Real Madrid's loss to Nottingham Forest is not an "upset", and it is normal for these two teams to beat each other, after all, where is the strength of the Forest team.

The next night, Donn took the team to watch AC Milan and Lokomotiv Moscow play to see their opponents in the final. Even though it was only an invitational tournament, Donn decided to take it seriously.

Thanks to the presence of the hosts, the popularity of the match was guaranteed, and the stands were packed, the vast majority of them Lokomotiv Moscow fans from Russia, and AC Milan fans were only a handful.

Despite the small number of players, they are generally optimistic that their team will not have a problem beating Lokomotiv Moscow. However, the host country is not very strong compared to the other three teams.

But to say that it will definitely be eliminated?

Football is round, and before the end of the game, who knows what the outcome will be?

At eighty-five minutes, Donn stood up in the stands and stretched, "Go back and rest, guys." There's nothing to see in this game. ”

At this point, the score on the big screen is: "2:0".

The home team is in the front, the away team is in the back.

That's right, AC Milan is behind.

Carlo Ancelotti didn't field their entire squad, with Lokomotiv Moscow coming up as the strongest squad. One side wants to train soldiers, and the other side wants to win honors, and the results can be imagined.

In the end, AC Milan lost to Lokomotiv Moscow, who will face Nottingham Forest for the Rail Cup in a week's time, while AC Milan will play Real Madrid in a third-place match.

This result disappointed many people. Originally, they wanted to see the Champions League final replayed in Moscow, but who would have thought that AC Milan would lose in the first round.

A week later, Nottingham Forest lifted their first trophy of the season with a 3-1 win at Lokomotiv Moscow.

Even though it's only an invitational championship, it's a morale boost. Fresh from lifting the Champions League, the Forest players at the award ceremony were still excited.

David Beckham assisted his team-mates twice in the final and was voted Player of the Match.

For David. For Beckham, he doesn't have to worry about fitting into the team, and after two games, he is completely "his own man".

And Beckham's performance at the invitational tournament also gags some people's mouths.

In the past, there were voices that Beckham could not achieve much success, and his career was already coming to an early end due to frequent business activities. Real Madrid had rightly chosen to drive him away, as his title in his final season was only a flashback. It took four years to win a title in a league like Spain, and in the faster-paced, more competitive Premier League, it is hell to hell what David Beckham can achieve with his injury-ridden body.

David Beckham has been a controversial player since his debut. He knows a lot about it, so no matter what the outside world says about him, he just trains every day and then plays at his level in the games.

Don didn't buy him to help sell shirts, he valued David Beckham's crosses from the right and precise long balls from central midfield, which were technical traits that complemented Forest's counter-attack. Albertini is gone, the Forest midfield lacks a man with accurate long passing, Van der Vaart's short pass is very creative, and the long pass is far behind. In this regard, Beckham's ability is unique in the world. When he was at Real Madrid, he used countless long passes from the back more than 50 meters to deliver the ball to the feet of his teammates.

In the past, Forest's two flanks relied on speed to win, but once the opponent compressed the space in defence, Forest's wide attack was blocked. Now with Beckham, who is good at long passing, Forest's wide attacking routines are more diverse, making opponents unguardable.

In addition, thanks to his four years at Real Madrid, Don can also make a cameo for Beckham in the back and attack directly with long passes, which is much faster than rushing up with the ball.

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Nottingham Forest, who won their first title of the new season, also ended their training camp in Russia and flew back to England to prepare for the upcoming Premier League competition.

They had no way to participate in the Charity Shield, the Premier League title was won by Manchester United, and the FA Cup final was a meeting between Manchester United and Chelsea, and the two sides fought to a 0-0 draw in 120 minutes, and finally Chelsea won on penalties. So the Charity Shield will be a repeat of last season's FA Cup final – Manchester United vs Chelsea.

There was nothing going on with the Forest team in this game, they were complete spectators. Their first major title of the new season comes on August 31, when they compete with League Cup winners Liverpool for the UEFA Super Cup.

This opponent made Don very interested, and it was clearly the UEFA Super Cup, because the opponent was a league team, it felt like the "English Super Cup", and there was no novelty at all.

He prefers to play against Sevilla.

But it is a pity that last year's FIFA selection of the best club team wanted to defend the title, but was defeated by Liverpool in the final by one goal and lost the title.

There's no way around that. If he doesn't win another plausible title, Benitez may be out of class. Apart from helping the team win the Champions League in their first season at Liverpool, Benitez has done nothing in recent years. Benitez was not good at playing in the league, and with the sudden rise of Forest, they lost their qualification for the Champions League for two consecutive years, much to the dissatisfaction of the club's directors and fans.

If he loses in the UEFA Cup again, Benitez will have no choice but to resign.

Thankfully, the title saved his coaching career at Liverpool.

Liverpool are recruiting for the new season and vowing to return to the ranks of the title race.

The signing of a new Premier League TV contract has brought more money to the Premier League teams. Under the new broadcast contract, the Premier League champions will receive £50 million, while even the bottom teams will receive £30 million – matching the prize money of previous seasons' Premier League winners. Regardless of the level of the English national team, the Premier League is still the most profitable league in the world.

Against this backdrop, with the exception of Nottingham Forest, which is looking to build a new stadium, all clubs have only two options: spend money or get left behind.

No one will choose the latter.

Liverpool paid £11.5 million for Ryan. Babbel (ryan_babel), who bought Benayoun (yossi_pbenayoun) from West Ham for £5 million, brought in Wallenen (andriy_voronin) on a free transfer from Bayer Leverkusen, and their biggest deal was to buy Torres from Atletico Madrid for £21.5 million.

Just looking at the money spent on these transfers, it can say that Liverpool is ambitious. Of course, Donn has reason to believe that after spending so much money, if Liverpool still can't break into next season's Champions Cup, then he must have only one choice.

