PS: I'm sorry, I've been too busy these two days, although there is no holiday on New Year's Day, but the drama has already left his job, so there are more socials all of a sudden, and the update is unstable, I'm really sorry.

In the past, he always thought that although he was not the hardest-working, at least he was one of the hardest-working people, but when he knew Kobe's routine and training time, this arrogant idea had long been left behind him.

According to the NBA game time, most of their games will kick off at around 8 pm to 10 pm local time in the United States, and although an NBA game is literally only 48 minutes, but with pauses, advertisements, show time, etc., it usually lasts about two hours, if there is overtime, then the time will be longer, sometimes we watch TV broadcasts will also have this feeling, obviously it is the last tens of seconds of the game, but we have the feeling of watching almost an hour.

In 1997, the Suns won 140-139 over the Trail Blazers in four overtime games, and the game lasted until 2 o'clock in the morning, and the 20-minute overtime game was played for 1 hour and 15 minutes.

And even after such an intensive and high-intensity event, Kobe Bryant will still come to Staples Arena at 4:30 a.m. most of the time, and the title of "training maniac" is indeed not in vain.

Descartes had always thought that the media reports that Kobe Bryant would be at the arena at 4:30 a.m. was just a matter of one or two times. When he learned from Kobe Bryant about the number of times he had practiced, Descartes was completely convinced.

Perhaps it is precisely because of this that Kobe Bryant has been controversial in the mouth of the media, but in the eyes of fans, he has become a popular player, according to the American media, Kobe Bryant has a total of 29 home games in the United States, and the only one who will boo him is the TD North Shore Garden Arena in Boston.

Thinking about the gaffes and resentment he showed after his match against Barcelona, Descartes felt ashamed that he hadn't made enough effort. But he wants to become the best player easily. Since when has your self-esteem swelled to such an extent?

This is not the state that a person with high ambitions should be, and Kobe Bryant is right when he says that the reason why you feel powerless in front of your enemies. And not because the enemy is too strong. It's that you're not good enough. It is useless to complain, and it is even more cowardly to wait for the enemy to weaken, only to constantly train yourself. Make yourself stronger, so that you can get everything as a matter of course!

After saying goodbye to Kobe, Descartes no longer had the intention of going on vacation, Ann Jieli's attitude was always there, the two returned to before, but they couldn't go back to the beginning, there was an invisible barrier between the two, this estrangement, only let time make it slowly dissolve, and the urgency could not come. After so many days together, Descartes was well aware of this, so his apology journey was enough to come to an end, and he had to face the challenges of his new season.

Barcelona, who failed to buy Descartes, did not stop their crazy pace in the year, following the quadruple crown, they took the Spanish Copa del Rey into their arms, which made them the second "five crowns" in Europe in the past few decades, but compared with Barcelona's five weighty titles, the first "five crowns" Liverpool, let's not mention it.

Even after the victory, Pep Guardiola did not forget to fill in the gaps for the team, he publicly expressed his regret after the failure of the club to bring in Descartes, and then did not hesitate to set his sights on another top player, who used 43.2 million euros to add Eto'o to get Ibrahimovic from Inter Milan, in this transfer, former Arsenal player Hleb also became the head of the loan to Inter.

The total value of this transfer deal is 66 million euros, breaking Kaka's world's third-largest transfer value, and it also shocked the whole of Europe, in people's impressions, Eto'o and Ibrahimovic are top strikers, but no one expected that the difference in value between the two of them reached more than 40 million euros, Barcelona is ready to learn from Mr. Lei Feng Florentino, for the gradual decline of Serie A to offer a warmth?

Many people are particularly puzzled by Barcelona's almost charity-like generosity, although everyone knows that Real Madrid and Barcelona are membership clubs, and the law stipulates that they cannot make a profit, but they don't always give money away like toilet paper in order to smooth the books, right? Eto'o scored a total of 108 goals for Barcelona in the league in his 5 seasons at Barcelona, and in the past season, he also became the top scorer in the Barcelona team with 30 goals, with a shot success rate of 31%, ranking first in the scorer list, even higher than Descartes, who scored more than 40 goals in the whole season.

