Chapter 104: Winner and Loser

There is also an LCD monitor on Lin Dongtian's table, and on the LCD monitor, what was originally placed was the live broadcast of the CPL game.

But now Lin Dongtian, his eyes are fixed on the thick stack of reports in his hand.

It should have been time to eat, but Lin Dongtian not only had no appetite at all, but even his son's upcoming game didn't seem to attract his attention.

After seeing the report in his hand, Lin Dongtian's always calm face was a little imperceptibly distorted.

Lin Dongtian is a businessman, and as a businessman, he certainly knows what is most important to him.

Lin Dongtian was able to call the wind and rain in the interstellar field, relying on strong funds. Without a large amount of money, it is easy to lose control of the situation.

Although the several clubs controlled by Lin Dongtian are profitable, these profits are insignificant compared to the underground capital flow and legitimate industrial profits of the Lin family's enterprises.

The bigger a business is, the greater the risk. Especially when there is a problem in the pillar industry, the enterprise can easily fall into crisis.

After putting down the report in his hand, Lin Dongtian picked up the direct phone on the table.

"Within three minutes, let Mr. Zhang, Mr. Song and Mr. Bian come to my office." Lin Dongtian tried his best to control himself and not let his voice reflect his emotional fluctuations.

"Biopharmaceuticals and cosmetics, the two major sectors, the market actually shrank by 30% in the last quarter, especially last month, we actually lost nearly 10 million. If this trend continues, I'm afraid we won't even survive this quarter, and we will declare bankruptcy. ”

Lin Dongtian waved the report in his hand angrily, and after seeing the three executive vice presidents of Lin's enterprises standing in front of him, Lin Dongtian finally lost control.

"Reason, give me a reason."

"Last quarter, we also made nearly 40 million profits in the biopharma and cosmetics markets. But in this quarter, you actually lost money all the way, and this month's loss reached more than 10 million, several of you are the best managers in China, but what you showed me is such a result? ”

"Chairman ......, I know we're not doing well." Zhang Liansheng, who is known as one of the best professional managers in China, said slowly. "There's no denying that it's time for business to survive now."

"Yes, we made a lot of profits in biopharmaceuticals last quarter, but this month, if we look at the current situation, we will continue to lose money next month." Song Xin, known as one of the pioneers in domestic biopharmaceuticals, couldn't help but say.

"Until last quarter, we dominated the whole country, because because of our scale and technology, there is no other company in the country that can compare. But by this quarter, the situation was completely different. The two giants of American biopharmaceuticals, Amgen and Gicsinstitute, have in fact secretly signed contracts with domestic pharmaceutical manufacturers, especially Amgen's new factory in Shanghai, which has been successfully put into production last month after just six months of construction. ”

"Their new factory has five times the capacity of our company, and they are far superior to us in the development of recombinant gene drugs, and their prices are much lower than ours."

"How much lower are their prices than ours?" Lin Dongtian finally slowly regained his composure.

"For example, in terms of drugs for multiple sclerosis, their prices are 17 percent lower than ours." Song Xin slowly spit out this data.

"Seventeen percent?" Lin Dongtian's face suddenly became ugly again.

"Yes, so the price war has completely lost its meaning, and their price, even if the status quo is maintained, is basically our cost price." Although Song Xin was still very calm, his hands were already clenched nervously.

"And next month, the biopharmaceutical plant invested by GICSINSTITUTE in Guangxi will also be put into operation, and its production capacity will also be four times that of ours. Therefore, by next month, the GISINSTITUTE, which is hitting the market, will definitely cause further declines in drug prices. So....... ”

Song Xin looked at Lin Dongtian's ugly face, and finally didn't dare to say the next words.

"So as soon as the GICS Institute is put into production, if we maintain the status quo, we will have a dead end, because we will not be able to sell below cost." Zhang Liansheng saw that since he had already said this, he said it hard.

Lin Dongtian took a deep breath, in just a few tens of seconds, he had already analyzed the current situation in his mind, Lin Dongtian, who had been tumbling in the wind and waves for so many years, slowly regained his calm in the face of such a big crisis.

"So what's going on in the cosmetics market?" Lin Dongtian rubbed his head.

"The cosmetics market is affected by the general environment, because in the past few months, since the Japanese market reported that the famous brand TKII was found to contain possible carcinogens, the entire industry has been affected, and many people have a panicked attitude towards cosmetics, so the sales of the entire industry have declined significantly." Zhang Liansheng said slowly.

Lin Dongtian nodded and said, "In other words, this is just the impact of the general environment, as long as these events are forgotten by the public, the entire cosmetics market will recover?" ”

Zhang Liansheng said: "Yes, according to our analysis, the whole market will recover in three months. However, according to the current situation, many companies will not be able to survive these three months, and the cold snap in the industry for these three months will cause the reorganization of the entire cosmetics market. ”

Lin Dongtian sighed and said, "If you can't last three months, do you include us?" ”

Zhang Liansheng nodded and said, "According to the current situation, if we don't have a countermeasure, we will only go bankrupt or be acquired in three months." ”

Lin Dongtian was stunned for a while, and then re-focused and said: "Since you reported the quarterly operation to me in advance, it also shows that the situation is urgent, have you thought of a countermeasure?" ”

Zhang Liansheng said: "We have thought of several countermeasures, but there is no guarantee that we can get out of danger smoothly." ”

Lin Dongtian nodded and said, "Let's hear it." ”

"First of all, we sued the two companies for unfair competition, illegal dumping of drugs, and disrupting the legitimate operation of the drug market through judicial channels. Because there are quite a few companies that have been hit by these two companies, it is estimated that there will be a lot of support for us. ”

"Then we have to give up the production of some pharmaceuticals that have no technological advantage at all. Specializing in the production of products in which we have advantages, and need to expand the production line and abandon the older production line. In this way, costs can be reduced. In order to gain a foothold in the face of price competition in the market. ”

"Expand the advertising investment in the cosmetics market and enhance the image and popularity of our brand, so that we can quickly seize the market when the market recovers."

