Mango Satellite TV suddenly came up with the trick of the New Year's Eve concert two days before New Year's Day, which really caught its competitors off guard.

For example, Yixing Satellite TV spent a lot of money to invite celebrities to participate in the New Year's party today, and its purpose is only one, that is, to fight a bloody way in this New Year's party.

However, before they could cheer for the upcoming victory, one of Yixing TV's biggest competitors, Mango TV, withdrew from the competition for the New Year's Day night party, and even went so far as to take a unique approach and bring the party forward by one day to December 31. At the same time, the concept of "New Year's Eve" was launched, and the New Year's Eve concert was held directly at the 80,000-person stadium in Fengchao.

Since it was not on the same day as the New Year's Day party, most of the celebrities who participated in the invitation of some TV stations agreed to the invitation of Mango Satellite TV to participate in the New Year's Eve concert together. This has also led to the fact that some of the stars that were originally strongly promoted by TV stations are now all on Mango Satellite TV. If these celebrities have poor professional ethics and sing the same song again, then their New Year's Day party will definitely end miserably.

Therefore, many TV stations hated Mango Satellite TV for suddenly holding a New Year's Eve concert. However, things are already like this, and they have no choice, they only hate each other for keeping it secretive too well, and it was not revealed until New Year's Eve.

However, after the news of Mango Satellite TV's New Year's Eve concert came out, some TV stations immediately contacted the copyright office and found that the relevant copyrights of the New Year's Eve concert had been registered, and the registered party was not Mango Satellite TV, but Tang Dynasty Culture.

Many people are unfamiliar with Tang Dynasty culture, after all, this is a company that has only just been established. They immediately inquired about the legal person of this enterprise, Tang Xin. With the same unfamiliar name, there are many people named Tang Xin in the country, both men and women, but there are very few entrepreneurs. Many TV stations thought of Tang Xin, who had just established the micro era, with the same name, could it be the same person?

In any case, many TV stations began to remember the name, and they also speculated whether they would be able to obtain the authorization of Tang Dynasty Culture next year and also hold a New Year's Eve concert. Of course, this will depend on the final effect of Mango TV's New Year's Eve concert. If the audience doesn't buy it, no matter how good the creativity of this New Year's Eve is, it will be scum.

In fact, Mango Satellite TV was also holding a breath in his heart during this time, and the arrangement of the entire TV station around the New Year's Eve concert was only known to some key departments, and many things were secretly carried out under the leadership of Qiao Bai.

And even Qiao Bai, the director of the TV station, has no bottom in his heart, because he has made a lot of money at the New Year's Eve concert, and Mango Satellite TV must win this battle. However, the main planner of this concert and the copyright owner of the New Year's Eve concert, Tang Xin of the micro era, let him keep it secret until 8 pm on the 30th.

In order to highlight this point in time, Mango Satellite TV has made more than ten promotional videos to let TV viewers wait for Mango Satellite TV on the evening of the 30th, so as to tell all TV viewers the news that the New Year's Eve concert is about to be held.

Taili's senior management once thought that this decision was too risky, because there was only one day to sell tickets, and it was really suspenseful how many people would buy tickets to watch the stadium with 80,000 people in the end. If it can be even a week in advance, those out-of-town audiences may buy tickets in advance to watch the New Year's Eve concert in Beijing. But now it's only one day in advance, and the stadium has 80,000 people, which is really not optimistic.

Qiao Bai also hesitated about this matter, and he did a lot of things in this New Year's Eve planning and publicity. For example, broadcast the promotional video in advance to render the New Year's Eve promotion on the evening of August 30, and let the TV station contact advertisers in advance to sell the ads at a good price. I am only worried about the sale of tickets for 80,000 stadiums, after all, if it is done well, this is also a big revenue for the TV station. If only a few people show up in the end, it will not only be a big loss for the TV station, but also a big trauma for the New Year's Eve concert brand.

Therefore, Qiao Bai has been paying close attention to the ticket sales situation.

At this time, tickets were mainly sold by phone, and payment was made by providing a credit card. Mango Satellite TV has cooperated with Jupiao, the largest ticketing company in China. That night, Jupiao sent a 100-person call team to accept ticket reservations for the New Year's Eve concert 24 hours a day, and the result was that the audience's enthusiasm for booking tickets was particularly high, and all 100 hotlines were busy.

