Such a grand event, Xiao Ji naturally will not miss it, he watched a number of games on the spot, mainly Federer and Murray's game, and also served as a side picker, and finally stepped on the grass of Centre Court, the original desire to play here is half realized, and it is worth mentioning that under Murray's recommendation, he spent a sum of money to become a member of the All England Club. Pen & Fun & Pavilion www.biquge.info

The result of the game is a little regrettable, the 34-year-old Lao Fei can always be a few years younger in Wimbledon, the land of his king, and broke into the final for the 10th time, but once again lost to Xiaode.

After enjoying a rather leisurely life for more than 2 weeks, Xiao Ji is busy again, this time not to participate in the competition, but to shoot advertisements.

In today's era of more and more professional and commercial sports, real superstars need commercial packaging, and the bulk of superstars' income is no longer a variety of bonus salaries, but advertising endorsements, Xiao Ji thinks about this very clearly, and he will not resist this trend.

As early as when he was just emerging from the world, many companies wanted to come to him for endorsement, but he rejected them all, he knew very well that he would rise very quickly, and it would be a loss to sign a contract too early.

And now, he feels that he is almost there, he has enough capital to fight for a top commercial contract, and after a while, he is confident that he will reach a higher peak, but this is not of much effect, no matter how good he is, the advertising market is always limited, even if he wins the four Grand Slams every year, gets the 3 crowns, etc., it is impossible for commercial companies to give you a contract of hundreds of millions of dollars per year, at most it is a certain increase.

In the choice of cooperative companies, Lou Jie prefers Puma, firstly, Puma is the sponsor of the Arsenal jersey, and they will get along very happily without contradictions, and secondly, Puma does not have too big a spokesperson, Xiao Ji can become their trump card.

What he said makes a little sense, but Xiao Ji vetoed it in one bite, in this world, there are many sports brands, and there are many famous sports brands, but there are always only two overlords in the sports market, that is, Nike and Adidas, they are the only two brands that have extremely high competitiveness in all sports markets, and other brands, such as Wilson, it is an absolute authority on tennis rackets, occupying the most market, and the tennis world is basically scum, who knows which brand it is, and Reebok has done a great job in running shoes, It may also beat Nike and Adidas, and it is also good in sneakers, but it is also good in sportswear and other fields.

"I would only choose between Nike and Adi." Xiao Ji said to Lou Jie.

"But Nike already has Ronaldo, and Adi also has Messi."

"It's simple, just beat them on the pitch."

Lou Jie was speechless for a moment, what you said was domineering, but considering that the monster on the other side was making rapid progress, it was not surprising.

Xiao Ji finally chose Nike, Adi may be a little stronger in football, but Xiao Ji is considered from the spokesperson, Nike's spokesperson Ronaldo is 2 years older than Messi, which means that his competitive level will decline earlier, in addition, Ronaldo also has his own brand CR7, he used to sell CR7 sneakers, which caused strong dissatisfaction with Nike, and finally the two sides compromised, but the seeds of the contradiction have been planted, and it is not so easy to resolve it.

Relying on the huge Chinese market, Xiao Ji wants to get the same contract as Ronaldo, and the annual endorsement fee can be improved depending on the performance on the field, in addition, Xiao Ji also specifically proposed that this contract is limited to football shoes and football clothing.

Nike's manager Houte thought about it or agreed, he knew that Xiao Ji was also very good at sprinting, and he should be able to make a lot of money selling his running shoes, but compared with those black athletes, his level was not very good, Houte thought to himself, Nike mainly valued his popularity in football.

After getting the most important sneaker contract, it is relatively easy for other endorsements, a car brand, a beverage brand, a watch brand and a catering brand, all of these contracts can be signed as short as possible, and he will soon have to change them.

The news that Xiao Ji started to endorse was also known to the Football Association, and then they ran over in a hurry with a bunch of contracts.

"Oh, the Football Association has a lot of 'sincerity' this time, look at it, it's multiplied several times." Lou Jie said teasingly.

Xiao Ji took the contract and looked at it, and he was happy, it was still the same contract of 3 million for 2 years and 5 million for 3 years, but the RMB was exchanged for US dollars, which increased by more than 6 times.

Of course, such a price is still not worthy of Xiao Ji's worth, but it can't be regarded as completely unacceptable, considering that he has to take care of the face of the Football Association, Xiao Ji originally planned to pick one, but when he looked at the names of those companies, a certain instant noodle brand, a milk powder brand, and even more outrageous is that there is a loan software, how can he accept the advertisement of this kind of thing, which will seriously affect his image, and the cost of image loss alone will exceed the endorsement fee, bad luck, maybe it will involve the law.

Xiao Ji returned the original contract to the Football Association, and watched them leave, he knew that the peace period with the Football Association might have passed again, with the character of those villains, there would be ghosts if they didn't make some moves.

"I'm not what I used to be, if you want war, then I'll give you war." Xiao Ji thought in his heart.

After being busy with everything, the time has come to July, this is Xiao Ji's favorite month, the temperature of about 30 degrees, hot but not hot, the breeze blows, it is the most comfortable for a lazy person like him, you can go out with a casual kit of short sleeves and shorts, when he was an ordinary student before, this is also the first month of summer vacation, and now, Xiao Ji ushered in his own holiday.

He didn't want to find something to do for himself this time, he had to spend money when he made money, and he would go to play another game after playing that game all day, how tired he was, he was an individual first and an athlete second.

The island is more suitable for winter vacations, the existence of sea water makes the temperature on the island not too high, but the scorching sun is not hindered, Xiao Ji doesn't want to go out for a vacation and be tanned into black charcoal.

His destination this time was very close, right next door to the United Kingdom, Ireland.

At this time, Ireland is in the warmest time of the year, is the best season for tourism, this is an emerald island country, with an extremely rich green, it is said that it can be up to forty different shades of green, green is the favorite color of the human eye, making people feel cool, calm, pleasant, Ireland gives people the impression that it is always so comfortable and comfortable.

Towering cliffs, fresh waters, natural sandy beaches, meandering rivers, abundant wildlife and beautiful villages, it combines breathtaking natural beauty with the bustle of a modern city. It has both a tortuous history of ups and downs, and a long culture that does not lose its legendary color; From traditional riverdances to passionate pop music, the island is buzzing with art.