Chapter 336 Your IQ is very refreshing
The two special police officers were notified today that they had joined the crew with police dogs, and they were very excited after the sluggishness, and they didn't expect the opportunity to fall into their hands, lucky!
Now as soon as I came to the set and saw so many stars, I couldn't help but want to find a celebrity to sign an autograph or something, and finally suppressed the restlessness in my heart and made preparations according to the crew's arrangement.
"Don't worry, it'll be fine." A special police officer looked at Hu Bugui's worried look and hurriedly comforted him.
Hu Bugui took a few deep breaths and nodded.
After about half an hour, all the props, equipment, and personnel were ready. The long chains, as well as the clasps and walls attached to the chains, were also 'made'.
This scene also needs to be filmed in two parts, one is the dog pulling out a brick and chasing the protagonist, and the other is the protagonist jumping on a high platform and the dog barking below (at this time the dog is pulled by the SWAT).
The second paragraph passed at one time, there was no ng, but in the first paragraph, when the wolf dog chased Hu Bugui, Hu Bugui ran too nervously and violently, which resulted in foot cramps, and it was only recovered under the press * of the crew doctor. Then Hu Bugui almost hit the wall, and was chased by a dog 200 meters away, and tossed several times in a row...... I finally finished filming this paragraph.
Hu Bugui was already lying on the ground like a dead dog at this time, and the crew was led by Lin Mu and Michael, gloating and laughing.
After filming this scene, he began to move to the warehouse next door and began to shoot the thirtieth act.
And the two special police officers also came over nervously and asked for Lin Mu's autograph: "My daughter/son is your fan, so can you sign me?" After speaking, he took out a "Raiders of the Lost Ark" movie disc that he had prepared for a long time. A copy of "Huaxia Film Weekly".
Lin Mu smiled and happily signed his pen.
Time flies. At the beginning of September 2008, Lin Mu, who was immersed in filming, received an invitation letter from two special effects companies in the American Weta Digital and digital fields. Discuss the popularization of 3D films.
At present, only Weta Digital, the digital field and the head office in the United States have mature 3D technology, and the owner of the head office in the United States is Huaxia's hope special effects. Therefore, Weta Digital and the two companies in the digital field hope to reach a cooperation with Hope Special Effects, and seize the projector market when other companies have failed to develop advanced 3D technology.
However, Lin Mu knows that it is impossible to occupy the market, because everyone has the corresponding technical conditions, such as Sony, such as Dolby, in the former time and space, with the popularity of "Avatar", 3D technology began to flourish. In less than half a year, the company with technical strength has quickly developed 3D technology.
The only thing that can be done is technology patents, using patent barriers to restrict other 3D technologies, 3D technology is basically in the hands of three special effects companies, basically each party accounts for one-third of the patent (currently).
When I went to Los Angeles to negotiate, Lin Mu still needed to go, but because Lin Mu was a director, he couldn't leave for too long. In the end, Lin Mu organized a 3D technology research and development team, experts and a negotiation expert group to go to the United States, and waited for everything to be negotiated. Lin Mu went to sign the contract again.
Whether it is the mutual licensing of patents or the unification of technical standards, these are complicated and painful things, so Lin Mu does not want to waste time on this.
Time is gradually passing, and the filming progress of "Transformers" is also advancing day by day. And the crew released some stills from time to time to relieve the fans' 'lovesickness'. But no matter what, the outside world about "Transformers" has begun to fade away. Other news began to raise its head, regaining the news ground.
October 20th. Lin Mu handed the directing baton to Michael Bay. Hopping on a plane to Los Angeles, today is a special day: the three owners of 3D technology have finally reached a preliminary alliance agreement. Harmonization of technical standards. At the same time, the technology is licensed to top photography and projector technology companies (two in the United States and one in China) to produce film/digital 3D projectors.
As for the 3D camera. In order to prevent other 3D movies from appearing before the three 3D movies, 3D cameras are not produced at this time. However, patented technologies are constantly being developed and registered.
After the projector was arranged, it cooperated with the six major Hollywood film companies to lay the projectors in the North American cinema line, and the Huaxia Cinema Line was responsible for Hope Film and Television, and at the same time cooperated with large local distribution companies in other countries to complete the laying of local cinema 3D projector equipment.
