【Broadcast】Pay attention to "Reading at the starting point", get the first-hand news of 515 red envelopes, and students who have not grabbed red envelopes after the Chinese New Year can show their skills this time.

Lin Mu finally thought: "Let's do it, this later time will be stepped up, you will work harder during this time, strive to finish it in early September, and then copy it immediately." I went to the State Administration of Radio, Film and Television to see if I could delay the release of "The Lord of the Rings" in China. If it really doesn't work. We can first send the copied film to Japan, South Korea, and Southeast Asia for screening, and they don't have a National Day or anything there. ”

"Copy? Wait! We forgot one thing, copy!! At this time, Liu Yuqing slapped the table, and was inexplicably surprised.

Others listened, pondering. And Lin Mu's eyes lit up.

Liu Yuqing explained: "As you can imagine, the movie "The Lord of the Rings" was released before "Transformers" and "Harry Potter". It is certainly impossible to release it globally, because the copy time is very long. And its first target must be the North American market, it has nearly 10 million 3D theaters, even if Universal Pictures is mature and advanced, its copy speed cannot be so fast. And their second target is definitely the European Union, the second largest market, so it is completely impossible for it to complete the copies and ship them to China and distribute them to the theaters by October. ”

A word woke up the people in the dream, and everyone's eyes lit up.

"yes, why didn't you think of it??"

"Then we'll have time to take it easy." Everyone's minds finally relaxed.

"We still can't afford to let up, we have to finalize the final version quickly, and then make a copy of it. According to Director Liu's analysis just now, we are scheduled to start the release on October 1, the National Day. There are a total of 4,000 screening halls in Huaxia, and the task of copying is very heavy. Later, we took advantage of the time when "The Lord of the Rings" tackled North America and the European Union, and focused on Japan, South Korea, Southeast Asia, Australia, India and Russia. ”

And while Lin Mu was discussing the release time of "The Lord of the Rings", Universal the producer of "The Lord of the Rings" was also discussing the release time. And "Harry Potter" is being handled in a low-key manner because post-production is slower than the other two films, but the publicity is still extremely high-profile.

In late August, "The Lord of the Rings", "Transformers", and "Harry Potter" successively announced the exact premiere time.

"The Lord of the Rings" will be released simultaneously in North America on Friday, September 19, and in the European Union on October 9.

"Transformers" is the National Day on October 1. It was released nationwide, and in the next 20 days, it was released in Japan, South Korea, and Southeast Asia.

"Harry Potter" can't weaken its momentum at this time, and announced that it will be released in India, Russia, and Australia in turn starting on October 16.

At this point, all the world's 3D screens have been divided.

None of the three parties were hot-headed to compete with each other, because they knew that the first to eat soup was better, and the movies that were released first could bring greater shock to fans with the 'unseen' 3D effect before the local fans' appetite was raised. Repeat users and loyalty will be higher.

"The Lord of the Rings" has 17,000 3D screens.

The number of 3D screens of "Transformers" is expected to be 8,000.

The number of 3D screens of "Harry Potter" is expected to be 3,000.

"The Lord of the Rings" accounts for 61% of the screen share, which can be said to be the advantage, while "Transformers" has a 29% market share, although it is only half of "The Lord of the Rings". But it's much better than the more bitter Harry Potter.

This pattern can be summed up in the words of the media: ""The Lord of the Rings" is proud, and "Transformers" is steady and stable. Harry Potter lost its first battle. ”

――――――――――――――――

On August 28th, Modu Airport welcomed three groups of foreign friends who were led by several black-clothed strong bodyguards and fat bellies. After they got out of the airport. They were separated into three teams and got on three batches of cars.

“****！ I met them here!! Bobby looked at the two convoys in front of him that had already pulled into the airport highway. I can't help but feel a little stupid, they came here, which means that this business trip is difficult.

When they made the itinerary, they didn't know that there were people from the other two parties who also happened to be on the same plane, and when they met at the airport, everyone's faces were almost black, and the road was narrow.

Bobby thought so, but why didn't the other two teams think so?

The business cooperation negotiations on this trip added a bit of gloom.

In the business field, if there is no advance, no one wants to be the one or the party who retreats.

