In the summer of 2017, China's football market was very lively, in addition to various European giants coming to China to pan for gold, there were also peerless duo Leo Messi and Cristiano Ronaldo's personal trip to China.

Being able to go to a country as an individual to conduct business activities can only be the most popular big name, and in European football, only Mero has this status.

However, there are two more people this year, one is the Brazilian superstar Neymar, and the other is the emerging Chinese genius who recently changed his nationality and became the head of the German-Chinese Zhang.

Neymar is the idol of the new generation of fans, just as every era has a representative idol, the new generation of fans born in the 90-00s are Neymar's fans.

The third person under Melo, or in other words, the one who can win the Ballon d'Or after Mero is Neymar, who is favored by the public.

Although Zhang Zhetian changed his nationality, his popularity not only did not decline, but continued to rise like a rocket, and the number of cane flour exceeded 60 million.

This unexpected trend has made many bricks puzzled, and they can only use a sentence of "unscientific" to prevaricate the 100,000 whys of some people.

German Wolf Paw and Austrian Red Bull announced the itinerary of Zhang Zhetian's trip to China through the official website and major media, and the first stop was the capital Beijing.

Since Zhang Zhetian has only signed two companies at present, it is simply merged together, and the wealthy Austrian Red Bull has even chartered the entire Bird's Nest, without charging tickets, allowing fans of Zhang Zhetian to enter for free.

Although the Bird's Nest had to report the London derby at the end of July and maintain the turf, all problems were not a problem in the face of the Red Bull Group's money offensive.

After Zhang Zhetian withdrew from the national team and changed his nationality, most Chinese businessmen withdrew their commercial contracts and held a wait-and-see state on Zhang Zhetian's trip to China, wanting to see if Zhang Zhetian, who became a foreigner, could make the bird's nest of 90,000 people not full, at least half of the fans should appear.

What they didn't expect was that what made them even more stunned and jaw-dropping was that the bird's nest of 90,000 people was not only full, but also put temporary seats on the runway around the lawn, increasing the number of seats in the stadium to 120,000, which was still full, and the outside of the stadium was also surrounded by water.

Thankfully, the organizers were quick to react and set up several huge electronic screens around the stadium so that they could watch the idols.

I'm afraid it's Merone, and they don't have such a terrifying appeal, if they can also hold an event in the Bird's Nest, they can also have such a scene, I, I, I cut off my head and use it as a bench for you to sit on.

This is due to the difference between cane powder and other fans, those who can register with their real names on the "head" are all iron fans who really like Zhang Zhetian, as long as he does not break the law.

The viscosity of cane powder is extremely high, and the loyalty is even more envious and hateful to domestic and foreign stars, 60 million iron fans, although there is still a distance from the number of hundreds of millions and nearly 100 million fans of Merone, but in terms of quality, it is far from the same.

It can be seen from the mall in the "head" that when Zhang Zhetian launched the "Tianzhang" and as the spokesperson of the Austrian Red Bull Group, the products on the mall were almost empty.

Horror, this is still the first batch on the shelves, and the number is only 100,000.

German wolf claw only obtained the right to produce and sell gloves authorized by Zhangzhetian, so although the product is single, it can't stand the forced purchase of more than 60 million cane powder, and the sales volume of more than 60 million sets brings hundreds of millions of revenues, which alone accounts for more than one-fifth of the wolf's claw revenue in the past.

It's a pity that Wolf Claw has not been authorized in this regard, obviously, Zhang Zhetian will not authorize this aspect to Wolf Claw, he believes that the art industry has a specialization, Wolf Claw as an outdoor sports brand, belongs to the sports equipment irregulars, these things, or leave it to more professional businesses to do.

Because of his withdrawal from the national team and change of nationality, Zhang Zhetian, who felt a little guilty about Chinese fans, wanted to hand over the clothing to domestic sports equipment manufacturers, so he asked Darko Markowitz to find a collaborator.

The 100,000 boxes of Austrian Red Bull prepared by the Austrian Red Bull Group during the Bird's Nest event were sold out, and the orders of the domestic first- and second-tier supermarkets continued to float like snowflakes.

It's not that they haven't thought about the influence of Zhang Zhetian in the Chinese market, but they still underestimate the value of Zhang Zhetian, and the endorsement fee of 25 million euros for 5 years is really TMD!

This summer's first test of the commercial field, although Zhang Zhetian has an understanding of his own value, Mark Witz is even more excited to pat his thigh and keep shouting: "Loss, loss." ”

I don't know if I think that the endorsement fee signed with Wolf Paw was low, or I think that the endorsement fee of Red Bull is less, Markowitz made up his mind to manage the boss's intangible assets well, and maybe when he reaches the peak, he will be the most successful and richest agent in the world.

Changsha, Hunan Province, China.

Although less than three months have passed since the war between China and South Korea, and Changsha, once one of the four major furnaces, did not reach the high temperature point in June, the hot climate still makes people feel that the stove is worthy of its name.

Zhang Zhetian and Makwitz are back here again, and it is not an exaggeration to describe it as a sentence of right and wrong.

In March, Zhang Zhetian returned to China to join the Chinese men's football team, and played for the country for the first time in the battle between China and South Korea.

That night, the whole Changsha fell into a sea of joy, people sang the praises of the national football team, touted the national football team, and more, it was still the three words of Zhangzhetian.

It was Zhang Zhetian who ignited the fans' hopes for the World Cup, and saw Zhang Zhetian killing all sides in Europe, threatening Europa, and the top hat like the patron saint of Chinese football was also forcibly worn on his head.

It's just that what I didn't expect was that Zhang Zhetian's national team career was only two short games, and the leadership of the bureaucratic layman forced the 19-year-old Chinese goalkeeper out of the national team, and forever lost China's first goalkeeper in the next 20 years, and China's first world-class star in the future.

Looking at the Mango TV station, one tall and one short, with a platform connecting two buildings in the middle, Zhang Zhetian said to Mark Witz: "This is China's largest and most powerful star TV station, the first domestic TV station to reform and innovate and launch entertainment programs, and the revenue generation capacity is the first provincial satellite TV in the country, the third in all satellite TV stations in the country, second only to the first and fifth sets of national TV stations." ”

Makwitz nodded very doggedly, there is very little entertainment in Germany, and it is not as developed as Britain and the United States, so to the boss's words, Makowitz put on an unclear appearance, he knows that it is right to do so.