Su Mei held back her tears, where would she blame Tang Shuai, she completely lost the stern coach appearance before, but like a little girl, she hugged Tang Shuai and stopped talking. Pen & Fun & Pavilion www.biquge.info

Surprises, for women, are always the most romantic thing.

……

After staying in Hangzhou with Su Mei for three days, Tang Shuai then returned to Suiyang County, not that he didn't want to stay longer, but according to the agreement, he was about to return to the United States to participate in Adi's advertising shooting.

Back in Suiyang County, Tang Shuai still couldn't fulfill his mother's wish to see Su Mei, but he recorded an additional video of Su Mei for his mother to see.

Seeing his mother smiling from ear to ear, he was also a lot happier in his heart, after all, he could only return to China once a year, and the time together became extra important.

The matter between Duffy and Li Qingfeng has been negotiated, and when he comes back, Duffy has already told him about some details.

When everything was done, he got on the plane back to Los Angeles.

Adidas and Nike are the league's two largest sports brands, if not the world, with the former focusing on football, while the latter is more dominant in basketball.

The reason why it is clear is that there is actually a saying in this, Adidas originated in Nuremberg, Germany, Europe is the thriving place of football, Nike is a local brand in the United States, and the NBA is the United States' own professional league.

Therefore, in the past star endorsements, most stars will choose Nike as their first choice, even if sometimes his price is not necessarily higher than other brands.

The proportion and status are like this, but other brands have not given up, such as UA, they signed Curry, which also made their market share rise rapidly, in addition, domestic sneaker brands, such as Li Ning signed Wade, Peak signed Parker, etc., also took a similar route, that is, they want to use stars to open the market, although Adidas is strong, but in the United States, it can only take this route.

Prior to this, they had signed league star Harden in an attempt to develop him as Adi's face in the league.

But now, with Tang Shuai's strong rise, this plan has naturally been changed.

As for other brand companies, they can only stare dryly, and even red-eyed, you must know that Adi's contract to Tang Shuai is 2 years and 20 million, which is definitely less than one-tenth of the market value he can create now.

Just take the Chinese market as an example, thanks to the existence of Tang Shuai, under the premise that there is no advertising or signed sneakers, Adidas' sneaker sales in China have directly increased by 20 percentage points compared with last year, which is quite a terrifying data.

This time it's finally the offseason, and Adidas naturally won't waste this opportunity.

Tang Shuai arrived at the filming site accompanied by Duffy, and the other staff there had already prepared and were waiting for him to come.

"Hello Don, I'm Nick Pavlovich, president of Adidas America." As soon as they arrived, a middle-aged European man with a big belly, accompanied by an assistant, walked up to them and spoke with a thick European accent.

"Hello, Mr. Nick, nice to meet you." Tang Shuai smiled and shook hands with Pavlovich, this surname should be from Central Europe.

After a brief shush, Pavlovich walked to the side of the tent and sat down, while Tang Shuai was taken by the staff to familiarize himself with the content of the advertisement.

Generally, this kind of advertising shooting definitely does not require people of Pavlovich's level to be present, but it is precisely because of this contrast that Adidas attaches great importance to Tang Shuai.

They did sign Tang Shuai, but they obviously didn't want this kind of cooperation to end abruptly after the end of the two-year contract.

After reading the advertisement, Tang Shuai seemed very satisfied, and sure enough, the big company has a foundation.

Adidas's advertisement this time, using a timeline to briefly describe Tang Shuai's growth history, conveying a series of positive messages such as hard work will eventually succeed, talent is not the upper limit, etc., the last sentence "I'm not a genius, but I'm MVP" combined with Adidas's classic closing sentence "just, do.it" seems to be full of compelling and quite relevant to the theme.

This is also where Tang Shuai can resonate most with consumers, a backup point guard from a Chinese CUBA weak team, step by step to grow into the current MVP, this kind of story is replicable, you must know that there are many people who have a higher starting point than Tang Shuai.

After reading the idea and there was no objection, the shooting of the advertisement began.

Tang Shuai had made preparations before he came, but he soon found that the advertisement was much more complicated than he imagined, with constant picking movements, and even facial expressions, which were far more troublesome than he imagined.

But he gritted his teeth and persevered, and the commercial ended after three days of shooting, and then it had to be post-processed, or at least a month before the finished film could be seen.

After the filming, Tang Shuai not only lamented the rigor of shooting advertisements abroad, but also had a little understanding of the entertainment industry.