After the three convoys came out of the Modu Airport Expressway, they drove through the prosperous urban area as agreed, and then came to the outskirts of the city. Half an hour later, all three teams entered the front of the Hope Building at the same time.

When I got out of the car, I saw each other again, and I smiled in disgust, and scolded again in my heart.

They had already understood that this Huaxia must have invited three at the same time, so the three competitors came here at the same time.

"This Chinese man is so cunning!!"

These three are Fox Films, Columbia Pictures, Disney Pictures, and three of Hollywood's six major studios. Paramount Pictures, Warner Bros. Pictures, and Universal Pictures are not invited.

This time, they were invited by Lin Mu to discuss the release of "Transformers".

Generally speaking, Huaxia films are not worth their release cooperation at all, and Huaxia Films personally went to Hollywood to cry and beg their mothers to release them. But since they met Lin Mu, from the "Raiders of the Lost Ark" series to the "Biochemical Apocalypse" series to the current "Transformers", they all have to run to Huaxia in a hurry, and then take the initiative to ask for it, and then be molested and slaughtered.

In the words of these tsundere Americans: "It's so aggrieved!! ”

Lin Mu waited at the gate 5 minutes in advance, and when they got off the car, they immediately greeted warmly: "Welcome all the way here, I didn't expect you to come together, it's really fate......"

In the eyes of these three groups of people, Lin Mu is like an old fox with a bad stomach. And the smile at this time makes people want to step forward and kick it: "It's fateful fart!" ”

The three groups shook hands and smiled at Lin Mu.

"Hypocrisy!!" Everyone scolded in their hearts, and on the surface, they were talking and laughing. It feels like a loved one who has been separated for many years, and it is intimate.

After a short rest. It was directly arranged in the small screening hall of the post-production department.

Lin Mu said: "Now the movie is almost finished, and in order to increase everyone's confidence, a small part of the movie can be watched by everyone in advance." ”

Everyone nodded.

Twenty minutes later, the deafening, tragic and heroic sound in the screening room came to an abrupt end.

After everyone woke up from their stunned, Bobby looked at Lin Mu with a strong resentment and said, "Mr. Lin, can you finish the ending?" ”

The others looked at the forest with pleading eyes.

Two days later, the three companies left the magic capital with pain and excitement: "I was slaughtered again!" ”

Three days later. Publishers from India, the European Union, Russia, and Australia came to the magic capital one after another, and after being stunned by the twenty-minute cut, they were happily and sadly slaughtered by the despicable Chinese.

When the release dates of the three films were set, the publicity began to gradually increase.

Sticking to consistent conventions is still a big deal.

Throw money!

Throw money!!

Throw money at it!!

The production companies of the three films all understand that this critical time is not the time to save money, so. The three parties can be said to have smashed money without distress, and smashed heartily!!

As a result, the promotional advertisements of the three movies were overwhelming, bombarding all fans and non-fans around the world one after another!!

New York, Washington, Yenching, Guangzhou, London, Paris, Berlin, Mexico, Tokyo, Sydney, ......

Densely populated locations in major cities around the world. Massive propaganda advertisements have appeared everywhere......

High-rise screens, flyovers, street electronic screens, newspapers, televisions, buses, shopping mall advertisements......

Television stations, newspapers, publications......

Everywhere is a place where advertisements are placed, and they are almost everywhere!! These three movies have penetrated the propaganda into every corner of life!!

"Build the strongest magical epic mythology. All in The Lord of the Rings, September 19. Officially descended into the world! ”

"The Lord of the Rings, the first full-length 3D movie in film history, takes you to a more pinnacle audio-visual experience. Don't get too involved~~"

"Cameron, the king of the movie world, is another shocking masterpiece that will take you into the world of magic!"

"Transformers is shocking, let you enjoy an extraordinary visual feast!!"

On October 1, 2009, "Transformers" was first released in China. Stay tuned!! ”

"The first magic book "Harry Potter", a wonderful magical journey!"

On the Internet, at this time, the world's major communication active websites and forums are haunted in turn, and the three movies are constantly promoted.

