The International Association of Physical Therapy and Rehabilitation Medicine Congress is held only once every two years.

Although it is only the third conference since 2001, the two conferences formed before it are also very influential, and the combined impact is not to mention.

For experts and scholars in various medical fields, the conference is a platform for communication with the same industry and a platform for publishing relevant medical research.

For the world's major medical device companies, this kind of display opportunity is rare, and if you want to make a name for yourself, it is the best way to publicize your products in the exhibition venue.

It's not like a sports competition, but it's a direct venue for publicity and sales.

At the conference in 2003, some medical devices that emerged could win orders of more than 100 million US dollars in two days of display.

Intuitive-Surgical's goal is also to win more than 100 million orders, which is to sell 200 devices in two days at a discount of $500,000 per unit.

This is not an easy goal to achieve.

Even the world's largest hospitals, the number of orders for a device, generally two or three, especially new medical devices, need to be very cautious, because the latest equipment, the effect is difficult to say, to achieve the goal of more than 100 million dollars of orders, at least to convince hundreds of customers, think about it, how difficult it is to achieve the goal.

But both Intuitive-Surgical and Shen Yang are very confident in this.

This stems from confidence in 'ISS survivors'.

In the past three months, the number of ISS survivors sold has been close to 230 units, which is not a large number, but the number of sales continues to increase every month.

For example, in the past April, the number of orders reached 93 units.

This illustrates the effect of 'ISS survivors'.

As time goes by, those who order the 'ISS convalescent' must have experienced the effects of the device, and when the buyers see the results, they themselves are the best publicity.

The whole world's medical field, said big is also very big, but small is actually very small, top hospitals, rehabilitation centers or sports teams, etc., will have some connections with each other, some information will be spread to each other, advertising is not necessarily effective, product strength is the best publicity.

The good news for Intuitive-Surgical is that in a short time, if not a few years, there will be no competitors for ISS Rehabilitated.

The absence of competitors also means a monopoly, for example, if you want to speed up the recovery of some traumatic injuries, you can only turn to the 'ISS convalescents', otherwise you can only rely on your own recovery.

Orthodox medicine also has some drugs that can speed up recovery, but no matter what kind of drugs will have side effects, under normal circumstances, most traumatic injuries can only be recovered on their own.

Now that the competitive environment for the 'ISS survivors' is the best, if this is the case and a big sale is not yet possible, Intuitive-Surgical may need to consider that there is a problem with its sales team.

In the exhibition hall, Shen Yang got a specially printed commentary arrangement, which detailed what he needed to introduce on the day the exhibition opened.

Shen Yang just swept it roughly, and it was almost clear.

It's a detailed plan, which basically explains the design principles first, then talks about the effect of the device, and then answers some questions.

At that time, Shen Yang will work with Rory and Frogney Molun.

In order to achieve the expected goals, Intuitive-Surgical can be said to be cost-effective, they invited Professor Lowry and also invited Frogney Molun, a well-known person in the field of rehabilitation medicine.

Shen Yang learned from Kevin Telman that just inviting these two professors to help with publicity would cost $250,000, which is almost the price of half a device.

Two hundred and fifty thousand dollars!

Both Rory and Flonnie Morren worked for only one day, and each of them made hundreds of thousands of dollars a day, and there was no higher salary than that.

"No wonder even Rory is out of the horse!"

Shen Yang grinned.

According to Shen Yang's understanding of Luo Rui, this old professor at the University of Florida is a traditional old pedant, who is very homely on weekdays, and will not accept ordinary academic invitations, let alone why the company does product promotion.

This time Rory came.

Although it can't be said that Rory must have come for the banknotes, he must also be inseparable from the banknotes, after all, more than 100,000 dollars are almost catching up with his salary and bonuses for a year.

After learning about the situation at the Intuitive-Surgical booth, Shen Yang walked around the entire exhibition hall, which is very large, and there are often some car shows and other large-scale equipment exhibitions here, and it is said that there are also weapons exhibitions exchanged between countries.

At present, the exhibition hall is not open to the public, and most of the staff on site are arranging their respective company's exhibition products.

Shen Yang walked around and received a lot of welcome.

Due to the sale of 'ISS convalescents', Intuitive-Surgical has become one of the most concerned companies in the field of medical devices in the United States.

When Shen Yang came to the scene, people from other companies had already noticed.

Shen Yang walked around the exhibition hall, and was immediately warmly invited by the managers of other booths to enter, on the surface to promote his own products, to ask Shen Yang's opinion, but in fact, he wanted to test whether there was a possibility of cooperation in the future.

Shen Yang responded with a smile.

Most of the medical devices are the most advanced in the world, and most people will not understand it, and Shen Yang will not be an exception, after all, he is not a professional medical worker, and many of the equipment used for testing are electronic and physical devices, and he can't even understand the principle, let alone say anything.

Shen Yang just talked to the other party to learn about the exhibits of each company, and by the way, he also wanted to know the scale of the other party, the cutting-edge technology of the products manufactured, etc.

Yangyang Group is still only a small company, but it may have the possibility of cooperating with top medical device companies in the future.

The whole exhibition hall not only has foreign companies, but also domestic companies, a medical device company from Zhengyang also participated, some of their products are also developed in cooperation with foreign companies, there are intelligent rehabilitation robots, Archimedes system workstations, etc., can manufacture such cutting-edge technology products of the company, but also the top in the industry.

On the same day, Shen Yang returned to the hotel to rest.

The next morning, the 'participation group' of the Sheep and Sheep Research Center toured Sydney together, except for Jon, everyone else was in Australia for the first time, and the atmosphere of Sydney was still worth seeing.