After the advertising shoot, Pavlovich invited Tang Shuai and Duffy to dinner, and at the dinner table, he was a little eager to ask for autographed sneakers.

Signed sneakers, is the highest treatment that players can enjoy when they endorse the sneaker contract, Nike has dozens of active signed stars in the NBA, but there are really only a handful of signed sneakers, James, Durant and Carter, Adidas is not much in comparison, only Rose and Lillard have, the latter is the new generation that Adi focuses on cultivating, even Harden, who has been signed for more than a year, has not yet issued signed sneakers, Pavlovich proposed to give Tang Shuai the treatment of signed sneakers at this time, which can be said to be full of sincerity, Maybe even at the risk of offending Harden.

Of course, Tang Shuai knows Adidas' reason for doing this, and the release of signed sneakers is equivalent to adding an insurance to their cooperation, after all, few stars have signed sneakers under two brands.

He didn't refuse, but he didn't say yes right away.

Unlike other players, he is not worried about the financial benefits he will be able to obtain in the future, and when the money is really just a string of numbers, he will no longer have to consider this aspect.

Pavlovich lobbied for a while, but Tang Shuai finally didn't express it, which made him feel very speechless, after all, signing sneakers, even if it is a superstar in the league, is a desperate thing, but I didn't expect Tang Shuai to not agree immediately, which did make him feel speechless, but he was helpless.

If this is the first time in Adidas' history to force a star to sign a signed sneaker contract, it will really be unheard of.

After finishing the advertising shooting, Tang Shuai went non-stop, and then went to Jordan's estate.

According to the pre-book, at the manor, Jordan will guide him for a week or so.

This honor cannot be exchanged for any amount of money.

Although Tang Shuai already has many skill packs, and has reached the top five or even the top three in the league in terms of strength, he still can't be compared with the god of basketball in terms of technical comprehensiveness.

Jordan also has no reservations, in this month's time, he has instructed Tang Shuai all the techniques he is familiar with, including some understanding of the back, layup skills, the timing of the pull, and even the skills of dodging the defense, the choice of shot time, and some skills of small throwing and playing boards, etc.

A week is not long, but it is not short, and Tang Shuai's understanding of basketball skills can be said to have completely changed qualitatively.

Although there was packaging in the past, many technologies were only in-depth after obtaining the skill package, but this time, Jordan's unreserved sharing gave him a systematic understanding of this piece.

It's not even limited to this, with the increase of exclusive skill packs, he is almost at the stage of skill pack fusion, this understanding, let him have more consideration when choosing fusion, for example, before he simply thought about combining turning and leaning back, you can get the technique of turning and leaning back, but if you think about it carefully, this kind of lethality is not great, and if it is a backward shot after a breakthrough, what kind of technology will it be?

Of course, this is just an assumption, and it can be said that Jordan's guidance this week has given him an unprecedented understanding of basketball skills.

And after a week of mentoring, he went to the outskirts of Los Angeles non-stop, and Jordan was with him.

There, filming for Aerial Jam 2 is about to begin.

was really about to drive into the crew in the car, and Tang Shuai couldn't help but feel nervous in his heart.

Speaking of the sequel to this movie, I have to say that the plot of this movie, in the first part, Jordan is the strongest player in the NBA, which is why Bugs Bunny will choose Jordan, and in the plot of the sequel, Bugs Bunny wants to go one step further and fight against the aliens' more ferocious revenge with Jordan (originally planned).

The plot is very Hollywood, but one of the questions involved in this is, is Tang Shuai qualified to be the strongest in the next league?

Although Tang Shuai has become the new MVP and has just staged a rebellious stunner that shocked the world, but that's all, he is still a long way from becoming the spokesperson of the league.

You must know that the crew planned to find James before, but under Jordan's strong recommendation, the crew temporarily found Tang Shuai.

Therefore, even if it is just a Hollywood movie, Tang Shuai may not have less pressure than when he played on the NBA court.

"Don, don't be nervous, just show your most natural state." Jordan noticed Tang Shuai's nervousness and opened his mouth to say to him.

Tang Shuai nodded, barely squeezing out a smile.

At this time, he turned his head to look out the window, and the car had already driven into the field, and there were many busy figures around.

And as he turned his head to look ahead, a huge tent was set up in front of him, which was where they would stay for the next month or so. (To be continued.) )