Chapter 546: Three Propaganda Consolidations
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Jiang Fang, the owner of Yangfan Restaurant, slowly swept his eyes over everyone's faces. Pen ~ Fun ~ Pavilion www.biquge.info as the host of this party, in addition to coming up with ideas, he also has the task of leading the whole audience to discuss the direction.
Seeing that everyone nodded in agreement with Ling Weifeng's words, Jiang Fang spoke: "Since everyone thinks that it is impossible for Lin Ji Inn to have this kind of luck, next, we should discuss how to deal with the propaganda matter." In Jiang's view, the spirit stone heater and pipe flower fragrance launched by Lin Ji Inn are indeed not the propaganda of any of our restaurants that can resist, but if all the publicity is combined, it will not necessarily be worse than Lin Ji Inn. ”
"The problem is, we only have five types of propaganda left." Peng Kun, the owner of Qiuwu Restaurant, said helplessly: "Moreover, among the five kinds of propaganda, there are also many conflicting ones, and we must pick out the conflicting propaganda." If you do the math, there are only three of them, and the sum of the three types may not be worse than the spirit stone heater and pipe flower fragrance of Lin Ji Inn, but the duration is definitely not as long as Lin Ji Inn. ”
Liu Dahua, the owner of Chiba Restaurant, nodded and agreed: "Boss Peng is extremely right, and more importantly, even if it is jointly launched, it will not be able to completely suppress Lin Ji Inn." This is completely inconsistent with our original intention of deciding to withdraw from these promotions, which means that we have spent a lot of money, and Lin Kee Inn has not suffered any losses because of this. ”
"But if we don't, we'll take the rest of the propaganda down?" Jiang Fang retorted: "In this case, not only will the Lin Ji Inn not suffer any losses, but I am afraid that the Lin Ji Inn will also go to a higher level because of this." All told, our losses will be even greater. ”
Everyone was silent, and Jiang Fang's words suddenly reminded them that they had no choice at all.
Whether it is postponed or canceled, the loss will only be greater, it is better to waste some more silver, and combine the three kinds of propaganda, at least it can offset some of the spirit stone heaters and pipe flowers newly pushed out by Lin Ji Inn. Although it can't be completely offset, at least it can withstand the spirit stone heater and the initial stage when the pipe flower fragrance is the most popular, and the fifteen top restaurants will not be crowded, and when the effect of the three kinds of publicity disappears, the heat of the spirit stone heater and pipe flower fragrance of Lin Ji Inn will also be reduced a lot.
"That'...... How to distribute, if you pick out the conflict, our Yanlord Restaurant is one of them. Li Yiliang, the owner of Yanlord Restaurant, said: "How can you restaurants also use publicity for a while, if we pick out the publicity of Yanlord Restaurant, wouldn't it be a big loss?" But if you give me the cost of publicity, I don't think you will agree to it, right? ”
Everyone nodded in unison, and gave the cost of publicity to Li Yiliang, which means that Yanlord Restaurant has not paid anything at all in this cooperation, and in this case, if Lin Ji Inn is unable to resist, there may be no objection. After all, they get the corresponding benefits. But no one has gained much benefit from this publicity, and if Yanlord Restaurant stays out of the matter, it will also be tantamount to aggravating the losses of other top restaurants.
No one would be stupid enough to do such a thing that harms themselves and others.
"In my opinion, we can find some accounting offices and calculate the amount of money to compensate Yanlord Restaurant, as before. Try to keep the momentary time of our fifteen restaurants at the same level. Jiang Fang said: "In this way, I believe that everyone will not object." Boss Li, we are all grasshoppers on the same rope now, I believe you will not object to sharing weal and woe with us, right? ”
Li Yiliang hesitated for a moment and nodded slowly. As Jiang Fang said, they are all grasshoppers on a rope, and he has to share the losses with other top restaurants, otherwise, even if this alliance is not broken, he will have to be kicked out. In the end, whether it is the victory of the alliance or the victory of Lin Kee Inn, you have to attack Yanlord Restaurant in the end.
"Since Boss Li has no objections, everyone shouldn't object, right?" Jiang Fang said.
Everyone shook their heads in unison and shared the losses, and they naturally would not object.
"Then there is the question of which of these three kinds of non-conflicting propaganda should be placed." Jiang Fang's gaze swept over everyone's faces, and when he met Ling Weifeng, he unconsciously stayed for an extra second or two.
"I think it's the best place to put it in our return restaurant." Wang Yuhan, the owner of the return restaurant, said loudly: "According to our original plan, the next one is our turn to return to the restaurant, and according to the bid in our plan, it is also the most expensive for our return restaurant." Three kinds of propaganda are naturally put in our return restaurant. ”
"In this way, Boss Wang, according to the regulations, you have to make up another amount of silver." Jiang Fang said with a smile.
Wang Yuhan's eyes froze, and he couldn't speak. If Lin Ji Inn can't resist this publicity, he definitely doesn't mind paying a lot of money out, his courage is one of the best among the owners of fifteen top restaurants, even above Ling Weifeng of Fenglin Restaurant, which is also the reason why the returning restaurant can grab the best publicity, because he is willing to pay money to share with other big restaurants.
