Chapter 12: Jupese. Bonetto (ask for subscription)
The matter of brokers is indeed urgent.
All this time, Descartes did not pay much attention to anything other than football, except, of course, women. But in modern football, a player's worth is not only on the football field, but also in shopping malls and many other places.
Ordinary people often lament that the stars often pay tens of millions of dollars a year, but they don't know that under the high taxes, a large part of these annual salaries actually do not belong to the stars, and a football player, especially those superstars, their real source of income is composed of an extremely large system.
Take Beckham as an example, in 2012, the 37-year-old Beckham has transferred to the Los Angeles Galaxy, away from Europe, the center of world football, but he still ranks first among all football players in the Forbes list, higher than the popular Messi, Ronaldo and others, his annual income is 46 million US dollars.
According to media analysis, in addition to receiving a high salary in the Los Angeles Galaxy, Beckham also founded his own underwear brand, and maintained good relations with many large companies in the world, in the business field, Xiaobei has never stopped his steps, he has cooperated with Adidas (sports), Samsung (electronics), H&M (fashion), Burger King (food) and other elites in various fields, not only to expand their business territory, but also to make themselves never far from people's attention at any time.
Compared to him, players such as Samuel Eto'o and Thierry Henry seem to hear from them rarely after they have been away from European football, and even if there is occasional news, it is only a glimpse.
Although they still have a high annual salary, their brand value has been degraded by more than a notch compared to Beckham.
And Beckham's success comes from the planning and marketing of the agent team behind him.
So don't think that the agent is to help you sign a contract, review a contract, find a spokesperson to advertise or something, a mature agent, or a successful agent team, can definitely perfectly integrate the player's own brand value and commercial value, so as to create a huge wealth.
And that's exactly what Descartes lacked at the moment.
Although he gets a weekly salary of 30,000 pounds at Arsenal, after deducting taxes, only five or six out of ten can fall into his pocket, even if you add the various winning bonuses and goal bonuses stipulated by the Arsenal team, his annual income is only about 1 million.
In modern football, where Abu invaded with his oil dollars, what does it mean to be a player who earns only a million a year?
It means that he is simply a player on the sidelines of the team.
Although this has a lot to do with the salary structure of the Arsenal team, in any case, the annual income of more than one million is definitely not the full embodiment of the value of a player with lofty ideals like Descartes, nor is it in line with his current reputation and positioning in the team.
Of course, Descartes is not completely without off-court income, as a young star, there are very few merchants around him who want to cooperate with him, although he does not have an agent, but this does not prevent merchants from reaching out to his father, Mr. Javier, to talk to him about advertising endorsements.
At this time, however, Mr. Havel showed his embarrassment as an unqualified agent, and he was completely incapable of distinguishing which contracts were favorable to Descartes and which were hiding pitfalls, and in order not to damage Descartes' image, he ended up working only with famous merchants.
But how can these giants of the business field easily get along? Although he is famous, but the so-called shop bully, their contract to Descartes is also very harsh, take Coca-Cola as an example, they signed Descartes' 3-year endorsement contract for only $300,000!
For a rising star, the price is simply outrageous! The funny thing is that when Coca-Cola found Mr. Javier, he was still excited about it, and it was a blessing for his son to be valued by a big company like Coca-Cola!
In the following three years, with Descartes' sudden rise at the World Junior Championship and his excellent performance after his transfer to Premier League giants Arsenal, Coca-Cola received at least tens of millions of dollars from him, but only paid a measly $300,000 for it!
Coca-Cola and Descartes' contracts are said to expire next year, and they have prepared a new three-year contract of more than $3 million - in three years, the endorsement fee has increased tenfold, which seems amazing, right? But even a fool can see that with Descartes' current fame, especially after his contract with Ronaldo was hyped, even if his contract was turned over by 50 yuan, it would only be low.
Coca-Cola just took a fancy to Mr. Javier's complete lack of mind as an agent, and was ready to make another profit from them.
Of course, they also have a good reason: a player who can't even enter the national team gives you 5 million for 3 years, what do you want?
But for Descartes and Mr. Javier, the first 300,000 is experience, and the second 5 million is stupid, so they have not hesitated to reject Coca-Cola's new offer, and are ready to wait until they find a suitable agent to have a good reason with these vampires.
Descartes was going to listen to some advice from Mr. Arsene Wenger about the right agent, but he didn't know that what Wenger hated most in his life was the player's agent.
Due to the low and unreasonable salary structure of Arsenal, they and most of the players eventually broke up, and there are few players who can come out of Arsenal since Bergkamp, so most of the time, when Wenger faces the so-called player agent, it is usually when he is red on both sides, in this case, expect him to have a good attitude towards the agent, then how is it possible?
So at this point, Wenger doesn't want to point out Descartes, because he himself looks at these agents with a subjective attitude, and naturally there will be no good introduction.
And asked all the Arsenal teammates around him, Descartes felt even more disappointed, there is a backward tradition in English football, that is, the player's first agent is usually their family, such as Walcott's agent used to be his father, and Ryan Giggs's agent used to be his younger brother (anyway, this guy let his younger brother help him make money, and at the same time stole his brother's wife, he is really ruthless!). This is very similar to the Brazilian players who came out of the ghetto.
Other agents such as Xiaofa have professional agents, but their agents are Spaniards, and there are certain barriers to communication with Descartes, so in desperation, Descartes is still ready to go back to Italy for help.
