Fan economy generally refers to the business income-generating behavior based on the relationship between fans and followers, and is a business operation model that improves user stickiness and obtains economic and social benefits in the form of word-of-mouth marketing. Pen, fun, pavilion www. biquge。 info

In the era of mobile Internet, the fan economy has been widely used in many fields such as culture and entertainment, sales of goods, and provision of services. Merchants connect a certain platform, gather friends and fandoms through a certain point of interest, provide fans with diversified and personalized goods and services, and finally convert them into consumption and achieve profits.

Fans, i.e., enthusiastic followers or supporters of sports, performing arts, or a celebrity, who follow celebrities, idols, and industry celebrities and are willing to give money, time, and emotions for them. It is the fanatical devotion of fans to idols that is often accompanied by a series of equally fanatical consumption behaviors.

This behavior has spread to various economic fields, forming a huge new industry - the fan industry.

In the era of fan economy, the popularity of celebrities and idols is measured by how many fans he has, and to a certain extent, the more fans someone has, the higher the commercial value of someone, and the higher the income he gets.

How do I get followers?

In the football industry, use your performance, your strength, focus on eyeballs, build popularity, and gain fans.

How do I know how many followers I have?

Then you need a social network platform, the world's social networks continue to collide, and finally can precipitate, there are not so many well-known social networking sites, in the football circle, the stars use the most, the international is mainly Facebook, Twitter and Instagram, in China, the most used by cultural and sports stars, in addition to the international mainstream social platform, Sina Weibo, and then the emergence of WeChat public account and other platforms with the nature of chatting and dating.

Whether it's a supernova, a talented player, or an adult star, your agent team will try to build on its outstanding performance through media exposure, commercial catwalks, charity activities and other ways to attract fans.

For players who have eaten more than ten years of youth, if they want to live with dignity in the second half of their lives and not reduce their living standards, they must work hard, circle fans, circle fans, circle fans.

Stars such as Cristiano Ronaldo and Leo Messi have been continuously updated on their social platforms by attending various business events, accepting interviews with reporters from various media, and even "dedicating" their vacation time to reporters, so as to gain continuous exposure, maintain popularity, attract fans, and enhance their commercial value.

In addition to an exclusive interview and attending the pre-game and post-game press conferences, Zhang Zhetian lived a "low-key" life of "living in a simple place".

There are no commercial activities, there are no interviews with many media, except for training and competitions, and even the information on social platforms is news.

"The boss is the most professional player under the age of 20 I've known since I started as a manager. The times are different now, young players are easily tempted by the outside world, and some talented young players get a little bit of success, and the focus is not on the pitch, they start to enjoy it and start to focus more on the off-field. But after he came to Arsenal, no matter how good he was on every appearance, he trained every day. Sometimes I think he should go out and walk, but he always says, "Boss, I'm a newcomer and at this stage, all I have to do is train and then play well." A few years later, Arsène Wenger recalled his first season at Arsenal with pride.

At home and abroad, there are fans of Zhangzhetian to form fan groups, in order to prove that their group is the most official and authoritative, these domestic and foreign Zhangzhetian fan groups often tear up, alarming Zhangzhetian.

In order to avoid serious conflicts caused by excessive fan tearing and affecting the image of Zhang Zhetian, and in order to simplify the complexity and improve management efficiency, Darko Makowitz and Zhang Zhetian decided to cancel Facebook, Twitter and other social media, and build their own personal social networking sites to concentrate the fans of Zhang Zhetian around the world on this platform.

"The head" is the official fan group of Zhangzhetian, which may be the star fan group with the largest number of fans on the planet. ”

Zhang Zhetian and Mark Witz may not have imagined that the "head" they inadvertently made will become one of the best business empires in the future, and their peculiar business model that is difficult to imitate will become a classic case of the sports industry in Harvard Business School textbooks.

The "Zhangmen" was established by several Zhangzhetian computer masters, who first helped Zhangzhetian manage and maintain, and finally joined the "Zhangmen" and became the head of the Internet department of the future "Zhangmen" Group.

Due to the development of the mobile Internet, the "head" can not only be opened on the computer, but also on the mobile phone client.

In order to provide cane fans with services to face their idols, the "Zhangmen" platform quickly set up an online live broadcast platform to broadcast Zhang Zhetian's competition.

With Zhang Zhetian's popularity, the huge Chinese market, and the terrifying number of fans, Markowitz easily talked about the signal source of the live broadcast platform, plus renting a large number of servers around the world, a more stable, clearer, and more interactive live video appeared in the "boss".

At the bottom of the video screen, there is not only a public chat room, but also a private chat room that fans can build themselves, and the chat function is not only text, but also voice.

Since the cane fans come from the global village, the "head" has a lot of language options, so you don't have to worry about not being able to use them because of language problems.

There are no rules, there are no rules.

There are not many rules set by the "head", but they are all important.

In terms of the online environment, advertising, pornographic pictures and politics are strictly prohibited in chat rooms, and all offenders will be directly deleted, blacklisted, and driven out of cane powder.

If there is a personal attack, after being reported, it will be pulled into a small black room, and then released after introspection and confirmation of repentance.

As a result of joining the "head" and becoming an officially recognized cane powder, you must register with your real name, not only to provide your ID number and personal photo, but also to provide a personal photo holding your ID card to confirm that it is your own, which also prevents and avoids the blacklisted people from registering with other people's ID cards.

Of course, the head of the company also bears the responsibility of protecting the personal information of the cane flour.