The distribution of benefits is also extremely complicated, involving 3D technology owners and photography technology owners. The producer and the theater side are annoying.
However, in this negotiation, Lin Mu also grabbed a lot of benefits.
There is a saying that first-class enterprises do standards, and second-rate enterprises do brands. Third-rate enterprises do products, fourth-rate enterprises do services, and fifth-rate enterprises do projects. At present, because this 3D technology has unified standards and grasped patents, it is difficult for other 3D technologies to bypass these standards and patent pools in the future.
In vulgar terms. It's not a dream to sit at home and wait for money to be collected.
Although he is one of the world's leading producers and suppliers of imaging products and related services, this time he was brought to participate in this cake-cutting feast, and his international influence can be further enhanced.
And Bi Han, the general manager of Hope Film and Television Company, has another task: to persuade the 3D transformation of various theaters.
After completing a series of trivial things, it was already the end of October, and Lin Mu finally flew back to the magic capital from the United States to take over the baton of "Transformers" again. I don't know why, as soon as he entered the state of director, Lin Mu felt that his originally somewhat irritable mood began to slowly calm down and become clear.
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Just when 3D technology began to stir up trouble around the world, just when "Transformers" was buried in hard filming, in mid-November, "People in Embarrassment", one of the films with a small budget and low ticket price plan of Hope Film and Television, was announced to be completed.
""People in Embarrassment" is finished??" Lin Mu, who was directing the blasting preparations on the set, couldn't help but be stunned when he heard the news.
"So fast?" Lin Mu asked Xu Zheng, the director on the other side of the phone, and Lin Mu always subconsciously thought that the script of "If You Are Honest, Do Not Disturb" was less. should be the first to finish, but I didn't expect it to be "People in Embarrassment" who won the first place.
After confirming it again. Lin Mu accepted the news, and began to think about the plan for the release.
In the former time and space, "If You Are Honest, Do Not Disturb" released in 2008 had a box office of 3.4 billion yuan. and "People in Embarrassment", released in 2010, only had a box office of 37 million, and the gap is extremely large. Therefore, Lin Mu originally planned to let "If You Are Honest, Do Not Disturb" be released first, so that it could start the first battle of low-ticket movies and stimulate the domestic low-cost and low-ticket film market with excellent results.
Lin Mu took his mobile phone and called the director of "Do Not Disturb" instead, asking when "Do Not Disturb" is expected to be completed.
The director of "If You Are Honest, Do Not Disturb" is a contracted director of Hope Film and Television Company, named Feng Xiaoming, and his first reaction after receiving Lin Mu's call was 'Lin Mu is scolding him', and he was worried. Said weakly: "It is expected that it will be completed in another month." ”
"There is still a month to ......" Lin Mu thought about it, and finally decided to let the first finale of "People in Embarrassment" be released first, anyway, Lin Mu felt that the film of "People in Embarrassment" was good. The fact that the box office of the previous time and space is not good does not mean that this time and space is not good.
Then Lin Mu made another phone call to Xu Zheng: "Wait a minute, I will ask someone to bring you the sequel script of "People in Embarrassment", "People in Embarrassment", you can study it carefully, after "People in Embarrassment" is busy, it will officially start filming, and you will make your own budget for the investment amount, and then it will be reviewed by the Investment Department/Finance Department, and the cost will be directly approved within 30 million." ”
Xu Zheng was shocked into cardiac arrest!
"A sequel?"
And then there was ecstasy. Even the bald head turned red with excitement.
"Thank you, Dong Wang!! I won't let you down. Xu Zheng hurriedly expressed his loyalty to Lin Mu on the phone, and his figure couldn't help but bow and thank him again and again.
Wang Baoqiang, who was next to Xu Zheng, saw Xu Zheng's strange movements, and asked nervously and curiously: "Old Xu, is there anything wrong?" ”
After hanging up. Xu Zheng said to Wang Baoqiang with a happy face: "Baoqiang." To tell me good news, Lin Dong just called and said let's continue to shoot the second part of "People in Embarrassment". The script Wang Dong has been written!! ”
"It's really good~~~" Wang Bao stood up strongly. Directly overturned the table. "You didn't lie to me."
