This farce is just a small episode in the filming process, and at this time, on the other side of the ocean, the filming of the film "Braveheart" is nearing the end. Pen~fun~Pavilion www.biquge.info Mel Gibson told Lin Mu on the phone that the crew could return to the United States in October for post-editing. Lin Mu began to prepare for the promotion of the film, and he planned to let the film meet the audience after the New Year.

Using Viacom's television network, the promotion of the film began smoothly. Every day, MTV will show a promotional video of the mountains, forests and villages of Scotland, the poignant bagpipes and the poignant cry of the Scottish people in the midst of poverty and pain, this condensed short film gives the audience a sense of real life and history. The film also put forward the concept of an epic blockbuster for the first time, Mel Gibson did not ignore the audience's appreciation in the setting of the film, in the iron-blooded battle of swords and swords, lingering with the theme of gentle love, making people feel the iron-blooded tenderness of heroic legends. The promotional video was very well received as soon as it was broadcast, and people began to look forward to the release of the film.

This shocked everyone who doubted Mel Gibson's directing ability, and Lin Mu had the bold and discerning ability to use Mel Gibson, who had never been a director, and he would undoubtedly be the biggest beneficiary in this seemingly gambled choice. Just when people were envying Lin Mu's good fortune, he and Sumner Lei Shidong were also talking about this topic.

"Looks like you've been doing a good job at Paramount lately!"

"It's too early to draw conclusions, the film is not yet in production, and it is estimated that it will not be released until next year!" Lin Mu will not be complacent because of this little achievement, because he knows that the greater harvest is still to come.

"What's next?" Sumner Lei Shidong asked casually.

"I can't write any good scripts on my own for the time being, and I think Paramount should take the initiative to seek opportunities to cooperate with other film companies to further expand its influence in the industry. And we can't just focus on the United States and Europe, and the development of new overseas markets should also be actively carried out, such as Southeast Asia is a market with great potential. Lin Mu said in the analysis.

"I'm relieved that Paramount has handed it over to you and Shirley, in fact, I'm more concerned about your opinion on Viacom's future development!" Sumner-Lei Shidong seems to be hinting at Lin Mu that Viacom will make a big move in the near future, but before he acts, he still wants to hear Lin Mu's opinion.

Lin Mu reacted immediately, less than a year after the acquisition of Paramount, Sumner-Lei Shidong couldn't sit still again. "Do you already have your eye on any company?"

Sumner-Lei Shidong nodded, talking to a smart person is simple, as long as he mentions many things casually, Lin Mu knows what he is thinking. "I have been observing this company for a long time, it has more than 200 chain stores around the world, and it occupies a large market share in the field of audio and video rental and sales, and I want to integrate this company into Viacom's terminal system!"

"Personally, I'm very much in favor of this merger." Sumner-Lei Shidong's idea originally followed the development ideas of Linmu about the entertainment industry chain, and the expansion to the downstream industry is the basis for establishing a complete industrial chain. Lin Mu must support such an idea. And he knows that Viacom's turnover has increased rapidly this year, and there is no shortage of funds on the books.

"But the directors are still a little hesitant." Sumner Lei Shidong looked at Lin Mu a little helplessly, "They think that Viacom is already very large now, and it is good to be able to maintain the status quo." This deeply worries me that they are no longer the energetic and enterprising companions I used to know! ”

Lin Mu understands Sumner-Lei Shidong's feelings now, and many large companies in history have been stopped because the top management has lost the motivation to forge ahead, and finally was ruthlessly eliminated by the market. "What does Mr. Mel Karmazin think about this?"

"I don't think he's fit to stay in that position anymore!" Sumner Rayshidon couldn't hide his disappointment in his tone, and of all the directors, Mel Karmazin was the most opposed.

"Even Mr. Mel Karmazin ......" Sumner Ray Shidong's words gave Lin Mu a premonition that Mel Kalmazin seemed to be leaving the CEO position soon.

"I need your help now!" Sumner-Lei Shidong looked at Lin Mu very sincerely.

"But what can I do?" Although Lin Mu is the vice chairman of Paramount, he is only a small shareholder of Viacom, he can control Paramount, but it is difficult to influence Viacom's board of directors. Even Sumner Lei Shidong, the chairman of the board, can't decide, he doesn't seem to be able to help.

"I hope you can help me convince the board!" Sumner-Lei Shidong disagrees with Lin Mu's statement, "The idea of establishing an entertainment industry chain was put forward by you, and I can't find anyone who can understand this set of development ideas better than you." I need you to present your grand vision to the directors on the boardroom, so that the short-sighted ones know what Viacom's ultimate goal is! You need to let them know that what they are doing now is nothing compared to what you envisioned! ”

"I know it's hard, anyone can paint a beautiful vision, but to convince them that it's not an illusory idea, it's a completely achievable goal, and I can't find anyone else but you! Do you remember the first time you came to the company to bring us that wonderful showcase? I'm sure you won't let me down! Sumner Lei Shidong pushed this problem in front of Lin Mu again.

"I can try, but I'm not completely sure I can convince them!" Lin Mu knew he couldn't refuse.

"Very good, the board of directors has decided to hold a demonstration meeting next week, and I look forward to your wonderful performance when the time comes!" Sumner-Lei Shidong knew that if Lin Mu completed this task, the position of a vice chairman of Paramount would be far from satisfying him. He was thinking in his heart what kind of position he should give Lin Mu in order to envelop this talented young man?

On the issue of how to convince the board of directors, Lin Mu had a lot of brains, even before speaking, he was not completely sure in his heart, but unfortunately since he was standing here, he had no way out.

