To be honest, for the reporters this game is not interesting, or the game itself is not interesting, but it does not mean that there are no other aspects. Pen, fun, pavilion www. biquge。 info So their eyes all turned to Ye Feng, who had cut off the large three pairs, and everyone's eyes glowed green like a hungry wolf that saw meat, as if they were going to devour Ye Feng alive. Although at the post-match press conference, McMillan brought Ye Feng to attend, and Ye Feng also answered some questions, but in the eyes of reporters, this is not enough, if only they could deliberately arrange time for an exclusive interview, so that more things can be excavated from him.

But when they extended the invitation to the Trailblazers' press officer, they were greeted with a somewhat bizarre smile and a fluttering "I'm sorry I have a media appointment." This makes reporters feel very unhappy, especially ESPN and CBS, who have always thought that they are the second and third in the world, and now they have been rejected for an exclusive interview, what is the matter? However, when the ESPN reporter stepped forward to ask clearly, he packed up his things and left the press conference without saying a word, and a few familiar reporters rushed up to ask what was going on, but he only spit out two English letters: SI.

SI, the full name of Sports-Illustrated, is the famous "Sports Illustrated". Founded in 1954, Sports Illustrated is a world-famous magazine that is an American sports weekly owned by media giant Time Warner. With more than 3 million subscribers and 23 million adult readings per week, it includes more than 13 million, or 19% of men, in the United States. It is the first magazine to win the National Magazine Award for Excellence twice in circulation of more than one million magazines.

In other words, in the American sports world, Sports Illustrated's status may be higher than that of ESPN and CBS, so the reporter from ESPN walked away after knowing what was going on, and he didn't think he had a chance to compete with Sports Illustrated. However, he also secretly made up his mind that he must insist on following the pioneer to report, this yellow-skinned Asian kid looks like he is about to soar, and he doesn't know how much trouble he will save if he can build a good relationship in advance. It doesn't matter if Sports Illustrated takes the top spot this time, but what about the next time, you don't necessarily can't catch up every time, right?

Of course, this is not a deliberate lie by the press officer, it is true that Sports Illustrated has already made an appointment for an interview, and it is before the start of this game, so if other media want to make an interview, they will indeed have to wait until the next time. The semi-final schedule is also quite tight, there is only one day between the two games, that is, between the first and second games, and it is estimated that Ye Feng will not have time to be interviewed, and the team will not be able to agree. After all, the Trail Blazers don't need to rely on flashing lights, and the team's excellent record has made them overlook a lot of things, including the media heat.

The interview was scheduled for May 4, after the training session, and the place directly borrowed a small conference room in the Rose Garden Arena. This is also the meaning of "Sports Illustrated", just a few people, there is no need to make a big battle. This time on behalf of "Sports Illustrated" to interview Ye Feng is Lee Jenkins, a newcomer who joined "Sports Illustrated" in 2007, but before that he was already a senior basketball expert, and has a very in-depth study of the NCAA and NBA, so "Sports Illustrated" sent him is also a kind of respect for Ye Feng, after all, he is the first Chinese with an American basketball background.

But Ye Feng still adhered to his professionalism and completed the training the next afternoon well, and he nodded secretly when he saw McMillan on the sidelines. Originally, he thought that Ye Feng would be a little uneasy, after all, as a sophomore player, being interviewed by Sports Illustrated means being recognized by the mainstream media in the United States, which is a very important honor, and many players will only usher in such a heavyweight interview when they are famous, but Ye Feng did it in his second season. This is indeed a thing to be proud of, but judging from Ye Feng's performance, he did not take this matter seriously at all, but continued to participate in training diligently and meticulously complete the task, which is a real professional player.

The NBA is a business league, and no matter how much you emphasize things like loyalty and affection, it's still money that's all about professional sports, and the most important thing in professional sports is the eyeball economy. The eyeball economy is an economic activity that relies on attracting the public's attention to obtain economic gains, and it is more active than ever in the modern and powerful media society. Although players can use their influence to help endorse brands increase sales, returning to the game itself, it only derives more economic benefits by attracting fans, and it will not create value in itself.

In other words, influence or exposure is what is important to a player, and with influence they are likely to get more attention and sign bigger contracts, which is an irresistible temptation for any professional player. And the interview with Sports Illustrated means that at least this road has been embarked, and if there are no accidents in the future career, it can be said that nine times out of ten you will become a first-class star.

Ye Feng didn't know about this matter, but in his opinion, this was just a slightly more important interview, and he didn't need to think about it a lot. Besides, it is impossible for a player to become a star by virtue of the media's praise, the so-called iron must rely on its own strength, if you perform poorly on the court, no matter how much you tout, you are just an ordinary player. So the most important thing now is to play well and strive to help the team reach the Western Conference Finals, so that you will be more confident in the league, on the other hand, if it weren't for Ye Feng's highlight performance this time, Sports Illustrated would not necessarily send an expert of Jenkins' level!

However, after the training, McMillan still told Ye Feng a few words, and he said very cautiously: "Ye, I think you must have been interviewed when you were in high school, right?" Maybe SI will be more formal, anyway, except for the team's tactics, the locker room atmosphere, etc., you can communicate with each other casually. But the most important thing is to remember to show our fighting spirit, understand? ”

Ye Feng smiled and nodded.