Chapter Seventy-One Whose Cheese Moved II

A football club, if it is operated in a decent manner, is like developing a "super IP".

Although the core of the team can't make money, and it still spends a lot of money, the things attached to the football make a lot of money.

Generally speaking, a football club can support the team by relying on the sales of jerseys and tickets, advertising sponsorships and TV broadcast fees, etc., and other invisible benefits, that is, the eight immortals across the sea to show their powers.

In fact, the sales of club jerseys and tickets, advertising sponsorship and television are closely related. The better the team sells the broadcast rights, the better their other results will be, and this is directly proportional!

In Serie A, the television rights are still in force in accordance with the 1999 Italian Football League, and each club signs its own agreement with the television broadcasting company.

Such a provision is undoubtedly in the interest of the big football clubs.

Are Roma teams big clubs?

Yes yes, yes no yes and no.

Although Roma's achievements in the history of Italian football are certainly not comparable to those of the top three in the north, in recent years, at least the results of the Roma duo have been golden.

Television broadcasters pay a considerable amount of money for broadcasting, and what is important is the club's stars, market, results and history......

In fact, in 1999 southern football in Italy had begun to rise in football, especially the football clubs represented by the Roma duo.

In addition to the fact that the team's history is slightly weaker, their achievements in the stars, the ball market, and the current results are no less than the top three in the north, which is also the confidence that they dare to accept the regulations of each family in the TV broadcasting rights of Serie A!

Who would have thought that this was the beginning of the folding of the wings of southern football. Like a reversal of spring, the fledgling southern football has been hit hard in terms of TV broadcast fees.

Italy's television and other media are now in the hands of the Holy League of the North, even the president of the Football Association is in charge of Galliani.

Quite simply, the ratings at the bottom of the benchmark are assessed by the TV stations, and the historical results of each club account for the majority of the TV broadcast costs.

Just like Inter Milan FC, although their results in recent years are at the top of Serie A, they are nothing compared to the results of the Roma duo in the past two years.

However, in an effort to suppress the rise of football in the south, the two clubs Juventus and AC Milan unexpectedly united Inter Milan.

In terms of TV broadcast fees, this year's Inter Milan club received a package of close to 100 million euros in broadcast fees, while Roma, who won the Serie A title last season, only had a relief contract of 480,000 euros.

As for last season's Serie A champions Lazio, there has been no major change in broadcast fees. In the end, they had to buy stars to maintain the club's financial balance.

Especially after Sensi won the championship in Rome this year, he could only get a charity and consolation TV rights, he completely understood.

For the club to achieve results, the big owners of the team have to pay out of their own pockets, and they have to feed the Northern Football League, which is lying on them and sucking blood.

If this continues, there is no hope for the rise of football in the south, and the interests of Rome will not be guaranteed!

Coincidentally, at this time, the Premier League is really rising, entering the era of the Golden Yuan League, and the teams at the end of the Premier League are buying tens of millions of pounds at every turn.

Club representatives of Sensi and Southern Football finally see hope......

In Venice, Yin Yang heard Sensi talk to him very solemnly.

Yin Yang knew that if Old Senxi didn't die, it might be possible, but ......

Of course, Yin Yang will not pour cold water.

Yin Yang not only responded positively to Sensi's words at that time, but also gave Sensi some useful advice on what he knew.

After all, Old Sensi's opponent is a team from the Holy League, and this is also Yin Yang's biggest stumbling block.

In this way, Sensi also included Yin Yang in the objects that can be united, and was polite to Yin Yang, and even Yin Yang returned to Milan from Venice, Sensi arranged a special car to send him back......

"Could it be that the content of my conversation with Sensi was discovered by them?" Yin Yang thought about it carefully, but he still felt that it wouldn't be, because he was just a team head coach!

After thinking about it, Yin Yang felt that he should contact the troika of Inter Milan Club to find clues and prescribe the right medicine.

Besides, the three stinkers beat Zhuge Liang, didn't they?

The current staff of Inter Milan know that as soon as the head coach and the club's troika meet, something big is bound to happen to the team.

They jokingly called the Troika and the manager of the Inter Milan team and now the four wheels of Ferrari's luxury sports car. Of course, Inter Milan is the frame, the team is the engine, and everyone else is the parts.

Today, the club's staff saw the four Ferrari wheels come together again and began to speculate with great interest about what will happen to Inter Milan.

The troika of Inter Milan FC is undeniable for the club staff to pull Yin Yang into a position as important as they are, and the four wheels of the Ferrari are also known as Ferraris. Of course, they also knew that it was not a big deal, and Yin Yang would not have summoned their troika to a meeting together.

After hearing the other wheel talk about the media ban, the troika of Inter Milan didn't think it was a big deal.

As long as the team's results are high.

After winning the championship, aren't those media flocking to it like cats seeing fish?

Can the Italian media still keep the Inter Milan team banned?

Besides, Moratti is confident that he still has some influence in Italy, as long as he speaks, those media will dare to do so?

Seeing the attitude of the Troika of Inter Milan Club is completely the kind of headache that is a headache. Yin Yang, who didn't dare to agree, couldn't help but sigh and reminded Moratti: "The root is still TV rights!" ”

"TV rights? How can it be a television right? Moratti felt that Yin Yang suddenly mentioned this matter, which was incredible, and couldn't help but ask why Yin Yang came.

Yin Yang made some of the problems of his encounter with the old Sensi at the Venice Film Festival clear, and predicted that next year's Serie A will be plagued by TV broadcast fees.

Moratti shook his head after hearing this, and said in his heart: "Is this something that the manager of the team is considering?" ”

Of course, Moratti still trusts Yin Yang very much, and knows that what Yin Yang said has a certain truth, and he will not harm the Inter Milan club. But......

Moratti said sincerely to Yin Yang: "Being the leader of southern football is not cost-effective for the Inter Milan team, you should be your football manager!" ”

Seeing that Moratti refused without hesitation, Yin Yang had no choice, he couldn't force Moratti to agree, could he? And people are selfish......