Chapter 287 in Beaverton

Nike Global Headquarters, Beaverton, Oregon. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

"Mr. President, I think you need to read this report, I believe you should have a new understanding of Minnesota!" The charming female secretary handed in a report.

Mark Parker frowned, his broad chin full of beard rolled, his hands touched his chin, he couldn't understand the female secretary's thoughts, and waved his hand to interrupt: "Catherine, I don't understand why you want to study Minnesota, I gave you the task of finding out the reason for the shrinkage of the North American market!" ”

Mark Parker is very dissatisfied, since he became the CEO of Nike in 06, he has rarely suffered such a big loss, Nike profits in the first half of this year have shrunk by more than a billion dollars, the culprit is naturally the Germans, the old rival Adidas actually dared to pull the front to the North American market, and also laid heavy troops in Asia, intending to fight on two fronts.

How long has it been since we suffered this contempt?

As a generation of Poughkeepsie, Mark Parker has his own pride, which Poughkeepsie has given him, which is ingrained in his bones and cannot be erased.

The regional culture of the United States is very distinct, Poughkeepsie as a famous art place in New York State, famous all over the world, known as Hudson's Queen City, every child born in Poughkeepsie understands the meaning of Hudson's mother river flowing, hidden in their blood, imprinted in the depths of their souls.

Mark Parker's love of art fills his soul and even rises to the point of fanaticism, but he is also a rational person, and this contradictory combination of personalities has created the current president's status.

From a humble employee at Nike, he eventually became the powerful Nike family member who is now at the helm of a global sports giant like Nike, and no one can ignore his influence.

Since he took over the presidency of Nike in '06, Nike has been on the rise, constantly consolidating its hegemony in the North American market, and also burning the smoke of war on the European battlefield and launching an attack on the stronghold of the Germans.

This is also the reason why Nike's founder Knight is optimistic about Mark Parker, forging ahead, but step by step, which is exactly the person in power that Nike needs most since the new century.

Mark Parker is in power, which naturally attracts many people's eyes, and in the past, he didn't care about these flea characters hidden in the dark corners.

However, at the monthly report meeting two days ago, Nike's back-end data personnel announced the profit for the first half of the year, which caused an uproar among Nike shareholders on the spot.

Most of the shareholders who have influenced Nike's global decision-making have been left unattended by the company's business, and they are happy to receive their own share dividends every year, which makes them as excited as the dividends of a war victory, and Nike's specific decisions have long been ignored by them.

But now, there is undoubtedly something that has harmed the interests of these guys, which makes the finger directly pointed at Mark Parker, who is in the position of president.

The ensuing attacks and doubts are indispensable, but fortunately, Nike's founder Knight, who is sitting in the background, has always sat firmly on the Diaoyutai platform, and still gave Mark Parker great trust, allowing Mark to wield the sword of power that symbolizes the authority of the president.

But Mark Parker, who is deeply imbued with the Poughkeepsi spirit in his bones, deeply hates these Nike shareholders, and he even privately calls them "parasites who do nothing", but rationally he clearly understands that he cannot do without the support of these "parasites" on the road to realizing his ideals.

The enraged Mark Parker could only suppress all these negative emotions in his heart, but the bad feelings were unreservedly directed at the rival Germans.

"Mr. President, the answer is in this report!" Catherine was not intimidated by Mark Parker's momentum, and her voice, although soft and melodious, was extremely calm.

In foreign countries, the secretary does not have such an embarrassing meaning as in China, and there is often a lot of power hidden behind this position, which is also where Catherine dares to express her opinion.

Mark Parker nodded, flipped through the report in his hand, Catherine was personally supported by him, as a confidant, Catherine's opinion has always been worthy of his attention.

If Mark Parker had a contemptuous attitude towards this report at the beginning, he was shocked at this moment, his eyes swept over the words of the report, and the shock became more and more intense, and the reaction was extremely violent like fermentation.

The report is not very long, and there is a lot of data recorded in it, but there is only one fact that can be told, and this fact is related to the Chinese kid who was in the limelight during this time.

To say that Mark Parker didn't notice Li Shihao is definitely an insult to his personal ability, the stunned young man who graduated in 77 has already been transformed in more than 30 years of ups and downs.

