The conference room of Yiming Consulting.

Zhuge Wenbo handed a document to Zhang Guan, and continued: "The advertising contract of Daben Automobile is about to expire, and I have contacted some car brands, but the prices given by the top groups are not very ideal. However, South Korea's Qiya Automobile, the endorsement price code is very good, 20 million a year, and the advertising fee is calculated separately. But Qiya is not a top car brand in Europe and the United States, and your last car advertisement was Mercedes-Benz, and when you arrived at Qiya all of a sudden, the gap is a bit big, so I have to ask your idea. ”

"Why did Qiya Motors remember to sign me? Isn't it Liu Feiren who has been signing? Zhang Guan asked.

"The contract signed by Qiya Automobile to Liu Feiren is about to expire, and it is said that a brand from General Motors is in contact with the field management center. Moreover, Qiya Automobile seems to have tasted the sweetness when it signed a contract with Liu Feiren, and the sales of that Maxima are not bad. Zhuge Wenbo said.

When Qiya Automobile entered the Chinese market, the sales volume was actually very poor, and the people did not recognize this Korean brand, and later Qiya spent money to sign a contract with Liu Feiren, and let Liu Feiren endorse the model Maxima that Qiya had just launched in China at that time, and then Maxima's sales in 2005 increased significantly, almost reaching one-third of the Shenche Jetta, and Qiya Automobile gradually gained a foothold in the domestic market.

Zhang Guan still remembers that Qiya Automobile sponsored a business car for Liu Feiren, and Zhang Guan also sat in that car, and until now, Liu Feiren has not been willing to spend money on a new one.

"What exactly is the model this time? It won't be a small car again, right? Zhang Guan asked.

"According to the data, there are two new cars that were launched last year, the Cerato and the Sportage. These two cars have not yet been listed in China, but Qiya revealed that if you agree to endorse, you will discuss with Dongfeng to introduce these two cars into China. Zhuge Wenbo continued: "In addition, I also asked Qiya Automotive for a global advertising strategy, if possible. It is best to advertise in Europe and the United States. ”

"The Lion Run is okay, domestic SUVs are just emerging, but SUV models in the United States are still quite popular." Zhang Guan suddenly remembered something: "Is that why I have to get a driver's license?" ”

"This is easy, if you want to take the test, I'll arrange it for you." Zhuge Wenbo opened his mouth and said.

"Okay, okay, let's not talk about that." He Yiming interrupted the conversation between the two, and then said: "I said Zhang Guan, you have earned a lot this year, excluding personal income tax, handing over to the association and deducting necessary expenses, and the rest is more than 30 million. Have you figured out what to do next? ”

"I'm sure I'll continue to invest!" Zhang Guan said without hesitation.

"Oh. What to invest in? Recently, the fund has been very popular, and it is suitable for long-term investment, I have recently bought some, I can introduce you to a few reliable fund managers. He Yiming continued.

"It's still real estate!" Zhang Guan said.

"Real estate? That thing is quite complicated, it is not easy to get everything by approving the land to build houses for sale, don't blame me for being honest, 30 million will be invested in real estate, and it will make a splash. He Yiming continued.

"Brother He. You're mistaken, I don't want to build a house, and I don't have that strength. I want to buy an existing house directly, which can be regarded as a flipping house! Zhang Guan replied.

"Flipping houses? Stop. This is a real guarantee of profit, at least for now, it seems to be higher than the bank interest. He Yiming said this, but found that Zhang Guan had been staring at him, and immediately guessed what Zhang Guan meant. So he continued: "Do you want me to help you find a house again?" Go ahead. What do you want, I'll contact you with the real estate company. ”

"In first-tier cities, it is best to have a school district house. It will not face the risk of demolition in ten years. Zhang Guan said directly.

"School district room! Now the price is two or three times more expensive than ordinary houses, and it is a first-tier city, so you really can't buy a few sets with this money. He Yiming reminded.

"It's okay, buy as much as you can!" Zhang Guan replied that as a person who has come over, he knows how crazy the school district housing will be in the future, especially after the zoning enrollment, the school district house in the second experimental elementary school in Beijing is sold for 300,000 yuan per square meter, and the price of buying a house is enough for immigrants to go to foreign countries to enjoy foreign school education.

Zhang Guan thought about it again, and then said: "In addition, I want to take out some of the money for charity. ”

"Do charity? This is a good choice, public figures should take on more social responsibilities, have a good reputation, and it is also beneficial to your future development. He Yiming then said, "Let me help you contact the Red Cross?" ”

Zhang Guan immediately shook his head, if he passed the Red Cross Society, he didn't know where his money would go. He continued: "I want to set up a charity fund to help people in need. ”

"Well, this procedure will be a little troublesome, there are many departments and many chapters, but with your fame and identity, there is no problem in getting approved, if you really want to do it, I support you. So how much are you going to invest first? What kind of public welfare should I do first? He Yiming said.

