Chapter 153 Advertising Bidding [Subscription Requested]
"Congratulations to Lin Mu and Fan Ye for completing the final task and getting the gift package."
"The first episode is finished, please Lin Mu to play the board and get off work."
Lin Mu stood up and clapped his hands.
The recording is over, and Lin Mu has to follow the rest of the story, teaching them how to edit, and then how to make subtitles.
Although Lin Mu can't do it, he can't help but have a good brain.
After work, everyone gathered for dinner, and then went back to their respective homes.
Fan Ye went back alone, and Lin Mu had to follow the crew to pack up all the things, and then pack the film well.
Recording will start editing as soon as possible.
By now, the previous effective clips should have been cut, and Lin Mu needs to go over and give them some advice.
With the crew, they returned to Huayi Company and came to the editing room to watch the films they edited.
It's all small clips one by one, and then integrating them all together is the final show, what Lin Mu needs to watch is the small clips they cut out.
Looking at it slowly, Lin Mu nodded unconsciously, their professionalism is there, basically funny, fun, and surprising clips have been sorted out.
For example, the first part where Zulan made a fool of himself, the part where Chen Chichi failed in the end, and the part when Deng Chaoran was running.
It also includes the part where the trees are running.
These are all wonderful shots, they have all been found, edited and waiting for the final integration.
After a little selection, he picked out the unwanted shots and said, "Although these shots are a bit brilliant, they are not needed, because the show is only an hour and a half, but the recorded content is one day." ”
"We just need to be exciting, and of course interspersed with some ads from sponsors, title sponsors, and so on. It's only about 70 minutes. ”
"Except for the content of the fixed and reserved slogan, everything else needs to be carefully considered."
"But you've done a good job, edit out the rest, and make it into about 70 minutes, and then the subtitle group, paste what should be on it."
"Here it is. You see, you can paste a word here, embarrassment, and you can also put a little special effect on Brother Chao's face, such as vertical lines, or sweat, rain and thunder on the head, etc., so that Brother Chao's mood at that time can be expressed even more. ”
"But you don't need to do much, you just use the wonderful shots. For example, it is particularly funny, particularly embarrassing, or overreacting. ”
"You guys look at it, and when it's finally done, give it to me to show and do the final work."
"Okay?"
The shot that Lin Mu pointed to was the shot of Brother Chao being attacked twice in a row when he escaped from the second level.
They all nodded their heads in understanding.
"Let's go home from work today, and I'm going to work hard from tomorrow to try to make the work as soon as possible. It was on Friday. ”
Lin Mu patted the shoulder of the one standing in front of him and said.
Then put away all the tape and get ready to go home.
Tomorrow is a tender for title sponsors and advertisers. The forest also has to go to the scene.
Then the day after tomorrow I have to record the content of the next episode, and I am busy to death.
After going home, I took a shower and hugged Fan Ye to sleep.
I didn't do anything that I wasn't ashamed of, I was tired all day today, and I didn't have the spirit to do it.
……
The next day, Lin Mu got up and came to Huayi without saying hello to Fan Ye.
Fan Ye is still sleeping. There is no need to follow Lin Mu over, after all, Lin Mu is the producer, Fan Ye is not, and there is no reason to come.
When he came to Huayi, Xiao Wang Wang Zhonglei was already preparing for the bidding meeting.
Generally, big things are done by Wang Zhongjun. But small things, such as bidding, looking for advertisements, signing artists or something, are all done by Wang Zhonglei.
This is also why there are often small gossip media, saying that Wang Zhonglei has what he has ruled, and what is the reason for what tender model.
Of course, because of more contact, maybe Wang Zhonglei also had this kind of thing, but Lin Mu had never heard of it.
By nine o'clock, most of the people who had come to participate had arrived.
The bidding meeting officially began.
"Welcome everyone, CEOs and representatives to participate in our "Run, Brother" advertising conference."
"There will be a total of three weight commercials for this show, and the other sponsored ads will seek partners."
"The first one is the title sponsor, where all the shots are located, and there is a big logo on the icon of the running brothers, and there will be a few minutes of promotion in the show."
"The starting price is 5000w, please bid if you are interested."
(Note: The separation of production and broadcasting means that the title sponsor and the advertising partner are bidding independently.) The obtained will be divided into a small part to the TV station, about 20%~30%. )
“5500w。 Mengniu milk. ”
"5700w, Yili milk."
"6000w, Xtep."
"6300w, Adidas."
"7000w, JDB."
……
The price war has been continuing, and many large enterprises have sent people over, taking a fancy to Lin Mu's name and the news and high-quality works he represents.
In the end, the first advertisement was JDB, which cost 9000w.
JDB has been advertising on various programs or interactions over the years in order to enhance its reputation.
Now I have a crush on the position of the title sponsor, and it is very possible to spend a lot of money.
"The second is the partner, who will have a special time to advertise at the beginning of the program, and there will be an indefinite time to promote in the program, which is not less than 20 seconds, and will explain the logo to the camera."
"The starting price is 1000w."
"12 million"
"15 million"
"18 million"
The second advertisement was for the OPPO phone, which was taken by the partners for 2500w.
"The third is the exclusive sponsor, during the recording of the program, there will be special advertising time in the free time of the program recording, no less than 1 minute, and there will be a large number of footage of the whole program with trademarks."
"However, because it is a special advertisement, some partners will be limited, limited to, milk, beverages, cars, clothes, etc."
Because it was the last heavyweight level of advertising, everyone made a profit, and people in every category made a shot.
The drinks were taken separately, and they were won by Mengniu and cost 2000w.
The car category was won by Volkswagen Lingdu, and the price of 1500w was also a lot, because there were fewer cars participating in the auction, and Volkswagen's strength was strong, so it was understandable to be won.
The last one is the clothes, the costume sponsorship in the show, which was taken down by Xtep for money.
It's also the price of 2000w, which is quite a bit. (To be continued.) )
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