Chapter 323: The Situation in Lingnan City
After asking a few words about Master Liu's progress, and after learning that he had reached the ninth order of the Spirit Period, Lin Dong returned to Lingnan County, came to the room alone, and turned on the cultivation bonus, but did not start cultivating, but came to the desk and sat down, quickly sorting out the opening of the inn in his mind.
It wasn't until late in the evening that the thoughts in Lin Dong's mind had gradually taken shape, when there was a knock on the door.
"Shopkeeper!"
"The door is unlocked, come in."
The door creaked open, and Wang Liumo rushed in.
"Shopkeeper, you've finally come to Lingnan City."
Lin Dong couldn't help laughing and said, "Listen to your tone, have you done all the tasks assigned to you?" ”
"** Never leave the ......"
Wang Liumo was about to explain to Lin Dong in detail, but Lin Dong waved his hand to stop him: "Wait until Ma Chun comes, so as not to waste time and repeat it to him." ”
"Okay!" Wang Liumo nodded, picked up the teapot on the table, filled Lin Dong with a cup, and poured himself a cup with a smile.
After a while, the knock on the door sounded again, and Ma Chun's voice came in.
In Lin Dong's answer, Ma Chun walked in.
"Shopkeeper, Sixth Brother!"
While nodding with Lin Dong, Ma Chun came to the desk.
"Sit!"
After beckoning Ma Chun to sit down, after Wang Liumo poured a cup of Hongyun tea for Ma Chun, Lin Dong gestured: "Go on." ”
Wang Liumo nodded, sorted out his thoughts, and said: "In terms of inns, the two inns have been built, and the cooks and guys have also been found, all of them are from the east of the city. ”
"How's the cook?" Lin Dong asked.
"It's okay, the cook and the guy are invited at a high price, and they have been tested. The guy couldn't tell whether it was good or bad for a while, but his hands and feet were very sharp. As for the cook, it's a little worse than the ordinary cook at our Autumn Wind City Inn. Wang Liumo introduced.
Lin Dong nodded, in terms of chefs, it is still Cheng Bao who is the best chef to support the scene, as long as the ordinary chef is not too different from other big restaurants, with the assistance of cooking bonuses, it can completely make up for the disadvantages, plus the speed of upgrading, it is enough to slowly open up the gap with other big restaurants.
"Come again, the officials related to the opening of the inn have already inquired." Wang Liuxi took out an account book and put it on the table, explaining: "Inside is the surname, style and network of relevant officials. ”
Ma Chun picked up the account without hesitation, stuffed it into the placket of his clothes, and said confidently: "Give me ten days to ensure that no one will treat our Lin Ji Inn as a cash cow." ”
After the Chamber of Commerce came out, the influence of the official has been greatly reduced, coupled with Ma Chun's ability in this regard, hearing this, Lin Dong directly skipped and asked, "How is the matter of Lin Ji Gymnasium?" ”
"It is already being built according to the drawings given by the shopkeeper, and it should be completed in half a month." Wang Liuxi wondered: "Shopkeeper, what kind of gymnasium is this, what is it used for?" ”
"Pull the guests!" Lin Dong said with a smile.
"Pull guests?" Not only Wang Liu's mole was dizzy, Ma Chun was also confused, the biggest benefit of Lin Ji Inn is the lobby, in comparison, if it weren't for the accommodation building and the colorful bed to support, I'm afraid that the income of each day would not even be one thousandth of the lobby. Even if there is a colorful bed, the income is only four or five taels of silver per day, which is still not worth mentioning compared to the lobby that often costs hundreds of taels of silver a day.
Build a so-called Lin Kee Gymnasium to attract guests, which doesn't use watermelon to attract sesame seeds!
With the expressions of the two, Lin Dong understood that they couldn't figure it out, and wanted to explain that it was still unknown whether Lin Ji Gymnasium would meet expectations, so he had to say succinctly: "There are many big households in the inn, and there are naturally many diners." ”
The two suddenly realized, and when they said this, they understood.
Lin Dong didn't bother to care about how wrong the understanding of the two was, and continued to ask: "Little Liu, how did I send someone to send you a letter last time to find a piece of land of more than 500 acres in the east of the city?" ”
"I found it, and there were quite a few of them." Wang Liumo hesitated: "There are fields, mountains, grasslands, and forests that are connected together. If you buy all of them, they will be more than 500 acres of land, but the price is not low. ”
"How much?" Lin Dong asked.
"The most expensive is the field, and one acre will cost twenty taels of silver." Wang Liuxi explained: "The second is the mountainous land where tea is grown, and then there are the woods, and the cheapest is a grassland two miles away on the oblique side of the east of the city. ”
"How big?" Lin Dong suddenly came to his senses, five taels of silver per acre, compared to nearly 1,000 taels of silver in Lingnan City, it is really not worth mentioning.
"About more than 2,000 acres!" Wang Liumo groaned.
"It's all over!" Lin Dong didn't hesitate, two thousand acres were only 10,000 taels of silver, which was completely within his bearing. Moreover, it is only two miles away from the east of the city, which is also within the acceptable range.
"Shopkeeper, why do you want such a big piece of wasteland?" Ma Chun was surprised: "More than 2,000 acres of land is enough for us to build dozens of Lin Ji factories." ”
"I'm going to build a ......" Lin Dong pondered for a moment and said with a smile: "Three-in-one garden!" ”
"Three-in-one garden?" Wang Liumo and Ma Chun looked at each other, and like the gymnasium, this so-called three-in-one garden was unheard of.
"Yes!" Lin Dong nodded heavily, this name was also improvised by him just now, parks, zoos, amusement parks...... Three-in-one garden.
