"My dear, there are no dinosaurs in this world! They disappeared from the face of the earth tens of millions of years ago! Susan said patiently as she tended to the omelette in the pan. Pen ~ fun ~ pavilion www.biquge.info

"But I actually saw dinosaurs on TV, and they live on a small island called Nubra!" Jesse still stands by his point.

"Alright! Let me see where they are? Susan walked into the living room with bread and milk, and on the TV, a three-cornered brontosaurus was yelling at the screen, "Oh, my God! ”

Vancouver -

"Ruiri, turn off that nasty TV immediately, I'm watching TV and I can't concentrate on my work!" A roar came from the upstairs study, but Riri in front of the TV didn't respond.

The sound of slamming the door was accompanied by the sound of slippers "Tata" going downstairs, and the angry Mikafu rushed into the living room, just in time to see a huge Diplodocus on the TV screen, which was leisurely spreading, "Oh my God, have the dinosaurs come back to life?" ”

Tokyo――

The Yamamoto family was sitting around for lunch, and their youngest daughter, Sakurako, who was facing the TV, suddenly muttered, "Big lizard!" ”

"Lizards?" Yamamoto was stunned, he thought that his little daughter saw the gecko that slipped into the room, and when he turned his head, the TV screen just happened to broadcast the picture of the Tyrannosaurus rex rushing to the fence, and the first reaction in his heart was: "When did the zoo start raising dinosaurs?" ”

Hong Kong -

Awakened by a cacophony of sounds in the living room, Ms. Chen walked out of the bedroom to find her son, who was supposed to be taking a nap, sitting in front of the TV. "I'm peeking at TV again, and I don't have classes in the afternoon?"

"Mom, what do you think this is?"

Chen Huiying looked in the direction of her son's finger, and the TV screen showed two half-human-tall dinosaurs drinking water by the river, "Oh my God, what is this?" ”

Mumbai -

"Amidi, get off work so early today?"

"Yes, Daddy!" When an Indian young man named Amidi turned on the TV, the first thing he saw was a Tyrannosaurus rex overturning a car.

London -

Barbara walked through the living room and stumbled upon the strange line of captions on the TV screen, "Jurassic Park? Very interesting name! ”

"Honey, it's a movie beyond your imagination, I think you'll love it!" Her husband, who was sitting in front of the TV, looked back and regretfully told her, "It's just that you just missed a wonderful trailer!" ”

On this day, more than 100 million viewers around the world watched the trailer of the movie "Jurassic Park" on television, and this was just the beginning. A few days later, posters with giant photos of dinosaurs appeared on the streets of cities around the world. On buses, subways, trains and even many restaurants and pubs, dinosaurs have become a hot topic.

In the first wave of publicity, Lin Mu's planning concept is to create a new and strange atmosphere, so this wave of promotional videos are composed of some classic clips in the film, all of which are special effects shots, which fully cater to the audience's curiosity. The first wave of publicity for the film has already whetted people's appetites.

But the hype for "Jurassic Park" didn't end there, and at the end of January, the second wave of promotional videos once again caught people's attention. If the first promotional video made people feel curious, then the second promotional video of Lin Mu put a lot of effort into the shocking power! The short film of less than three minutes is full of a majestic momentum, with thousands of dinosaurs running wild in the wilderness, and the thrilling pursuit of the protagonist being chased by a Tyrannosaurus rex, all the shots are a visual feast.

The whole short film gives people a feeling of coming out, but it is also very subtle to give the audience a psychological hint, the narrow screen of the TV limits the effect of the film, only when you walk into the cinema, can you really feel the most primitive charm of those from the Jurassic dinosaurs, this is a visual feast belonging to the dinosaurs!

In the billboards of movie theaters and many video stores, an eye-catching promotional poster also attracted the attention of many passers-by. Its style is very similar to the most classic American recruitment poster, except that Uncle Sam in the picture becomes a dinosaur with very provocative eyes, and below it is a line of bright red letters: "You! This poster was later rated as the most creative advertisement of the year by the American media, as one media commented on: "This poster, together with this film, will become the most classic memory in the hearts of a generation!" ”

The third promotional video is much more bland than the previous two, and some of the film's creators' production testimonials are mixed with some fragmentary shots, which is more like a character interview. Director Spielberg said in the short film: "This is by far the most satisfying film I have ever made, and it even surpasses Jaws and ET! Lucas, the technical director, held a dinosaur model in his arms, "Can you believe it?" All dinosaurs are computer-generated, and it represents the most cutting-edge technology used in film special effects! He raised the model in his hand, "The time that belonged to them is over!" Finally, there was the on-stage performance of producer Mark, "This is the most expensive film since the birth of cinema at the end of the 19th century, with an average cost of $1 million per minute!" It's going to be a first-of-its-kind business extravaganza in Hollywood's history! ”

There are no thrilling pictures, no majestic scenes, the whole promotional film tells the audience in a very straightforward way, this is a high-cost big-budget commercial film, it is directed by the top directors, using the world's most advanced digital technology, this is a blockbuster that concentrates on the essence of Hollywood films, wonderful not to be missed!

The effect of such publicity is undoubtedly obvious, and some people who are not very interested in this film have also begun to pay attention to the latest developments of the film, and they all want to know what kind of shock this blockbuster that has cost such a high cost and gathers the most advanced manpower and material resources can bring to people!

This question is also what Lin Mu wants to know most now, he spent the 20 million publicity budget given to him by Universal at all, and what kind of effect he can receive will only be revealed after the film is released.

