Chapter 8: Martin O'Neill? I don't know him well (the second change, asking for a monthly pass)
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Chen Yingying's vacation with Cabrera and had a great time, they went to South America for a vacation (). There, the two of them enjoyed a good life without anyone disturbing them.
He then sent Cabriera back to Italy, where Cabriella's vacation was shorter than his. Chen Yingying flew back to China from Italy, first to Shanghai, as the owner of "HERO" clothing Co., Ltd., he always had to inspect his own industry.
By the way, he had a brief reunion with his parents, and then went to Beijing to sign an endorsement contract with TCL, and at the same time attended a business event prepared for him by Nike - "Face to Face with Heroes", where young players selected from all over the country will spend a four-day training camp with Chen Yingying in Beijing. During these four days, Chen Yingying ate and lived with the young players, taught them to play football, and played with them.
In the end, the two lucky players who performed best in the training camp will get the chance to go to Liverpool to watch Chen Yingying play live.
At the same time, Chen Yingying also shoulders another task, that is, to match Liverpool Club with Nike.
As early as a season ago, due to Liverpool's unsatisfactory performance, they did not even qualify for Europe, and the team was in a state of turmoil. At this time, Adidas fell into the trap again, planning to stop sponsoring Liverpool's sports equipment after their sponsorship contract with Liverpool expired. Liverpool had to find another sponsor.
For a giant club like Liverpool, it is obviously humiliating to have their sponsorship contract cancelled by their main sponsor. Generally speaking, jersey sponsors are different from other sponsors, and they will be replaced very well, and often a cooperation is remembered in ten years (). For example, Adidas sponsors Real Madrid and AC Milan, and Nike sponsors Barcelona and Manchester United, how many seasons have they been?
What's more, the reason why Adidas canceled the continued sponsorship was that it felt that Liverpool's results were too poor and that its performance was not in line with their brand image.
This is simply a naked slap in the face...... But at that time, Liverpool really lacked a convincing performance to make people cry out for them, so this breath had to be swallowed by themselves.
Unexpectedly, not long after this decision was made, the news of Chen Yingxing's transfer to Liverpool spread, and Adidaston understood what would happen to them if Liverpool had Chen Yingxing. They had missed an opportunity to sign a contract with Chen Yingying before, just because Chen Yingying was not famous at that time, and his agent's offer was too high, and they thought it would not be worth it. But later, Chen Yingying's performance was like a slap in the face, constantly slapping them in the face.
At this time, Adidas repented.
Now that Chen Yingying is going to transfer to Liverpool, even if they can't sign Chen Yingying, they can use other ways to use the star's influence and fame. For example, sponsoring Liverpool, so every game, doesn't Chen Yingying still have to wear an Adidas jersey to participate in the game? This also helped promote the Adidas brand.
Maybe he can also use the opportunity of cooperation with Liverpool Club to poach Chen Yingying from the Nike camp?
Adidas then approached Liverpool again with the intention of signing them a new five-year contract.
Although Adidas didn't say that they were coming for Chen Yingying, Niang, who was in charge of this matter, was not a fool, and he knew that if it wasn't for Chen Yingying, Adidas would not have changed his mind.
To put it bluntly, people value Chen Yingying, not Liverpool.
This is the second humiliation.
After the first humiliation, Niang had already made up his mind that at least in his own office, he would not sign any more cooperation agreements with Adidas ().
So he did not hesitate to refuse Adidas.
He would rather go back to finding a sponsor than accept Adidas's food.
Adidas touched his nose and shrunk back helplessly and unwillingly.
Niang, for his part, began to look back for shirt sponsors.
In the end, the partnership between Chen Yingying and Nike played a key role, and Nike took the initiative to find Liverpool's door through Chen Yingying, telling Niang that they could sponsor Liverpool's jerseys.
But the precondition of this contract is that as long as Chen Yingxing is in the team, they will continue to sponsor, and if Chen Yingxing transfers, they will also suspend the sponsorship.
People still came for Chen Yingying, but the conditions they put forward were much more acceptable than Adidas. Niang doesn't make sense either, because he is confident that he will keep Chen Yingxing at Liverpool for at least five years.
In this way, the two began to discuss the specific matters of cooperation.
This time, Chen Yingying was in Beijing, in fact, to attend the signing ceremony of Nike's sponsorship of Liverpool. At the same time, as the first project of Liverpool and Nike, and the first step for Liverpool to explore the Chinese market, the first Liverpool merchandise store will also open in Beijing, which sells Liverpool's jerseys, training clothes, sports suits, scarves, gloves, hats, teacups...... All kinds of things that are closely related to life are sold here, but they have to be branded with the Liverpool team emblem. Chen Yingying and the team's general manager Niang will also be present to congratulate him.
In the new season, Liverpool will wear a Nike-sponsored shirt to the Premier League.
