Descartes' words caused a new uproar in the English press, but no one knew that they had also caught the attention of another person.

The 46-year-old Graham. Bartlett is Nike's Regional Director of Sports Marketing for the UK and Ireland, a graduate of Harvard Business School, and he joined Nike from Philips in 2001. After five years as an assistant, Mr. Passatzen had just taken over his current position.

Bartlett is not a lonely person, his career is full of choices and challenges, he started from an unknown small company in the UK to now Nike UK and Ireland Regional Sports Marketing Director, which is full of countless opportunities and struggles, and he always grasps the right time to let himself step by step on the road to the clouds.

In fact, after 2011, this gentleman jumped from Nike to Liverpool and became the head of the global business development department of the Red Army.

And all of this comes from his keen business vision and bold design beyond ordinary people.

Philips has a very famous advertising slogan in the world, "Sense/and/Simplicity", which is translated in Chinese as "Skillful in Heart, Simple in Form", which comes from Graham. Bartlet's curation.

Bartlet, who has just arrived in his new position, will of course have the urge to show his strength, but in reality, Europe is the backyard of Nike's sworn rival Adidas, although Nike has well-known star spokespersons such as Ronaldo, Ronaldinho, Ronaldo, Ruud van Nistelro, and Adriano in Europe. But Adidas only needs to send one person to knock them all out, and that person's name is David. David Beckham.

According to incomplete statistics, in 2007, Adidas's brand "Qingfeng series" with Beckham as the spokesperson sold nearly 7 million pairs in Europe, while Nike's CR7 series, including Ronaldo, failed to exceed 10 million pairs in total sales.

The disparity between the two sides is evident in this point.

Especially in the affiliated islands of Great Britain and Ireland, Ronaldo and others' Nike could not sell Beckham's Adidas, not to mention that Ronaldo also went to Spain this season, and Nike's sales have plummeted. This is one of the important reasons why Bartlett can sit in this position.

So Bartlett has been trying to figure out a way to pull a game back for Nike. At least it can save the declining British market.

And just when he was so exhausted that he almost went crazy, the camera of Descartes being interviewed at the press conference suddenly appeared on the TV screen in front of him, looking at the blazing Descartes in the screen, Bartlett was stunned for a long time. only to suddenly jump up and cheer. Then he rushed straight out of the house.

Bartlett drove back to the office in a puff of smoke. It was the dead of night, and there weren't even ghosts in the company, but Bartlett still came to the company's data room. Then slowly look up in it.

As a world-renowned sports brand, Nike has the possibility of cooperating with athletes in almost all sports fields around the world, so they have also built up a fairly large athlete profile, and any athletes they think have potential will be archived and kept by the company.

It is said that when EA produced the FIFA series and the NBA series, in addition to sending investigators to various clubs on the spot, it also received a lot of help from sports brands such as Nike and Adidas, and at least a quarter of their various materials were provided by these two companies.

Bartlett soon saw Descartes's file, as an Italian superstar and Arsenal's future star, Descartes's file was at least three pages thick, Bartlett carefully studied line by line under the light, the more he looked at him, the brighter his eyes became, and after reading all the Descartes's files, he slammed the table and shouted excitedly: "It's him!" ”

Looking back, Bartlet's eyes flashed with a fierce glint again, and he muttered in his mouth: "This group of idiots, even such a potential player can be spared, it seems that it's time to find some work for them!" ”

As soon as the morning dawned, Bartlett had already appeared in his office, and after the other employees of the company came to report and sat back in his place, he recruited several heads such as the marketing department, the operation department, and the planning department into the conference room in one go.

"I want him!" Bartlett threw a stack of photos on the table straight to the point: "This Arsenal player, let me find a way to sign it!" ”

As the leader of the company, the marketing department is also the second-in-command of the company after Bartlet, he glanced at the photo of Descartes, and said with some doubts: "I know this guy, he just said a big thing on TV yesterday, such a player ......"

