Commercial development of the 137 Youth Championships

Ben Dassler's acquisition negotiations for Atletico Madrid went smoothly, and the Chubei Youth Championship also went well, Lin Wenlei's mood was originally very good, but the news brought by Yang Zhenyu and them was very bad.

Yang Zhenyu is the fat brother of the parents of the three little players he saw in Fushi, and they couldn't wait to bring Yang Yuanhang and Tan Lei to report, but they were a little nervous, because Feng Xu, whom Lin Wenlei valued the most, not only did not come, but also would not come.

"Lao Feng doesn't know what to think, he is confused... I heard that after he went back, he took his child to the provincial team (Shonan) for a trial and asked for a signing fee of 50,000 yuan, so he didn't come..."

Yang Zhenyu, who introduced these situations, was a little uneasy, after all, they also knew that Lin Wenlei valued Feng Xu the most, and even thought that Yang Yuanhang and Tan Lei were agreed by Lin Wenlei in order to admit Feng Xu.

In fact, Lin Wenlei has a little bit of this meaning, but the premise is that the two players have also reached a certain level, and the important point is the support of parents and the players' love and devotion to football.

Talent is a matter of talent in football, but most players actually succeed with persistence.

This is especially true for junior players, who may have been much more talented than others, or physically stronger and faster than others, but rarely can go beyond the boundaries of professional training.

When a talented person goes to the court and is teased by professionally trained peers, few children have the courage to catch up from the beginning.

Therefore, persistence in youth training is also a very important part, and it can even be said to be a decisive link. This kind of persistence, that is, the persistence of the young players themselves, and the persistence of parents is also an important factor. And this kind of persistence is not a year and a half, it is more than ten years of perseverance and dedication that can see a little bit of light.

Lin Wenlei and Scouting Director Wagner agreed that the passion of players and parents for football was also an important factor in the evaluation when selecting players. Tan Lei and Yang Yuanhang have a high bonus point in this regard, plus they have spirituality and enthusiasm in kicking the ball, and they can actually meet the criteria for Jiangxia Flame's selection. It's just that maybe Lin Wenlei won't pay so much attention to it, after all, there are more than 200 players in the Jinyuhu Training Center alone.

This will not make Lin Wenlei angry with them, on the contrary, he respects their enthusiasm and trust in rushing from Xiangnan to Jiangxia two days later.

So he took them to the U10 training ground and handed over Tan Lei to the coach of the U10 third team.

Seeing that Jinyu Lake has a more beautiful environment and more perfect training facilities than the skin-giving training camp, the fat brother Yang Zhenyu has always sighed that he has come to the right place, and he has also been joined by Tan Xinghua.

When he saw that Tan Lei and Yang Yuanhang changed their jerseys and went through a physical examination, the coach of the U10 third team asked them to run without even taking a stopwatch, the fat brother was a little worried about whether the coach was careless, and asked Lin Wenlei if he could ask the coach to go out for a meal.

"No, in the final analysis, we still need to see that the children don't have to worry about training, and they don't have to engage in those things... Uh, you mean stopwatches, right? Rest assured, children's sports vests and sneakers have sensors, and the speed and time are much more accurate than holding a stopwatch. ”

As he spoke, Lin Wenlei picked up his iPad and called up the real-time data of the two to Yang Zhenyu and Tan Xinghua.

"Don't worry, we don't pay attention to that player, you see, their daily training videos and data here are watched by their coaches, coaches, and technical department analysis. The training schedule for the second day will be adjusted according to the training situation of the previous day, and there are technical departments and sports medicine departments involved in individual training arrangements, and there will rarely be a question of who is biased. ”

Yang Zhenyu and Tan Xinghua glanced at each other in surprise, and then said:

"Is the professional training so advanced now?"

Professionally, Lin Wenlei is not modest, and replied sed:

"I don't know about anyone else, but our training center is definitely the world's leading youth training center."

These things made the two more interested, knowing that the Chubei Youth Championship was about to be held here, Tan Lei and Yang Yuanhang would also participate, and they all said that they would stay for two more days to take a look.

"If you want to be busy, you don't have to, this game will be broadcast live on the Jiangxia TV Sports Channel..."

The two once again praised the importance of youth training in northern Chu.

It is true that through the efforts of Lin Wenlei and Jiangxia Flame Club, the youth training atmosphere in Chubei is now very good.

The Chubei Youth Championship is divided into two groups, U18, U16, U12 and U10, with more than 70 teams participating.

Group A is the city team, Group B is the club's training camp team to participate, the reason why it is so divided is that the strength is too different, to the city team and the same training camp team from the city to play is not comparable, the club and the sports committee in order to ensure the enthusiasm of the city team specially made a division.

The enthusiasm of the local city teams also comes from the economic effect, in addition to the Jiangxia Flame fancy players will pay transfer fees, this year's marketing is also very good, the sports channel not only broadcast, but also unexpectedly gave 10 million broadcast rights fees. This was followed by a lot of advertising and sponsorship costs, and even local city teams had a lot of sponsorship from local brands.

This has caused the income of this competition to rise sharply, and the participation subsidies of each team have risen, and each team can get nearly 500,000 participation subsidies and income sharing, which is naturally highly motivated.

Originally, the sports channel didn't need to pay this copyright fee at all, and it was to save face if it could be broadcast live. There are a lot of opinions on this matter in the sports channel, and the senior management thinks that Lin Wenlei's money is left and right, and they don't say much.

However, Lin Wenlei trained Chen Xi, who also had this idea, and criticized them for picking up cheap and high-minded mentality, just like a certain TV station.

When Huachao was down, a certain TV station abandoned them without foresight, and even if it was broadcast, it had to be poured into the uncle's mentality. Then Huachao became popular again, and no matter how you look at it when you look at it again, you have the spirit of a small family who can share wealth and prosperity and not share hardships.

Therefore, Lin Wenlei asked the sports channel not only to publish the copyright fee for the left-handed to right-handed youth championship in northern Chu, but also to publish other competitions in Jiangxia and northern Chubei, so as to have the atmosphere of cultivating the market.

However, criticism is criticism, Chen Xi is responsible for the business promotion of the sports channel and does a really good job, ingeniously using the local characteristics of the Chubei Youth Championship and the student characteristics of the players, and turning the competition that others think has no commercial value into an advertising platform for local education and training institutions, fitness training industries, etc. Not only has the income of the game and the team increased greatly, but the sports channel has also received a lot of advertising revenue, which makes many people admire her work ability.

Adi also sponsored the event as usual, but unlike Ben Dassler's friendship sponsorship last time, this time it was more of a taste of sweetness. After the last competition, Adi was pleasantly surprised to find that the sponsorship effect was surprisingly good, not only the participating players were full of affection for Adi, but also their parents, after all, a sports-loving child often has more than one sports-loving parent standing behind him. There are also small players who are mostly small stars of schools and classes, and they also affect many surrounding students.

In this way, Adi's sales in northern Chu have not only increased greatly, but his favorability has far exceeded that of his old rivals, and the industry has taken the initiative to participate in advertising and sponsorship, and even used his own public relations media to promote it nationwide.