Zhang Liansheng paused, when he said the three countermeasures, his head was raised, but after speaking, his head lowered again. "But on the first point, the legal departments of those two companies are not estimated to be fuel-efficient lamps, and even if we can win, we can't afford to delay the entire litigation now. And the second and third points require a lot of capital investment. Even if it is a conservative estimate, we need to invest nearly 500 million yuan to re-enter the latest production lines of two drugs. ”

Lin Dongtian looked at Zhang Liansheng, who lowered his head, and said, "It seems that you are already very clear about our financial situation." ”

Zhang Liansheng actually had a look of helplessness in his eyes, as the best professional manager in China, only when there was no way to do so, he would have such a look.

"We invested in a production line in the last quarter, and that production line, the drugs produced, are also products that are about to be put on the market in large quantities after the GICSINSTITUTE is put into production. That production line has already consumed most of our working capital. So with our current capabilities, we can't really change the situation in the second and third points. ”

Lin Potian sighed, he knew that most enterprises collapsed, sometimes, not because of poor management, but because of bad luck. Such a situation is simply the same as a natural disaster, no different.

It's as if you've worked hard to spend all your savings, and you've taken out a loan that will take many years to pay off, bought a house, and then woke up happy, only to find that the housing market has collapsed, and yesterday you were asked to spend all your savings, and you owe a lot of debt, and the house you bought has become worthless. And importantly, you also have to pay back the money in the bank.

Lin Dongtian is almost like this now.

Ordinary people, I'm afraid they can't control their feelings anymore. But Lin Dongtian became more and more calm. Some people, in the most dangerous times, become calmer.

Lin Dongtian is such a person, that's why he is in the position he is in now.

"Sell some of our branches with very small profits in the fastest time." Lin Dongtian made such a decision in a moment. "How much more can we borrow from the bank?"

Zhang Liansheng said: "The bank is also very clear about our predicament, because the risk is too great, so the bank with which we have a relationship not only does not provide loans, but also some old customers have asked us to take the initiative to repay." ”

Lin Dongtian said hatefully: "Domestic enterprises are really short-sighted. ”

Zhang Liansheng nodded and said, "Although some banks know that the funds provided to us can help us tide over the difficulties, no one among them is willing to take such a risk. ”

Lin Dongtian looked at his hands and said categorically: "Since this is the case, then we will simply give up biopharmaceuticals and invest all our funds in the cosmetics industry." ”

Zhang Liansheng was taken aback, but his face regained its vigor.

"The strong man broke his wrist, chairman, we have already discussed it before we came to the office. This is the only way we can get out of trouble, and we think that even if you think about it, you will not be willing to give up the business you started yourself. I didn't expect you to make up your mind in such a quick time. ”

Lin Dongtian said silently: "What is lost, one day we will take it back." But in the current situation, we have to give up. Now that you've taken this into account, how much money do we have to invest in cosmetics if we abandon biopharmaceuticals? ”

Zhang Liansheng said: "Since we are determined to give up biopharmaceuticals, then we must make a comeback in cosmetics, so my plan, if we want to become a leader after recovery in this opportunity of restructuring the cosmetics market, we must invest nearly 2 billion funds." ”

Lin Dongtian said: "So even if we sell all the shares of biopharmaceuticals, I'm afraid the funds will still not be enough." ”

Zhang Liansheng said: "According to the current situation, we use all the funds to sell biopharmaceuticals, although we may not be able to become a market leader, but it should not be a problem to make profits and survive in three months." ”

Lin Dongtian waved his hand and said, "If this is the case, I am afraid that the scale of our enterprise will be reduced by half." And even in the cosmetics industry, there may be biopharmaceuticals in the future, so either don't do it this time, or do it well. ”

Lin Dongtian looked at Zhang Liansheng and said heavily: "You prepare according to your plan, and I'll figure out a way to solve the problem of funds." ”

"Okay," Zhang Liansheng nodded.

There was no longer that helpless look in his eyes.

"Okay, you go down and prepare first, Bian Qishen, you stay for a while, I want to discuss something with you." Lin Dongtian's gaze returned to the computer screen in front of him.

On that LCD display, on the interstellar screen, the countdown of 5, 4, 3, 2, and 1 has already begun.

"What other games are there recently that will allow us to get the money we want." Lin Dongtian nodded towards Bian Qishen.

Bian Qishen shook his head with a wry smile and said, "During this time, there are only CPL large-scale competitions. It's a pity that we have already given up on the CPL, and the professional league will not start until March, and the WCG will start in June, like the rest of the Masters Invitational, POP Cup, and OnTOP Invitational Tournaments that will have a lot of money to bet on. ”

Lin Dongtian looked at the words that were already in the game and said, "No? So what if I'm going to have it in three months? ”

Bian Qi was stunned, but he immediately showed a knowing smile again.

"Give me a month and a half, and I promise that in a month and a half, there will be a tournament that will attract enough money to bet."

After Bian Qishen walked out of the door, Lin Dongtian lay down on his wide chair in a daze.

The decision he made just now had actually consumed all his energy.

But he only lay down for half a minute, and then picked up his phone and dialed a phone number.

The sound of the phone dialing only rang twice, and Lin Dongtian heard the voice that laughed like a fox.

Lin Dongtian didn't like this voice very much, this young man's ability always made Lin Dongtian feel a hint of danger. But now, this man is still a good partner after all.

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