Life is always full of surprises of all kinds.

The Liverpudlians won't be so quick to forget the humiliation they inflicted on Nottingham Forest in the final moments of last season – knocking them to fifth place in the league and missing out on Champions League qualification for the second year in a row.

Now the opportunity for revenge has come.

Rafael Benitez's side can snatch Nottingham Forest's first trophy of the new season at the Stade Louis II in Monaco. Isn't Done always saying, "He's a championship-seeking manager"? Then snatching his championship trophy is the best revenge for him.

Even before the English Premier League had even begun, Liverpool's media were already hyping up the game on the last day of August. For quite a few Merseysiders, they have never been so hungry for a win in a game – beating Nottingham Forest.

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According to the schedule of the new season, the first round of matches will be fully rolled out on August 11. In the final warm-up game before the start of the season, Manchester United and Chelsea drew again in the Charity Shield, relying on penalties.

This time it wasn't Mourinho who had the last laugh, it was Alex Ferguson.

The two teams have met 30 times in the history of the Premier League, of which Manchester United has 8 remaining 13 draws and 9 losses, and 4 wins, 7 draws and 4 losses at home. Mourinho has made a big contribution to this, and after he arrived at Chelsea, the team has achieved good results against the top teams in the Premier League except for Liverpool.

The Charity Shield defeat to Manchester United was only a small part of the feud between the two.

Jose Mourinho congratulated Manchester United on winning the Charity Shield as that would mean they would have lost the league title and Chelsea would have won it again.

And Ferguson ridiculed Mourinho for still talking about the old calendar, and the charity shield curse is a thing of the past. And even if Manchester United don't win the league title, Chelsea won't win the league title.

The much-anticipated war of words between the two sides was staged before the league even started, giving the best publicity for the new season of the Premier League.

It's a whole new Premier League season, a new way of selling TV rights, new TV contracts, new players, new teams, and ...... New champions.

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On August 11, Nottingham Forest will go to Liverpool, but their opponent is not Liverpool, who is "very popular when they meet enemies", but Liverpool's sworn rival Everton.

Moyes and Donn have been friends for many years, and this game won't smell much gunpowder. What's special is that this is the first league game for Everton for former Forest player Mikel Arteta, who met his old club Nottingham Forest.

Meanwhile, the match was chosen by Sky TV to be the live broadcast of the round. There are two reasons for this, one is that this is the first race of the new season for the European champions; The other point is that David Beckham is back, and this is Beckham's first game back in the Premier League after four years, which is sure to be highly anticipated, and the broadcast of this game will also bring more advertising revenue to Sky.

When David Beckham left Manchester United, there were economists who said it was not just a loss for Manchester United, but also for the Premier League. There was even an exaggerated claim at the time: Beckham's departure meant the decline of the most lucrative Premier League, and the world's number one league was about to become La Liga.

Prior to this season, Premier League companies re-auctioned the TV rights to the Premier League for the next three years, and the rights were split into six parts, each containing 23 matches, four of which were sold to Sky TV for up to £1.31 billion! The Premier League's full broadcast rights for the next five years will be shared between Sky TV and Ireland's Setana TV, with a total value of £1.7 billion! And this money is only for domestic broadcast fees in the United Kingdom, not including the cost of broadcasting rights sold by the league to foreign television broadcasters - TV channels in more than 200 countries paid the Premier League $1.23 billion, about 617 million pounds, in order to broadcast the Premier League for the next three years, a figure that makes the NBA ashamed, their annual overseas broadcast income is only a meagre $130 million, more than 50 million pounds, and the prize money of the Premier League champion club in the new season.

Here, it cannot be said that it has nothing to do with Beckham's return. David Beckham's return to the Premier League has given many large companies the confidence to continue to invest in the Premier League, and it is also conducive to the promotion of the Premier League to the world. It is believed that in the next five years, due to the previous performance, the broadcast rights of the Premier League will be charged a higher price.

The man is Tony. What Don brought back was a big cake of benefits, but it was shared by twenty clubs.

You know, Murdoch originally spent 191 million pounds when he bought the broadcast rights of Premier League games for five years, and five years later in 1997 it was 670 million pounds, and in 2004, after the bursting of the economic bubble in Serie A and the bankruptcy of the German Kirsch Media Group, the broadcast rights of the Premier League were still sold for a sky-high price of 120 million pounds. The Premier League remains the most lucrative league in the world.

Allen and Evan decided to start building a new stadium this season, in addition to Forest's second Champions League after a 27-year hiatus, and because of the signing of a new TV contract before the season. Twenty clubs have a lot of money at their disposal. Almost all of the £1.7 billion money is given to Premier League teams, and with this money, all clubs can calmly plan and build their own futures, including Nottingham Forest.

Don and Allen may have a lot of small frictions in their regular work, after all, they each perform their own duties and seek their own policies. But when it came to signing Beckham, Alan was so happy that he couldn't wait to hug Don and kiss him wildly.

Because the Premier League's television fees are not divided equally among the 32 teams, as is the case in the NFL (American Professional Football League). Instead, the number of games that a team is broadcast in the season and the final ranking are determined, and the team with good results and more stars will get more live broadcast opportunities, and the dividends will be more at that time.

As European champions, they will get more TV opportunities, and on top of that, they will have more broadcasts because they have a world-class star like David Beckham in the team, a popular icon. Especially considering the large audience in Asia and the Americas.

Sky TV's choice to broadcast Nottingham Forest's game live in the new season is proof of this – the allure of business is unstoppable.

Nottingham Forest in 2007-2008 will be the star of the World Cup, and if they can match that attention, then Evan's long-awaited goal will be achieved ahead of schedule.

(To be continued)