"I have a preliminary plan, I want to start a free lunch program, mainly for school-age children in poor areas." Zhang Guan went on to explain: "Although compulsory education has been implemented for so many years, and primary and secondary schools in many poor areas have begun to be free, there are still many poor families who cannot afford their children to go to school, and many children have begun to go out to work at the age of twelve or thirteen, so I want to do something like this, to provide free lunch for school-age children in poor areas, so as to reduce the burden on poor families, and secondly, to encourage children from poor families to go to school." ”

"It's a good idea, it's necessary. I will definitely support you. He Yiming said.

Zhang Guan continued: "I think the first step, first pilot 20 schools in poor areas, to provide students with free lunch, lunch should have vegetables and soup, preferably an egg or meat dish, I estimate that a student in an academic year 500 yuan is enough, according to a school 100,000, the early 2 million is enough, and then slowly increase investment." But I probably don't have the time to do it in detail. ”

"You can recruit some volunteers, or you can just pay to hire some locals." He Yiming wrote down a few strokes in his notebook, and then said: "You don't have to worry about this matter, I will find a planner to get a detailed plan." After the Spring Festival, I will personally follow up on this matter, you just wait for my good news. ”

……

Not long after the Spring Festival, He Yiming sent someone to deliver the relevant legal documents of the Achievement Charity Fund and the planning book of the Free Lunch Program.

The state has promulgated the Regulations on the Administration of Foundations, which requires that the original fund of non-public foundations shall not be less than 2 million yuan. Moreover, it must be the actual amount of funds received, and at the same time, it must have a standardized name, articles of association, organizational structure and full-time personnel, it must have a fixed location and be able to independently bear civil liability, and of course, it must also apply to the registration management authority.

The application, the draft articles of association, the capital verification certificate and the location certificate are not difficult for He Yiming. The foundation is named the Champion Fund, the chairman is Zhang Guan, the vice chairman is He Yiming, after the relevant legal texts and application documents are ready, they will be reported to the relevant departments, just waiting for the approval of the competent department. The Champion Foundation is even established.

It takes a long time for the approval of a foundation, and if it is an ordinary person, I am afraid that it will have to go through a lot of review, but Zhuge Wenbo will Zhang Guan's own money to set up a charity fund to the media a little, and immediately a number of media will report it, as soon as this public opinion offensive comes out, the approval work of the foundation is instantly faster I don't know how many times, and the relevant approval document will come down in a few days.

On March 1, Zhang Guan held a press conference to announce the establishment of the Champion Foundation. At the same time, the first plan of the Champion Fund, "Free Lunch", was also announced. More than a dozen sponsors behind Zhang Guan were not idle, and they more or less also shed some blood on the spot and donated a sum of money to the champion fund, which can be regarded as support for Zhang Guan.

But those behind Zhang Guan are all big companies. I don't know how much advertising and public relations money is spent every year, and big companies can calculate this account and are willing to pay for this kind of thing like spending some money to buy a good reputation.

The "Free Lunch" program is easy to say. However, the implementation is more complicated, first of all, it is necessary to select the subsidized school, and to communicate with the school and the local education department. The school itself is still very easy to communicate with. But the local education department is going to be in a lot of trouble, the so-called goose plucking, this fat meat from the hand can also take off a handful of oil. This kind of purely public welfare activity is organized by non-governmental private equity organizations, but there is not a penny of oil and water. So not everybody wants to do it.

……

A poverty-stricken county.

In the brand-new Education Bureau building, Pan Xiaoxian, the head of the "Free Lunch" project of the Champion Fund, sat patiently in his office and waited, while the Secretary of Education in front of him was flipping through the pages of the "Free Lunch" plan.

The director looked very seriously, at least on the surface, and after a few minutes, he put down the plan and said, "Mr. Pan, this plan is very detailed. The four primary schools and one middle school in my county that you picked are located in five different townships. These five schools, I myself have personally investigated, there are indeed many poor families in the students are studying, can provide poor students with free lunch, for them to solve certain difficulties, so that they can study with peace of mind, in the future to become the pillars of the society, reimbursement of the country, this is definitely a good thing, our education department is in principle must support. ”

The next moment, the director's voice changed, and he continued: "However, there are not only these five poor schools in our county, we are a poor county, and there are still many schools that need help and need financial investment. If free lunch is only implemented in these five schools, what will happen to the other schools? Teachers and students at other schools will definitely have ideas. ”

Pan Xiaoxian seemed to be a little wrong when he heard the signs, and asked, "Director, what do you mean?" ”

"I think your foundation can donate a sum of money to our county's education fund, and then we will distribute it according to the actual situation of each school to supplement the lack of education funds in each school, so that teachers and students in other schools will not have ideas, and you can also carry out this free lunch program." After the director finished speaking, he lifted Erlang's legs, took out a Chinese cigarette and lit it for himself, waiting for Pan Xiaoxian's reply. (To be continued.) )

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