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"Adult thinking, childish plot ......"
The comments on the Internet are mixed, half applaud it, and half despise it, which makes many Wang Hei feel very excited. Pen | fun | pavilion www. biquge。 info
And the people of Oriental TV saw these comments, and they were very worried, if they really want to say what they said on the Internet, wouldn't this cartoon be going to hit the street? ?
Many people can't help but be shaken by the trees.
There are also many media who say that Lin Mu's use of his fame to support this cartoon this time is a failed decision, and it is estimated that his fame will be damaged to a certain extent.
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The next day, on the side of Oriental TV, at this time, the whole station was waiting for a news - ratings.
At this time, the Internet, media and newspapers outside are talking about the cartoon "Pleasant Goat and Big Big Wolf", with praise and disapproval, each with its own reason. And the employees of Oriental TV are holding their breath, waiting for the ratings data.
To test whether a program or TV series is good or not, it is necessary to look at the ratings, and now, the broadcast network technology has been very developed, and the ratings can be found at noon the next day, accurate and fast, which is the effect of the ratings statistics company after applying a new generation of network technology system.
Director Ke Jingong and other deputy directors, program directors and others gathered together and waited for the clock to enter 12:00 noon.
The time was fast in coming, and the data was quickly available.
“068%??”
“068%!!”
Several people looked at the staff who reported the data, with shock, surprise, and excitement in their eyes!!
Ke Jingong's throat was a little dry, and he was asking uncertainly: "068%?" Are you sure? You check again! ”
The staff checked the data again, nodded and said, "Director, I'm sure!" The highest is 068% and the average is 042%. ”
"Hahaha!! Good!! ”
"Whoa, whoa!! That's great!! Director Ke Jingong cheered with other deputy directors, program directors and others. They can't help but be happy, you must know that Oriental TV didn't even reach 005% before, and now it has jumped to 068% all of a sudden, which is simply an earth-shattering turnover!!
And the rating of 068% is already the top on the national animation channel. According to the latest ratings data this year, there are only ten programs with an anime channel rating of more than 06%, only eight programs with a rating of more than 07%, and only three programs with a rating of more than 1%.
This is really an extremely scary rating!!
"By the way, call the group headquarters immediately and tell them the good news!" Ke Jingong can't wait to contribute!
When Lin Mu received the call, he was writing the planning plan of "A Bite of China" at home, and when he heard that the ratings of "Pleasant Goat and Big Big Wolf" were 068%, he was not surprised at all, because he had expected such a result: "Don't be excited, the ratings will definitely be better tomorrow." ”
In this regard, Ke Jingong can only express his sincere admiration, see how calm the boss is? What about yourself? It's not enough to nourish qi.
The news that the ratings of "Pleasant Goat and Big Big Wolf" were as high as 068% quickly spread on the Internet, making people who sang and fell silent. On the first day of broadcasting, the ratings squeezed into the top 10 of the anime channel's annual highest ratings list, which is definitely a result against the sky.
There are praises and surprises, but those Wang Hei still don't give up, and threaten on the Internet: "This is definitely because many people are curious about "Pleasant Goat and Big Big Wolf", and the ratings on the second day will definitely fall." ”
"Pleasant Goat and Big Big Wolf" is such a bad cartoon, if it can cross 10%, I will thank the world from the palace!"
"It must be stupid to say that "Pleasant Goat and Big Big Wolf" will fall!"
"Someone bets on eunuchs, everyone pay attention!!"
The two sides had a war of words, and there was a lively scene on the Internet, and the real media was also speculating about the trend of "Pleasant Goat and Big Big Wolf".
At the beginning of the evening, Oriental TV broadcast episodes 16-30 of "Pleasant Goat and Big Big Wolf".
And the Internet has been in chaos, and there are many quarrels.
"Everything will be seen tomorrow at noon!!"
"Definitely going to fall! I swear! ”
"Definitely going up! I bet! ”
The time gradually came to noon the next day......
The ratings data is out!
