Chapter 175 Passing by, buy a Gongkou novel and send chips!!
"Walk by! Buy 100,000 taels of chips and get a free workman! ”
"Walk by! Buy a workman, 10,000 taels of chips are 90% off, as long as 9,000! ”
"Walk by! Gongkou chips are given away! ”
On a sunny afternoon, at the gate of half of the monster casino, there were a few girls dressed in fancy clothes.
The girls, dressed in bunny girl costumes, shouted at the door diligently, diligently handed out flyers to passers-by, and occasionally flattered passers-by.
Gongkou chips are being given away?
Passers-by frequently look sideways, casino sales, and such operations?
It is true that casinos are a kind of cultural and entertainment venues, and some casinos do sell books, but it is rare to see the phenomenon of bundling with gambling chips.
Everyone is here to gamble money, who would not go to the bookstore and come here to read books when they have nothing to do?
Is it a marketing gimmick? Or are you very confident in the books you sell?
Out of curiosity, a twenty-year-old yellow-haired young man walked into the casino and bought 10,000 taels of chips.
"Welcome to the next visit!"
The lady at the front desk smiled and took out a copy of "Green Baby" from the shelf next to her and handed it to him.
The yellow-haired young man took the chips and the book, but he was not in a hurry to gamble, but opened the book he got at random, and he wanted to see what was so strange about it.
After all, although the gambling industry is not very glamorous, casinos also need to be honest.
Sell chips and trash books together? This is a signboard smashing thing.
The yellow-haired youth thought so. If it's the same as that book "Intimacy Paradise", there are only gimmicks but nothing to watch, he won't come here next time.
However, after only turning the first page and reading a few lines, he couldn't take his eyes off.
"This ...... There is such a book! The yellow-haired young man held the book, dumbfounded, and subconsciously turned the pages continuously, the more he read, the more energetic he became, and the more he read, the more fascinated he became.
Later, he even forgot to come here to gamble for money, and instead sat on a bench in the rest area.
Just look at the work in your hand, no matter how noisy the outside world is, no matter how hard the gambling outside, ignore it.
Not only the yellow-haired young man, but unconsciously, there were more and more people in the rest area.
I bought chips to get the work, and I was attracted by the plot.
- Very good, the effect is complete!
As a dealer at the Sic Bo table, Hua Yin saw the scene of the gamblers not far away, and the corners of her mouth were slightly raised.
That's the marketing plan she came up with in the first place, which is the legendary bundle! By bundling books and chips, you can achieve symbiotic marketing.
Bundling is a kind of symbiotic marketing, which simply put, is to sell two products in a unified package.
This approach has great advantages, which can reduce the cost of sales, enhance the brand image, and make more people remember the name of the book "Green Baby".
However, this method is also very dangerous, if the complementarity of the products is not strong, it is easy to smash the signboard if one is not good.
Are the gambling and publishing industries complementary?
No.
If Hua Yin wasn't particularly confident in her book, she wouldn't have used it this way.
Just yesterday afternoon, after discussing with Li Meilan, Hua Yin immediately came to the city's "Half Monster" publishing house branch and purchased directly from here.
First of all, 10,000 copies are ordered.
Of course, the people of the publishing house did not dare to slack off, this is a big business, and besides, it is the same brand of casino to buy it.
Under normal circumstances, the price of direct purchase is 50% of the price of the finished book, and "Green Baby" is priced at 2,000 taels here, and large customers will give special discounts.
Huayin spent a total of 8 million taels and entered 10,000 books-
Of course, the money was from the casino, and she negotiated on behalf of the casino.
The negotiations were so secure that the next morning a truck loaded with books drove into the backyard of half of the Yokai casino.
Under the command of Li Meilan, the efficiency of the casino was very fast, unloading, warehousing, opening activities, and distributing leaflets, all in one go.
In this way, in just half a day, in the afternoon of the next day, the strategy of the marketing staff was successfully launched.
And as far as the current situation is concerned, this should be a big sales success.
As for discounts, how much will the casino lose?
Not really.
Short Seal Street is a gambling city with a well-developed gambling industry, because the gambling industry is too developed, resulting in very fierce competition here.
Major casinos, in order to attract guests, usually carry out some activities, such as buy 10,000 chips and get 1,000, 100,000 chips get 12,000.
Li Meilan's casino, although it is a big casino, and half of the monster's IP is there, but it is difficult to survive in such an environment.
It can be said that without Huayin's labor marketing strategy, the casino would carry out similar activities here.
"Huayin, you have done my aunt a great favor this time!" When she changed shifts and ate at night, Li Meilan smiled from ear to ear, and kept praising the girl while serving her vegetables.
Can you not be happy?
The traffic is up 20% from yesterday and the casino's turnover is also increasing.
If this momentum continues, with this quarter's turnover, it will definitely be far behind the surrounding casinos.
This is all the credit of the "future daughter-in-law" in front of me! She is beautiful, capable, and can write, and she will hand over the burden of the casino to her in the future.
"Where, Huayin just made a random suggestion, and the specific plan was implemented by my aunt."
The girl stuck out her little pink tongue and giggled to wipe out the credit.
She can also guess a little bit of Li Meilan's thoughts, the more she looks at this woman, the more she feels that she is pleasing to the eye, and she plans to hand over the burden of the casino to her in the future.
But, will she be able to accept it? No.
Because of her essential identity...... is a ninja.
In the future, she is going to take refuge in the Sound Ninja Village and operate in the sphere of influence of the Sound Ninja Village.
What's the point of developing a casino! Carry forward the little-known sound ninja village in the original book step by step, this is the key step to become the empress!
A ninja is still a ninja after all.
If you really go to open a casino, you will gradually become like an ordinary person.
The world of the Hokage, improving strength, establishing a ninja village, and developing power are what ninjas should do.
In the following days, Hua Yin was busy with things in the casino and carried out the activities of the work, but she did not forget to cultivate her abilities.
What abilities?
Of course, about the ability of the ninjutsu of the wind escape.
The nature of Feng Dun is a cutting attribute, if it is a ninjutsu, it is actually very unsuitable for hand-to-hand combat.
Hua Yin has developed ninjutsu several times and transformed the wind attribute chakra, but she is not satisfied-
power, not as good as fire attributes; The effect is not as good as the thunder attribute.
It would be nice to have a handy weapon.