"Before I speak, I would like to have a question for all of you." Lin Mu didn't get straight to the point at the beginning, "I want to know what Viacom does?" ”

"Entertainment merchandise, of course!" Mel Karmazin snorted disdainfully, and he deliberately emphasized, "It seems that the gentleman still lacks sufficient knowledge of Viacom, and this is a matter of common sense!" ”

"But I think Viacom has always been doing content, and Viacom's more accurate positioning should be a content provider!" Lin Mu does not agree with Mel Karmazin.

"Why does the gentleman think that?" It was another director who asked the question.

"Because before attending this conference, I had been thinking about a question that had puzzled me for a long time, what is the difference between Viacom and Murdoch's media group?" Lin Mu began to consciously guide the directors to generate their own thinking.

"In essence, there is no difference between our two companies!" Mel Karmazin interrupted Lin Mu impatiently.

"Is that really the case?" Lin Mu apparently did not agree with Mel Karmazin's statement this time. "If we can define ourselves, we can draw a line from Murdoch's media group. We're an entertainment production company, and the latter is a news delivery conglomerate, and I don't think I need to explain too much about the difference between the two. ”

Lin Mu paused, and seeing that most of the directors below had thoughtful expressions on their faces, he continued: "Viacom has many well-known brands in the United States, and the power of Paramount makes the company a huge content production company. In order to make the company's content gain a larger market and earn greater profits, it needs to constantly expand domestic and foreign markets. But I clearly felt that Viacom had stopped at this most critical moment, and I didn't know what it was hesitating about. Fierce market competition will put all the companies on a continuous downward slide of the elevator, do not choose to go up, can only be eliminated by the market, and even if our pace of progress can not catch up with the speed of the market this elevator decline, we can only stand still! There is an old Chinese saying that sails against the current, and if you don't advance, you will retreat. Viacom is now in such a position where he has to make a choice, and there is no way back but to move forward! ”

"Brand cross-promotion and synergy have always been Viacom's development strategy, which can be clearly seen from the effect of Paramount's new promotional film, but we still lack a perfect sales terminal, and our profits are shared by a large number of middlemen at the end of the link. The future market competition will be extremely harsh, in the case of the market is fully occupied, to the supply and marketing link to profit is the inevitable choice of all content providers! The opportunity has been placed in front of us, whether to be content with the status quo or to rise up, between the immediate interests and the long-term interests, we must make a choice! ”

"Braveheart" officially landed in major theaters in North America after the New Year, and while Hollywood entertainment films are flourishing, and technical films blindly pursue entertainment, excitement and high box office, "Braveheart" boldly innovates, using heavy and depressing, melancholy and indignant historical themes, and puts the major historical event of the Scottish people's uprising/uprising in the thirteenth century on the screen, and wins the title of epic blockbuster for the film with its magnificent momentum. Coupled with the strong publicity before the film's release, audiences have walked into the cinema to enjoy this new Paramount work.

The box office results of the first week of the film's release made those who were previously skeptical of it obediently shut up, and this film is undoubtedly another classic masterpiece of Lin Mu after "Forrest Gump" and "The Shawshank Redemption". Coupled with the previous "Smell a Woman" and "Jurassic Park", as well as the popular TV series "Friends" and "Prison Break", Lin Mu has earned the reputation of the king of Hollywood screenwriters, and Americans seem to have forgotten an important issue, Lin Mu has only been in Hollywood for three years. Lin Mu has taken the commercial and artistic aspects of the script to the extreme, and his current remuneration for a script has increased to $2 million, but it is still priceless. As the vice chairman of Paramount, he will definitely prioritize the company in future plays.

But Lin Mu himself doesn't see it that way, in fact, he is now preparing to actively contact other film companies to seek opportunities for cooperation. However, now that he has more time occupied by the acquisition of Pepsi, he has no time to take care of this aspect for the time being.

Lin Mu felt that he had done his best, but he still could not convince all the directors in the board of directors, and the board of directors held three meetings successively, but there was still no result. This made Sumner-Lei Shidong also very angry, of course, his anger was not aimed at Lin Mu, on the contrary, he was very satisfied with Lin Mu's opinion, but he didn't understand that Lin Mu had said it so clearly, and those directors were still unmoved. At the last meeting, Sumner Leishidong had to stand up, "I am 71 years old this year, but my values have never changed, that is, the passion to always win, this passion embodies what I am all about!" ”

Sumner-Lei Shidong's words reminded Lin Mu of the evaluation of this old man by later generations, with unique management experience, iron will to pass the test and accurate business intuition, never modest, but cautious, not hurtful, but tenaciously maintain his own point of view, and relish the achievements of his subordinates, and even allegiance. The shareholders here seem to have forgotten the old man's iron-fisted methods, and he knows that Sumner Leishidong is finally going to go berserk.

"Most successful people don't achieve great things because of their desire for money, they are usually motivated by more important factors: the desire to be number one and the passion to win. Power itself is not a bad thing. It is not power per se that leads to depravity, but the abuse of power. At this point, today's board of directors has given me the deepest feeling, the people who are doing it have forgotten the original intention of our business, and have lost the belief to win! Today, Viacom has begun to fall, and I am both sad and angry that I seem to have given you so much power that you forget who you are! When Sumner Lei Shidong said this, his eyes were fixed on Mel Karmazin, he knew that many directors came out to raise the bar with him under his prodding, and Mel Karmazin used to be the person he trusted the most, and it was Sumner Ray Stone East who promoted him step by step from the company's executive to the company's director. (To be continued.) )