Nike is happy to be able to snatch the sponsorship of Liverpool from Adidas, and Adidas, who voluntarily gave up, must regret it...... They had already missed Chen Yingying once, and this time they fell in the same pit, which was simply decaying.
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When participating in various business activities in Beijing, interviews with reporters are also indispensable, and Chen Yingying participated in no less than three press conferences alone. At the press conference, Chen Yingying's most asked question was his evaluation of the two head coaches.
It sounds like this is normal, the media have to understand the evaluation of the two managers in the minds of the players in this way, but in fact, this is a kind of divisive question, you say good things about the ex, what will the current think? Your praise and welcome of the incumbent will give people a feeling of "ungrateful" and "people go to tea and cool", which is too snobbish and despised. However, today's players have learned well, and both sides have done a good job of not offending, so such problems are often just a formality, and it really just becomes an ordinary problem.
But you still have to ask.
What's more, the object of the question is Chen **, who has a big mouth and a lack of heart and eyes? You might even have a windfall.
What a bonus.
“…… Dalglish is a good coach and it's just bad luck to get out of class...... We all miss him a lot, as a legend at the club, he did everything he could for the team...... I'm sorry I was suspended for six games when he needed help the most, and it didn't work as well as it should......"
Niang, who was sitting next to Chen Yingying, smiled bitterly in his heart. He knew that Chen Yingying had some opinions about his dismissal of Dalglish, but there was no way, and he didn't expect Chen Yingying to understand this kind of thing. Chen Yingying attaches great importance to righteousness, whoever is good to him, he will be good to whom, otherwise how can they get him to Liverpool? Therefore, it is now necessary to bear the negative impact of his heavy righteousness......
"I think I'll miss him a lot."
The reporters were delighted - finally a fish was hooked!
Strike while the iron is hot ()!
"If you don't get a six-game ban, won't Dalglish have to be out of class?"
This time, Chen Yingying didn't do too much, he shook his head: "I don't know." ”
It's a bit regrettable that Chen Yingying didn't fall into the pit, but it doesn't matter, this is not the only problem that the reporters are preparing.
"What do you think about the new head coach Martin. What does O'Neill think? Will he be able to lead Liverpool back to where they want to be? ”
Chen Yingying shrugged his shoulders and said honestly: "I don't know anything about him, and now if you want me to evaluate him, I can't say anything valuable." Can he lead Liverpool back to the top? It's not my responsibility, if I knew, I wouldn't play football, I should do fortune telling. So you should ask him this question. ”
Chen Yingying pointed to Niang beside him.
Niang quickly took over the topic with a smile on his face and talked about Martin. O'Neill: "He's a very good manager and I'm sure Liverpool can get back to the top under him...... We have a lot of confidence in him, and I believe that the hero will be very happy to work with him......"
In fact, in his heart, Niang was saying: You have seen the personality of the hero now, Martin?
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Chen's remarks in Beijing were quickly picked up by the English media and sent back to Liverpool.
And the English media are really provocative, and the headline they chose was: "Martin. O'neill? I don't know him well. ”
This title is actually correct, but when they said it and used another tone, it gave people the impression that Chen Yingying disdained Martin. O'Neill meant it ().
As for whether Chen Yingying is hating O'Neill so much, I don't know.
Anyway, other Liverpool players such as Steven Gerrard and Skrtel were tactful when asked the same question, thanking Dalglish and expressing their welcome and support for O'Neal. Only Chen Yingying said that he didn't know O'Neill, and then kicked the ball to Niang.
So if it aroused the reverie of others, it was also Chen Yingying's own request.
Martin. O'Neill took the newspaper and shook his head helplessly when he saw the headline on it.
It seems that Liverpool's number one star is far more difficult to get than he thinks.
But he also has to deal with Chen Yingying, because he is the absolute core of the team, and if he and Chen Yingxing don't get along well, his work in Liverpool will be difficult to do. He heard that Chen Yingying, as the fourth captain appointed by Dalglish, also has a certain influence and voice in the locker room.
Therefore, if he wants to work smoothly in Liverpool, he must get the support of Chen Yingxing.
But now it seems that he still misses the old ones......
It seems that the influence of "King Kenny" is not as easy to remove in this dressing room as he thought...... From an outsider's point of view, Dalglish's coaching at Liverpool was a failure, and the team's results were so poor, he felt that the team might be waiting for him to leave. Now I look at myself and think wrong, I really deserve to be a legend of the club, and my influence is extraordinary.
Chen Yingying's incident is just a reminder that it is not so easy for him to win the hearts of this group of big-name players.
Who in the Liverpool dressing room will be for him, who will be against him, and who will be the grass on the wall, watching from the sidelines and then deciding to choose for themselves?
The head coach of a giant club is not that simple......