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Before the sale, the online and real publicity has been constantly threatening, continuously bombarding all "Avengers" fans. Pen, fun, pavilion www. biquge。 info
The first market to land is naturally North America, where the heroes of "The Avengers" are located.
The entire North American market will be on sale on the same day!!
There is a very large market for toys and props for movies in North America, both for children and adults. However, the character models of Iron Man, Captain America, Thor, and Hulk have been sold a lot in the past few days, so the market is not big.
However, Black Widow and Hawkeye have won a lot of fans through the movie, and their toy market is basically untapped. There are also posters and T-shirts of the joint team of the Six Heroes, which are very popular with many fans.
July 16 (Saturday), the 9th day of the release of "The Avengers", the day the toy went on sale.
In North America, there are already long queues in physical stores selling major movie peripheral products.
After decades of development, the sales of film peripheral products have formed a stable industrial chain, and basically every city has at least one peripheral product store, which specializes in all movie peripheral products and does not operate other goods. The monthly turnover of these stores is very exaggerated, and every time a hot commercial blockbuster appears, there will be a booming sales.
And "The Avengers" is undoubtedly the kind of hot commercial blockbuster, and the peripheral products will naturally be popular.
Enthusiastic fans are eagerly awaiting the opening of the movie merchandise store, and each of them has already figured out what to buy. Sale of toys, props, clothes, accessories, etc.
"I'm going to buy the Six Heroes Joint Model, and the Six Heroes T-shirt."
"I love that carrier so much, I'm going to buy one."
"I want that alien ship that was blown up by the Hulk."
As soon as the store door opened, all the fans rushed into the store, and soon saw a very large space filled with various Avengers merchandise. Among them, the six-hero model has the highest volume. Piled up like a hill.
This kind of store is the same as a supermarket, where fans can pick up what they want to buy and then take it to the counter to pay for it, and this model has only gradually emerged in recent years. More convenient and faster.
The waiter smiled and was very polite, most of them were handsome guys and beautiful women, but unfortunately these fans were not in the mood to appreciate these handsome guys and beautiful women at this time.
"This Iron Man model seems to be good, but I already have one at home, huh...... Forget it, it's better to buy another one. ”
"Wow, I'm going to have one of every T-shirt."
When faced with a favorite thing, everyone will be a little more generous.
After the North American rollout. Soon it will begin to sell globally, compared to North America, a region where heroes have been sold for several years, the European Union, China, Southeast Asia and other regions are obviously broader in the market.
Sure enough, after the peripheral products of "Avengers" were sold, they attracted countless fans to rush to buy.
The hot sale of props, in turn, further stimulated the movie-watching boom. Judging from the release data released by major theaters, since the release of the movie. Each theater schedules movies until 1 a.m. every day, and the attendance rate can be maintained at about 6%.
After 15 days of release, the American "Hollywood Reporter" made a detailed report: "After the simultaneous release of the premiere week and the new box office records in more than 30 countries and regions, "The Avengers" continued to dominate the global box office last weekend!! ”
"The film has grossed $11.3 billion worldwide in the 15 days since its release, and the final box office is expected to reach $1.5 billion."
"Led by The Avengers, the North American box office reached $47.6 billion last week. This is a threefold increase over the same period of the year!!
And the only new film released this week, the sci-fi movie "Killing Reincarnation" starring Tom Cruise, received $52 million, below "The Avengers". It can be said that "The Avengers" is no longer just the North American box office weekly champion, but represents the box office of the entire North American market!! ”
After a large number of advertising campaigns were smashed, with the help of the IMAX trend, "The Avengers" can be said to be staging one box office miracle after another around the world!!
Disney Studios' ambitious $15 goal. Now it seems that there is a very big hope, once the film does break the $1.5 billion mark, then he will be able to rank sixth in the global film and television rankings, second only to "Harry Potter 1".
July 27th. On the 21st day of the global release of "The Avengers", the base camp North America received a total of $50.1 billion worldwide, while the rest of the world attracted $86.3 billion, and the total global box office reached $136.4 billion!!