"Shut up!" Bartlet's whole body was leaned over the long table in the conference room, and a cold face almost stretched out in front of the head of the marketing department: "Only the goal that cannot be reached is called big talk, if he can do everything he says, then it is called confidence, do you understand?" ”

The head of the marketing department swallowed quietly and nodded mechanically.

Bartlett retracted his figure at this time, and then pointed to Descartes on the photo and said: "There are 586 registered professional players in England, and there are 1,788 other professional players from all over the world, but there are no more than ten people who have the courage to say the word to win the championship, and I heard a sentence yesterday that made me very impulsive, yes, sir, although I am 46 years old, but yesterday when the reporters asked him which title he wanted, he said' Everyone', you know, at that moment, I simply felt a rush of blood rushing to my head, I think he is simply a gift from God, his self-confidence, his domineering, and our Nike business philosophy has always been so compatible! Gentlemen, I will do everything I can to sign him, I want him to be the spokesperson of our company's products for the new season, and I have already thought of the advertising words. Chasing honor, I want every, sir, what do you think of this sentence? Isn't it very much in line with the temperament of our company? DON'T BE STUNNED, HURRY UP AND GIVE ME ACTION, GOGOGO!! ”

A group of people in the office watched their head take care of himself and gave a speech excitedly, his eyes were hot and full of madness, and when he shouted "GOGOGO" loudly, a group of people hurriedly spread their girls and ran out, for fear that they would be kicked by the boss if they ran slowly.

As a world-renowned sports brand. Nike's work efficiency is very high. They immediately contacted Descartes' agent, Jupese, through the marketing department. Mr. Bonnetto, and then Mr. Bonnetto showed up in Nike's office that afternoon.

"Yes, of course we want to be able to work with big brands like Nike, and Descartes is a rising star. His height could not have been predicted by any of us. So I think it's time to work with a world-renowned company. It will be something that is good for both of us. Mr. Bonetto spoke eloquently to Bartlet, he has not dealt with Nike once or twice, and his Ronaldo is one of Nike's endorsement stars. So he has already been able to pamper and not be shocked.

Bartlett was so pleased with the good intentions shown by Mr. Bonetto that he asked the question that was of great concern to him: "Is Descartes himself willing to work with us for a long time?" ”

"Of course." Mr. Bonetto is not pretentious, in fact, he is now full of resentment towards Descartes' father, Mr. Javier, a guy who has no business acumen at all, actually sold Descartes's endorsement contract to an unknown Italian brand for a few hundred thousand euros, and signed it for three years.

That's why, with Descartes' reputation, sports commodity giants like Nike or Adidas didn't come to him until today.

But in Mr. Bonetto's view, none of this was a problem, as the commercial contract between the unknown Italian brand and Descartes, which he had signed when he was 16 years old, was about to expire, and now they only had to pay a small amount of money to get out of the contract.

Bartlet, who received Mr. Bonetto's affirmative reply, was so pleased that he immediately made the decision to meet with Descartes, and the contract had to be signed by Descartes, his agent and Nike before it could take effect.

Descartes, who received a call from Mr. Bonetto, was also surprised, in fact, Nike's Italian branch contacted him when he was still very young, and brands such as Adidas were the same, but at that time Descartes was only slightly famous in Italy, so the price code given by these large companies was not very high, and the reason why Mr. Javier chose the last little-known small brand was because the small brand company offered the highest price code and the most "sincerity".

Unexpectedly, after going around and around, he came to the distant United Kingdom, only to be approached by Nike again.

This time Descartes' value is very different, one because he is now a member of the Italian national team and has gradually made a name for himself in England, and the other is because his agent is Mr. Bonetto, an experienced veteran agent who will definitely fight for his best interests.

So Descartes happily took a half-day vacation from Mr. Wenger, and then went to Nike's UK regional headquarters, also in London.

The meeting was very pleasant, and Descartes' first words made Descartes feel favorable.