In the face of the media's questions, the new Barcelona president Russell smiled slightly and did not answer at all, because in Russell's heart, these media are laymen, and they don't understand the operation of a club at all.

Which club has been the best and most successful in terms of commercial operations over the past decade? In fact, it is not Barcelona, which won the five crowns this season, nor is it Manchester United, the Red Devils, who once ranked first in the world in terms of commercial profits, but Florentino and his Real Madrid, who are always criticized as spending lavishly and more like local tyrants than local tycoons.

Note that we're talking about Florentino and his Real Madrid, not Calderón's 25-and-a-half Real Madrid.

In 2000, Florentino came to power and opened the first phase of his "Galaxy Battleship", Figo, Beckham, Zidane, Owen and ......, one by one shining names competed to appear at the Bernabeu, they not only satisfied the visual enjoyment of the fans, but also met their competitive needs, it was during this time. You don't know who the champion of your national football league is, you don't know who your national team is, but you can't know Real Madrid's "seven superstars", you can't know Zidane's arrival at the Bernabeu with a shocking transfer fee, and you can't know Florentino and his "Galaxy Battleship".

At that time, Abu was still playing with his cubes in Russia, and Mansour was still in the United Arab Emirates lamenting that mineral water is more expensive than oil, and that was the first time that people really realized the power of capital, under the cheque book waved by Florentino and the amazing charisma of Real Madrid. The white benchmark was set up at once. Real Madrid, the name instantly became a place that all the top players aspired to join.

Although Real Madrid experienced a period of chaos after Calderón's successful seizure of power, their status was established and no one could shake it.

Juventus is also a world-renowned club. But Florentino had only a napkin and a figure of 60 million. Let the new world champion Zidane happily come. Juve couldn't even complain; Manchester United is also a giant, perennially ranking first in the list of the most valuable brands of world clubs, but when faced with the call of Real Madrid. Even if Lord Fu angrily issued a declaration that "a virus will not be sold to them", it still can't stop Ronaldo from turning his face and going to his glorious "money" journey; Gago, Higuain, Marcelo, Ramos...... Heroes from all walks of life competed to vote, and Florentino reconquered the world just as soon as he appeared, and even Barcelona was about to become the world's unparalleled "six crowns", which was firmly pressed under him.

But behind Real Madrid's waving of the checkbook, people are also full of worries, Real Madrid has no oil money support, they buy people like this, aren't they afraid of bankruptcy?

Speaking of this topic, we have to talk about the team operation concept that Fernando also admires Rosell very much.

Florentino himself is a speculative politician and a successful businessman, in the 70s of the 20th century, when Spain was still in the stage of Franco's dictatorship, he joined the right-wing party of the Democratic Alliance, in 1979 he joined the Democratic Center Alliance, successfully became a Madrid city councilor and entered the political arena, in 1986, he joined the Democratic Reform Party and participated in the national election, although he finally failed, but at this time he already had a considerable status and fame in Madrid. In 1993, with his position and skill in the political arena, Florentino manipulated and merged three large enterprises to form ACS Group, which is the largest construction group in Spain, one of the five largest construction consortiums in Spain, and even one of the top 30 construction contracting companies in the world, with an annual turnover of 120 billion pesetas, which is one of the pillar enterprises in Spain.

Florentino, on the other hand, became the company's CEO and group chairman.

From Florentino's family history, we can see that this is a very precise and high-profile guy, whether he is engaged in politics or business, he likes to make a big name first, make a name for himself, and then talk about other things.

After becoming the president of Real Madrid's club, Florentino also brought his own concept of running the company to Real Madrid, unlike Wenger's so-called economic management that is like a small family, Florentino advocates big investment, high returns, he believes that huge investment can bring fame, and only after having fame, it will be more convenient to act.

That's what we've said before, how to do a million business with a hundred thousand dollars.

