Chapter 224: The Company's First Business
Time flies, and Friday is fast approaching. Pen ~ fun ~ pavilion www.biquge.info
Bu Cheng came to a café next to the Ginza of Baoshi, which was also the location agreed between Bu Cheng and Liu Fei's friend's younger brother.
When he arrived at the reserved seat, he found that a young man was already sitting in the seat.
"Hello!" Bu Cheng sat down and said to the young man.
"You're just repentant, aren't you?" The young man smiled and said, "I came to negotiate with you on behalf of my sister. ”
"Hello, just tell me to repent!" Bu Cheng said with a smile as he took out the documents in his briefcase.
"My surname is He, my name is He An, just call me Lao He!" He An said, "It's really young and promising, I think you were still playing crazy with fox friends and dog friends when you were so old." ”
"It's over, it's just a small fight." Bu regret said modestly.
While chatting, Bu Cheng took out the materials he had prepared from his briefcase, and said at the same time, "What to drink?" ”
"Coffee without sugar, just solve the problem!" He An said directly.
"Okay, Brother An is quick to talk, I won't ink!" Bu Cheng said. At the same time, he took out the file and began to introduce it.
"Our company's main goal is to be on the web, especially in the live streaming industry. Mr. He, you also know that the e-sports and live broadcast industry is hot now, and our company has channels in this regard, if you can leave the advertising aspect to us, I think we will give you a satisfactory answer. ”
"In addition, I learned that the main audience of you and your family's clothing trade is young people under the age of 28, and these people are the main force in the live broadcast industry, and I think we can complement each other."
……
When it came to business, Bu Cheng put away the previous warmth, and it was completely businesslike, and Balabala began to talk about the advantages of the wolf pack entertainment company, adding weight to the negotiations.
He quietly listened to Bu Cheng's introduction, and when Bu Cheng drank coffee to moisten his throat, he spoke: "Manager Bu, I knew all this before I came. ”
"I only have one question for you right now, what is your company's audience base? In other words, if I put an ad in you, what minimum number of people can you guarantee to see the ad? ”
After listening to He An's words, Bu Cheng immediately explained: "That's the case, our company's main goal is the video and the anchor's live broadcast of the advertisement, at present, there are these two points in advertising, of course, there are other channels, but they have not been opened yet." ”
"As for the audience base you mentioned, I think it should start at least one million, and the million here is not one million, but a minimum of five million."
Bu Cheng spread out his hand and shook it in front of He An.
Bu Cheng did not have empty gloves white wolf, what he said was grounded, not only the videos produced by the subordinate studios, but also a large number of in-service anchors belonging to the company in the future.
In fact, according to the idea of step regret, advertising on videos and anchors should be the most expensive service for the company in the future, after all, an anchor or video is placed there, and advertising is continuous.
He doesn't spend as much time as he does on TV or billboards.
Hearing five million people, He An's pupils shrank obviously, and his breathing involuntarily became short. What is the concept of a minimum of 5 million passengers?
As long as one-tenth, not one-hundredth of the people are converted into consumers, the income can be increased by a large margin, and the clothing trade is a lucrative industry.
Some clothes are sold for less than 100 yuan, but they dare to sell for more than 100 yuan, and Bu regret has seen a piece of clothing that costs more than 100 yuan, but sells for more than 600 yuan.
Five times the profit, faster than robbing the bank, and you don't have to take any risks.
"I think we can talk about advertising costs!" He An said with a smile, but he was thinking about how to lower the price.
When he came, he contacted his sister's friend, and heard that he could get no less than five minutes of advertising results by paying only 80,000 yuan a month for advertising.
What does five-minute ad performance mean?
If you advertise on CCTV, it will be about one million in a few seconds, and tens of millions in prime time will not be blown. Other local TV stations are just a little lower.
And now, the five-minute advertising time only needs 80,000 Huaxia coins, which is free compared to TV station advertisements.
"As for the price, it's all in this information!" Bu Cheng smiled and handed the advertising price list in his hand to He An.
After reading the advertising price list, He An's face became ugly, "This... Step manager, this is not the same as the information I know! ”
"Oh?" Bu Cheng wondered where he got the advertising fee, but after thinking about it, he should know Liu Fei, probably from Liu Fei.
Thinking of this, Bu regret was also relieved.
"Hehe, Liu Fei is my private there, and now I represent Wolf Pack Entertainment Company, this is the advertising price of Wolf Pack Entertainment Company, and the two cannot be confused, Mr. He." Bu Cheng said.
"Let me think about it!"
"Light~"
Bu regret drank coffee without a match, and his eyes stayed on the advertising price list on the table, the new advertising price list was designed and modified by Sister Lily and her friends.
For this reason, Bu regret also spent a thousand yuan of hard work, of course, this money is currently not available for Bu Cheng, everything can only wait until this business is negotiated.
The advertising price list has changed from the original setting, canceling the monthly advertising fee, and replacing it with an episode buyout, and can only buy for a certain period of time.
For example, in the "Epic Commentary" video, there is a one-minute to three-minute advertising time set aside before, during and after, if a company wants to buy an advertisement.
You can only buy one of the three periods, if you want to have all three, you can, just pay for it, the audience base of each period is different, and the corresponding price is different.
Or buy the advertising space under the anchor's jurisdiction, buy a fixed time at a fixed price, and everything is in line with the way TV stations sell advertisements.
The kind that costs money to buy out every month like Bu Cheng seems to be a waste in the eyes of Sister Lily and her friends, and Bu Cheng should be pulled out and shot.
"I think we can have the next conversation!" He An held his mobile phone and talked for a while before turning around and saying to Bu Cheng.
"Agreed?"
"Hmm!"
"Let's talk about advertising costs!"
……
Then Bu Cheng and He An started a long tug-of-war over the price, for which the two also changed restaurants.
The negotiations went straight from the afternoon to the evening, and finally the two reached a consensus.
On behalf of his family, He An purchased all the advertising space for the first 50 episodes of the video "Epic Commentary" from Wolf Pack Entertainment, with a total duration of 300 minutes.
According to the price of 200 per second, 300 minutes is a total of 3.6 million advertising costs.
Of course, there is no way to pay off the money at once, and the result of the discussion between Bu Cheng and He An is to pay it off in two installments, and make a deposit of one million tomorrow.
The advertising was immediately invested, and the rest of the money came in over the next month, knowing that all the expenses were paid.