In the next two days, in addition to going to the TV station with Cai Ya, Yang Duo, and Li Xiang to record accompaniment, Tang Xin spent most of his time focusing on the relevant knowledge of trademark registration in the world, and at the same time began to prepare for trademark registration.

The first is the New Year's Eve concert, around the New Year's Eve, Tang Xin registered "New Year's Eve Concert", "New Year's Eve Carnival Night", "New Year's Eve Gathering Moment" and "New Year's Eve Ceremony" as trademarks, and at the same time restricted the New Year's Eve trademark in terms of content through the elaboration of the form of the concert program.

This was followed by the Spring Festival Gala, including "Spring Festival Gala" and "Spring Festival Gala" registered as trademarks.

To this end, Tang Xin also set up a cultural company, named Tang Dynasty Culture, which was initially used for the copyright operation of the New Year's Eve and the Spring Festival Gala.

Tang Xin's trademark registration for the New Year's Eve and Spring Festival Gala does not mean that she wants to make a lot of money with these two trademarks. In fact, she wants to protect both brands more than anything else.

In the previous life, since a certain satellite TV created a New Year's Eve concert, other TV stations felt that the New Year's Eve concert market was very large, so they rushed to do New Year's Eve, resulting in every New Year's Eve, major TV stations began to carve up all kinds of stars. The competition between TV stations has changed from a competition for concerts to a competition for inviting stars. No longer fight for the quality of the program, and start to fight for the big names. As a result, the New Year's Eve brand is not as good as a year, which is embarrassing.

If the New Year's Eve brand is in her hands, she can choose an excellent TV station for brand authorization, so as not to form a chaotic situation.

Media publicity has always been very important for an enterprise, and if an enterprise wants to develop, it needs to have the right to speak in the media. For Internet companies, taking the portal website may be a faster way. However, for the masses, traditional media is still the main way of communication. If the micro era wants to develop rapidly, it is undoubtedly a good choice to establish a good relationship with the major domestic media. The micro era, which has two major trademark brands of New Year's Eve and Spring Festival Gala, will develop more rapidly.

Tang Xin spent another day writing out the planning plan for the New Year's Eve concert, and she was ready to talk to Qiao Bai.

"Dabai, please have coffee, do you have time?" Tang Xin called Qiao Bai.

"I said Xin Xin, you are really good at finding a time, for the New Year's Day party, the station is going crazy." Qiao Bai said, a little reluctant. Obviously, in the two things of work and the invitation of beautiful women to coffee, President Qiao chose to work.

"I have an idea for a TV show about the New Year, and if you don't have time, I'll find another station." Tang Xin said.

"Oh, don't. The beautiful goddess Xin Xin, please drink coffee, then I am so honored. Somewhere, I'll go right over. Qiao Bai said immediately, like a different person.

"See you at the café across the street from our school." As he was talking, Zhuo Ping called. Tang Xin saw Zhuo Ping calling her, so he briefly said the meeting place and ended the call with Qiao Bai.

"Zhuo Ping, is there something wrong with the call?" Tang Xin asked.

Zhuo Ping said: "The group is busy with the development of the Golden Shield Security Guard, it's noon, have you eaten, please eat." ”

Tang Xin pondered for a moment and said, "Zhuo Ping, I just made an appointment with Qiao Bai, the director of Mango Satellite TV, to talk about things. Why don't I treat you to this meal next time? ”

"Qiao Bai? He wouldn't want to invite you to a TV show, would he? Zhuo Ping asked in a sour tone.

Tang Xin smiled: "It's about cooperation, I planned a show and wanted to talk to him about cooperation." Our "Happy Farm" will be launched and put on the market soon, and I am thinking about making "Happy Farm" the title of this show. ”

"What kind of program, can you tell me about it?" Zhuo Ping asked.

Tang Xin said: "Then I'll tell you as I go." That's right, isn't our school going to hold a New Year's Day party, and major TV stations will also produce TV programs on this day to celebrate the New Year. I wondered if I could make a party that would not be broadcast on the night of New Year's Day, but would be broadcast at 8 p.m. on December 31, and then through a four-hour concert until midnight, the national TV audience would be invited to join the New Year's Eve. ”

"It's a great idea." Zhuo Ping had a flash of inspiration in his mind, and he had already figured out the key to it, "But now there are 20 days before the New Year, let the TV station prepare a 4-hour live broadcast program in such a short time, I'm afraid no TV station can complete this task." So, don't be too optimistic. ”

Tang Xin also agreed with Zhuo Ping's words, but she felt that it was still necessary to try. If she misses this time, she will have to wait a year for New Year's Eve, and she doesn't want to wait. If Qiao Bai is unwilling to do it, she can find another TV station to do this New Year's Eve.