And "The Lord of the Rings", "Transformers", and "Harry Potter" also continue to release all kinds of exquisite stills, shooting footage, and movie wallpapers, and the trailers are also released seven or eight each, seducing those fans ********, and I can't wait for the movie to be released soon!!

Lin Mu also had reservations at this time, and the key shocking fights in "Transformers" were not put in the trailer. Waiting to surprise the fans.

In addition, the stars of the three movies began to run around for the promotion of the films, touring major cities to increase the popularity of the upcoming release of the films.

The film industry in September belongs to three 3D movies, and the three parties show their own tricks and desperately promote themselves, and other movies, even if they have the confidence to be sequels to those big movies. At this time, I can only bow to the wind.

This kind of crazy money-throwing advertising behavior has undoubtedly shocked countless media, is this throwing money or smashing lives!!

Among them, the craziest is "The Lord of the Rings", the two major ticket warehouses in North America and the European Union can be said to be a big propaganda for selling blood. And "Transformers" and "Harry Potter" are a little more sensible. Intensify publicity in the screening area demarcated by yourself. Because the market is relatively small, the publicity cost is not so exaggerated. And the local publisher needs to share the general publicity costs, otherwise all three parties will die of pain.

――――――――――

On September 14, the official of "The Lord of the Rings" began to announce the announcement of the online ticket sales of the "Lord of the Rings" movie in advance: "In the early morning of September 16, all 3D theaters in North America opened the ticket sales channel of "The Lord of the Rings". ”

September 16, 0:00 a.m. The ticket sales channel of "The Lord of the Rings" was officially opened, and countless eager fans poured in, but the tickets were very sought-after, and they were gone when it was late.

Arthur is one of those fans, not an ordinary movie fan. It's a veteran movie fan, who spends a quarter of his salary on cinemas and online movies every year. Crazy obsessive, so much so that the people around him gave him the title of a movie maniac.

However, when Arthur opened the ticket channel and saw its ticket price, he was surprised.

$15 / 1 vote!!

"$15? That's right? So expensive? The regular ticket price is only 8 USD!! Arthur couldn't help but pause and wipe his eyes.

"$15 indeed."

A full $15, which is 8 times more than a regular movie ticket $19!!

It's too expensive!! You can watch 2 movies in total.

"However, I heard that 3D is completely different from the usual movies, and it is normal to be a little more expensive." Thinking of this, Arthur no longer hesitated, and clicked to buy and pay, but at this time, a box popped up.

"Sorry, tickets are sold out, please choose another show!"

"Holy!!" Arthur was in a hurry, he finally thought that at this time, these movie tickets can be said to be very sought-after, fast and slow. I don't care about regrets, so I hurriedly ordered other sessions.

"Sorry, the movie tickets are sold out......"

"I'm sorry ......"

"I'm sorry ......"

For 3 times in a row, Arthur ordered four shows on September 19, all of which were sold out.

Egg pain!!

Arthur had to buy the next day, September 20, and finally got two tickets.

After waiting for twenty minutes, he clicked on the next day's show, and the tickets were not sold out, presumably those more eager fans had already consumed them.

At this time, there was already a crazy spread on the Internet, and there were two focal points of discussion.

One is: I didn't grab the ticket for the first day!!

The second is: the ticket is so expensive!!

At first, everyone was still focused on the issue of 'tickets are expensive', talking about black-hearted profiteers or something, but soon turned their attention to the issue of 'tickets for the first day'.

“****！！ I was just a few minutes late, and it was already sold out?? ”

"I went to the toilet, missed the time, and didn't even grab the ticket for the first day!!"

"One hesitation, the ticket is gone, don't you want to be so cruel!!"

It can be said that there are many complaints on the Internet, and many fans strongly demand that major movie theaters increase the number of 3D theaters and increase the number of 3D screenings. However, there is no way to meet this requirement, because the more 3D screens are not the better, the North American market is currently enough, and now all the 3D projectors are laying the foreign 3D market, and there is no extra machine to lay the American market.

Ps. chasing more children's shoes, are there any free appreciation tickets and starting coins~ The countdown to the 515 red envelope list is over, I'll pull a ticket, ask for an increase and appreciation vote, and finally rush a handful! (To be continued.) )