"The year is a year that all those who talk about the development of Hollywood cinema can't avoid, this year, Hollywood gave birth to two classic blockbusters, one of which set a box office record that was far ahead in the history of cinema, until the appearance of "Titanic", which left it from the throne of champions. The novel is complete and updated super fast, and even so, "Jurassic Park" has firmly occupied the top ten positions in the world box office list in the ten years since its release. The other film, which still holds a record to this day. Among all literary films, "Forrest Gump" has become a well-deserved uncrowned king with a box office of up to 700 million US dollars! ”

――Excerpt from "History of World Cinema"

On February 18th, the fifteenth day of the first lunar month, which is the traditional Chinese Lantern Festival, at this time of year, Los Angeles' Chinatown will host some lively celebrations, but today's Chinatown seems a little deserted. In previous years, there were many outsiders who came to watch, but this year, there were significantly fewer people who came to watch, and even the actors who danced dragons and lions on the street were a little absent-minded.

Today is the premiere day of the film "Jurassic Park", and Lin Mu did not attend the premiere in New York, but returned home. Previously, because he was in charge of the later promotion of "Jurassic Park", he was not able to accompany his parents during the Spring Festival, which made him somewhat regretful. Especially during his work, his mother often called him to ask for warmth, which made him very moved. So as soon as the work at hand was over, he immediately returned to his parents.

The strong publicity effect has already been revealed, and the negotiations between the global and local cinema chains are going well. According to Lin Mu, many theaters have already sold out all the movie tickets within three days after the premiere after getting the right to screen the movie. On the day of the premiere, more than half of the movie theaters were out of tickets, and there were even fans queuing up overnight to buy tickets, and many theaters had to increase the number of screenings to meet the needs of audiences.

According to incomplete statistics, on the day of the premiere of "Jurassic Park", more than 50 million viewers around the world walked into the cinema and enjoyed the latest masterpiece from Hollywood for the first time. A week later, the film undisputedly topped the North American box office charts. In other regions, the box office revenue of "Jurassic Park" has also been soaring, and it has begun to break box office records in various regions.

The dinosaur-inspired movie frenzy subsided a month later, when the global box office crossed the $1 billion mark just three weeks after the film's release, and Universal celebrated it in a big way. The film grossed $1.80 billion at the end of the show, making Jurassic Park the first Hollywood blockbuster to reach $1 billion. As he was responsible for the formulation and implementation of the post-production publicity plan for the entire film, Lin Mu received a remuneration of 2 million US dollars. The industry has given high praise to the post-production promotion of the film "Jurassic Park", and some analysts even believe that the excellent publicity of the film has increased the box office revenue of at least 200 million US dollars. The ability of forest trees has also been unanimously recognized by the industry. This model of commercial film promotion pioneered by him has also been imitated by later big-budget films.

Because he has been in charge of the behind-the-scenes work of the film, and has always kept a low profile, Lin Mu did not receive much media attention during the hit "Jurassic Park". But with the hit TV series "Prison Break" in early April, Lin Mu found that he could no longer avoid the lens of the media.

After the filming of "Prison Break" was completed, MGM sold it to the American Television and Broadcasting Corporation (ABC), and with its twists and turns, gripping plot arrangement and a large number of highly logical plot designs, this TV series has attracted a lot of public attention as soon as it was launched, especially by young people, and its limelight is not even inferior to the previous NBC hit "Friends".

Later, some people compared the two TV series and came to the conclusion that although both are written by Lin Mu, their styles are completely different. "Friends" is witty and humorous, the audience is made up of people of different ages, and a total of ten seasons have been released, which has a long time span and a wide range of impacts. "Prison Break" firmly captured the hearts of a generation of American young people with its unique plot, and even formed a unique "Prison Break" culture in the later stage, which had a particularly profound impact on the generation of American young people born in the 70s.

At that time, the media debate about this was also fierce, and as the screenwriter of "Prison Break", Lin Mu refused most media interviews on the grounds of creating a new script. As Lin Mu's agent, Kuller's special commentary once again attracted the attention of the media. After tasting the sweetness of the last time, Kueller was even more unscrupulous to express his opinions in his own topic, and Lin Mu didn't bother to care about these things, so he simply let Kuhler make trouble.

Oddly enough, despite the poor evaluation of Kuller's thematic comments from the outside world, the more fiercely they scolded, the more public attention was paid to them. No wonder there are so many celebrities in later generations who have successfully ascended to the position by relying on scandals, Lin Mu thought about it for a long time, and finally reluctantly came to a conclusion, probably because there are too many people who feel bored in this world, so they like to join in those meaningless excitement.

Kuhler's feature review succeeded in diverting public attention from the woods, and Kuhler was engaged in a war of words with commentators in other media outlets, while not forgetting his own job. He told Lin Mu that now Universal, 20th Century Fox, and Columbia are all asking him for scripts, which are all old Hollywood studios, and the prices offered are not low, which makes it difficult for Kueller to refuse. At the same time, Kueller also tactfully reminded Lin Mu that he hadn't written a script for more than four months, and the implication was of course to blame Lin Mu's recent slackness.

Lin Mu didn't refute, he knew that he should write a new script. The hit of "Prison Break" reminded him that there was already a vague idea in his heart that was maturing, and it was also a story about prison escape, but the background of this script was put in 1947, telling a moving story between a banker who was wrongfully imprisoned and a black prisoner, and he tried to make darkness, hope and redemption the key words throughout the story.

"The Shawshank Redemption" was born in this way under the pen of Lin Mu. In fact, this is one of Lin Mu's favorite movies, especially the famous line in the film: "'aged, that'sall.) ）。 But at the same time, it is also a film that makes people sigh, in the 94 Oscar competition, it finally lost to "Forrest Gump", and also left a regret to history. (To be continued.) )