Although when Florentino first took over Real Madrid, Real Madrid was heavily in debt, with a total debt of 270 million euros owed to the bank, but Florentino sold the Real Madrid training ground to the Madrid city government for 480 million euros through his skillful hands, and obtained another 106 million euros from the commercial development of the surrounding area, thus turning Real Madrid into a profit in one fell swoop, and had a huge amount of money to introduce Zidane, Figo and others.

If these were only the first steps in Florentino's rebuilding of Real Madrid, then the brand effect of a superstar in the following year, and the development of the image rights of these superstars, was a big eye-opener for all other football club operators, and Real Madrid forced each superstar to share 40% of the image rights with the club, so as to use the fame of these superstars to make a lot of money in advertising revenue, merchandise sales, and ticket revenue, in 2001. Real Madrid's first year after Florentillo took over. It got rid of the dilemma of losing money every year in the past, making a net profit of 19.7 million pounds that year, while Barcelona suffered a loss of 79.8 million pounds in the same year.

In 2003, when Xiaobei came to invest, Real Madrid's annual profit exceeded 54 million pounds, and Xiaobei alone sold 2 million jerseys for Real Madrid in this year.

In 2006, Real Madrid finally surpassed Manchester United to become the most profitable club in the world, and their annual operating income exceeded 400 million euros for the first time that year, making Real Madrid the most valuable brand in the world, and in six years. Florentilo has spent €437.2 million to bring in more than 17 stars.

More and more players are being bought. It is getting more and more expensive, but the club is getting more and more profitable, and Florentilo's "Zidane + Pavon" policy, although it has suffered a serious blow in the arena, is in the eyes of other club managers. He is undoubtedly already a very successful club operator.

Although in the middle three years, Florentino was eventually usurped by Calderón because of his competitive performance. But the bald card, which claims to get the club out of debt disputes and rebuild glory. In fact, it only made Real Madrid worse, and after he left office, he proudly claimed that he had left 90 million pounds of inventory for the club, but the fans mocked him unappreciatively, "There is no star". There is no champion either", how can the melingers, who have long been accustomed to the soup of the old Friedron, still endure Calderon's hard-to-swallow coarse vegetable bran balls?

Under the call of all the people, almost in obedience to the will of God, Florentino returned with his "big business".

Sure enough, the first thing he did when he came back made fans all over the world feel the shock of Hollywood blockbusters, and he snatched their Premier League leader Cristiano from Manchester United for 94 million euros. Ronaldo.

Ronaldo's joining is only the first step, French league top Benzema, Argentine winger Di Maria, Spanish local central defender Albiol, Florentino as if he will not stop as soon as he shoots, just in the first year after his return, he spent nearly 170 million to introduce players, almost completely changing the team in the Calderon period.

Similarly, some media criticized Florentino's purge policy for lacking basic football common sense, and the 22.5 million introduced Robben was only sold for 25 million, putting aside the salary and taking into account the injuries of the Dutch winger in recent years, only losing money and not earning; Although the two veterans of the defense, Cannavaro and Heinze, are no longer in power, it is impossible to let them leave freely for zero value in any case; Huntelaar, who was bought for 27 million euros, left for only 15 million, and was also sold at an ultra-low price of 15 million, as well as another Dutch core Sneijder, who joined Real Madrid for exactly the same fee as Huntelaar.

Florentino's radical moves were considered by the media to be the traces left by Calderón at the expense of blood, which was completely a political consideration, not a commercial or competitive decision, and what made the media feel more confident was the subsequent performance of these purged players at the new club: After Robben played Bayern, he quickly formed a "Roberry" combination with Ribery, which not only shocked the Bundesliga, but also became one of the "culprits" of the "Universe Team" Barcelona later; Henry Lahr quickly returned to his killer nature after arriving at Schalke 04, scoring more than 20 goals per season, becoming Schalke's most successful striker in recent years; The brighter moment came to Sneijder, who made the most spectacular turn of events after moving to Inter Milan and forming a midfield duo under Jose Mourinho with another Real Madrid striker, Cambiasso, and helping Inter Milan to win the treble.

Since then, a nursery rhyme has begun to circulate, and the nursery rhyme is sung like this: "There are four semi-finals in the Champions League, and the top three are Xie Wuhuang, long live our emperor, and every year is sixteen lang......

