Chapter 329 200 advertisements
"Just kidding, how can 3D technology be achieved by Chinese films." Johansen scoffed at the newspaper's remarks that Huaxia's 3D technology could be compared to the United States, "The small newspapers nowadays are really crazy, and they really report regardless of the facts for the sake of sales." ”
Johansen still does not believe that Huaxia can match the level of the United States in terms of 3D technology, because the new generation of 3D technology contractor of "The Lord of the Rings" is the digital field, and the developer of 3D technology in the digital field is James Cameron, and the time to enter the application stage is only at the end of last year.
As for the new generation of 3D technology for "Harry Potter", Weta Digital was also developed at the end of last year.
In other words, in the whole world, there is still Weta Digital in the company's own digital field that actually masters 3D technology.
Now, Huaxia, a country that has always had a sluggish film industry, even claims that they have mastered a new generation of 3D technology at this time?
"The joke is too big, isn't it?"
However, Johansen still has a certain amount of research on Lin Mu, a director who has risen in recent years, and this is a magical Chinese young man, and he feels that he should not brag like others.
In the end, Johansen felt: "Maybe he has mastered the new generation of 3D technology, but it is definitely worse than the technology mastered by the digital field and Weta Digital." ”
"Maybe you can buy 3D technology from him, as long as Paramount masters 3D technology, he won't need to make any movies in the future." Thinking of this, John immediately called the president of operations.
An hour later, Donald, Paramount's head of distribution, received a call from the president of operations, asking him to go to the Magic City in China to get permission to invest in Transformers, but his more important task was to obtain the licensing/transfer of 3D technology. As for why Donald was chosen, because Donald's personal relationship with Lin Mu is the best. Most of Lin Mu's films are released by him as a direct intermediary.
After Donald received the call, he immediately threw away all his affairs and went straight to the Huaxia Demon Capital with his two subordinates.
After Donald got off the plane, he didn't care about rest and dinner, so he hurried to the Hope Building, where the Magic City Hope Film and Television Company was located, and when he came to the building. They saw something that stunned them.
The hall of the Hope Building seemed to be a vegetable market at this time, and the crowd was extremely dense, bustling, and noisy.
"I'm the general manager of xx company, I want to see Chairman Lin, or Mr. Wang, I want to invest in "Transformers"!!"
"I've got money! Lots of money!! I'm going to invest in Transformers!! ”
"I'm going to invest in advertising!!"
"I want to see Lin Dong!!!"
Countless people rolled up their sleeves, their hair scattered, and rushed straight to the front desk waiter, looking excited. Keep yelling loudly!!
The whole hall was filled with all kinds of high sounds, and the slightest whisper was not inaudible at all.
And the waitress beauty and security guard at the front desk were all sweating profusely, and they were really busy.
"What's going on?" Donald and his two subordinates were dumbfounded.
After the chaos in the early stage, Hope Film and Television Company finally appeased these 'enthusiastic' investors and advertisers and arranged them in batches in various conference rooms.
And those who want to place ads in movies are naturally treated better than those who want to invest in movies (Lin Mu is not short of money and does not need to invest).
For these advertising merchants (God of Wealth) who come to send money, I hope that film and television companies will naturally not turn away.
They were received by Tang Li, the head of the Ministry of Commerce.
"I'm going to invest 2 million to advertise my company's watches!!"
"Get out. Want to get 2 million? I invested 3 million to endorse my company's watch! ”
"I'm going to advertise bags and clothing. 5 million!! ”
"I'm going to insert a food and drink ad, 2 million!!"
"I'll pay 3 million, restaurant food advertisement!"
"Computer product placement ads, I'll give 6 million!!"
Representatives of merchants continue to put forward their own conditions, and they also attract a lot of competitors in the same industry to compete for bids.
And. They don't have to read the script at all to decide whether to spend money on advertising space, and if it's any other movie, they definitely need to read the script to dare to spend this money, and now, they just ignore this one.