Xu Zheng held on to the table in embarrassment, and then obstructed in embarrassment: "Don't be so loud!" ”
The people around the restaurant all looked at them with disdain.
The two of them were stunned by the facelessness. Fleeing in embarrassment -
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After the completion of "People in Embarrassment", it entered the post-production stage.
The forest didn't pay attention to its progress. is still directing movies.
And Bi Han is also busy with two things at this time, one is the 3D film transformation of the theater, and the other is the application for the distribution rights of the hope film and television company.
All the time. All the films of Hope Film and Television are distributed through Datang International or other distribution film companies, and each film will be deducted about 10% of the box office. After accumulation, at least hundreds of millions or hundreds of millions of dollars more will be paid to the issuer every year.
In the past, the qualifications were not enough, but now all the qualifications are almost the same. Therefore, it is hoped that film and television companies have also begun to enter the distribution qualification application.
On November 20th, the publicity work of "People in Embarrassment" officially began.
On the homepage of the official website of Hope Film and Television, the trailer of "People in Embarrassment" was directly hung, and a big banner was hung on the video - "The first low-ticket movie in China "People in Embarrassment" will be released soon. ”
Because it is a newcomer's work, it lacks a lot of propaganda methods. The Propaganda Department can be said to have spent all its efforts and desperately found all kinds of gimmicks.
'Lin Mu's screenplay' and 'the first low-cost movie' became the main publicity points, but the media was surprisingly calm, and it was not as 'the media rushed in' as the publicity team said it envisioned.
Finally, given that the cost of online propaganda is much lower than the cost of real publicity. And it has the characteristics of fast and extensive, so the crew spent 1 million yuan to hire countless water armies at the beginning, and began to flood major online websites.
"Have you heard? A movie written by Lin Mu is about to be released! It's called "People in Embarrassment"! ”
"Really? Lin Mu has a new movie script? It can't be a fake, right? You can't be ******, right? ”
"Lin Mu is now a hilarious literary talent, whether it is the lines or the plot, it is all hilarious!!"
""People in Embarrassment" hilarious line 1: Your IQ is really refreshing!!"
""People in Embarrassment" hilarious line 2: And Xiao Zhang, you are still making progress this year, you were mentally handicapped last year, and you have been promoted to stupid this year!!"
"The trailer on the homepage of Hope Film and Television is so funny that I want to go to the cinema."
"I heard that the ticket price for this movie is not the original 50 yuan, but 20 yuan, which is very cheap."
As the Internet publicity became more and more widespread, more and more people were attracted by Lin Mu's name and funny lines, and then began to enter the homepage of the official website of Hope Film and Television to click to watch the trailer.
The first thing that catches your eye is a dining table with four people.
The first sentence is: "Knowing you makes me believe that everything is arranged by fate, and perhaps God has long been destined to lead us through the darkness." Now what I want to say is...... What kind of sin did I do in my last life!! ”
The divine turn in the words immediately made everyone who watched the trailer laugh.
Then there were a few more hilarious scenes, which kept making all the audience laugh. Especially when Li Chenggong, a shrewd and successful businessman, was 'bullied' by the honest and honest Niu Geng, he laughed and said that his stomach hurt.
"It's so funny, this movie!!" A person slaps the table while watching a movie, laughing crookedly.
"Oops, I can't do it!!" A man laughs until his stomach hurts and tears flow from his eyes.
On the first day, the trailer had 10,000 views.
The next day, the number of views on the trailer skyrocketed to 320,000!
On the third day, the number of views on the trailer continued to rise rapidly, reaching 830,000!
Day 4......
……
Day 9......
On the tenth day, the number of views on the trailer continued to rise rapidly, reaching 10.8 million!
On the Internet, the evaluation of "People in Embarrassment" on major websites has been praised countless times, and more and more netizens have begun to know about this step of the movie.
At this time, the media reacted and began to report on this low-budget film of Hope Film and Television on a small scale.
As time passed day by day, "People in Embarrassment" became extremely popular on the Internet with its hilarious trailer, with countless clicks and reprints, and the number of hits on the homepage of the official website alone exceeded 70 million in half a month and 15 days!!
Funny things often have an indescribable magic that spreads to the whole society, everywhere, and everyone at an incredible speed, in a near-blank situation.
"Your IQ is refreshing!" (To be continued.) )