A people's representative at the municipal level who attends a provincial-level meeting is basically tantamount to 'playing the show,' and he has no right to speak at a real meeting.

Shen Yang's participation in the provincial meeting mainly relies on the identity of the chairman of the Yangyang Group, otherwise a city-level people's representative will not be paid attention to at all.

The chairman of Yangyang Group is different.

From the perspective of assets, Yangyang Group is only a medium-sized private enterprise, but it is still quite famous in the sports industry at home and abroad.

Shen Yang mainly wants to attend the meeting of the Provincial Sports Bureau.

The work of the Provincial Sports Bureau is naturally nothing more than the development of the province's sports work, the development of the sports industry, the organization of provincial-level sports activities, etc., and hundreds of people came to participate, all of whom were representatives at all levels.

Among a group of people, Shen Yang is a very conspicuous one, because he is too young.

At the work meeting of the Provincial Sports Bureau, leaders at all levels began to speak routinely, which was nothing more than those official words, not to mention irrelevant people, even if they were related, they were drowsy to listen.

After that, sports officials and representatives from various cities began to speak, and the atmosphere was a little better.

Jiangcheng is a 'second-rate' city in the province, and the provincial capital Zhengyang, the economic center of Lincheng and other cities can not be compared, the speech is naturally backward, but because in the past two years, Yangyang Group has driven the development of Jiangcheng's sports industry, and the influence of Jiangcheng's sports industry has been completely no less than that of Zhengyang, the provincial capital.

It can also be seen in the order of speeches that officials of the Provincial Sports Bureau arranged for Jiangcheng to be the third to speak.

Shen Yang made a speech on behalf of Jiang Cheng.

Among the Jiangcheng representatives who came to attend the meeting, Shen Yang was also expected, and even the officials of the Jiangcheng Sports Bureau recommended him to speak.

Shen Yang's young face immediately attracted the attention of the audience.

Shen Yang is not like other officials, holding a manuscript and starting to read it word by word, he knows what he wants to say, and he doesn't need a manuscript at all.

When Shen Yang walked on stage, the audience became quiet.

Many people were interested in what Shen Yang was going to say.

In terms of sports work, as the founder of Yangyang Group, Shen Yang has the absolute right to speak, but he did not make any special speeches, but first made a summary, "The development of sports is nothing more than three aspects, one is the economy, that is, the sports industry, and the other is the people, so that the whole people can do more and more scientific healthy sports, and the third is the pursuit of honor, that is, to cultivate more and better athletes." ”

"There is a good saying, the economic base determines the superstructure, just rely on the government to plan, to develop, it is difficult to do a good job in the sports industry, because the underlying sports industry needs investment, and the current situation, popular sports rely more on improving life and public welfare venues."

Shen Yang got to the point in one sentence.

If you want to talk about the work of the Sports Bureau, the difficulty lies in the funding, because the public sports, such as the gymnasiums of various provinces and cities, the stadiums of schools and some public welfare sports venues, basically do not bring income, only a steady stream of investment.

No matter which city it is, most of the provincial sports bureaus only invest and have no output, so that they have to repeatedly ask the government for funding in order to carry out a series of work, and the sports bureau has become the most oily unit.

Whether it is Zhengyang, the provincial capital, or other cities, the Sports Bureau must have financial support to work, and it has been said that the sports industry should be developed, but under the Chinese system, the vast majority of the sports industry is 'losing money', even those glamorous professional teams, most of them are supported by large groups to operate, otherwise they would have closed down because of losses.

Shen Yang can stand in this venue and be in the spotlight precisely because he established the Yangyang Group and made money by relying on the pure sports industry.

This is quite a remarkable thing in Huaxia.

Some people may think of the NBA's professional basketball team, or the famous European giants' clubs, those professional clubs can make money, and the income is very high, but the situation in China is different, China does not have a mature sports market, there is no clear legal system, which also leads to the sports industry more dependent on the support of the government and enterprises, and it is difficult to operate alone.

Shen Yang started his speech from this aspect, he took the development of the sports industry in Jiangcheng as an example, not only the Yangyang Group, Real Madrid Club has also invested in the construction of football schools, and some other sports companies have also decided to invest in the south of Jiangcheng.

These are all examples.

Of course, these are also irreproducible, and the development model of Yangyang Group is not a normal situation in itself.

After talking about the development of the sports industry, Shen Yang began to talk about the importance of the construction of sports at the bottom, "Again, the economic foundation determines the superstructure, if you want to train more athletes, just rely on the model of individuals with individuals, which has fallen far behind the world, we need to develop the bottom, such as more people playing basketball, more basketball stars will emerge, more people will play football, there will be more professional football players, and the construction of the sports industry will not only serve the general public, but also focus on the cultivation of young people." ”

After his concluding remarks, Shen Yang stepped down the stage.

