After getting off the plane and staying at the hotel, Lu Xiaofeng suppressed his impatience and forced himself to sit down and wait. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

"Dad, our bottom line is 30%, don't let it out at once."

"And what I told you, OICQ's profit model, but don't accidentally say it."

"There is also the valuation of OICQ, just this software, we only value it at 500,000, plus their development team, the highest is 20 million, this also has to be remembered."

"Okay, okay, I'll write it down in my notebook, if you want me to say, you can talk to him directly, isn't it good, I don't have any concept of this OICQ at all, just that thing, it's worth 500,000?" Lu Guoqing was a little impatient.

"Didn't I tell you? In the future, almost everyone will use OICQ, if nothing else, let's just say advertising, how much is that? Not to mention games and the like? ”

"This time the investment is a bit much, your mother has told me to pay it back a few times, and I am also a little worried, are you sure this will make money?"

"I've dreamed that this Ma Huateng is the richest man in China, the richest man in China, how much do you want to get? Rest assured, it's sure to make money! ”

Lu Guoqing still doesn't have full confidence in this kind of thing that can't be seen and touched, but when he thinks of coal mines and construction companies, as well as Internet cafes that keep collecting money every day, he still believes in Lu Xiaofeng.

"Even if the money goes down the drain, I still have a coal mine!" Lu Guoqing has confidence.

Ma Huateng was full of sincerity, and after making a phone call to confirm that he would inspect the company first, he would come to the hotel to pick up people.

Lu Xiaofeng saw Ma Huateng on the Internet in his last life, and he still remembers his somewhat similar appearance to Wang Dazhi, and he recognized it as soon as he opened the door, and he didn't know who the other one was even more stylish.

"Mr. Lu, this is Zeng Qing, who is in charge of the operation of our company."

"Zeng Li, hello, hello, this is my son, Lu Xiaofeng."

“……”

“.…..”

Ma Huateng and Zeng Liqing were speechless, so tall, I thought it was an assistant, but I didn't expect it to be a son? Look at the shallow fluff on the lips, too young, did you graduate from high school? Just bring it out to talk about business?

"Hehe, my son taught me to use OICQ, my son knows more about OICQ than me, and I have to listen to his opinion on this matter."

"Is that okay? What a local tyrant! Ma Huateng and Zeng Liqing could only think so.

"Brother Ma, Brother Zeng, let's go to the company for inspection first." Lu Xiaofeng didn't care whether they wanted to or not, and directly demoted them to his own generation.

"Good!"

When I arrived at Tencent, I met several other founders and some employees who worked overtime.

There is nothing to investigate with simple equipment, and there is no server of his own, so Ma Huateng can only take Lu Guoqing and his son to look at the data of OICQ, introduce some information about Tencent, the resumes of several founders, the share structure, etc., and take out a plan.

The father and son took the plan and read it carefully.

It is written that after financing, it is ready to buy servers, increase bandwidth, expand personnel, etc., and for OICQ's way to make money, it only briefly talks about membership fees and advertising revenue.

Father and son looked at each other.

"As I expected, OICQ, like most Internet companies, has not yet found its own unique way to make money!"

At Lu Xiaofeng's signal, Lu Guoqing spoke.

"May I ask Mr. Ma, what are your plans for financing methods?"

"This ......," Ma Huateng hesitated.

"Mr. Lu, you have also seen that our OICQ, in two or three months, has exploded to more than 1 million users, and this data is still surging, Israel's ICQ, when it was sold to AOL, had 10 million users, and the price was 287 million US dollars, so our prospects are very good, and we plan to borrow from Mr. Lu." Zeng sorted out and answered first.

"Borrowing? How much are you going to borrow? Lu Guoqing remained silent.

Zeng Liqing and Ma Huateng looked at each other, gritted his teeth, and said it.

"10 million."

"What about term and interest?" Lu Guoqing still asked quietly.

"Two years, 15%."

"Huh! Let me tell you my story. Lu Guoqing smiled, didn't say whether it was good or not, and continued.

