Han Fei saw Mrs. Liang's resolute attitude, so he said, "Qin'er, since the eldest sister gave you the key to the warehouse, you can help the eldest sister keep it for the time being, and make a record of every expenditure." Although the initial investment of the publishing house is relatively large, the income is also very large after it is on the right track. ”

Jia Baoqin asked in surprise: "Big brother, can you still make money if the newspaper is sold so cheaply?" ”

"Of course, newspapers are a very promising industry, the larger the scale, the greater the income, and when the circulation covers the whole country, it is not too much to make money every day!"

Later generations know that the main income of a newspaper is not the newspaper itself, but the income from advertising and paid news. However, these words are complicated to say, Han Fei doesn't want to talk about them for the time being, it will be a matter of course, and they will naturally understand when the time comes.

Jia Baoqin looked incredulous, but based on her trust in Han Fei, she didn't ask any more questions. After a while, she seemed to suddenly remember something, and said hurriedly: "Big brother, you haven't told me yet, how can you reduce the printing cost to a very low level?" ”

"Haha, I'm just busy with this these days, who kept you from coming out of the backyard all the time?" Han Fei said with a smile: "The printing cost is mainly on the engraving, the newspaper will not use engraving printing, we will use movable type printing!" ”

"Movable type?" Mrs. Liang was stunned and said: "Han Gongzi, could it be that the clay movable type invented by Bisheng in the former Song Dynasty recorded in ancient books?" ”

"The eldest sister is really knowledgeable, yes, the principle does come from the clay type, but there are too many disadvantages of the clay type, we use the wooden type, and the typesetting method has been improved." Han Fei smiled quite smugly: "Wooden movable type and rotary typesetting can be said to be the most advanced printing technology at present, and it is our magic weapon to win!" ”

Mrs. Liang showed admiration and said: "With movable type printing, it can indeed greatly reduce costs, movable type can be reused, every page printed, only need to reassemble the movable type, and the time is short, no wonder Han Gongzi said that he can publish a newspaper every day!" ”

Jia Baoqin said hesitantly: "Big brother, those wooden movable characters are our secret method, who carved them, will they leak out?" ”

"The carving of wooden movable type is the famous craftsman Li Dayou, reliable! There was a tragic incident in his family, I helped him, gained his heart, and I plan to hand over all the printing affairs of the publishing house to him! ”

Han Fei immediately told the murder that happened in the past few days, as well as the investigation process. Of course, the real murderer of the murder case, according to the trial results of the magistrate, said that he became Wan Gui, the housekeeper of Wanfu.

Mrs. Liang and Jia Baoqin were dumbfounded, they never expected that such a big case would happen and hurt two lives in a row.

After a long while, Jia Baoqin came back to his senses and said indignantly: "The dog slave surnamed Wan is a heinous crime, and he deserves to be cut with a thousand knives!" ”

"Lord Leng of Zhixian County has sentenced Wangui to death, and when the Criminal Department approves it, he will be beheaded after the autumn, and the victim can be regarded as comforted!" Han Fei sighed secretly and said, "Let's not talk about this for the time being, eldest sister, Qin'er, our newspaper is about to come out, let's discuss a name for the newspaper!" ”

Mrs. Liang and Jia Baoqin glanced at each other, both shook their heads and said, "We can't think of any name, it's up to you to decide!" ”

"The name of a newspaper should be catchy and reflect the nature of the newspaper!" Han Fei pondered for a moment and said: "In fact, the imperial court also has a 'hand-copied newspaper' similar to a newspaper, but the content is relatively simple, basically recording the major events of the imperial court, our newspaper is rich in content and much more flexible in form." In order to show the difference from the imperial court newspaper, the name of our newspaper should indicate that it comes from the people, reflecting the voice of the people. ”

Han Fei paused slightly, and then said: "I want to name the newspaper 'People's Declaration', I don't know what the eldest sister and Qin'er think?" ”

"'People's declaration', this name is good!" Jia Baoqin shook Mrs. Liang's arm and said, "Sister Lan, are you okay?" ”

Mrs. Liang cares about the newspaper business, and she doesn't care what the name of the newspaper is. She patted Jia Baoqin's arm dotingly, and said with a smile: "Okay, let's call it 'civil declaration'!" ”

Afterwards, she said to Han Fei: "Han Gongzi, have you read more than a dozen sample newspapers edited by Concubine Shen and Qin Mei, and where do you need to revise them?" ”

"Sister, the content of the next few pages is very well edited, and I would like to make a suggestion for the first edition." Han Fei took out the sample newspaper from his side, handed it back to Mrs. Liang, and said: "Our newspaper has just come out, if you want to quickly expand its popularity in Shilin and be sought after by people, you must be good at creating controversial topics, to put it bluntly, it is to create an argument that everyone pays attention to, so that people can argue, the more intense the argument, the more popular our 'people's declaration' will be!" ”

"Han Gongzi, the first edition is full of moral articles, what kind of argument can this create?"

"Eldest sister, the mainstream of the current moral article is Cheng Zhu Lixue, which is a doctrine recognized by most people in Shilin, and it is because of this that it is easier to provoke controversy!" Han Fei smiled faintly and said: "There are many schools of Confucianism, and Cheng Zhu Lixue is only one of them, and it is only because of the recognition of the imperial court that the imperial examination adopts the "Zhu Ziji Annotation", which leads to the profound influence of Cheng Zhu's theory. In fact, at the same time as Cheng Zhu Lixue, there was another doctrine that also had a great influence - the study of mind. ”

"Mind? Han Gongzi, what is the explanation of Xinxue? Mrs. Liang asked in surprise.

Han Fei was stunned for a moment, and then understood that "Xinxue" was proposed by Wang Yangming, a thinker of the Ming Dynasty in another time and space, and this era did not appear. He hurriedly explained: "That is the doctrine proposed by the former Song Lu Jiuyuan! ”

Mrs. Liang nodded and said: "Lu Jiuyuan's doctrine is inherited from Mencius, and it is the 'Gexin School' in Confucianism, and Han Gongzi uses 'Xinxue' to summarize it, which is very appropriate!" ”

This sentence made Han Fei's old face blush, and he thought about it again, Wang Yangming's "Mind Study" could not appear in this era, and he could just use it to create problems.

"Eldest sister, what I mean, the front page of several consecutive issues of our people's declaration has published articles on psychology, which will inevitably cause Shilin's verbal criticism, so that the momentum of our people's declaration will rise!"

"Han Gongzi, this is indeed a clever strategy, but this time, we have offended many people!"

"Eldest sister, the newspaper is just a carrier, it doesn't mean that we are believers in 'Xinxue', and when public opinion rises, we can publish articles on both doctrines at the same time!"

"Han Gongzi, who are we looking to write a discourse on the study of mind?"

This is indeed a problem, Han Fei thought for a moment, and said: "I'll write a few articles first, throw bricks and lead jade, and when the momentum grows, naturally someone will submit articles to the newspaper!" ”

After the main issues were agreed, Mrs. Liang returned to the backyard and immediately took out the key to the warehouse and handed it to Jia Baoqin. Jia Baoqin immediately came out and teamed up with Han Fei to open the warehouse to check.

"Ahh

The mountains of gold and silver piled up in the treasury surprised Han Fei and Jia Baoqin.

"Sure enough, the dead camel is bigger than the horse!" Han Fei sighed: "I can't imagine that the Liang family has fallen to this, and there is so much wealth, no wonder Mrs. Liang has no intention of taking care of the family business, so much wealth, she can't spend it in a few lifetimes alone!" ”