Chapter 303 is big and small

The market for TV dramas is large, but it is also small, and with the continuous impact of various TV dramas, the audience's vision has gradually become higher. And the dazzling choices make it difficult for those TV series to attract a large-scale audience.

At present, there are two most popular TV series, one is a TV series with novelty and professional knowledge, such as "Legal Pioneer"; The third is a drama, such as "The Rule of Zhenguan".

However, if these two TV series want to sell well, there are two requirements, that is, the gimmick is big enough (the publicity is good enough) and the production is well-made. If the gimmick is not big enough and the publicity is not good enough, it will be difficult to attract people in the first place, and if it is not well-made, it will be difficult to retain people.

Many TV series have hit the street in the first link, the plot is old-fashioned, and the plot setting is wrong, which is difficult to attract the audience.

There is also a more popular one, that is, you can turn yourself into a second-class laughing and funny TV series, since the online short drama was developed by Lin Mu, the funny TV series began to become popular. However, because of the low difficulty of producing this type of TV series, the number of TV series of this type is the largest in the entire TV drama genre. There are too many choices for the audience, which has led to its sales level being low all the time.

Lin Mu's current "The First Chaos in History" is a comedy drama, so it is a little difficult to get a higher sales figure, because there are too many comedy dramas.

And the paid price of Lin Muding is a bit expensive.

The 76 episodes of "The Legend of Zhen Huan" are 8 yuan, with an average of 0.1 yuan per episode, while "The First Chaos in History" only costs 6 yuan for 15 episodes, with an average of 0.4 yuan per episode, and the price gap between them is 4 times. So the high price of "The First Chaos in History" scared a group of viewers at the beginning.

However, this is an attempt by Lin Mu to increase the charge of online TV series, if it succeeds. After that, the price of TV dramas will also start to increase gradually.

Lin Mu is equivalent to a touchstone to test the market environment at this time, and other film and television companies have long been thinking about raising prices. I want to make more money, but I don't dare to test the waters. At this time, watching the forest take the lead, it is natural to be happy to watch the fire from the other side. If Lin Mu wins, he will keep up, and if Lin Mu loses, he will keep the same as he was, and he will not lose or lose.

Lin Mu also knew about this problem, but he didn't bother to pay attention to those who were cowering in doing things. In fact, Lin Mu has no bottom in his heart, and at this time it is equivalent to crossing the river by feeling the stones.

"Tomorrow the weekly sales data will come out. Then you can see how many viewers are paying to watch. ”

If "The First Chaos in History" can be sold online, it shows that the plan of raising the price can indeed adapt to the consumption habits of the audience. If the online video of "The First Chaos in History" can't sell well, it means that the audience feels that the price is too high.

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Just when Lin Mu was looking forward to the appearance of sales data, something began to circulate on the Internet, and the protagonist was Lin Mu.

Modu Xingwen: ""The First Chaos in History", the first TV series with a price increase, can it get high sales? The numbers will be revealed tomorrow!! ”

Oriental Entertainment: "This is a market test, and if it succeeds, it shows that the price increase market has basically matured." If it is not successful, it shows that the market has not yet accepted the high price, and everything will wait and see. ”

Tomato TV "This is a price war provoked by the famous director Lin Mu, will the producer win or the audience win?" ”

Southern Starlight, Pearl Entertainment...... Entertainment media with a keen sense of smell have reported and analyzed one after another.

Lin Mu looked at these 'price' battles and other remarks. couldn't help but scold: "Are you guys a pit teammate??" If the audience knows about it, they will still watch this TV series??? ”

Sure enough, the next morning. Unfavorable remarks began to spread on the Internet: "Lin Mu intends to raise the price of the entire TV drama market, from 0.1 yuan to 0.4 yuan per episode." ”

"The ugly face of profiteers. In order to make more money, regardless of the cost of consumption of the audience. ”

"Resolutely resist price increases. It also gives the audience a clean space. ”

"The price of "The First Chaos in History" has been raised, are you willing to watch it? ? Will you watch it again in the future? ”

"In-depth analysis of the top ten harms of TV series price increases!!"

These remarks directly pushed Lin Mu to the opposite side of the audience.

These remarks and opinions were soon disseminated to major websites across the country through various channels, and the scope continued to expand under the impetus of people with and without intentions.

The audience is easily influenced by outside ideas, and when most of the audience says that the forest is harming the interests of the audience, others also begin to accept this point of view.

"Strongly boycott the forest wood TV series! Strongly resist high-priced TV dramas!! For a while, even some of Lin Mu's fans couldn't help but be a little shaken, and were affected by online remarks.

When Lin Mu heard these negative remarks, he was immediately angry and scolded these people for cheating their fathers.

"Let's look at the data and then talk about ......"

At ten o'clock in the morning of the same day, the four major online video websites Tudou.com, UKU.com, QQTV, and Liuku.com successively posted the paid data of "The First Chaos in History".

After the four major online video websites posted the data, those who had been waiting for it began to pour in to watch it.

Soon, they were aggregating data from four websites.

qqtv——

In one week (168 hours), a total of 26075654 people paid online!!

Earnings of 156 million yuan!!

Tudou.com——

A total of 21454988 people paid online in a week!!

Earnings of 12,900 yuan!!

UKU.com——

A total of 25543896 people paid online in a week!!

Earnings of 15,300 yuan!!

SixCool.com——

A total of 23423778 people paid online in a week!!

Earnings of 140 million yuan!!

The total number of viewers of the four major online video stations is 96.5 million!! The total revenue is 579 million RMB!!

As soon as the data came out, all the people who were following all this were stunned!!

This is a data that is even crazier than "The Legend of Zhen Huan".

In the first week (168 hours) of "The Legend of Zhen Huan", there were 65.07 million people who paid online!! The total income is 520 million yuan!!

And now? "The First Chaos in History" directly reached 96.5 million people in the first week, 30 million more than "The Legend of Zhen Huan", a full 45% more, and in terms of total income, it also exceeded the first week data of "The Legend of Zhen Huan"!!

It's so rebellious!! All the people and their little friends were stunned!

"Maybe it can surpass "The Legend of Zhen Huan" and even "The Emperor of Han Wu" and "The Rule of Zhenguan", even if the first season is not good. Plus the second and third seasons are always OK!! ”

Most people think so, Lin Mu thinks so, and I hope film and television companies think the same way. Because the data for the first week is so high, it is foreseeable that the data will be good in the future. (To be continued.) )