"Shopkeeper, what is this three-in-one garden for?" Wang Liumo couldn't help but ask.
"Like the gymnasium, it's also for attracting guests." Lin Dong said with a smile: "The main thing is to plant some flowers and trees, raise some small animals and spirit animals, and then build something that can attract children to be happy." ”
The two of them were confused, and they still couldn't understand what Lin Dong meant.
"I can't understand it for a while, but after it's built, you'll know." Lin Dong waved his hand to cut off this matter, the three-in-one garden is a big project, and it is impossible to build it in a short period of time, so there is no need to worry about it at this time.
The two nodded helplessly, Wang Liuxi thought for a while, and continued: "Then there are the gangsters in Lingnan City, who have all been subdued, and lost three thousand taels of silver to the county government for a few team leaders, basically there is no big problem." ”
"Has Tianfeng Jiao arrived?" Lin Dong looked at Ma Chun.
Ma Chun nodded: "It's already here." ”
Lin Dong is overjoyed, which means that Cheng Bao will be able to become a killer feature for Lin Ji Inn to enter Lingnan City.
"In the end, it was the shopkeeper who asked me to investigate the matter of the Lingnan City Restaurant." Wang Liuxi introduced: "After the establishment of the Chamber of Commerce, there are more than 100 large restaurants in Lingnan City that can still exceed 3,000 taels in monthly profits, and among the more than 100 large restaurants, there are 20 restaurants with a monthly profit of more than 10,000 taels, and we account for four in the east of the city. ”
After a pause, Wang Liuxi continued: "Again, among the twenty large restaurants with a monthly profit of more than 10,000 taels, the largest are Hongfu Restaurant and Fenglin Restaurant, it is said that these two large restaurants have a monthly profit of more than 100,000 taels of silver. In addition, the two restaurants are in the city, and they have been fighting each other over the years. Comparatively, Hongfu Restaurant has the upper hand. Of course, this was three months ago, since the establishment of the Chamber of Commerce, Fenglin Restaurant has taken advantage of the fact that the cost of spirit beasts and spiritual materials is lower, and there are faint signs of bringing back the restricted situation. ”
Lin Dong was silent, thought carefully for a moment, looked at Ma Chun on the side, and asked, "What do you think, how should our propaganda be handled?" ”
"It's the same as when the inn opened in Autumnwind City." Ma Chun didn't think about it, his right fist clenched and said, "Let our leaflets appear in the hands of everyone in Lingnan City, on the walls in all corners." Although it is only early spring, summer is coming soon, and there are already many Lingshi fans that have been spread to Lingnan City, and the same is true for VIP cards and vitality beef balls, once launched, they can also make the entire Lingnan City boil. Coupled with the stewed soft-shelled turtle with maple leaves, Cheng Bao's recipes and the chefs who are not inferior to any big restaurant, in a short period of time, we are enough to seize seventy or eighty percent of the business in the east of the city, if Hongfu Restaurant and Fenglin Restaurant have no big moves, although we are at a disadvantage in the terrain, but with these advantages, in less than half a year, we can also become the third restaurant with a monthly profit of more than 100,000 taels of silver. ”
"Then there's the accommodation." Ma Chun hesitated: "If you don't include the Lin Ji Gymnasium, according to my idea, with the advantages of our Lin Ji Inn in terms of accommodation, if you want to ensure a certain number of guests, you can only buy the nearby inn." Of course, before this, we can use the lowest price to suppress the surrounding inns, for three or five months, I believe they will not be able to hold on. ”
"In terms of accommodation, I plan to bet on the Lin Kee Gymnasium." Lin Dong said slowly: "As for the lobby...... I think the same thing as you, but in terms of publicity, it feels a bit outdated to use the old way. Moreover, Lingnan City is six or seven times larger than Autumn Wind City, and it will take more than half a month to send leaflets and post them all over the city one by one. It's too slow, and there is too much time for Hongfu Restaurant and Fenglin Restaurant to think of ways to deal with it. ”
"We can split into four roads and start from the four gates at the same time." Ma Chun said without thinking.
"Large VIP cards and spirit stone fans are enough, but what about manpower?" Lin Dong said with a smile: "There is no shortage of people to distribute leaflets, but don't forget, a large spirit stone fan requires two martial artists above the mental stage to show its power." The disciples of the Gu Huan Sect are now in Southwest City and Autumn Wind City. ”
Ma Chun was dumbfounded, when he wanted to publicize the plan, he actually forgot about this, otherwise, he could have let the disciples of the Gu Huan Sect come to Lingnan City in advance. If you let them come over now, it will take a month to say the least.
"More importantly, I think this propaganda method is a bit outdated." Lin Dong said lightly: "You have to improve and improve." ”
"Improvements?" Ma Chun was puzzled.
"Little Liu, tomorrow I will send someone to pack all the antique shops that can print leaflets, and they will continue to print for twelve hours a day. Come back ......" Lin Dong looked at Ma Chun and decided: "You go to the county office tomorrow and talk about whether you can take down the four martial arts arenas." ”
"I'm afraid this is not a small amount of silver." Ma Chun is embarrassed.
"I can't bear the child to catch the wolf, and the silver that should be spent still has to be spent." Lin Dong waved his hand to interrupt Ma Chun, who was about to speak: "Just do as I say!" ”
Ma Chun nodded helplessly.
The general direction is there, although it is cumbersome, but it is much smoother, the content of the leaflet, the time when the promotion begins, and the unexpected situations that may arise...... It wasn't until the early morning of the next morning that the entire propaganda plan was confirmed.
(To be continued)