However, by this time, the release craze for "Avengers" began to gradually subside, and the 'third' IMAX EU film "The Vampire Count" will be released worldwide on August 1. This movie, which has a huge number of fans of "400 Years of Horror", "Dracula Series", and "Sniper", has attracted many Western Phantom fans after the trailer was released.
In the face of such an opponent, "Avengers" will not only be seriously split in terms of film scheduling, but also the popularity of fans and public attention will also be seriously shared.
It is estimated that after the release of "The Vampire Count", the box office of "The Avengers" will face a serious contraction.
"Will 'Avengers' be able to get $1.5 billion as it wants?" It has become a topic of competition among the majority of entertainment media.
On July 30th, the sales data of movie peripheral products from all over the world were counted.
In the first ten days of sales, according to incomplete statistics, a total of 1 billion pieces of various peripheral products were sold!
The total sales are 3 billion US dollars!!
The sales are extremely hot!!
As soon as the news came out, countless filmmakers were shocked!
Harvested $3 billion in ten days??
The peripheral products are more than 2 times higher than the box office!! It's so rebellious!!
Marvel and Disney are cool and crooked, and many film companies are envious and jealous.
However, when a newspaper in North America calculated an account for "Avengers", that envy and jealousy finally decreased. Although the sales of "Avengers" peripheral products are very high, the peripheral products themselves are very costly in order not to smash the signboard, so the cost of making them is very high, plus publicity costs, transportation costs, and labor costs...... The profit is only a small head, and it has to be shared by several companies.
At this time, "The Avengers" has pushed the box office to $14.2 billion, and the box office of $1.5 billion seems to be within reach.
Many media around the world have already prepared reports similar to "The Box Office Breaks into the Sixth in the World", "The Box Office Successfully Breaks Through the $1.5 Billion Box Office Mark", and "Disney Studios Achieves a Historic Breakthrough in the Box Office of a Single Movie".
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On August 1st, "The Vampire Count" was officially released worldwide, and Lin Mu also took advantage of the darkness to sneak through Lao Duo's clothes to watch the midnight show, which surprised Lin Mu, this movie is great in Lin Mu's opinion, and it is not inferior to "Sniper" in terms of plot, and the picture is naturally better, and the editing technique is more mature.
"Maybe its box office will not be lower than "The Avengers", after all, there are relatively few Western fantasy movies." Lin Mu thought.
The next day, Lin Mu came to the company......
"Director Zhang, "The Shawshank Redemption" will be launched on August 7, and people will be hired and dispatched...... Do all the specific work. ”
"Huh?!" Director Zhang was surprised, with a kind of excitement and disbelief, he is the assistant director of "The Shawshank Redemption", and generally speaking, it is impossible to do this kind of thing by himself.
And the real situation is that Lin Mu Lazy Worm appeared, and he didn't want to do this kind of thing himself, so he pushed all the things to the assistant director.
"This time, the cast is a bit huge, there are three at the actor level, and there are eight at the quasi-actor level, all of which are comparable to the upcoming filming of "The Great Cause of the Founding of the People's Republic", ......"
"The publicity gimmick is ...... enough"
"Yes, you have to publicize it well, haha~~"
August 7, 2014. ,,
After "The Vampire Count" was released worldwide, after experiencing a 'low tide' in the first two days, the word-of-mouth became higher and higher, and the number of moviegoers skyrocketed.
The box office of "The Avengers" was severely affected all of a sudden, and the number of moviegoers dropped sharply, but fortunately, it managed to push the box office to $1.5 billion on August 6. The media quickly followed up and reported on it in a big way.
And at this time, Lin Mu's new movie "The Shawshank Redemption" also gained global attention through "The Avengers".
Chuandu Cangshan Prison ......
At this time, Cangshan Prison was no longer the scene of overgrown weeds and garbage accumulation. After more than two months of emergency repairs, the entire prison has been renewed. Although no new cement or lime was laid, all the dirty roads and discarded materials were cleared.