Li Shihao in his rookie season was not eye-catching, and in the eyes of global sports giant Nike, Li Shihao's likelihood of becoming a star is obviously much worse, and they will not use American knives to sign a rookie who looks mediocre.

Even if there is a vast Chinese market behind this rookie!

After decades of development and change, Nike is no longer the small company that gambled on Michael Jordan at the beginning, although they will still have impulsive bets, but it is also for those young people who are famous all over the United States, and Chinese boys are obviously not qualified in Nike's mind.

In the eyes of those in power at Nike, instead of throwing rich knives on Chinese kids, it is better to let them become a number moldy and rotten in the bank account.

In the end, it was Mark Parker who kept an eye on Li Shihao, and asked Nike to prepare a signing contract and send it to Li Shihao's desk.

It's a pity that in the end, Adidas gave a more lucrative contract, and Mark Parker had no choice but to let go and give up.

What Mark Parker didn't expect was one of the few miscalculations in his life, the latter standing out of the rookie class like a dark horse in Minnesota, leaping to the top, black hair, vigorous posture stunned all viewers, and the gorgeous season course was as absurd as Don Quixote's concept, but ironic.

Mark Parker quickly finished reading the report, took a deep breath, sorted out the messy thoughts in his head, and was silent.

The report pointed out that at the beginning of this season, the jersey sales of Chinese kid Li Shihao began to soar, not only completing the surpassing of former Timberwolves legend superstar Kevin Garnett, but also began to expand the pace of influence beyond Minnesota.

Such an impact is not unheard of in the history of American basketball, but such phenomenal performance is only possessed by superstars!

Every superstar is unique, and their rise to prominence is uninimitable!

But who would dare to believe that in just two seasons, the Chinese kid began to attack the road to superstardom!

Mark Parker couldn't believe it, but he couldn't believe it!

Even though his worldview is negative, his rational mind tells him that this is really happening.

The Chinese kid is becoming a strange storm in American basketball, like a colorful butterfly fluttering its wings in the Amazon rainforest.

"Mr. President, the sales of Chinese kid's jerseys are expanding step by step, and his popularity is directly proportional to his strength, and according to our marketing research, Adidas has begun to eat into the North American sneaker market share with their so-called 'Star Making Project'. We have to deal with it! ”

The haze between Mark Parker's eyebrows became thicker, and he did not speak, his fingers unconsciously tapped on the smooth desk, and the light of thought in his eyes flickered faintly.

Derrick Rose, Stephen Curry, and "Chinese Kid" Bruce Lee, these three rookies are the most important part of Adidas' long-planned star-making plan.

The three rookies have different styles of play, either breaking through sharply, or projecting well, or having a comprehensive style of play, and they also affect different fan preferences, such as the United States, Europe, Asia, etc., the three rookies are important bargaining chips for the Germans in vain trying to open a new era.

Among them, Derrick Rose's influence is temporarily ahead, and the core of the Chicago Bulls has perfectly inherited the glory of the post-Jordan era, carrying the red dreams of Windy City fans, coupled with the innate advantages of advanced leagues and local stars, making him the biggest trump card in Adidas' card today.

Mark Parker suddenly smiled, smiling widely.

Adidas was perfectly planned, but the final outcome is still unknown.

At the beginning, the Germans held the two trump cards of Maddie and Kobe Bryant in their hands, intending to reopen the war situation in the North American sneaker market, but they were not easily resolved by them, poaching the most stoic and potential Lakers star Kobe.

This once again continued the glory of the North American sneaker hegemony!

Mark Parker knows that the benefits of an outside superstar are no less than the discovery of a large gold mine that has yet to be mined.

Mark Parker understands that at this time, the most important thing he should do is to wait and see how the situation changes, and wait until the right time to launch it in one fell swoop.

Look, this season, Derrick Rose, Stephen Curry, Bruce Lee, Kevin Durant, Westbrook, these new generation stars will burst out of their own light, and it will take time to prove who is stronger!

Thinking about it, Mark Parker's eyes couldn't help but be a little distant, looking at the tall buildings in the distance through the huge floor-to-ceiling windows, as if returning to the beginning of the century, at that time, he seemed to have fallen in love with Kobe's perseverance to win the position of president of Nike in one fell swoop! (To be continued.) )