But in the current situation, fifteen top restaurants are indeed resisting the propaganda of Lin Ji Inn. The combined power of the three types of propaganda is not small, but it is not enough to defeat the spirit stone heater and the pipe flower fragrance.
Unable to become the most popular restaurant means that the effect is not too strong, and the benefits for future business are not too much.
Spending a lot of money for this is obviously not cost-effective.
"Boss Ling, your Fenglin Restaurant happens to be among these three kinds of publicity, and your Fenglin Restaurant is famous and wealthy, this silver, it shouldn't be difficult to come out, right?" Jiang Fang turned his head to look at Ling Weifeng, he had already targeted Fenglin Restaurant, in his opinion, Fenglin Restaurant was the most suitable to undertake these three kinds of propaganda.
First, the financial resources of Fenglin Restaurant are abundant, and these losses cannot make them feel distressed. Second, Fenglin Restaurant was originally the most famous restaurant in Beijing, and the publicity on them can have a stronger effect.
Everyone nodded one after another, they didn't have Wang Yuhan's courage, and they didn't want to rush to put the three kinds of propaganda in their own restaurants. So their thoughts are the same as Jiang Fang's.
Ling felt that the cost of these three kinds of publicity should also be solved in an equal way. In other words, our fifteen restaurants finally counted the losses, and then determined how much money each one needed according to the effect of the publicity. That is to say, if the publicity effect is good, for example, put the three kinds of publicity in our Fenglin Restaurant, and produce an extra amount of silver, while the poor effect or no publicity can reduce a large amount of silver. ”
Ling Weifeng quietly glanced at the audience, his tone was lukewarm, and his face was a little gloomy, and he couldn't see any of his mental activities.
No one knew that he was an undercover agent. Naturally, no one knew, and he didn't want to wade into this troubled water at all. Put the three kinds of propaganda on the body of Fenglin Restaurant, with the reputation of Fenglin Restaurant, the effect is naturally better, which is also equivalent to fighting against Lin Ji Inn. Ling Weifeng didn't want to make trouble, he just wanted An An to be an undercover agent, and then find a way to prolong the battle between the two sides as much as possible, and prolonging it until the new emperor ascended the throne was the situation he was most happy to see.
"According to what you say, I am also willing to accept three kinds of propaganda, but we will return to the restaurant." Wang Yuhan said with some dissatisfaction.
"If Boss Wang is willing, Ling naturally doesn't dare to fight." Ling Weifeng replied without yin or yang.
"Okay, then let's put it in our return restaurant." Wang Yuhan made up his mind without hesitation, as long as the return would not disappoint him, he would never care how much silver he took out.
In his opinion, he only has two more pieces of silver for the three kinds of propaganda, which is still worth it.
Everyone was silent for a moment, seeing that no one came out to fight, it should have been the most suitable Fenglin Restaurant, Ling Weifeng also looked at his nose and nose, and looked uninterested, so he couldn't help but start nodding.
"In this case, the three kinds of propaganda have been decided, and they will be put in the return restaurant, do you have any objections?" Jiang Fang asked loudly.
"I agree to put three kinds of propaganda in the Return Restaurant!"
"I agree."
"I agree!"
Soon, everyone took a stand.
"Next, it's time for publicity." Jiang Fang asked: "Do you have any good proposals?" ”
"I think it should be as early as possible, so as not to let the Lin Kee Inn take off. Otherwise, when the Lin Kee Inn takes off, it will be much more difficult for us to suppress it. Yang Chengan, the owner of Yanxun Restaurant, said.
"I also think it should be rolled out as soon as possible." Liu Ciyue, the owner of Haoye Restaurant, nodded.
After a brief period of consideration, others spoke out in agreement. The sooner it is launched, the sooner it can collide with the most popular period of the Lin Ji Inn, although the effect of the three types of publicity will be greatly reduced, but it can also prevent the Lin Ji Inn from becoming the most famous restaurant in the capital with its spirit stone heater and pipe flower fragrance.
"Since everyone agrees, then it is settled, and tomorrow morning, we will send each other's account offices out to gather and calculate the losses and benefits of publicity?" Jiang Fang asked.
Everyone nodded in unison.
"Finally, it's our next move." Jiang Fang asked, "Do you have any ideas?" ”
For the first time, no one responded. Those of you who can control such a large family business, no one is a fuel-efficient lamp, but they are also not immortals. Brainstorming is not something that can come up with a good idea in a moment.
After waiting for a while, seeing that no one stood up and proposed a beginning for everyone to discuss, Jiang Fang thought about it for a while, and said loudly: "Since everyone can't think of any good ideas for a while, now it is mainly based on three kinds of propaganda, and the next step will be postponed for the time being, after everyone goes back and thinks about it, how about discussing a time to get together?" ”
Everyone nodded, and that's the only way to do it. Fortunately, Lin Ji Inn is just lucky, don't worry about Lin Ji Inn will come up with some means to take advantage of the victory to pursue, one night later, it doesn't matter much if you postpone it for a while.
(To be continued)