"Three years ago, I invested more than 1 million in the stock market, and then it became more than 10 million; Two years ago, I invested 10 million yuan to open a coal mine, and now if you give me 100 million yuan in that coal mine, I will not sell it. Lu Guoqing still didn't tell the truth, and compressed the data.

"Mr. Lu, I understand what you mean." Although Ma Huateng was a little surprised by the history of the outbreak of local tyrants, he still answered immediately.

"Borrowing money, you can't guarantee the ability to repay the loan, as far as I know, that ICQ has no ability to make a profit now. The interest rate of 15% is much higher than that of the bank, but I really don't like it. If you want to raise money, you have to show your sincerity! ”

Ma Huateng and Zeng Liqing glanced at each other, took out another document, and handed it over.

"20%, 15 million, just your company, apart from these dozen people, what else? Are you valued at 60 million? "Lu Guoqing couldn't stand it first, the coal mine truckload by car was transported out, 365 days without stopping, and the annual income was only twenty or thirty million, just these few people, imitating others to make a gadget, it would cost 60 million, and you should be the money falling from the sky.

OICQ is developing too fast, and it seems that the expectations of these people are much higher.

Lu Xiaofeng pulled down his father and decided to go out on his own.

"Brother Ma, I have also used this OICQ for a while, and the experience is not bad, but to be honest, you are also Chinese ICQ, and add a few small functions, even the name is similar."

"We are really optimistic about the future of OICQ, otherwise we would not have been able to invest. However, this is risky. ”

"This first one, after OICQ became popular, ICQ will definitely sue you for infringement, how to solve such an obvious imitation, this is a trouble."

"Second, you say that you make money through membership fees and advertising revenue, is that different from any other online product? Charging membership fees and implanting ads, will users grow so fast? That's a problem. ”

"Third, how much more do you have to invest before you can find a way to make a profit? This is also an unpredictable thing. Corresponding to such a high level of risk, your valuation is too high. Everyone knows that since you can imitate this thing, others can too, and if the asking price is too high, we might as well find someone to make a new one. ”

"Fourth, my dad also said just now, without a good return, we can't invest, 15 million, not a small amount, the return to meet our expectations, what extent does your company have to achieve? How long will it take? ”

"Finally, I would like to say that we are very sincere, and the reason why we are willing to cooperate with you is not only because of OICQ, but more importantly, because of your young team. To put it mildly, now you want to find venture capital, I'm afraid it's a little difficult, you big brothers don't have a foreign education or work background, those foreign capital, I'm afraid there is no confidence in you. ”

Lu Xiaofeng's words made Ma Huateng and several partners speechless, Lu Xiaofeng exposed their biggest weaknesses now, and the word "not good at coming" invariably flashed in the hearts of several people.

In fact, they are just reluctant to take the company's shares, for the future development of the company, no one can have a clear understanding, how much money to invest in order to start making profits, no one knows, the so-called valuation, is only based on the case of AOL's acquisition of ICQ.

The key now is that the company needs money to develop, and the current demand is obvious, which is to buy servers and recruit talents, and other things, I haven't thought of it yet.

"Mr. Lu, why don't you say a number?" After a moment of silence, Ma Huateng spoke.

"If it's just OICQ, I can only give 500,000. If it were your team plus OICQ, my estimate would be 20 million. According to my thoughts, your plan is still too conservative, 15 million is not enough, I can contribute 20 million, but I need to account for 50% of the shares. Lu Guoqing put forward the prepared plan.

"No, no, the valuation is too low."

"The controlling stake of the company will become President Lu, that won't work."

"There are too many shares."

"I won't have that much money for the time being."

……

As soon as Lu Guoqing finished speaking, several people raised objections.

"I can just have some decision-making power." Lu Guoqing made concessions.

"Still no, we have too few shares, so won't we be working for you? We're going to take the lion's share. Ma Huateng was not reconciled.

"I'm 49 percent, you're 51 percent?"