After returning in the evening, Shen Yang met Luo Rui.

Rory didn't come on his own, he brought O'Brien with him.

O'Brien is a student and assistant of Rory, in terms of professional fields, O'Brien is not outstanding, but he and Rory's teachers and students care very well, and if there is a chance, Rory will also seriously train him.

When we met again a year later, O'Brien was still the same, his mouth was not idle after a meal, and he kept talking about it.

Lowry kept talking about 'ISS survivors'.

The "ISS Rehabilitators" uses Shen Yang's theory, and the partner is also the R&D team of Intuitive-Surgical, but the University of Florida Sports Science Institute is also involved, and they have sent several waves of people to Jiangcheng to participate in the research of the theory.

"Shen, you're really good." Luo Rui said with some envy, "You are only in your twenties, but your theory has already become a practical thing, and for a scientific researcher, this is the greatest success!" ”

"Thank you! Your work matters. ”

After complimenting each other, the two talked about tomorrow's conference together.

The core of the International Physiotherapy Association and the Conference on Rehabilitation Medicine is the publication of the latest research in some related fields, medical research among professionals, sharing of experience and the latest progress in clinical management, etc., and the conference has other contents, which is to determine the discussion of the future development of rehabilitation medicine and rehabilitation medical assistance for poor countries, etc., but for the professionals participating in the conference, many fields have little to do with each other, and academic exchanges are the most important.

The first part of the conference is also related to academic exchanges.

The preparations for this conference began three months ago, and those who did not directly receive the invitation letter to participate in the conference must provide their academic qualifications, professional resumes and a professional research paper for review, and only those who pass the examination can get admission tickets.

Of course, there are other avenues.

For example, representatives of some companies can participate in the conference in the name of the company, provided that a booth is rented.

It's not something that one person can do.

After all, there are nearly 3,000 participants, more than half of whom are participating in the name of individuals, and it is impossible for each person to discuss all of them with a research paper.

In the process of the conference, there are only about 20 research papers that are considered to be innovative and substantive, which are selected by the International Association of Physical Therapy and the Society of Rehabilitation Medicine, and the selection criteria depend entirely on the content, even if it is a very famous person in the world, the research paper will not necessarily be selected, such as Lowry who submitted a research report privately, but it was only nominated at the top of the paper catalog, and it will not be publicly discussed at the conference.

Shen Yang's research was included in the discussion of the conference.

After the official sale of the "ISS Rehabilitator", the "Coordinated Motor Recovery Theory" has attracted much attention, and many people who did not know before will re-read this paper, and the research submitted by Shen Yang is the "upgraded version" of the "Coordinated Motor Recovery Theory" - muscle coordination and movement to promote nerve self-repair.

This is an unprecedented and novel study.

Needless to say, 'Muscle Coordination Movement Promotes Nerve Self-Repair', even the 'Coordinated Motor Recovery Theory' can be regarded as novel, and many of the contents of the research paper have been praised by the professors of the International Physical Therapy Association and Rehabilitation Medicine one after another, and they will naturally be selected for the content discussed at the conference, and because of the novelty of the content, they have been nominated for the best position.

When it comes to the issue of academic exchanges, Luo Rui sighed again and again that he has lived to a dog, Luo Rui did not expect that his research was brushed down, and Shen Yang's research entered the conference for discussion, in contrast, whether in the world of sports science, or in the field of professional medical research, he is considered an old qualification.

Shen Yang could only say 'good luck'.

The next morning, the conference officially began, and Shen Yang entered the venue with the 'participation group', but only he and Jon could enter the main venue, and the others could only wait outside in the second venue.

As the research paper was selected, Shen Yang was placed in the front row, while Jon sat with Rory.

The two are old acquaintances.

Rory actually has some complaints about Jon's departure, although Jon's research ability is not strong, but he has always worked diligently and is a good subordinate.

Now Jon is working in Huaxia and is involved in Shen Yang's research.

"Seriously, I'm a little envious of you, but it's a pity I'm old." Luo Rui sighed, "If I were ten years younger, I would definitely choose to go to China." ”

Jon was a little embarrassed to see Rory, but when he heard this, he couldn't help but laugh, "It's okay now, the Sheep Research Center is still very short of people, with Rory's ability, ......"

Rory smiled wryly and planned, "You think I can still leave Florida?" ”

Jon was stunned, then shook his head.

Rory has dedicated his entire life to the University of Florida, and it is naturally impossible for him to leave when he is old, and he can no longer work for a few more years.

"I wish O'Brien could leave, he's still young, and at the University of Florida, there's no way he's going to have any development." ”

"You're really taking care of that guy!"

Rory thought to O'Brien and whispered, "He's like my son." ”

"Then you are willing to let him go?"

"What about the reluctance?" "I'll be retired in a few years, and when I'm gone, what will O'Brien do?" At most, he will stay as a researcher, you know, he hasn't got his Ph.D. yet. ”

Jon said, "If you agree, it's not bad to let O'Brien come to work in Huaxia." I don't need Shen to decide this, I can decide. ”

"Looks like you're doing a good job with Shen."

"Of course." Jon smugly, "I'm the leader of the research group, and I'm the biggest in the technical department except for Shen. ”

"But as far as I know, there aren't many formal researchers in Shen's research institute."

This truth was a big blow to Jon.

There are a total of more than a dozen relevant researchers in the Yangyang Research Center, most of whom are graduates who have just come out to work, and in this competitive environment, as a world-class professional professor, he can't be the 'No. 2 person', so he may consider going home early to retire.

While Rory and Jon were talking, there were several people in the back three rows who were also discussing the two, and they were Zhang Chengqi and his party......