This is the second phase of the "Galaxy Battleship", the most upsetting thing for Lao Fu Ye and Mei Lingge.

Although Real Madrid has been suppressed by Barcelona in the league in the following years, and the Champions League is also a "dream eight" every year, but their commercial success is an irrefutable fact, since 2009, Real Madrid's annual operating income has been more than 400 million, In the 08-09 season, their commercial operating revenue was 407 million euros, and the net profit was 55 million euros, an increase of 34 million euros from last year, and it is expected to reach 58 million next season.

And that's when Florentino spent a lot of money on a number of players.

In fact, this is the core concept of Florentino's club, the results are not ranked first, the first place is sensation and fame, the world has long been different from that year, now everything is done with a star effect, just like we write a book, no matter how good the writing is not as familiar as others' faces, you can only gnaw on the steamed buns and watch people make money every day, the same is true in football, what about Barcelona's good results, their income is a lot shorter than ours, we are still the richest club, Next year, you can still bring in superstars, and the appearance of a superstar is worth ten trophies for you!

The introduction of Cristiano Ronaldo and the sale of Sneijder and others are based on this concept. Sneijder is very good, he plays football very well, and he is fully qualified to be called the core of Real Madrid's competition, but this does not stop him from looking amazing, and there is no market in the business field? Even if Ronaldo is injured, even if he is robbed of a woman, he can still sell millions of jerseys for Real Madrid every season, but your Sneijder's green appearance is still half bald, even if you help the team win the Champions League, you can't sell a few jerseys, how much is the Champions League bonus? People in Emirates are rushing to the fame of superstars, and they casually say that they are one or two hundred million a year, can you compare with them?

At the beginning, Real Madrid refused to take back Eto'o because of "inconsistent temperament", and now selling Sneijder and Robben and others, in fact, most of them have the same considerations: even if you Robben goes to Bayern and achieves the "Cosmic Ren", even if you Sneijder wins the "Treble" under Mourinho, so what, Sowaht? You have no value for commercial development, at most you can only be praised in the news, and you can't bring more substantial benefits to the club.

So in Florentino's view, whether the ball is played well or not is only one aspect, and it is the less important aspect, the most important thing is that you look good, can bring enough gimmicks to make more money for the club, if you can bring 100 million income to the club, then what about spending 90 million to bring you in?

This is the difference in philosophy between a tyrant like Florentino and an ordinary news media worker, and even between him and a pure tyrant like Abu.

Local tyrants such as Abu and Mansour spend money not only to achieve competitive results for the club, but also to make a name for themselves: after Abu became famous, the Russian government would no longer dare to deal with him with politics casually, and after Mansur became famous, his Abu Dhabi consortium could enter more markets and make more business partners pay attention to them.

And Florentino is different, the nature of Real Madrid's membership club determines that it is impossible for him to privatize the money he earns, and it makes it difficult for him to get more political or commercial benefits in addition to the reputation of the president of the Real Madrid club, so he can only spend more desperately to make a bigger name for himself, so that even if he is no longer the president of Real Madrid one day, people will point to him and say: "Look, this is the great president of Real Madrid!" ”

The way of life of local tyrants and civilians is completely different, the way of life of local tyrants and local tyrants is also different, we mortals should not use our own ideas to measure the quality of other people's work, there is a good saying in China, "the ass determines the head", there are many decisions that seem incredible, in fact, when you do that position, you may not do better than your predecessor.

And Russell, the new president of Barcelona, although there is a decades of strife between Real Madrid and Barcelona, but this does not prevent him from appreciating Florentino's business philosophy, from the first day after he took office, he secretly vowed that Barcelona should not only succeed in the competitive field, but also achieve the same success as Real Madrid in other fields, the sky-high introduction of Ibrahimovic, is only his first step, his goal is not only to suppress Real Madrid in terms of results, but also to surpass the old rival in terms of player fame.

Only then can he be called the best president in the history of Barcelona, not one of them. (To be continued......)