Speaking of advertising, Jiang Qi patted his forehead and remembered that it seemed to have dragged on for a long time......

So after eating, Anne drove Jiang Qi and Xue Bing to the company's advertising department and found relevant personnel to have a temporary meeting.

After sorting out the ideas, Jiang Qi was the first to speak, "From the perspective of the popular elements of the advertising of sportswear manufacturers before the evolution, one is the accident and fun of the plot, and the other is the interpretation of the details of showing off skills. ”

"I thought about it......", he took a sip of water and continued: "Since it is mainly aimed at the Chinese market, then we have to add some Chinese elements to it and work the plot." ”

"Don't you think about bringing in local Chinese sports stars?" , Anne asked, a little confused.

"Establishing a friendly cooperative relationship with the women's volleyball team is actually almost the same, and we must first make a reputation for reputation and product quality, so that we can give the other party confidence when we talk about cooperation and endorsement." The rookie head rubbed his temples, "This time the advertising is a two-way street, not only the company uses the prestige of the Milan players and the club to promote, but also the club hopes to use the platform of TV advertising to strengthen its influence in the Chinese market." ”

"Hmm, any specific ideas?" , a director in charge of TV commercials in the advertising department asked.

"If I could, I'd like to try this...... Each player is given a design of their technical movements according to their individual characteristics, to match their image on the field, and then they are filmed individually. The next step is to put the background on the technical movements of these players, and I have this idea to see if it is feasible. ”

The rookie coach snapped his fingers, "Each player will go through a different adventure and travel to a time and space that is different from the real world, and the background of these time and space can be stripped from the dimensions of China's history or region. Just like you can arrange Shevchenko and the ancient Chinese rider to compare long-range attacks, the rider uses a bow and arrow, and Sheva uses a football, after the victory of the contest, a door of time and space appears, and after pushing it open, it comes to the modern era of China, this end point is the place where all the players will gather after winning various time and space challenges, and you can choose a place with special significance, such as the capital ......"

In fact, this guy's idea clearly comes from the creativity of various infinite stream novels, but after some discussion, I think it's good, so it was voted on very democratically.

"I'm going to ask Uncle Galliani to borrow the packaging for each of the players, well, wait a minute."

AC Milan also has its own advertising staff, and after phone calls, all of them were drawn to Anne's company to start a formal project to discuss the details.

The afternoon sun is quite pleasant, but unfortunately the upcoming battle made Jiang Qi unconsciously tighten his heartstrings, "No, this mentality is not good, the way of civil and military affairs lies in one relaxation, call it out and everyone has a happy time." ”

The day after each match day is usually a day off routinely, and saying that it is a vacation is generally equivalent to an adjustment for players with a busy schedule, and no one will do anything too out of the ordinary.

Because of Jiang Qi's proposal, Geddes specially offered a resort-style hotel under the group on the shore of Lake Como to open the players for free as a place to relax and relax. So when the rookie coach called to inquire, he found that many players in the team had gone to Lake Como to see the scenery.

The chefs in the hotel are obviously better at cooking nutritious meals than the chefs in the club, and of course, there are relatively fewer restrictions, and the taste has naturally improved a lot, which is a rare spice in the boring taste life.

The influx of young people at the beginning of the season also made the atmosphere of each party much more lively, and after some traditional impromptu shows, Jiang Qi proposed to show the personal highlights of the players this season, and then the uncles of the coaching staff hid in the corner and snickered.

The editing is actually provided by this group of uncles, most of which are shots of the new recruits, some are embarrassed, some are slightly immature, but when a series of shots end, the audience will find that every player has improved and improved rapidly in the past six months, especially in the camera and I sat down under the screen at this time, I will also have a stunned expression.

"Hey! I didn't expect it! In fact, sometimes blindly looking forward will ignore the road you have walked before, stop and look back to find some lost beauty! Jiang Qi finally concluded, "I think everyone is interested in the next intensive, hard, and cruel ...... I can use dozens of strong modifiers to describe this part of the race, and it is inevitable that I will be a little apprehensive. Because we are in the leader's position, we don't want to be overtaken by the team behind us, we don't want to lose our position at the top of the standings, so we will look ahead with trepidation......"

"But just look back and look at the hardships we've been through this season, the twists and turns and setbacks we've experienced, whether it's injuries, ups and downs, immaturity in the tactical system, or even the malicious and hurtful actions of the opponent...... We've all come through and we're improving, so now it's our opponents who need to worry about the next fixture, not ourselves! ”

"We can put out two sets of lineups with comparable combat power, we have the most comprehensive logistics support department, we have the most dedicated and proficient in all aspects of the detailed analysis of the uncle coaching staff, we have the club's century-old fighting spirit and pride!"

"So, the devil's schedule is a hair!"

Taizu's strategic contempt for the enemy, and tactically attaching importance to the enemy's program was consistently taught by the rookie leader, to relax, decompress, and cheer up...... That's the purpose of his party, and so far, it's not bad.

So, in the team training session the next day, Jiang Qi deeply experienced what it was like to hang the eight big characters on the blackboard in the school classroom back then.

The magical eight-character policy is: "Unity, tension, seriousness, liveliness!" ”

Every player is very serious about every detail in the training, but the mentality is very relaxed, and finally the regular group confrontation can even appear from time to time some highly imaginative individual performances, and finally Jiang Qi simply stopped the confrontation in advance, and turned on the PK mode of the 5v5 goal elimination system in a small field and small goal, under his deliberate arrangement, the different personnel combinations in the rotation lineup have also begun to become more and more tacit.

Finally, a week has passed in a flash, and the city derby, the fourth city derby of Milan City this season, will start again!