Today, with the increasing development of the Internet, the information of network media is getting faster and faster, and the development of commercial football needs more and more to be promoted by the Internet. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In addition to his performance on the field, he must also use various social platforms to interact with fans to achieve the enhancement of his own value.

The level of popularity, the number of fans, these are the criteria for whether the star is popular in the entertainment industry, and they are also used on football stars, like the peerless double pride in today's football, Portuguese star Cristiano Ronaldo and Argentine star Leon Messi, their commercial value is one of the best among football players, Ronaldo is known as the "king of social", a year ago because the number of fans on the social networking platform exceeded 200 million, creating a new record, this is the first athlete in the global sports world to break through the "200 million" mark, That's even more than the combined fans of the NBA's top five greats, Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, and Stephen Curry combined.

According to data, every message Ronaldo sends out on social media is worth as much as 230,000 euros, and after breaking through 200 million, the account of the leading star of La Liga giants Real Madrid is even more valuable.

Last year, the Forbes Football Player Earnings List 2016 was released, and Ronaldo ranked first with $82 million, and Messi ranked second with $77 million.

As for the third place, Sweden's "God" Zlatan Ibrahimovic has only $37 million, which is basically not mentioned.

For Arsenal, the 19-year-old Zhang Zhetian, although he is only a goalkeeper, is close to the Huaguo market with a population of 1.4 billion, and if it can be developed properly, Zhang Zhetian is Arsenal's Ronaldo and Messi.

But Zhang Zhetian does not have an agent, and when he signed with Arsenal, he did not give the image rights to Arsenal, which means that unless he re-signs and negotiates, Arsenal will not make much money from Zhang Zhetian in five years, at most it will earn some jersey money.

"I want to find an agent for the palm, without his portrait rights, the loss is too great." Arsenal CEO Ivan Gazidis said with an ugly face.

Tom Fox, Chief Commercial Officer, said: "Boss, there are several Chinese companies that have sent faxes and are interested in cooperating with Palm in business. ”

Gazidis nodded and said: "As expected, the Chinese are very rich, but the market over there is difficult to develop, I didn't expect Wenger to buy a baby, this Chinese is so powerful, as long as he can maintain this performance, our Arsenal will get more opportunities in the Chinese country than other giants, after all, they don't have Chinese players." ”

Fox agreed: "Yes, I believe that as long as he continues to play well in the next games, more and more merchants will come to the door." ”

Gazidis frowned and said: "It's a pity that we couldn't sign his image rights when we signed the contract, and we can't get benefits from this." ”

"Find an agent for the palm, re-sign and improve his salary, and you can get his portrait rights."

"These agents are not easy to deal with." Gazidis shook his head.

Yes, these brokers are all vampires, and there is such a huge market behind Zhang Zhetian, these brokers will definitely stand on Zhang Zhetian's side.

"How's Barnett?" Fox said.

Jonathan Barnett, one of the top 10 agents mainly active in the UK, owns stars such as Gareth Bale, Joe Hart, and Luke Shaw, and is known as the greatest football agent in the UK.

Selling Bale to Real Madrid for 100 million is the 67-year-old agent's proudest achievement. In 2016, it earned $37.6 million in commissions, ranking 9th among global sports agents.

Arsenal have a number of current and former players as his partners, such as former Gunners No.1 Vojciech Szczesny, who is on loan at Roma, and former Gunners' rising star and Bournemouth's main striker Bennick Afferby.

If Barnett is the leader of the British football agents, the other two world-renowned agents are the bosses of the Portuguese-speaking and Italian-Dutch families, Jorge Mendes and Mino Raiola.

Although Barnett's position in the UK is extraordinary, when confined to the British Isles, there is still a big gap compared to Mendes and Raiola, which have a global layout.

Gazidis's eyes narrowed, this bespectacled scourge has dealt with countless times, but dealing with this guy is only harmful, not beneficial.

With one year left on his contract, Barnett successfully negotiated a salary of £100,000 a week alongside the Premier League's top goalkeepers, making Szczesny the highest-paid goalkeeper in the Premier League.

In the contest with Barnett, Gazidis was defeated, and after Szczesny got a high salary of 100,000, his performance was not as brave as before, and he was loaned to Rome for two consecutive years after Peter Cech came to Arsenal.

"Forget it, let Arsène give him a slap and tell him to find an agent quickly, so that he can concentrate on the game." Waving his hand, Gazidis said with a sigh.

"By the way, this summer we are going to the imperial capital of Huaguo, plan this trip to Huaguo, and think carefully about how to take advantage of the popularity of Huaguo."

Fawkes' eyes lit up and he nodded.

Before the match against Chelsea, Arsenal announced on their official website that they would play a friendly match against Chelsea at the Bird's Nest Stadium in the Chinese capital of Dijing this summer, on July 22.

This will be Arsenal's fourth trip to China, after the nineties of the last century, most recently in Hangzhou in 2011 and Dijing in 2012, and this friendly in China is Arsenal's second this summer, the first being a warm-up match against Sydney FC in Australia. After the Chelsea game, Arsenal returned to London for the Emirates Cup.

Coincidentally, although Arsenal is quite popular in China and has many fans, although the team's sponsor list has a Chinese company, but the level is not high, and like other European giants, they are at a loss for how to develop the Chinese market, which has a population of more than 1.3 billion.

The NBA's Rockets became one of the richest teams in one fell swoop thanks to Yao Ming; At that time, Everton and Manchester City introduced Chinese internationals and staged a Chinese derby in the Premier League, which shocked Britain with ratings, and made Everton and Manchester City countless fans, but unfortunately these two midstream teams that were only in the Premier League at that time were not like Manchester United, with limited commercial development capabilities, coupled with China's rampant piracy, they failed to get rich like the Rockets.

The Red Devils, who have the strongest commercial development capabilities, also introduced a Chinese genius in order to open up the Chinese market, but he was loaned to Belgium because of labor certification problems, but unfortunately he could not gain a foothold in Manchester United.

At the beginning of the 21st century, Manchester United also carried out tentative commercial development in China, but lost to McTown.

But with Zhang Zhetian, the Chinese who shined in the key competition that just ended is regarded as the trump card to become the first to conquer the Chinese market, and is meeting a person in a café.