The first thing that came to his mind was his mentor, Mr. Mancald.
Although Mr. Mankaard has been involved in the junior leagues for many years, as a veteran coach who has been in Italian football for most of his life, he cannot be without some channels. After listening to Descartes' appeal, he considered it for only three minutes, and took his place Descartes with a name: "Jupese. Bonetto. β
Jupese. Bonetto is a fairly old name, and in today's football, when agents such as Raiola and Mendes have made a name for themselves and jumped up and down, few people think of Bonetto, who is over 60 years old.
But as a famous football agent of the last century, his energy and network are not something that any footballer can easily ignore.
His men once had a string of popular names such as Baresi, Maldini, Peruci, Fassell, Ferrara, etc., and Bonetto was the only one who dared to say "no" to the mafia during the years when Moggi & Sons' GEA agent controlled the entire Italian football scene.
In 2005, when Juventus and Milan were competing for the most popular striker in Italy, Gilardino and his son Alexandria used the GEA agent company in their hands to intimidate Gilardino to a considerable extent, threatening him to choose Juventus with the future of his career, at a critical moment, Gilardino invested in Bonetto's agent company, and then under Bonetto's iron fist, Gilardino successfully transferred to AC Milan and got rid of the control of GEA's agent company.
Even now, Bonetto's men also control the agent contracts of Gilardino, Zambrotta, Macheda, Pasquale and others, and have the energy to call the wind and rain in Italian football.
On top of that, this veteran agent has a very good reputation in the industry, and his players, many of whom have never been transferred for life, from Baresi to Maldini to Ferrara, have been branded "loyal", which is very rare for an agent who earns player transfer commissions for a living.
Compared to Raiola and Mendes, two restless agents who often instigate players to ask for salary increases and transfers, Bonetto is undoubtedly better able to create a quiet environment for players to play, so that they can achieve real success in football.
This is what Mr. Mankaard values.
He had been with Descartes since he was a child and knew his spleen name well, so the choice he Descartes offered was undoubtedly completely in line with Descartes' appetite.
After listening to Mr. Mancard's introduction, Descartes was also very satisfied with this agent, as he had said before, Descartes did not value money too much, for him, as long as money was enough and in line with his status, what he needed was to become a national hero like Rossi.
And with Bonetto's connections in Italy, it will not only help him get money that matches his status, but may also help him return to the Italian national team.
Descartes, hearing this, was immediately overwhelmed, and immediately asked Mr. Wenger for leave, and hurried back to Italy overnight.
As an old agent over 60 years old, Descartes could not have asked Mr. Bonnetto to go to England to negotiate a broker contract with him, and as a sign of sincerity, he and his father, Mr. Javier, came to Bonnetto's agent company.
Thankfully, Bonnetto's brokerage is located on the Via Vito Emmanuel II Arcade in Milan, where more than 80 internationally renowned brands are gathered, and the presence of Bonnetto's brokerage on this street is a testament to the strength of the company.
The first time he saw this well-known veteran agent in China, Descartes sincerely felt a kind of coercion. Monsieur Bonnetto, though he was old, was not dim with his old eyes, on the contrary, his eyes were full of wisdom, and when he looked at Descartes, it seemed as if he could see directly into his heart, making him feel that he had nothing to hide.
Monsieur Bonetto, on the other hand, seemed to be very interested in Descartes, and he stared at Descartes for nearly a minute, before he straightened up, put on a pair of gold-rimmed glasses, and said slowly: "I thought that a player who had the audacity to refuse to join the national team must be a fierce god, but it turned out to be a milky little hairy child." β
Descartes had always had a tender face, but that didn't mean he allowed others to comment on his age, and when he heard Monsieur Bonnetto's words, he puffed up his chest and replied: "I'm only fighting back against the injustice I have suffered, and I don't think it has anything to do with age!" β
"Huh." Monsieur Bonetto burst out laughing, and then he pointed to Descartes and said, "Good fellow, interesting! Have you ever wondered what to do if you really can't go back to the national team? β
Descartes's momentum wilted all of a sudden, if you want to become a hero like Rossi, if you can't even get into the national team, you still talk about a fart!
Mr. Bonetto easily took the initiative in the conversation, and then he began to show his kind side: "Don't be discouraged, little one, if you really become my player, I will definitely do my best to help you, now you just have to tell me, what you think and your conditions, let's see if we have a chance to come together." β
Descartes raised his head and glanced at Mr. Javier beside him, who smiled encouragingly, which warmed Descartes' feelings, so he said to Bonetto: "I want to be the best player in Italy, not now, but in history, so I would like to ask you to help me achieve this wish." β
"Huh." Monsieur Bonnetto smiled again, and from his eyes it was impossible to tell whether it was mockery or appreciation, but his words were calm: "I'm not Santa Claus, I can't help you achieve anything, and if you want to succeed, you can only rely on yourself." β
There was a pause in his words, and just as Descartes was disappointed that he thought he had rejected him, he suddenly continued: "But I'm very interested in your dreams, I'm interested in you, and I'm curious to see if we can really create one of the best players in Italian history if we work together." Congratulations, Descartes, your wish has touched me, now let's talk about the contract. β
βyes!β The sudden turn of events made Descartes jump excitedly, and from now on, we are also people with official agents! (To be continued.) )