Chapter 248: The Signature Sneakers Come Out (Second Update~)
Chapter 248 Signature Sneakers Come Out (Second Update to ~)
The Chinese kid is not Derrick Rose, and he does not have the status of a native American player to protect him.
Public opinion in the United States has a cold-eyed attitude towards the Chinese kid Li Shihao, and when he sees Li Shihao playing an outstanding performance, he will even stand up and pour two basins of cold water and step on a few feet by the way.
At such moments, the American media always have a particularly strong sense of justice, believing that they always represent the will of the American people.
The performance of foreign players is very indifferent to these self-proclaimed American media, after all, no matter how good the foreign players are, they don't care about their affairs, at most they can be a joke to talk about.
However, once the limelight of foreign players overpowers local players, then these powerful news media will all jump out and start to make waves and start to hack foreign players.
This example can be seen from the hacking of Dirk Nowitzki, the low-key and introverted Dirk never does things that touch people's heads, but he still can't avoid the fate of being hacked, and he has been hacked for many years, and he is simply more "iron-faced" than a judge.
The double attack of veteran players and media public opinion, such a "deep water" is not a good sign for many rookies, and those with poor psychological quality have to be like Dacomi Mirisic's rookie season, which was complained about alive.
Fortunately, Li Shihao's psychology major in Syracuse is not a vegetarian, and his ability to regulate his own psychology has reached the level of the old stone Buddha Duncan, but it is more than enough to be immune to these external attacks.
However, fans don't pay attention to the media, and there are a variety of reasons why fans love their stars. Very few like it because of what the media says.
The number of black fans is large, and naturally more and more rebellious American teenagers fall in love with the performance of the Chinese kid Li Shihao, and the Minnesota Timberwolves game has become one of the must-see programs for many young people.
Under the frenzy of American public opinion, the Chinese kid actually has a reverse growth trend in the minds of American fans!
Nike, the American sports industry giant, naturally noticed this for the first time, and they did not expect that the popularity of the Chinese kid would not rise but fall, and his influence would not decrease. On the contrary, as time goes on, the scope of the impact becomes more and more widespread.
This greatly surprised Nike's expectations, you know, in the process of hacking Li Shihao, Nike as a competitor naturally made a lot of efforts, Derrick Rose, Stephen Curry, Li Shihao, such a rough calculation, the outstanding rookies in the past two years actually let the old rival Adidas snatch three, how can this not surprise the people in charge of Nike.
The North American market is Nike's old home. Naturally, he will not sit idly by and watch Li Shihao's rise in the United States, and this season, Nike has used its public relations resources in the United States to attack Li Shihao.
But I don't want it to be counterproductive.
The Germans also have a keen sense of smell, and they took the first step to take action, and it was at this time that the signature sneakers, which were originally planned to be launched in the summer, were released.
This signature sneaker, designed specifically for Li Shihao, was designed by Adidas for countless days and nights, and there is nothing to say about the technical level.
The design of this sneaker is a reference to the Minnesota Timberwolves' team logo colors, with a blue-black color infusion into the body color. The two are matched to look low-key and restrained at the same time. There is a hidden sense of calm domineering.
The wolf head logo on the back of the shoe looks a little abstract, but it is concise and clear, which makes people understand at a glance, and with the line changes on both sides of the sneaker, it looks extremely beautiful and has the beauty of modern basketball.
Adidas finally stopped doing stupid things. The basketball shoes they designed for Kobe Bryant were extremely ugly, and the whole thing was a big piece of bread, not to mention going out to play, even if they wore it at home to play, they hated it.
Kobe Bryant switched from Adidas to Nike, and that ugly pair of signature sneakers was one of the reasons.
Right now. Tech-conscious Germans have finally realized the importance of modern aesthetics, as evidenced by Lee's signature sneakers.
Named the Bruce Generation, the basketball shoe is priced at $329 and is priced at $329 in the mid-range sneaker market, which was decided after careful consideration by the Adidas team.
The shoes are painstakingly ankle-based with GEOFIT technology, which protects the bare foot from injury, which is extremely important for defenders, and it is rumored that Derrick Rose's upcoming sneakers will also use this technology, although the authenticity is unknown.
IN TERMS OF SOLE, THE GERMANS ARE ALSO VERY ATTENTIVE, AND THE GERMAN'S RIGOROUS CRAFTSMANSHIP HAS BEEN BROUGHT TO THE EXTREME, TAKING OUT THE OLD BOOK, AND DIRECTLY USING THE LATEST IMPROVED CILIATRACTIONSURFACE SOLE THIS YEAR, THIS SOLE MAKES THIS PAIR OF BRUCE GENERATION, WITH THE ULTIMATE GRIP, IN TERMS OF BREAKING THROUGH THE CHANGE OF DIRECTION, CAN BE MORE RELAXED.
However, this shoe still has shortcomings, in terms of cushioning, the Germans can't do Nike's excellence, and there is no way, Nike holds the patent for this technology.
However, this pair of signature sneakers is also attractive enough, the official slogan of Adidas is the lightest basketball shoe, and the light weight of 282g is simply the rhythm of dribbling.
As soon as this pair of sneakers was put on the market, it sparked a frenzied scramble among fans, and Adidas still underestimated Li Shihao's influence.
In the North American market alone, the sneaker was sold out by enthusiastic fans after only three days of release.
Adidas provided 5,000 copies of the autographed sneakers during the initial release stage, but they did not expect that the sneakers would be sold out in three days, directly driving more than 1.5 million US dollars into the pockets of the Germans.
This is very encouraging data, and after receiving this feedback, the Germans immediately increased the production line a lot, and began to increase the production volume of the Bruce generation.
It's hard to imagine that the appeal of a Chinese rookie will be so huge, and it will set off such a huge sneaker storm in the United States, but thinking of Li Shihao's jersey sales this season, Li Shihao, as a rookie, actually broke into the top ten in the league in terms of jersey sales, so it is not surprising that sneakers can be sold for money.
However, when Adidas cheered, the North American sports giant Nike was dripping blood in his heart, and he really regretted missing such a cash cow as Li Shihao.
It's still the most popular North American market for Chinese stars, and if Adidas tests the Asian market with this new sneaker, then you can imagine what it will be like then.
(To be continued.) )