There was also a round of applause at the venue.

In fact, Shen Yang's speech has no substance, but the provincial sports conference generally does not have real content, everyone goes up to talk about it, interact and go to formalism, that is, if you want to really talk about something, you still need to see whether the national policy is supported.

If the country vigorously develops the sports industry, then the conference will definitely have a lot of substance, otherwise everything is empty talk.

The state does not support it, what can a group of ordinary officials and deputies do?

Shen Yang came more to feel the atmosphere of the conference, and after the meeting, he also negotiated a donation and investment cooperation with the Jiangcheng Sports Bureau.

Yangyang Group is a company in the sports industry, and it is natural to talk about sports cooperation.

Yangyang Group will invest 4.5 million yuan to build football and basketball courts for students to use football and basketball courts in 16 middle schools in seven cities in the province.

This cooperation is charitable in nature, and it is a unilateral investment by Yangyang Group, and the advantage is that the donated facilities and venues can be marked with the name of 'Yangyang Sports City'.

The only benefit of this seems to have little effect, but Huaxia's corporate donations have become a common practice, and Yangyang Group, as a well-known sports enterprise at home and abroad, can also earn some fame by donating to build sports facilities.

Shen Yang is quite supportive of this.

For example, those large companies, in response to some natural disasters, donate millions, tens of millions, in fact, for them, there is no meaning at all, just pure giving, and as a sports industry-based company, for the construction of sports venues for schools in various cities in the province and region, at least the donated money is spent in the place, and it can also gain a lot of fame.

When the time entered the beginning of March, Shen Yang began to run to Zhengyang frequently.

On this day, Zhengyang Sequoia Tree Company officially changed its name to 'Yangyang Beverage and Food Co., Ltd.'.

To this end, the company held a press conference, which was also a new product exhibition, and Li Chun presided over the exhibition and launched the first product - the 'refreshing' sports drink of the Yangyang brand.

The sheep and sheep refreshing sports drink is a glass bottle design, with a height of 15 meters and a content of only 300 milliliters.

Zhengyang Sequoia Company is not a large company, even if the ownership is changed, the new Yangyang Beverage and Food Co., Ltd. is only a small beverage company, and their target market should be within the province, even Zhengyang local, not including the surrounding cities.

At the exhibition site, the staff gave a brief introduction to the new beverage products, and its content also made the people who came to watch puzzled.

"This refreshing sports drink has a unique taste, which can make people feel the heartiness of the whole body exercise and relaxation, and there is no ...... that tired feeling"

What are these words?

No one understood.

The most shocking thing is that the official price of the new beverage product is 999 yuan.

Even in the high-end beverage market, the price of 1,000 yuan is quite expensive, such as the ADD sports material produced in the United States, the price is only 400 yuan, and the top mineral water is only a few hundred yuan, and the price of nearly 1,000 yuan is definitely impossible for ordinary people to drink.

Not to mention the people who came to watch the exhibition, even the staff who participated in the exhibition grinned when it came to the price, and their monthly salary was not enough to buy a few bottles of drinks.

In the stunned eyes of the people around him, Li Chun stood up and introduced with a smile, "Our new products are aimed at the high-end beverage market, and the products are mainly exported. ”

This explanation seems a bit high-end, but it still doesn't make much sense.

The local media are not optimistic about the development of 'Yangyang Beverage and Food Co., Ltd.', in their opinion, Yangyang Beverage and Food Co., Ltd. is completely ambitious, the company has just been rebuilt, launched the first beverage product, in the face of the international high-end beverage market, but also set such a high price, this new beverage product, it is estimated that a bottle can not be sold.

Many people see it that way.

Some small local media used this to joke that the beverage company of Yangyang Group will soon face bankruptcy.

"It's taking consumers for fools!"

It is conceivable that the criticism will continue for some time to come.

However, with the influence of Yangyang Group in the sports industry, new beverage products will not always be sold in a bottle.

For example, Real Madrid, Chelsea and the NBA's Houston Rockets Club, which have foreign partnerships, ordered several cases of sports drinks early, and of course the price was also discounted, and some other professional athletes also bought their products.

Of course, all of the above are friendly purchases.

However, in Shen Yang's view, he is even willing to give away a batch of products for free in advance, and the purchase of friendship will soon evolve into a purchase from the heart, and the efficacy of the new product is undoubted, and the company does not even need to advertise, as long as a series of orders fly over.