And Tang Li looked at all this with a smile. This kind of unsolicited giving money has rarely been encountered in his career. In the past, it would be good to ask grandpa to sue grandma to get advertising money.
This had to make him admire Lin Mu even more.
And what makes Tang Li even more impressed is. Lin Mu was 'brazen' in the movie script to arrange at least 100 advertising positions, for example, when his father took the protagonist to buy a car, he also stopped by to walk around the sports car shop. Then in the Military Intelligence Agency, a lot of computer advertisements were inserted, as well as a merchandise trading website selling ancestral glasses, and an Internet search tool......
There are all kinds of product placements......
Tang Li gave Lin Mu a definition in his heart: "The method of making money is simply crazy~~~"
Then I was so impressed that I threw myself to the ground.
At this time, General Manager Wang Jinghua was entertaining another group of advertising merchants - automobile manufacturers.
The Autobots in "Transformers" are already household names, and there will naturally be many cars with different images, so the effect of car advertising will not be worse than that of the "Raiders of the Lost Ark" series. Therefore, some of the world's famous car manufacturers have come to the market to get the opportunity of advertising placement.
And when Bi Han brought the information of the script to the advertising space, the advertising space of Bumblebee, one of the protagonists of the Transformers, turned into a sports car, instantly attracted the attention of major car manufacturers.
In the "Transformers" series in the former time and space, the most eye-catching car is probably the Chevrolet sports car transformed into a Bumblebee, from a dilapidated car spurned by the protagonist to a high-end atmosphere and a cool and crazy dazzling car, as well as the 3-second long camera that stays on the front of the car, which instantly blinded the eyes of countless audiences.
I heard that after the product placement of the former space-time was screened with the movie, it immediately made this Chevrolet sports car sell well.
Business representatives with a keen sense of smell can naturally feel how valuable this product placement is.
When everyone was busy entertaining the gods of wealth who were sent to the door, Lin Mu did not participate in the screening of these advertising merchants. Instead, it is screening candidates for positions such as assistant director, scene reporter, and chief cinematographer of the film.
Only these people were identified. can start to formally form the crew, detail the budget, recruit actors, and select scenes.
But when I heard that Paramount's acquaintance Donald was coming. Lin Mu put down the work in his hand and concentrated on the reception.
"If you invest in a co-production. It is probably unlikely, because there are a lot of projects in this movie that cooperate with the Chinese military. So the country will definitely not let this film be stained with the imprint of other countries, so, sorry. When Lin Mu heard the purpose of Donald's coming, he refused without thinking about it.
After Donald heard this, he also extinguished this kind of heart. Then it turns to another main purpose. "I've always been very curious about 3D technology, and Paramount hasn't mastered 3D technology yet, so can I go and enjoy it?"
Lin Mu looked at Donald, and some thoughts swirled in his heart. Then he smiled and said, "Of course there is no problem." ”
Then he took Donald to the small screening room to see the 3D short film that was shown at the press conference.
After watching the short 3D film, Donald secretly compared the 3D effects he saw from Weta Digital and the two special effects companies in the digital field: "It feels like the effect is similar, which means that I hope the film and television companies have mastered the more mature 3D technology." ”
Thinking of this, instead of joy, he was a little unsteady and worried. Because this means that it will be more difficult for Paramount to get 3D technology. In the end, he still stubbornly asked, "I wonder if Mr. Wang is willing to sell the 3D technology you have in your hands?" ”
"Impossible!!" Lin Mu replied categorically.
"What about cooperation?" Donald asked.
"Not at the moment. I'm sorry. "It is naturally impossible for Lin Mu to give the golden rooster that lays eggs to others.
The next day, Donald left the city disappointed. The purpose of this visit was not achieved, not only did I not get the investment in "Transformers", but I also did not get the license to use 3D technology.
――――――――――
Hollywood.
Before the sun set, the sky was already overcast, dark clouds were rolling, and the wind and rain were coming.
Michael Bay, with his hair tousled and his soul gone, walked down Hollywood Street with a bottle of wine. Looking at the lights around him, his bloodshot eyes couldn't help but lose his mind.