In addition, at this time, nearly 2,000 people came to the prison, bustling, crowded, banners and red flags dotted in the middle, and it seemed that the whole prison was extremely lively.
Today is the start day of Lin Mu's "The Shawshank Redemption", and many media reporters have already made plans to come here to prepare for interviews. In addition to journalists, the film's huge star team has also attracted a large number of fans. Reporters and fans, these add up to nearly 2,000 people.
When the launch day was announced, the huge and high-end star plastic surgery of "The Shawshank Redemption" caused widespread heated discussions in the society. For a movie that is not optimistic, it is really surprising that it can gather a huge lineup of 3 actors and 8 quasi-actors.
So turn it on today. It immediately attracted a huge number of fans.
The huge flow of people naturally attracted a lot of smart snack mobile stalls, and all kinds of shouting and selling came and went. is accustomed to the life of the city, but it is rare to listen to the nostalgic, simple, and earthy cries of the show, which makes many fans and reporters feel fresh.
Lin Mu finally thought about it, but still didn't invite any guests.
But...... Just because you don't invite doesn't mean no one comes.
At this time, in Cangshan Prison, cars drove in from time to time, and many characters were quickly recognized by discerning reporters.
"Wow, Zhen is here, he is a leading figure in our country's film and television industry."
"Hey, isn't that the deputy director of national television? Why did he come too? ”
"Oh my God. What do I see? The deputy bureau of the State Administration of Radio, Film and Television also came......"
"I just saw the provincial leaders coming."
"Who is the foreigner who got off this car? Haven't seen it? ”
"It feels like I'm a director of Paramount. Seen on Time Magazine. ”
"Seeing that Director Wang is talking and laughing with them, it seems that they are not strangers, right?"
"When I come here, I guess I have something to ask for, or ask for a good fate. It's good to help each other in the future. ”
With the arrival of a car. Bursts of exclamations rang out.
There were seventy or eighty guests. Most of them are big names in the film and television industry at home and abroad, and five of the six major foreign Hollywood studios have come, which can be described as unprecedented. No wonder a group of reporters screamed.
However, some old reporters saw this situation and secretly smug: "What are you talking about!" Haven't seen the world! What's all the fuss about? In their opinion, which of Lin Mu's movie launch conference is not big?
After Lin Mu saw these uninvited guests, he naturally understood that these people came for a purpose. When people from foreign film companies come here, Lin Mu thinks it's normal, but those people who don't know each other very well in China come over, so it's worth thinking about.
"Director Wang, congratulations."
"Haha, welcome Director Liang."
"Hello Zhen Lao, thank you for coming."
"My old thing came uninvited, and I ask Director Wang to bear with me."
The forest trees should not change, low-key entertainment, anyway, today is the opening day, the theme is entertainment.
At 13:00 p.m., the worship officially began. It took 40 minutes to sacrifice incense, worship God, cut the pig's head, and uncover the red cloth, a series of procedures.
After worshipping God, the movie began its regular kick-off press conference.
The crew is headed by Lin Mu, and the actors are headed by Chen Daoming, with Huang Qiusheng, ******, Liang Chaowei and others, and the lineup is really huge.
Lin Mu was the first to come out to deal with the reporter's questions.
"Mr. Liang, as the main character, will not be released from prison until the end of next month, and now that the movie is on the line, is there any special reason? Is it not for Mr. Liang to be the protagonist? "As soon as the reporter came up, he was provoking, lest the world be chaotic.
The undisciplined reporter Lin Mu has seen a lot, so Lin Mu didn't care, and said with a smile: "The protagonist of "Shawshank" will still be Liang Jiahui, which is no problem at all." As for starting the film in advance, we have already determined that there is no protagonist role, so we will shoot this part first. ”
"Director Lin, what are your expectations for this movie? After all, there is "Avatar" first, and many people are looking forward to you being able to continue filming "Avatar 2". (To be continued.) )