"Dabai, it depends on your courage, I hope you don't disappoint me." After talking to Zhuo Ping on the phone, Tang Xin muttered to himself and walked towards the "Youjian Cafe" outside the school.

It took nearly 20 minutes for Tang Xin to walk from the dormitory to the "Youyou Cafe", and the original owner actually had a bicycle, but Tang Xin had never ridden it, but preferred the healthy lifestyle of walking.

When she arrived at the café, Qiao Bai was already waiting for her in a corner of the café.

"Dabai, I've kept you waiting." Tang Xin walked over, and then sat down opposite Qiao Bai.

"I've just arrived." Qiao Bai smiled slightly, he was wearing a gray casual suit today, and the shirt inside was not tied with a tie, which was less of an elite in the workplace, but more of a mature man's temperament.

The two ordered coffee, and Tang Xin went straight to the point and handed Qiao Bai the planning plan for the New Year's Eve concert in his hand. Tang Xin didn't say a word during the whole process, she wanted to see what kind of expression and attitude Qiao Bai would have when she saw this plan.

Qiao Bai originally glanced at it casually, but his gaze froze. After five seconds, his face changed, and he began to read the plan carefully.

Qiao Bai watched it quickly, and about five minutes later, he had already quickly browsed the planning plan for the New Year's Eve concert.

Qiao Bai took a deep breath, looked at Tang's serious and solemn face, and said, "Xin Xin, if you gave me this plan a month in advance." ”

Tang Xin was slightly stunned, Qiao Bai refused?

"Da Bai means that Mango Satellite TV can't produce this party?" Tang Xin asked.

Qiao Bai shook his head and said, "Xin Xin, I won't sell it anymore, this show Mango Satellite TV is going to be." You can just put a price on it. ”

"Let's not talk about the price, you can explain to me why you just said that I would take it out a month in advance." Tang Xin asked.

Qiao Bai said: "If you take it out a month in advance, I will have more time to promote and operate this New Year's Eve concert, in that way, this New Year's Eve concert will definitely become a phenomenal party, and thus become a brand program of the TV station." And now, time is too tight, after all, there are 20 days left until the New Year, and 19 days until New Year's Eve. To plan a 4-hour live program, it is not easy for a TV station, and it almost requires the strength of the whole station. However, I am a little fortunate that this year's New Year's Day party of Mango Satellite TV is also based on songs, but the program duration is only 90 minutes, and this part of the program can be directly transplanted to the New Year's Eve party. Still, there are still 2 and a half hours to be blank. ”

"Then take the money to invite celebrities, and each star sings three to five famous songs, and the time is about the same." Tang Xin said casually. She remembered that she participated in a satellite TV station's New Year's Eve party, and the TV station took her as the finale, when he appeared at 11:30 p.m., and he sang directly for 28 minutes. At that time, the scene was dyed, and the ratings when she appeared at that time were also the highest peak of all the New Year's Eve concerts that night.

Qiao Bai patiently explained: "What song this star sings at the party, and how many songs he sings, he is particular. If it's a big name, it's the king, of course, the more you sing, the better, even if you sing for an hour, the TV station has no opinion. Because you represent the ratings, you represent the advertising fee. No TV station will have a hard time with advertising fees and ratings. Similarly, if it is an average star, or a star with a small coffee position, no matter how good they sing, they will only have the opportunity to sing one song. ”

Tang Xin glanced at Qiao Bai, and said in his heart, you still need to tell me this kind of common sense?

"Let's go straight, can Mango Satellite TV pick up the New Year's Eve concert?" Tang Xin asked.

Qiao Bai blew up on the spot and said, "Do you still need to ask, you dare to give it to other TV stations, I'm in a hurry with you." ”

Tang Xin said with a smile: "That's okay, the time of this party is really tight, how to arrange the program, your TV station will watch it yourself." Let's talk about the price of buying a copyright. ”

"Copyright price?" Qiao Bai was stunned, and then seemed to think of something, and his face changed, "You won't register this New Year's Eve concert as a trademark, right?" ”

Tang Xin smiled: "Guess? ”

Qiao Bai said: "Xin Xin, you are becoming less and less cute, really, not cute at all." ”

Tang Xin said directly: "I can authorize Mango Satellite TV to hold this New Year's Eve concert without charge." But I want free naming rights for this show. If the cooperation is pleasant, the New Year's Eve concert will only be on Mango Satellite TV in the future. ”