"What? The ratings have dropped!! Director Ke Jingong looked at the staff who reported the data in surprise, and the sound of screaming in surprise came directly outside the office.
What is the hottest entertainment news in the past few days, it is not the box office and praise of Southeast Film and Television Group's "Steel Shell", nor the marriage news of the three-dimensional star Lin Tianhao, not to mention the scandal between Huayi's executives and female stars, but Lin Mu's misstep......
Yes, in the eyes of the media, Lin Mu really stumbled this time and fell into a pit, and even if he got up, he was covered in sewage and mud.
Lin Mu gambled on his fame to promote "Pleasant Goat and Big Big Wolf", after experiencing 068% 'super high' ratings on the first day, it began to decline for several consecutive days, and finally fell to less than 02%, which can be described as a shocking reversal!
The media can't sit still at this moment!
"This is Lin Mu's second mistake, the first time was "Shocking Demon Thieves", that failure brought Lin Mu a lot of trouble, and this time it was an animated film."
"Crossing from movies to cartoons, if you take too big a step, you will inevitably get an egg."
"Will this be another career collapse for Lin Mu? After all, this cartoon is a vital part of Lin Mu's TV station plan, and if something goes wrong, the entire planning chain will break. ”
"Lin Mu will not operate a TV station, which will be a failure for Lin Mu in business management."
This time, the negative press came quietly.
But Lin Mu didn't speak, as if he didn't care about Lin Mu's business.
Fortunately, Lin Mu has done well in all aspects this time, with its own media, and many media, companies, and celebrities who have benefited a lot from "Avatar" have spoken out in support. And Lin Mu's reputation is already much higher than last time, and there are more fans, and there are even fewer brainless blacks.
Both sides are spitting again.
Entertainment public opinion began to stir up again.
However, they ignore the fact that cartoons are always a children's dimension, and no matter what these adults say, they have nothing to do with children and children. Moreover, Oriental TV's propaganda strategy has been focused on children during this time.
And so, the turning point came again......
March 25th. The ratings of "Pleasant Goat and Big Big Wolf" began to stop falling and quietly increased significantly, with an average rating of 032% and a maximum rating of 045%.
On March 26, the ratings of "Pleasant Goat and Big Big Wolf" increased again. The average rating is 042%, and the highest rating is 053%.
On March 27, the ratings increased again, with an average rating of 056% and a maximum rating of 073%, which was higher than the 068% data on the first day!
On March 28th, the ratings rose again in a terrifying way!! The average rating is 078%, and the highest rating is 092%!!
When Ke Jingong saw this rising data every day, he was so excited that he almost cried!! The dull atmosphere of the entire TV station was enlivened up at once, and the employees were smiling. It's as if you've won the prize.
And the kings outside seemed to have been choked by the neck all of a sudden, and collectively lost their voices: "Nima!! This is so unreasonable!! ”
"How can this be ?!!?"
In the following days, the results of "Pleasant Goat and Big Big Wolf" shocked countless people, and its ratings couldn't stop at all, getting higher and higher day by day!
101%……
113%……
124%……
The audience and their friends were stunned!!
And wait and see. There are even many people who commented: "My daughter chases and watches it every day, so that I can only accompany her to watch "Pleasant Goat" every day." ”
"As soon as I changed the channel, my son immediately made trouble...... My favorite "Tang Cavalry"!! ”
"I now watch cartoons with my daughter every day, and I still watch them with relish, laughing with my daughter, and my wife is still saying whether my IQ has been lowered, hiding my face and crying!!"
There are also women* who comment with love: "The gray wolf loves his wife more than himself." Love labor, smart, capable and persevering, strong hands-on ability, never feel distressed about spending money for his wife, do not spend his heart, and treat his wife from the beginning. Never hide private money, can cook, please his wife, and marry a gray wolf! ”
And after a period of broadcasting, many young men and women in their twenties and thirties also fell in love with this cartoon. The lazy sheep made of delicious and lazy sheep, the gentle and considerate beautiful sheep sheep, the big sister warm sheep sheep, and the muscular male boiling sheep sheep and the smart and extremely good goat...... Each character can find their own shadow in it.