……

In the end, an agreement was finally reached, Lu Guoqing contributed 20 million, accounting for 45% of the shares, and Tencent's other original shareholders accounted for 55% of the shares, although Lu Guoqing was the first shareholder, but only 25% of the decision-making power, lower than Ma Huateng's 26%, the additional condition is that Lu Guoqing has the right to give priority to additional investment, and promised that the company will make additional investment if needed, and Lu Guoqing's Internet café will help promote OICQ.

After the formal contract was signed, Lu Xiaofeng gave the proposal he had written to Ma Huateng.

"Changed your name to QQ? This name is nice and easy to remember, much stronger than OICQ, and can also avoid infringement. ”

"Expand publicity, expand the popularity of QQ among young people through sponsorship activities, quickly occupy the instant messaging market, make people think of QQ when they mention the Internet, and strive to use QQ to chat on the Internet. How much does it cost? No wonder it is said that there is not enough money. ”

"QQ is graded, using idle time to upgrade, QQ show, implanting clothing advertisements, using users' comparison and beauty psychology, selling virtual goods, self-use and gifts. So how much does it cost? ”

"Q coin, RMB on the network, recharge with a recharge card, one-way exchange, all QQ products are universal, and Internet cafes cooperate in sales, the idea is very good, and the problem of charging is solved, and how to achieve it technically has to think about it."

"Embedding ads on the dialog box can not affect the user's experience, to implement regional differentiation, targeted advertising for users in different regions, you can cooperate with local media, the company should set up a special advertising department, recruit professional advertising personnel to be responsible for advertising operations."

"QQ peripheral product development, cooperation with toy factories, the launch of penguin toys, etc."

"QQ Zone, isn't it just a personal homepage? Can you also sell virtual goods? ”

"Cooperate with telecom operators, promote value-added services, mobile QQ, charge through mobile phones, and share with operators, ah, why didn't I think of it?"

"Develop QQ games, chess and card games, fight landlords, mahjong, online games, QQ Three Kingdoms, players use Q coins to buy props, give ingots, and play games to consume ingots."

"After QQ occupies the market, will it make enemies everywhere by developing QQ mailboxes and web portals, so that it will attack from all sides?"

"It turns out that this is the profit model! Damn it! I would have ...... if I had known."

Ma Huateng took Lu Xiaofeng's suggestions, both happy and disappointed, he didn't expect Lu Guoqing to have a complete profit plan, he knew this, and when he negotiated, he would not be so passive.

But what about the golden idea that can still be sold for money, who didn't let himself think of it? Fortunately, he insisted on holding.

"It turns out that the most important thing in the Internet economy is to grab users! The user is the market! The funniest part is that we were worried about too many users, and we were still thinking about OICQ restricting registration and charging usage. I didn't expect that there were so many ways to make a profit when I changed my thinking. ”

Thinking of Lu Xiaofeng's advice, Ma Huateng suddenly woke up, and was shocked into a cold sweat that the company almost took the wrong road, and at the same time seemed to see a golden avenue in front of him.

According to the development of history, Tencent will also experience a catastrophe when the Internet bubble bursts, and the fundamental reason is that it has not been able to find its own unique profit model and has been burning money.

Tencent can only find some scattered projects through a few founders to make some income, and it has always been unable to make ends meet, and investors are unwilling to increase capital.

At that time, QQ almost monopolized the instant messaging market, and Ma Huateng knew that he should seize the opportunity to continue to expand the influence of QQ and dominate the market, but he was limited by funds and could only watch others follow suit.

In this life, Lu Xiaofeng told Ma Huateng about the road taken by QQ in later generations a few years in advance, hoping that he would take fewer detours, let QQ enter the profitable stage two years earlier, and dominate the Chinese market as soon as possible.

Time is money, especially for Lu Xiaofeng, in his plan, there are too many opportunities to make money, although QQ is a big gold mine, there will not be too many other gold mines! The capital in his hands is also limited, and the time for the return of funds is, of course, as short as possible.

If according to the historical development, QQ will not be profitable until 2001 and will not be listed until 2004, so many gold mines have been wrong for such a long time.