He couldn't help but think about what had happened in the past few days.
Columbia: "I'm sorry. Mr. Michael, there is currently no script for you. ”
Universal: "I'm sorry, Mr. Michael, but we can only invest $3 million in your script, and you know that the film market has been sluggish recently. ”
Columbia: "I'm sorry, Mr. Michael. Our company doesn't think there's any value in investing in this script, so I'm sorry. ”
Fox Corporation, Paramount Corporation......
Recalling the contemptuous, playful eyes of those people, Michael couldn't help but stir up a fire in his heart.
Raising his neck, "gurgling~~" a mouthful of beer poured into his mouth. Staggered gait: "It's really snobbish~~~"
He still vividly remembers that when he directed "The End of the World", "Pearl Harbor", "Jedi Men 1 and 2", and "Texas Chainsaw Massacre", it was a box office hit, countless media rushed to tout, and good scripts kept coming, and he was hailed as another talented director in Hollywood. During this time, Michael Bay can be said to be proud.
But in 2005, the director's career began to decline, and in the following years, several of the director's films were tragically Waterloo, especially "Clone Island", the first film he made when he joined DreamWorks in 2007, with an investment of $1.3 billion, but in the end, the box office in the United States was only 30 million, and it also won the Golden Sour Plum Award, a double defeat at the box office and reviews.
Hollywood, which is extremely competitive, shows its bloody cruelty at this moment, the talented director of the past and today is beginning to decline, he is like a disaster star, no film company dares to shoot the movie script for him, no film company dares to take over his script......
From high-spirited to spurned, the strong contrast has made him decadent and degenerate.
Wine is not drunk, everyone is drunk.
Staggered all the way back to the house, opened the door, and the house was already in a mess, and no one cleaned it up.
At this time, a neighbor's greeting came from outside the door: "Michael, there is your letter!!" ”
The drunken Michael Bay looked at the neighbor in confusion: "Letter? ”
"Look, this, the ...... that was handed over in the morning," the neighbor held a package in his hand.
"Thank you." Michael took the package with a weak right hand, forgot to close the door, and turned around and fell on the sofa, and fell asleep.
The next day, when the sun hit his face, Michael woke up. Looking at the package on the table, he was confused for a while: "Where did this package come from?" ”
He couldn't remember what had happened last night.
Curious, he tore open the package and took out the contents, which was a stack of papers, and on top was a letter.
"Hello Mr. Michael, I am Lin Mu of Huaxia Hope Film and Television Company, the screenwriter and director of "Death is Coming 1", "Raiders of the Lost Ark 1", and "Biochemical Apocalypse 1" ......"
"Here we go again!!" Michael impatiently threw the letter away. During this time, several emails from Huaxia Modu Hope Film and Television Company appeared in the mailbox, saying that he was invited to be an assistant director.
"Assistant director? I don't like to be an assistant director, I just want to be a real director. Michael scoffed at the assistant director, although he had heard of the person 'Lin Mu' and made several high-grossing movies, but so what?
Suddenly, Michael notices something different.
"What is this?" Michael noticed a 'publication' with a beautiful cover in the pile of paper, and in curiosity, he took it out and looked at it.
"Transformers script?"
Although he is dissatisfied with the position of assistant director, as a director, the script has an almost fatal attraction for him.
Michael couldn't help but move his fingers and flipped them......
Michael Bay holds the Transformers script......
Morning, noon, evening......
Time flies......
Michael Bay, who had completely forgotten the time at this time, and the things in the script, made him feel a kind of spiritual resonance. Although the script is not complete, and the latter half is missing, even the front part is already very attractive to him.
"Maybe I should take this ......"
"However, I can only be an assistant director......"
The pride given by Hollywood made it difficult for him to accept a position as an assistant director of a Chinese film.
Michael Bay felt conflicted.
Soon after, he asked out his good friend Brandt to get his advice.
"Transformers? What do you think of this script? Instead of giving direct advice, Brant asked Michael to ask his heart. (To be continued.) )