However, just when "Pleasant Goat and Big Big Wolf" was growing by leaps and bounds in a very good state, the show began to change, 17:00-18:00 was still "Pleasant Goat and Big Big Wolf", and from 18:00 to 20:00, it was replaced by another never-before-seen cartoon "Dragon Ball".
The media can't figure it out, isn't this a good place? Changing the show, is this the rhythm of death?
And the official website of Hope Film and Television once again announced without discipline: "Lin Mu recommends a good show "Dragon Ball", you deserve it." ”
"......" At this time, not only people outside want to complain, but even the employees of Hope Film and Television want to complain: This advertising method is too much, right?
At the end of March and the beginning of April, just when "Pleasant Goat and Big Big Wolf" and "Dragon Ball" were complained about by the whole country, Forbes finally announced this year's Forbes list in 2013, and Lin Mu this time with an acquisition and "Avatar" and other movies are big hits, assets have skyrocketed again, with an estimated net worth of 15.3 billion US dollars, he has entered the 75th place in the Forbes global rich list and the fourth place in China.
However, most people know that the development of Hope Film and Television in recent years has been too rapid, and it has always been thrilling, and the income is explosive every year, if it is really listed, then its market value will definitely increase several times!
On the Forbes list of the world's most influential people, Lin Mu also entered the 30th place on the 2013 Forbes list of the world's most influential people with IMAX and "Avatar", which can be described as extremely dazzling. However, with IMAX and "Avatar" in terms of entertainment industry, economy, and social popularity/influence, this ranking is well deserved and convincing.
The announcement of the Forbes list has further boosted Lin Mu's international fame and influence.
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In a small county town on the southwestern border of China, a few dusty strangers, two men and one woman, drove an off-road vehicle covered in mud today.
"Director, according to the address given in the information, the person we are looking for is in this county."
Choreographer Zhao Dongshan turned his head to a young man in the back seat of the car and said, "Little Pony, you go down and ask for directions." ”
These three people are the choreographers, directors, photographers and assistants of the Oriental TV "Survival in the Wilderness" program group, unlike other programs, there is no host after the establishment of their program group, so they have to find it themselves.
traveled all over the place, found a lot of retired special forces, and also got information from the army, and finally confirmed in many ways, and finally found a host who felt very suitable for this show, so Zhao Dongshan and they came to this small border county for thousands of miles.
After a section of muddy road, out of the county area, I came to a small village, the village is relatively dilapidated, almost all of them are mud bungalows, the road is not well rested, the gravel road, potholes.
The target of the search is called Daoyuan, who likes to take risks, the top special forces in the army, has rich experience in surviving in the wild, and has been to the Middle East, Africa, South America and other places with treacherous environments to carry out missions. Originally, he had the opportunity to stay in the army as a leader when he retired, but his 70-year-old mother's health was not good, so he chose to retire and go home.
Zhao Dongshan drove all the way, asked for directions all the way, and finally came to the door of Daoyuan's house. His home was poorer than he had imagined, the mud-brick house was dilapidated and the door was open.
"Is anyone there?" When Zhao Dongshan and his assistant entered the house, they could see that the four walls of the house were all 31-inch old color TVs, which were estimated to have been used for more than ten or twenty years, as for refrigerators, washing machines and other electrical appliances, there were no at all.
A man with a sturdy body and resolute eyes heard the voice and walked out, and he looked at Zhao Dongshan and his party curiously: "Who are you?" ”
Zhao Dongshan confirmed at a glance that he was the target of this trip, Daoyuan, and introduced: "Hello, Mr. Dao, we are Hope Film and Television Group, and we are here to invite you to participate in a program of Hope Film and Television." ”
Zhao Dongshan took out his business card and work card and handed it over, he deliberately did not say Oriental TV, but said that he hoped for the film and television group, because he found a detail when he checked the information, his son had received funding from the Tianwang Charity Fund before, which may be a very good breakthrough. (To be continued.) )