"Hello Descartes, I appreciate your courage and confidence, the phrase 'each' really makes my blood surge, I think you and Nike's spirit of hard work and self-confidence is really very compatible, I hope we can have a beautiful cooperation."

Bartlet's words made Descartes proud, and many media in England were laughing at his "every one" during this time, but he didn't expect that there was a person who admired him so much here, and his impression of Nike suddenly became better.

The main content of the negotiation is the length and amount of the contract, and Bartlet hopes to be able to sign a five-year contract with an endorsement fee of 20 million, which is basically the same as the sponsorship when Henry signed Nike, and even higher than Descartes' current teammate Fabregas.

But this did not make Mr. Bonetto feel satisfied, Nike signed Henry in 2001, when it was already 4 million a year, and in 2008, was it still 4 million a year?

Of course, you can also say that Descartes's reputation is not as good as Henry for the time being, but in 2001 Henry was not the king of Highbury, who knows where Descartes' limit will be in 5 years?

So Mr. Bonetto only agreed to sign a contract for 3 years at a cost of 12 million, and after 3 years, let's ride a donkey and read the record book - we'll see.

Bartlett does not recognize this year, in fact, Nike and Adidas have been very fierce in the competition for the sports athlete market in recent years, the two sides have dug each other Zidane, Piero, Effingberg, Ronaldo and many other superstars, no one knows whether they will face the sworn enemy after three years, only to extend this period as much as possible, it is most beneficial to the company, so he insisted on a five-year term, the only thing that can be negotiated is only the amount of the contract.

In the end, the two sides agreed on an amount of 23 million plus 1 million bonuses over five years, with an additional clause in the treaty, which could be changed if Descartes performed well in the Premier League or the World Cup.

I have to say that this is the gap between an excellent agent and an ordinary agent, readers who are used to reading YY novels may think that 23 million in 5 years is simply not worthy of the identity of the protagonist, but you must know that 3 years later, Fabregas signed a 7-year 14 million pound contract with Puma, which can still be called sky-high, which shows how rich this contract is.

There are only two people in the world who can sign Nike for 7 years and 90 million US dollars like James, one is a gorilla and the other is CR7, and we can't compare with these non-humans for the time being.

After negotiating the contract, Descartes looked at Mr. Bartlett shyly, with a look of eagerness, which made Bartlet feel very curious, and he asked suspiciously: "Descartes, do you have any other opinions?" ”

Descartes hesitated for a moment before he said, "I would like to ask if your company can design a sneaker for me alone, the kind of sports product line named after my name or nickname." ”

The difference between a superstar and a first-class star is definitely the difference between a superstar and a first-class football player, Jordan has the Flyer series, Ronaldo has the R9 series, James has the Air/Zoom/Lebron series, and Cristiano Ronaldo has the Assassin series, which is a testament to their status as unique world-class superstars.

Descartes would also love to have a pair of sneakers that bear his name, which is both a dream and an honor for every athlete.

However, his expression and words made Mr. Bartlett smile knowingly, Bartlett liked this confident little guy from the first time he saw Descartes on the TV screen, although his request is still very unreasonable, but Bartlett still happily patted him on the shoulder and said: "If one day your influence can sell 2 million pairs of sneakers for Nike, I promise you to design a sneaker specifically after you!" ”

Descartes' face flushed, and he understood that it was not an easy goal to achieve, but it was better than no goal at all, right?

So he shook Bartlet's hand hard and said excitedly: "Then we will decide, when I can sell 2 million pairs of sneakers for Nike, I will personally come to your company to participate in the design of my sneakers!" ”

"It's a deal," Bartlett shook Descartes' hand vigorously, and he saw in the young man's eyes a fiery light and a fiery ambition. (To be continued......)

PS: Check the information, check the information, as soon as I came back, I almost didn't want to write today, fortunately I finished writing before 12 o'clock, begging for tickets, asking for warmth, ball packing!! Cheers to my festival!!!