Qiao Bai was overjoyed when he got the news, and hurriedly called Tang Xin to tell her about it.

Clinker Tang Xin said calmly: "This is an obvious thing, but it's a pity that the ticket sales channel is too limited." It would be nice if there was WeChat payment, online seat selection and payment were drunk together, where you need to call again and again to book tickets. ”

"WeChat Pay?" Qiao Bai asked suspiciously, "What kind of payment is this, can it be paid through the Internet?" Is it a new product for your company? ”

Tang Xin was stunned for a moment, only to notice that she accidentally leaked the "heavenly machine" on the earth, she laughed dryly, WeChat is still a little early for the current Internet, and it is not conducive to the development of users with the help of QQ in the micro era. Therefore, the current micro era does not consider WeChat. But when it comes to internet payments, it's time to put them on the agenda. said: "WeChat is a product being developed by Micro Times, but due to some special reasons, this product has not been able to be marketed. However, for Internet payment, it mainly involves cooperation with banks and payment security, and Micro Times has plans to develop a software for online payment. ”

"If online payment can really be promoted, and really establish a good payment security environment, it will be a thing for the benefit of the people." Qiao Bai is also a person with a broad vision, although the work he does has nothing to do with the Internet, he still sees that Internet payment may be a trend.

The evening of December 30th is destined to be a night that makes many people sleepless, Mango Satellite TV launched a New Year's Eve concert, inviting nearly 50 big and small stars in the circle to sing on the same stage for 4 hours, and finally there is a countdown to welcome the New Year, which makes many star fans and those TV viewers who love to sing and listen to songs, star chasers, etc. are very much looking forward to it, think about the 80,000 people in a stadium like Fengchao, 80,000 people and the stars on the scene will celebrate the New Year together through Mango Satellite TV, what a happy thing it should be, Many people have chosen to buy tickets to watch the scene.

As a result, they think of the beginning, but not the process. The booking hotline is too difficult to get into, and many people want to buy tickets, always prompting that the booking hotline is busy.

The ticket company originally thought that the ticket sales for the New Year's Eve concert was a very simple job, after all, there was only one day of ticket sales, and they had already expected that there would be many tickets that would not be sold that day, and in the end they could only give away the tickets. As a result, starting from the announcement of the ticket booking call at 8 p.m. on the 30th, the 100 hotlines of the ticket gathering company have not stopped. On the one hand, there are anxious audiences who want to book tickets and can't get into the phone, and on the other hand, there are all 100 hotline tickets companies that are busy, which directly leads to the frying of the Internet and the media.

Viewers who couldn't buy tickets went to major forums to tell their experiences, and the media spontaneously reported that Mango Satellite TV's New Year's Eve concert was hard to find.

At eight o'clock the next morning, Mango Satellite TV launched a new wave of promotional videos, which directly detonated the enthusiasm of all TV viewers to buy tickets.

"Tickets for the New Year's Eve concert are selling like crazy, and the 100 hotlines are not enough. 20,000 tickets were sold in 10 hours, and another 100 hotlines were opened urgently. ”

"Mango Satellite TV's New Year's Eve concert has increased on-site ticket purchase channels, and audiences who can't buy tickets can go to Shangjing Fengchao Stadium to buy tickets with their personal ID cards, and each ID card is limited to one purchase."

……

Tickets were sold one by one, and the Internet, peers, and the media circle are all paying attention to whether all the 80,000 tickets can be sold in the end.

And Mango Satellite TV's attention to the outside world is in its eyes, and it is also anxious in its heart. Many viewers are discussing it on the Internet, and Mango TV is crazy. Because on this day, the entire screen was occupied by the promotion of the New Year's Eve concert, and the original TV commercials were reduced by half, and all of them were replaced with promotional videos for the New Year's Eve concert. Most of these promotional videos are star lineup promotional videos, over and over again, with a momentum of not giving up until all these stars are introduced to the audience.

In this regard, Qiao Bai also smiled helplessly. In fact, not only is Mango TV crazy, but he is also going crazy. After all, this is almost a party that uses the power of the whole Taiwan to publicize, many people are overloaded with many things, and everyone is holding a breath in their hearts, that is, to do a good job of this New Year's Eve concert, make a brand, and make the characteristics of Mango Satellite TV.