Many people know that the NBA is the "American Professional Basketball League". Pen, fun, pavilion www. biquge。 info

CCTV Sports forbade the host to speak English for a while, and the NBA was also referred to as "American Professional Basketball" for a while.

But not many people know that the NBA has a suffix - "entertainment-company".

For the NBA, "company" comes first, so the ultimate goal is to make a profit.

The second is "entertainment", and entertaining the audience is the NBA's means of making money.

As for basketball, it can only be regarded as the content and form of the NBA's business.

Therefore, just like the entertainment industry, in the NBA, although the game is a product, the stars are the gimmick to attract the audience.

The black and white duo - "Magic" Johnson and "Big Bird" Bird - made the NBA really popular.

And the "Flyer" Jordan made the NBA go to the world.

In 1993, Jordan's first retirement once panicked Stern and the team owners who had tasted the sweetness.

Is the NBA still the NBA without Jordan?

Without Jordan, would fans still want to watch the NBA?

What to do?

Of course, the easiest thing is to make Jordan come back, but this is not a long-term solution, Jordan always has to retire when he gets old.

The second way is to create another Jordan.

No, one is not enough, it's better to have one a year, get a lot of them, there is always the one that fans like.

As a result, the "star-making movement" has been raised to an unprecedented height.

And Anfernee Hardaway, who entered the NBA in 1993, became the first candidate for "Jordan's successor".

But one person is not enough, what if it hurts!

Grant Hill, who entered the NBA in 1994, is the second choice.

With his appearance, gorgeous ball style, and a height about the same as Jordan, both of them are perfect choices.

They also lived up to expectations, playing amazing statistics as soon as they entered the league, and with the strong support of the NBA executives, they quickly grew into superstars and attracted countless fans to the NBA.

But "providence makes people", these two first-generation "Jordan successors", but they are all ill-fated.

"Penny" Hardaway led the Magic team with O'Neal in his second season, defeated the returning Jordan, and reached the Finals, but was swept by Olajuwon's Rockets.

It was the pinnacle of his NBA career.

With O'Neal leaving Los Angeles, Hardaway has degenerated from a superstar to an ordinary person due to injury after injury.

Compared to Hardaway's glory of only three seasons, the other "Jordan successor", Grant Hill, seems to be a little luckier.

The start of Hill's NBA career was near-perfect.

In his rookie season, he became an All-Star Eastern Conference starting small forward.

Then for six seasons in a row, he played well and didn't have any major injuries.

All he needs is a championship trophy to officially take over Jordan's banner.

But nine times out of ten, things in the world are unsatisfactory, "there are unforeseen circumstances in the sky, and people have good and bad luck", and suddenly, injuries and illnesses entangled Hill.

He struggled with injuries for the next four seasons, including a single game last season.

Hill became known as the "Glass Man".

However, the earth will not stop spinning without anyone, and the NBA will not stop developing because of Hardaway and Hill.

The NBA has been "making stars" year after year, and it has also fully prepared Jordan for his eventual retirement.

Kobe Bryant came out of nowhere, became the dunk king in his rookie season, and became the All-Star Western Conference starting guard in the second season, and has occupied this position ever since.

Carter also came out, also as a dunk king, and also as an All-Star Eastern Conference starting small forward in the second season.

Then Maddie, who was traded to the Magic, also popped up.

"A generation of new people replaces the old", "the back waves of the Yangtze River push the front waves", the first generation of Jordan's successors fell, and the second generation emerged.

Jordan's eventual retirement, because of the rise of his successor, did not have much impact on the NBA.

Looking at it this way, the NBA's "star-making movement" is undoubtedly a success.

Of course, the "star-making movement" will not stop, but will vigorously promote it.

And the showdown between the "Jordan successors" is an important part of the "star-making movement".

But with Hill reduced to the "glass man", the media has long removed him from the "Jordan successor".

The Lakers visited Orlando, and the media hype was not Kobe Bryant vs Hill, but the best rookie battle.

At present, Lu Xiaofeng's data and performance are undoubtedly the best newcomers.

But Howard also grabbed double-digit rebounds in a row, and his performance on the defensive end is also very potential.

Whether it is Lu Xiaofeng or Howard, they are both potential stocks in the NBA and candidates for the "star-making movement".

And the media in charge of propaganda, of course, should seize the opportunity to hype it up.

As a party, you will either shine in the competition and take the opportunity to increase your fame, or you will become a stepping stone for your opponent and achieve your opponent's prestige.

This Friday night local time game is broadcast live in the United States, and of course CCTV Sports in China will also be broadcast live.

Lu Xiaofeng knew it on the first day, and he was ready in his heart.

But the protagonists of the night don't have to be him and Howard.

Kobe Bryant's seriousness is in everyone's eyes.

Facing Hill, the "Jordan's successor", Kobe Bryant's attention to this game has reached the highest level.

Kobe Bryant's competitiveness is well known, and there is no such thing as "mercy" when he is on the court.

In Lu Xiaofeng's memory, in the future of his previous life, even if Hill arrives in the Sun and is at the end of his career, Kobe Bryant will still be very serious when he meets him.

Not to mention now.

Hill's performance this season, I don't know how many experts' "dog eyes" have blinded.

After four consecutive seasons of injury torture, experts are not optimistic about the future of Hill, the "glass man", and believe that his only option is to retire.

Unexpectedly, after a season of reimbursement, Hill actually had a second spring.

Prior to this game, the Magic had played five games, with Hill averaging 20 points per game.

Of course, it can't be compared with his peak, and it can't be compared with Kobe's more than 30 points this season.

But considering his injury, it's admirable.

Lu Xiaofeng admires Hill very much.

After suffering so bad, so many injuries, you can recover to this extent.

His persistence and dedication in training are really unimaginable to ordinary people.

His love for basketball is evident.

In the face of such a Hill, can Kobe not be serious, can he not compete?

At the peak of Hill's physical health in the years, Kobe Bryant didn't take advantage of anything.

So how could he, who holds a grudge, give up the opportunity for revenge?

The stronger Hill is, the more aggressive Kobe Bryant will be.

The big drama is about to begin, who is the protagonist tonight?