profits.
But that's all there is to say, and it's safe for Intuitive-Surgical executives to be able to easily double its market value in the next two years, with each shareholder receiving a large share of the profits.
To be clear, Intuitive-Surgical's main business is not to manufacture 'ISS survivors', but to focus most of their efforts on the research and manufacture of surgical robots.
Prior to this, Intuitive-Surgical did not consider expanding its business at all, and focused on making surgical robots and various automated high-end products to maintain the company's position in high-end automated medical equipment.
Not anymore.
Gary Gütar, CEO of Intuitive-Surgical, is also starting to think about the next collaboration.
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Two days later, Intuitive-Surgical held an internal board meeting.
Gary Gütar first affirmed the work of the past two months, looked forward to the future production work, and then discussed whether to cooperate with the Yangyang Research Center, or Shen Yang, for the next project research and development.
Almost all of the directors have a positive opinion.
But when asked what kind of cooperation conditions can be come up, many people do not speak, they know very well that the previous way of cooperation is simply impossible to continue.
Just fifteen percent of the profit?
Not to mention fifteen percent, even if it is more than thirty percent, the young Chinese will not agree, and even if thirty percent profit is mentioned, they will have many competitors who offer better terms, compared to GEMS, IG and other large companies, Intuitive-Surgical is poor like a beggar.
What can Intuitive-Surgical offer?
Many board members, like Gary Gütar, want the only condition that can impress each other - shares, as long as a certain amount of shares are distributed to each other, then both parties are members of the same company, and they will definitely continue to work hard for the sake of interests, and there is no need to cooperate with other companies.
But shares are involved in the interests of many shareholders.
For example, CEO Gary Gütar, who owns 22 percent of Intuitive-Surgical's shares, would only have about 20 percent of the shares left if the company issues 10 percent more shares.
Another major shareholder of Intuitive-Surgical is RTC, an American venture capital firm that was mainly funded in 1995 when Gary Güttal and several small partners founded Intuitive-Surgical to raise funds, and RTC is the largest shareholder of Intuitive-Surgical, holding 27% of the shares.
Gary Gütar convened the board meeting mainly to get the support of RTC representative James Lielsen.
With James Leerson's backing, the two hold 49 percent of the shares, and winning one or two more equity holders, like Kevin Telman, is enough to decide.